Cantine dei Marchesi Incisa della Rocchetta

What Cantine dei Marchesi Incisa della Rocchetta does

Cantine dei Marchesi Incisa della Rocchetta is a privately held, family-owned Piedmontese winery operating from a historic 1800s rural estate at Via Roma 66, Rocchetta Tanaro (AT), Italy, under the legal entity Marchesi Incisa della Rocchetta s.s. agr. (P.I. 01122140054). The company carries a documented lineage in Monferrato dating to the year 1000 and continuous residence in Rocchetta Tanaro since 1400, with family milestones including Marchese Leopoldo's 1862 ampelographic catalog and introduction of Pinot Nero in the late 1800s, Marchese Mario's creation of Sassicaia in Bolgheri after WWII, and Marchesa Barbara's late-1990s restructuring that relocated cellars to the current estate. Since 2018, siblings Filiberto and Francesca Massone Incisa della Rocchetta have led the business.

The product portfolio comprises ten wines across DOC/DOCG appellations, including flagship reds Sant'Emiliano Barbera d'Asti Superiore DOCG, Marchese Leopoldo Piemonte Pinot Nero DOC, and Dallalto Barolo DOCG; mid-range reds Valmorena Barbera d'Asti DOCG, Rollone Pinot Nero Barbera DOC, and Colpo d'Ala Monferrato Rosso DOC; Grignolino d'Asti DOC; the rosé Futurosa Piemonte DOC; white Roero Arneis DOCG; and sweet sparkling Felice Moscato d'Asti DOCG. Wine is priced €15–€90 per bottle, with magnum formats at €70–€90 and a Royal Opera House co-branded Sant'Emiliano limited edition in 1,000 numbered magnums and 1,000 numbered six-bottle packs. Winemaking is led by Senior Wine Maker Dr. Donato Lanati, with oenologists Stefano Gozzelino and Federico Trocca, and vineyard management by Matteo Ciraolo and Gabriele Borghino.

The business model is direct-to-consumer and integrated across four revenue streams: wine e-commerce and on-site cellar sales, an 11-room boutique B&B in the historic estate, the La Corte Chiusa fine-dining restaurant (70 indoor / 100 outdoor seats, open Tue–Sun), and curated wine-tourism experiences including guided tastings, truffle hunting, electric-bike tours of the Rocchetta Tanaro Natural Park, cooking classes, and Monferrato/Langhe/Roero itineraries. Distribution runs through the company's own website, on-site sales, and membership in the Consorzio Barbera d'Asti. Brand and demand are reinforced by cultural-event programming: the annual Rocchetta Grand Jeté dance gala (2023, 2025) featuring Royal Ballet principal dancers, and the 2021 Royal Opera House partnership under which 33% of net proceeds from the limited-edition label were donated to the ROH Recovery Campaign. The company operates with a 7-person team and does not disclose revenue.

Name

Cantine dei Marchesi Incisa della Rocchetta

Legal name

Marchesi Incisa della Rocchetta s.s. agr.

Website

https://marchesiincisawines.it

Company type

Private

Operating status

Operating

Short description

Cantine dei Marchesi Incisa della Rocchetta is a family-owned Piedmontese winery in Rocchetta Tanaro producing DOC/DOCG wines (Barbera, Pinot Nero, Barolo, Grignolino, Arneis, Moscato) and operating an integrated estate with an 11-room B&B, restaurant La Corte Chiusa, wine tourism experiences, and the Rocchetta Grand Jeté dance gala.

Ownership category

akta.pro rank

Product category

Winery & Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

Keywords

• Piedmontese wine production
• DOC DOCG wines
• Wine tourism experiences
• Estate bed breakfast
• Heritage winery hospitality

Headquarters

HQ city

Rocchetta Tanaro

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sale of wines through on-site winery visits, online shop, and restaurant. Wine portfolio includes red, white, rosé, and sparkling wines under DOC/DOCG classifications. Prices range from €15 to €90 per bottle.
2. Restaurant La Corte Chiusa: Fine dining restaurant offering Piedmontese cuisine paired with estate wines. Open Tue-Sun with tasting menus and à la carte options. Capacity of approximately 70 indoor and 100 outdoor seats for private events.
3. Bed & Breakfast: 11-room boutique B&B in historic 1800s rural Piedmontese architecture. Rooms furnished with elegant, aristocratic style and modern amenities (no TV by choice). Guests experience the territory, wines, and cuisine.
4. Wine Tourism & Experiences: Guided winery tours, wine tastings, electric bike tours of Monferrato, truffle hunting, cooking classes, and curated itineraries of Monferrato, Langhe, and Roero. Experiences are bookable through the website.
5. Gift Cards / Vouchers: Gift vouchers available in denominations of €25, €50, €100, €150, €200, €500, and custom amounts. Can be used for restaurant, B&B, or wine purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The company produces and sells a portfolio of DOC/DOCG-certified Piedmontese wines (red, white, rosé, and sweet sparkling) from indigenous and international grape varieties grown on its Monferrato estate. In addition to wine, it operates an integrated hospitality business including an 11-room boutique Bed & Breakfast in a 19th-century rural estate, the fine-dining Ristorante La Corte Chiusa serving Piedmontese cuisine, and bookable wine tourism experiences (tastings, cellar tours, truffle hunting, e-bike tours, cooking classes, guided itineraries of Monferrato, Langhe, and Roero).

Product overview

Cantine dei Marchesi Incisa della Rocchetta is a historic Piedmontese winery (since year 1000) producing a portfolio of DOC/DOCG wines from indigenous and international grape varieties including Barbera, Grignolino, Pinot Nero, Merlot, Arneis, and Moscato. The product line comprises ten distinct wines spanning red, white, rosé, and sweet sparkling categories, with flagship wines Sant'Emiliano Barbera d'Asti Superiore and Marchese Leopoldo Pinot Nero. A Royal Opera House partnership yielded limited edition magnum bottles. The company also operates an integrated hospitality division encompassing an 11-room Bed & Breakfast in an 1800s estate, the Ristorante La Corte Chiusa restaurant, and curated wine tasting experiences including vineyard tours, truffle hunting, and electric bike itineraries. Gift cards are available for all experiences.

Differentiator

Problem solved

Functional benefit

Brands

• La Corte Chiusa: Restaurant offering traditional Piedmontese cuisine paired with the winery's wines, located within the wine cellar complex in Rocchetta Tanaro.
• Rocchetta Grand Jeté

Products and services

• Sant'Emiliano Barbera d'Asti Superiore DOCG

Quantifiable outcome

• Wines have achieved international fame with prestigious recognitions

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Royal Opera House (London)flagshipGTM or Marketing Partner · 1 January 2021Partnership with the Royal Opera House (Covent Garden, London) launched in 2021 with the 'Una Bottiglia Per Le Arti' (#abottleforthearts) project. A limited-edition label was created for the Sant'Emiliano Barbera d'Asti Superiore DOCG 2017, designed by Ashley Dean (First Artist of Royal Ballet). 33% of net proceeds from all bottles sold were donated to the Royal Opera House Recovery Campaign. The label was produced exclusively in 1,000 Magnum bottles and 1,000 six-bottle packs (numbered). The partnership was established during the COVID-19 pandemic period to support the arts and artists.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tenuta San Guido: Producer of Sassicaia in Bolgheri, founded by Marchese Mario Incisa della Rocchetta — the direct same-family lineage cited by Cantine dei Marchesi Incisa della Rocchetta as a core brand differentiator. Comparable as a heritage Italian wine estate with deep aristocratic roots and ultra-premium positioning.
• Gaja: Iconic Piedmont producer of Barbaresco and Barolo wines, family-owned across multiple generations with global distribution and a hospitality/wine tourism footprint. Highly comparable as a multi-generational Piedmont wine dynasty with international prestige.
• Vietti: Historic Piedmont producer of Barolo and Barbera d'Alba with DOCG certifications across multiple villages. Comparable as a family-rooted Piedmont winery with a premium DOC/DOCG portfolio spanning indigenous varieties.
• Ceretto: Piedmont Barolo and Barbaresco producer with integrated hospitality (the Locanda in Alba), a wine tourism program, and art-forward brand identity. Highly comparable as a Piedmont winery combining premium DOCG wines with on-site hospitality and cultural programming.
• Marchesi di Barolo: Historic Piedmont winery in the Barolo DOCG zone with a long aristocratic heritage, museum, restaurant, and cellar tour offerings. Comparable as a heritage Barolo producer with integrated wine tourism and hospitality.
• Fontanafredda: Large historic Barolo producer in Serralunga d'Alba with vineyards, cellar tours, restaurant, and hotel. Comparable as a Piedmont estate combining DOCG winemaking with a full hospitality and wine tourism offering.
• Michele Chiarlo: Family-owned Piedmont producer of Barbera d'Asti, Barolo, and Moscato d'Asti with significant vineyard holdings in Monferrato. Highly comparable as a Piedmont producer of the same DOC/DOCG varieties with similar terroir focus.
• Pio Cesare: Fifth-generation family-owned Piedmont winery producing Barolo, Barbaresco, and Barbera d'Alba. Comparable as a heritage Piedmont family estate with a premium DOCG portfolio.

Emerging players

• Castello di Ama: Tuscany-based Chianti Classico producer known for integrating contemporary art installations into the estate, blending wine, hospitality, and cultural programming. Comparable in spirit as an Italian heritage winery pairing fine wine with cultural and hospitality experiences.

Broad incumbents

• Antinori nel Chianti Classico: One of Italy's largest and oldest wine dynasties (26 generations), with extensive DOC/DOCG production across multiple regions and a hospitality/restaurant footprint. Comparable as a multi-generational Italian heritage wine group, though significantly larger and more diversified.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cantinedeimarchesiincisade6183
• Facebookfacebook.com/marchesiincisawines
• Instagraminstagram.com/marchesiincisawines

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cantine dei Marchesi Incisa della Rocchetta