Groupe Marcel Robbez Masson
Groupe Marcel Robbez Masson is a French family-owned jewelry manufacturer and wholesaler founded in 1962, serving B2B retailers globally through multiple sub-brands, the licensed Forevermark diamond line, and a Paris showroom established in 2019.
- Company typePrivate
- Founded1962
- HeadquartersSouthern France, France
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Groupe Marcel Robbez Masson does
Groupe Marcel Robbez Masson is a privately held, family-owned French jewelry manufacturer and wholesaler founded in 1962 by Marcel Robbez-Masson in the South of France and currently led by second-generation CEO Frank Robbez-Masson. The company operates a B2B model, producing and distributing jewelry to retailers and wholesalers across France and internationally, and is described as the leading jewelry manufacturer and wholesaler in the French market and, following its 2017 acquisition of the Christian Bernard Group, one of the foremost jewelry producers in Europe.
The company's offering is structured as a multi-brand portfolio. Its flagship Marcel Robbez Masson brand is complemented by six owned sub-brands — Masviel, Diamanti Paris, Agirard, Cargo, Murat, and Silver Island — each targeting different price points and customer profiles within the mass-market segment. Since 2018, the company has additionally distributed Forevermark-branded diamond jewelry under a licensing agreement with the De Beers Group, providing access to certified diamonds and a premium-tier positioning. Products are described as French-designed, hand-finished jewelry made with high-quality materials at affordable price points; no proprietary software platform, technology stack, or AI/ML capability is disclosed in the available material.
Revenue is generated primarily through wholesale jewelry manufacturing and distribution, with licensing and royalties via Forevermark as a secondary stream. The company employs an enterprise field sales motion, reaching B2B buyers through a dedicated Paris showroom opened in 2019 at 175 rue du Temple and through recurring participation in international trade shows including Vicenza Oro (Italy) and the Hong Kong Jewellery & Gem Fair. B2B pricing is not publicly disclosed and is negotiated through the sales team. The company has no disclosed external funding, parent entity, or public listing, and reports a 2025 gender equality index score of 87/100 under French government measurement.
Groupe Marcel Robbez Masson firmographics
Firmographics- Name
- Groupe Marcel Robbez Masson
- Legal name
- Marcel Robbez Masson
- Website
- https://marcelrobbezmasson.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Groupe Marcel Robbez Masson is a French family-owned jewelry manufacturer and wholesaler founded in 1962, serving B2B retailers globally through multiple sub-brands, the licensed Forevermark diamond line, and a Paris showroom established in 2019.
- Ownership category
- akta.pro rank
Groupe Marcel Robbez Masson industry classification
Industry- Product category
- Wholesale Jewelry Manufacturing
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)
- akta.pro secondary industries
- Fine Jewelry Wholesale & Trading (CRAKAAAL), Private Label & Contract Manufacturing (End-to-End) (CRAKAIAL), Diamond Jewelry (CRAKAAAA)
Keywords
Where Groupe Marcel Robbez Masson is headquartered
LocationHeadquarters
- HQ city
- Southern France
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Groupe Marcel Robbez Masson business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Wholesale Jewelry Manufacturing and Distribution: The company generates revenue primarily through manufacturing and wholesaling jewelry products. As the leading jewelry manufacturer and wholesaler in the French market, they produce a wide variety of jewelry targeting a range of prices and customers, distributing to retailers and other businesses.
- Licensed Brand Distribution (Forevermark): Since 2018, the company distributes Forevermark jewelry under a licensing agreement with the De Beers Group, generating revenue through licensed product sales.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Groupe Marcel Robbez Masson product offering
Product offeringCore offering
Marcel Robbez Masson designs, manufactures, and wholesales a broad range of French-designed, hand-finished jewelry across multiple price points through its portfolio of owned brands (Marcel Robbez Masson, Masviel, Diamanti, Agirard, Cargo, Murat, Silver Island) and the licensed Forevermark diamond line. The company sells exclusively on a B2B basis to jewelry retailers and wholesalers in France and internationally, distributing through its Paris showroom, international trade shows, and wholesale networks.
Product overview
Marcel Robbez Masson is a jewellery manufacturer and wholesaler operating as a multi-brand portfolio company. The core offering is the Marcel Robbez Masson brand, complemented by six sub-brands (Masviel, Diamanti Paris, Agirard, Cargo, Murat, and Silver Island), plus the licensed Forevermark diamond brand distributed via De Beers Group partnership. The company offers jewellery across a wide range of prices and customers, positioning itself as a one-stop solution for various market segments from mass market to high-end.
Differentiator
Problem solved
Functional benefit
Brands
- Masviel: Jewellery sub-brand under Marcel Robbez Masson
- Diamanti
- Agirard
- Cargo
- Murat
- Silver Island
Products and services
- Marcel Robbez Masson (flagship brand) The main flagship brand offering a wide variety of jewellery targeting a huge range of prices and customers, positioned as the leading jewellery manufacturer and wholesaler on the French market.
- Masviel One of the jewellery brands under the Marcel Robbez Masson portfolio.
- Diamanti Paris A jewellery brand in the Marcel Robbez Masson portfolio distributed through its own corporate website.
- Agirard One of the jewellery brands under the Marcel Robbez Masson portfolio.
- Cargo One of the jewellery brands under the Marcel Robbez Masson portfolio.
- Murat A jewellery brand in the Marcel Robbez Masson portfolio distributed through its own corporate website.
- Silver Island One of the jewellery brands under the Marcel Robbez Masson portfolio.
- Forevermark (licensed distribution) Diamond brand distributed under a licensing agreement with the De Beers Group, providing access to ethically sourced, certified diamonds.
Companies that use Groupe Marcel Robbez Masson
Customer profileSegments2 records
Ideal customer profiles2 records
Groupe Marcel Robbez Masson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Groupe Marcel Robbez Masson partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- De Beers GroupcoreMarcel Robbez Masson entered into a licensing agreement with the De Beers Group in 2018 to distribute Forevermark branded jewelry. This partnership provides access to Forevermark certified diamonds and the associated brand prestige, expanding the company's premium product offerings.
- Christian Bernard GroupflagshipIn 2017, Marcel Robbez Masson acquired the Christian Bernard Group, strengthening its leadership position and making it one of the foremost jewellery producers in Europe. This acquisition significantly expanded the company's scale and brand portfolio.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Groupe Marcel Robbez Masson competitors and assessment
Company assessmentDirect peers
- Stuller: US-based manufacturer and wholesaler of fine jewelry, findings, and bridal jewelry supplying independent retailers and chain stores. Directly comparable as a B2B jewelry manufacturer-wholesaler with broad product assortment and own-brand lines.
- Richline Group: Major US jewelry manufacturer and wholesaler (a Berkshire Hathaway company) producing branded and private-label fine jewelry. Comparable to MRM in scale, multi-brand portfolio, and B2B wholesale distribution model.
- Damiani: Italian fine jewelry manufacturer and wholesaler with multiple owned brands (Damiani, Salvini, Alfieri & St.John, Bliss). Closely comparable as a European multi-brand jewelry producer with manufacturing and B2B wholesale operations.
- Thomas Sabo: German jewelry and watches brand with own manufacturing and global wholesale distribution to retail partners. Comparable as a European multi-brand jewelry manufacturer-wholesaler operating across price segments.
- Pandora: Danish jewelry manufacturer and wholesaler with mass-market positioning and a wide price-point range across own-brand collections. Highly comparable to MRM as a vertically integrated jewelry manufacturer-wholesaler serving multiple retail price tiers globally.
- Compagnie des Arts (CDA Group): French jewelry manufacturer and wholesaler producing affordable fine jewelry for retail distribution. Closely comparable as a domestic French competitor in the same B2B manufacturer-wholesaler category MRM leads.
Emerging players
- Mejuri: Direct-to-consumer fine jewelry brand selling affordable gold and diamond jewelry online. Represents a structural threat and adjacent comparable in the affordable fine jewelry segment that MRM's mass-market positioning targets via wholesale.
Broad incumbents
- Signet Jewelers: Largest jewelry retailer/wholesaler globally (Kay, Zales, Jared) with significant own-brand sourcing. Comparable in mass-market jewelry distribution and own-brand portfolio breadth, though primarily retail rather than pure wholesale.
- Swarovski: Austrian crystal and jewelry manufacturer with a broad luxury and mass-market portfolio across many price points. Comparable in multi-brand jewelry manufacturing and global wholesale distribution, though broader in scope than MRM.
Regional players
- Chow Tai Fook Jewellery: Hong Kong-based vertically integrated jewelry manufacturer and retailer with extensive own-brand portfolio and global wholesale. Comparable as a multi-brand jewelry manufacturer-wholesaler, though primarily serving Asian rather than European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Groupe Marcel Robbez Masson social profiles
Digital presenceGroupe Marcel Robbez Masson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groupe Marcel Robbez Masson leadership team
Management profileNumber of profiles
Profiles1 record
Groupe Marcel Robbez Masson subsidiaries and ownership
Company hierarchySubsidiaries1 record
Groupe Marcel Robbez Masson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groupe Marcel Robbez Masson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groupe Marcel Robbez Masson
What does Groupe Marcel Robbez Masson do?
Marcel Robbez Masson designs, manufactures, and wholesales a broad range of French-designed, hand-finished jewelry across multiple price points through its portfolio of owned brands (Marcel Robbez Masson, Masviel, Diamanti, Agirard, Cargo, Murat, Silver Island) and the licensed Forevermark diamond line. The company sells exclusively on a B2B basis to jewelry retailers and wholesalers in France and internationally, distributing through its Paris showroom, international trade shows, and wholesale networks.
Is Groupe Marcel Robbez Masson a public or private company?
Groupe Marcel Robbez Masson is a private company. It is classified as family owned and is currently operating.
When was Groupe Marcel Robbez Masson founded?
Groupe Marcel Robbez Masson was founded in 1962. It employs 51 to 100 people.
Where is Groupe Marcel Robbez Masson based?
Groupe Marcel Robbez Masson is headquartered in Southern France, France, in the Europe region.
How does Groupe Marcel Robbez Masson make money?
Two revenue lines are on record. Wholesale Jewelry Manufacturing and Distribution is the primary driver. The others are licensed Brand Distribution (Forevermark).
Who are Groupe Marcel Robbez Masson's main competitors?
Direct peers on record are Stuller, Richline Group, Damiani, Thomas Sabo, Pandora and Compagnie des Arts (CDA Group). Mejuri is listed as an emerging player. Broad incumbents are Signet Jewelers and Swarovski. Chow Tai Fook Jewellery is listed as a regional player.
Does Groupe Marcel Robbez Masson have an API?
No public API is recorded for Groupe Marcel Robbez Masson.
What industry is Groupe Marcel Robbez Masson in?
Groupe Marcel Robbez Masson's product category is Wholesale Jewelry Manufacturing. Its primary akta.pro industry code is CRAKAIAA, Fine Jewelry Manufacturing (Precious Metals & Gem-Set), with a secondary code of CRAKAAAL, Fine Jewelry Wholesale & Trading. Its NAICS code is 42394 and its SIC code is 3911.