Ayuntamiento de Marchamalo

What Ayuntamiento de Marchamalo does

Ayuntamiento de Marchamalo is the municipal government of Marchamalo, a town in the province of Guadalajara, Castilla-La Mancha, Spain. It became an independent municipality on January 1, 1999, after several decades as an administrative annex of Guadalajara, and currently serves a registered population of 8,914 residents (as of January 1, 2026) through a 49-person administrative structure led by Mayor Rafael Esteban Santamaría (in office since 2003, PSOE). The entity delivers the full statutory scope of local public services — social welfare, education, culture, sports, public safety, environmental management, employment, youth services, and citizen participation — and operates across 14 official service categories as listed on its website.

Its core service delivery is built on a digital municipal platform comprising the Sede Electrónica (electronic headquarters for administrative procedures), the Marchamalo Decide participatory democracy platform, the Tarjeta Ciudadana (citizen card), the Marchamalo mobile application, a free SMS citizen alert system, Pagos Telemáticos (online tax/fee payment), live-streamed council plenary sessions, and a public WiFi service. These are conventional e-government tools aligned with Spanish national digital administration standards; no proprietary AI or machine-learning components are documented. The entity also provides physical services including a municipal taxi service, sports complexes, and family reconciliation programmes (300+ weekly childcare places in summer 2026).

Funding comes from three streams: municipal tax revenue (IBI property tax, IAE business tax, IVTM vehicle tax, and other local levies); intergovernmental transfers from the Junta de Comunidades de Castilla-La Mancha regional government and the Spanish central government (which fully finances and manages the Centro de Mayores 'Las Fuentes' elderly centre and the Atención Temprana early-care service); and European Union funds such as the €170,000 awarded in June 2026 for waste-recycling improvements. The municipality also participates in five shared-service consortia — Aguas del Sorbe, Vega del Henares, Consorcio de Bomberos, Consorcio de Residuos, and Consorcio Energético — for water, fire, waste, and energy infrastructure. Strategic infrastructure includes the Polígono Industrial del Henares (~2 million m2, 1,000+ businesses including BASF Coatings), with a 70-hectare / 700,000 m2 II Ampliation under SEPES partnership projected to add ~3,500 jobs at ~€20 million investment.

Name

Ayuntamiento de Marchamalo

Legal name

Ayuntamiento de Marchamalo

Website

https://marchamalo.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Ayuntamiento de Marchamalo is the municipal government of Marchamalo, Guadalajara, Spain, serving 8,914 residents across 14 public service categories through a 49-person administrative structure, a digital e-government platform, and shared-service consortia for water, fire, waste, and energy.

Ownership category

akta.pro rank

Product category

Municipal Government Services / Local Public Administration

NAICS

Executive, Legislative, and Other General Government Support (9211), Executive Offices (92111), Administration of Housing Programs, Urban Planning, and Community Development (925)

SIC

Services-Management Services (8741)

akta.pro primary industry

Community Safety Administration (Fire/EMS, Emergency Management) (BPAIACAL)

akta.pro secondary industries

Infrastructure Planning, Capital Programs & Project Delivery Offices (PMOs) (BPAIALAJ), Government & Municipal Event Venues (THAHAAAE)

Keywords

• Municipal public services
• Electronic government platform
• Citizen participation tools
• Local administrative procedures
• Urban planning services

Headquarters

HQ city

Marchamalo

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Municipal Tax Revenue: Revenue from local taxes including property tax (IBI), business tax (IAE), vehicle tax (IVTM), and other municipal levies collected from residents and businesses.
2. Regional and National Government Transfers: Funding from Castilla-La Mancha regional government and central Spanish government for public services including social welfare, education, and infrastructure.
3. European Funds: Investment projects co-financed by European funds such as the 170,000 euros invested in waste recycling improvements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ayuntamiento de Marchamalo is the municipal government of Marchamalo (Guadalajara, Spain) delivering local public administration and community services to its roughly 8,914 residents. Its core offering combines traditional municipal services (social welfare, education liaison, culture, sports, public safety, environment, employment, youth, transport) with a digital e-government stack built on its Electronic Headquarters (Sede Electrónica), the Marchamalo Decide participatory democracy platform, the Marchamalo mobile app, an SMS alert system, and online tax payment and transparency portals.

Product overview

Ayuntamiento de Marchamalo operates as a digital municipal government providing a comprehensive portfolio of e-government and citizen services. The offering consists of a unified digital services platform centered around the Sede Electrónica (Electronic Headquarters) for administrative procedures, complemented by specialized citizen-facing modules including the Marchamalo Decide participatory democracy platform, Tarjeta Ciudadana (citizen card), Pagos Telemáticos (online payments), and a mobile application for services on the go. Additional services include the Sistema de Alertas SMS (citizen alert system), Plenos en Directo (live council broadcasts), Wifi Marchamalo (public WiFi), Taxi Marchamalo (municipal taxi service), Bolsa de Empleo (employment exchange), and sports facilities management through an online portal. The portfolio functions as an integrated e-governance ecosystem enabling paperless citizen interactions with municipal administration.

Differentiator

Problem solved

Functional benefit

Brands

• Marchamalo Decide: Digital participatory democracy platform for citizen engagement
• Sistema de Alertas SMS
• Tarjeta Ciudadana
• Marchamalo en tu móvil
• La Voz de Marchamalo

Products and services

• Sede Electrónica (Electronic Headquarters) Online electronic headquarters enabling citizens to complete administrative procedures, access official announcements, and consult municipal transparency information 24/7.
• Marchamalo Decide Digital participatory democracy platform allowing citizens to propose, discuss, and vote on municipal decisions and budget allocations.
• Marchamalo Mobile Application Mobile application providing access to municipal services, news, alerts, and information on smartphones and tablets.
• Sistema de Alertas SMS Free SMS-based notification service alerting subscribing citizens about municipal news, service outages, infrastructure works, and social events.
• Tarjeta Ciudadana Citizen card program providing personalized identification for accessing municipal services, facilities, and programs.
• Pagos Telemáticos Telematic payment platform enabling citizens and businesses to pay municipal taxes, fees, and services online.
• Plenos en Directo (Videoacta Digital) Live streaming and digital recording service that broadcasts municipal council plenary sessions to the public.
• Taxi Marchamalo Municipal public taxi service operating two licensed vehicles with three designated stops within the municipality.
• Wifi Marchamalo Municipal public WiFi service providing internet connectivity in designated areas of the municipality.
• Portal de Transparencia Public transparency portal providing access to municipal government information, contracts, budgets, and decisions.
• Bolsa de Empleo Municipal employment exchange service connecting job seekers with local employment opportunities.
• Servicios Deportivos (Sports Services) Municipal sports services including sports complexes, swimming pools, municipal gym, and sports club registration through an online portal.

Quantifiable outcome

• European-funded investment of 170,000 euros in waste recycling improvements
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Ministerio de Igualdad de EspañaminorStrategic or Co-development Partner · 1 January 2022Collaboration with the Spanish Ministry of Equality through the Pact State Against Gender-Based Violence (Pacto de Estado contra la Violencia de Género) to publish 'Marchamalo en Femenino', a gender equality publication.
• Federación Provincial de Asociaciones de Comercio y Servicios de Guadalajara (FCG)minorStrategic or Co-development Partner · 1 January 2008The Commerce Association of Marchamalo, founded in 2008 with about 15 establishments, operates under the umbrella of FCG, a private non-profit business organization established in 2004 to represent and defend SME interests. FCG supports local commerce through campaigns like 'Reyes Millonarios'.
• Le CoteaucoreStrategic or Co-development Partner · 1 October 2007Twin city partnership (Ciudades Hermanadas) established in October 2007 with Le Coteau, a French municipality of 6,800 inhabitants in the Rhône-Alpes region, near Roanne. The partnership focuses on intercultural exchanges in sports, language, education, economics, and tourism. Includes student exchange programs between IES 'Alejo Vera' and Lycée 'Etienne Légrand'. Marchamalo participated as guest of honor at the 30th Salon de la Gastronomie showcasing Alcarria honey and olive oil.
• SEPES (Entidad Pública Empresarial de Suelo)coreStrategic or Co-development Partner · 1 January 2006State-owned enterprise responsible for developing the Polígono Industrial del Henares since 1959. SEPES committed in 2006 to execute the II Ampliation project comprising 70 hectares of industrial land. Projected to create 3,500 jobs with approximately 20 million euros investment.
• Junta de Comunidades de Castilla-La ManchacoreStrategic or Co-development PartnerRegional government managing and fully financing the Centro de Mayores 'Las Fuentes' services since its inauguration, as well as the new Early Care service (Atención Temprana). Also contributes to the Plan Concertado and Sheltered Housing (Vivienda Tutelada).

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Peers

• Red.es: A Spanish public corporate entity that funds and deploys digital transformation initiatives in municipalities; comparable as a funding and infrastructure counterpart for digital government programs like Marchamalo's e-government suite.

Broad incumbents

• Ayuntamiento de Madrid: The capital city of Spain with a much larger scope of e-government services; comparable as a benchmark for digital municipal services platforms and citizen engagement tools deployed at scale.
• Ayuntamiento de Vitoria-Gasteiz: A mid-size Spanish municipality widely recognized for digital government innovation and citizen participation platforms; comparable as a benchmark for the type of e-government ecosystem Marchamalo has built.
• Ayuntamiento de Guadalajara: The provincial capital to which Marchamalo belonged until 1999, providing a much broader portfolio of municipal services and serving as the upper-tier local administration in the same territory.

Regional players

• Junta de Comunidades de Castilla-La Mancha: The autonomous community government that fully finances key Marchamalo services (Centro de Mayores, Atención Temprana); comparable as a higher-tier public administration operating in the same regional ecosystem.
• Diputación Provincial de Guadalajara: The provincial government body that provides supramunicipal services and coordination across municipalities including Marchamalo; comparable as a tier of Spanish sub-national government administration.

Others

• esPúblico: A Spanish software vendor providing digital administration and e-government platforms to municipalities and public administrations; comparable as the technology infrastructure enabling municipal digital services.

Direct peers

• Ayuntamiento de Azuqueca de Henares: A larger municipality (~35,000 residents) in the same Corredor del Henares sub-region of Guadalajara province with comparable industrial base, governance structure, and regional funding dependencies.
• Ayuntamiento de Alovera: A neighboring municipality in Guadalajara province with similar population scale, Madrid metropolitan spillover dynamics, and industrial-residential mix.
• Ayuntamiento de Cabanillas del Campo: A smaller neighboring municipality in Guadalajara province, sharing the Henares Corridor industrial ecosystem, demographic profile, and reliance on regional/national transfers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AytoMarchamalo
• YouTubeyoutube.com/c/AytoMarchamalo
• Facebookfacebook.com/photos
• LinkedInlinkedin.com/company/ayuntamiento-de-marchamalo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayuntamiento de Marchamalo