La Mare aux Oiseaux

What La Mare aux Oiseaux does

La Mare aux Oiseaux is a privately held luxury hospitality property operated by L'AUBERGE DU PARC on Île de Fédrun, one of seven islands in the commune of Saint-Joachim in Loire-Atlantique, France. The property sits inside the Brière Regional Nature Park, a roughly 50,000-hectare protected marshland, and was acquired and progressively transformed by chef Éric Guérin (formerly of La Tour d'Argent, Taillevent, and Le Jules Verne) into a Michelin-starred destination. The core offering comprises an 18-key boutique hotel (15 rooms in the main thatched cottage plus three in La Maison de Famille) priced between €189 and €339 per night, a one-Michelin-star gourmet restaurant rated 16.5/20 (3 Toques) by Gault & Millau that serves lunch Thursday–Sunday and dinner Wednesday–Sunday, a vintage-style bar with a 300-label French wine list, and a wellness area offering massages and REIKI treatments from €105–€160.

Revenue is generated across five streams: room stays, restaurant covers, spa and wellness treatments, corporate seminars and private events, and gift vouchers sold through the SecretBox platform. Pricing follows unit pricing per night, per cover, or per package; the corporate seminar line is explicitly packaged (€40–€445 per person) and represents a deliberate B2B extension in the La Baule / Saint-Nazaire / Guérande corridor. Distribution is primarily direct-to-consumer via the property's own website and email newsletter, supplemented by The Originals hotel consortium for booking infrastructure and cross-promotion, GuestOnline for restaurant reservations, and a PR retainer with Madame Kotoba for earned media.

The technology stack is intentionally thin and non-proprietary: standard hospitality reservation, booking-engine, gifting, and CMS tools with reCAPTCHA-protected website forms. There is no in-house platform, no API/SDK surface, no mobile app, and no AI/ML components. Operating scale is modest at approximately 30 employees across a single-site footprint; growth levers have historically been incremental (the recent La Maison de Famille accommodation extension) rather than expansionary, and the company remains a founder-controlled lifestyle hospitality asset rather than a venture-backed growth business.

Name

La Mare aux Oiseaux

Legal name

L'AUBERGE DU PARC

Website

https://mareauxoiseaux.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

La Mare aux Oiseaux is a Michelin-starred restaurant and 18-room boutique hotel in France's Brière marshland. Founded by Chef Éric Guérin, it serves affluent travelers, wellness seekers, and corporate clients with dining, lodging, spa, and seminar services.

Ownership category

akta.pro rank

Product category

Luxury boutique hospitality and gastronomy

NAICS

Hotels (except Casino Hotels) and Motels (72111), Restaurants and Other Eating Places (72251)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Beachfront & Island Luxury Resorts (THAGACAA), Private House Hotels & Small Luxury Inns (THAGADAL)

Keywords

• Luxury boutique hotel
• Michelin-starred gastronomy
• Wellness and spa services
• Corporate seminar venues
• Unusual marshland accommodation

Headquarters

HQ city

Saint-Joachim

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fine Dining Restaurant: Michelin-starred gourmet restaurant serving lunch Thursday-Sunday and dinner Wednesday-Sunday. Features seasonal tasting menus and à la carte options inspired by Brière marshland and Guérande peninsula. Includes pre-dinner bar service with 300-label wine selection and craft cocktails.
2. Hotel Accommodations: 15 rooms in main thatched cottage plus 3 rooms in La Maison de Famille (family house). Room categories include Roseaux, Plumes, Junior Suites, Suites on Stilts, Duplex Suites, and Privilege Suites. Additional unusual accommodations: Marabout Suite, La Chaumière (Pic Vert Suite), and La Bergerie (Mésange Suite).
3. Spa and Wellness Services: Wellness area with relaxation pool, sauna, and treatment rooms. Services include bespoke full-body massages (€105-160) and REIKI energy treatments (€135). Package offerings for couples and overnight wellness stays. Open to external customers with treatment reservations.
4. Seminars and Corporate Events: Seminar venue hosting study days, residential seminars, and B&B overnight stays. Pricing from €40 (half-day) to €445 (single-day residential) per person. Includes meeting room access, meals at Michelin-starred restaurant, and accommodation options.
5. Gift Vouchers: Sale of gift vouchers for spa treatments and hotel stays through SecretBox platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

La Mare aux Oiseaux operates a Michelin-starred gourmet restaurant, an 18-room four-star boutique hotel (including stilt-mounted suites and thatched cottages on Île de Fédrun), and a wellness/spa area offering massages, REIKI treatments, and relaxation facilities. Complementary revenue lines include a vintage-inspired bar with 300 French wine labels, corporate seminar packages, and gift vouchers sold through the SecretBox platform, all delivered from a single integrated property in the Brière marshland.

Product overview

La Mare aux Oiseaux is a hotel and gastronomic restaurant operated by L'AUBERGE DU PARC on Île de Fédrun in the Brière marshland, Loire-Atlantique, France. The property features a Michelin-starred gourmet restaurant (1 star, 3 toques Gault & Millau) as its core culinary offering, complemented by a 4-star hotel & spa with 15 unique rooms including stilt cabins and thatched cottages, a wellness area with pool and sauna, a vintage-style bar with 300 wines, and unusual accommodation options at La Maison de Famille. Additional services include seminar and event hosting, gift vouchers, and barge tours of the Brière marshes. The property is affiliated with The Originals hotel group.

Differentiator

Problem solved

Functional benefit

Products and services

• Gourmet Restaurant
• Boutique Hotel & Spa Accommodation Four-star hotel offering 15 unique rooms and suites across Roseaux, Plumes, Junior Suites, Suites on Stilts, Duplex Suites, and Privilege Suites, including stilt cabins and thatched cottages in the Brière marshland.
• La Maison de Famille — Unusual Accommodation Three additional rooms (Marabout Suite, Pic Vert Suite/La Chaumière, Mésange Suite/La Bergerie) housed in former sheepfolds and thatched cottages with Nordic baths, private gardens, and shared heated pool access.
• Wellness & Spa Services Wellness area with relaxation pool, sauna, and treatment rooms offering bespoke full-body massages (€105–160) and REIKI energy treatments (€135, or two for €255), open to external guests with reservation.
• Cocktail and Wine Bar 1950s Hollywood and Prohibition-era speak-easy-inspired bar with 300 French wine labels across Burgundy, Loire, Alsace, Rhône, Bordeaux, Champagne, and Languedoc-Roussillon, plus house cocktails using local Guérande peninsula ingredients.
• Corporate Seminars & Meetings Private-hire seminar and meeting services for corporate groups near La Baule, Saint-Nazaire, and Guérande, with study-day packages (€40 half-day to €165 standard day), residential seminars (€320–445 per person), and B&B overnight stays combining meeting facilities with Michelin-starred dining.
• Private Events & Celebrations Event hosting services including themed dinners, recurring events, and chef collaborations such as the 'Dames de cœur' / 'Leading Ladies' series celebrating female chefs from diverse cultures.
• Gift Vouchers Gift voucher offering for hotel stays, dining experiences, and wellness treatments sold through the SecretBox gifting platform.

Quantifiable outcome

• One Michelin star and 16.5/20 (3 toques) from Gault & Millau
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• The Originals HotelscoreChannel Partner/ Reseller/ DistributorThe property operates as a member of The Originals hotel consortium, gaining access to their booking platform, distribution network, and brand association with independent luxury hotels across France and Europe. The affiliation allows guests to book through The Originals website while the property maintains its independent identity and operations.
• Gwenn Ha DuminorChannel Partner/ Reseller/ DistributorVTC (chauffeur service) partner providing airport and train station transfers for guests. Services include transfers to Saint-Nazaire station, La Baule, Nantes, and Montoir de Bretagne airport.
• Madame KotobacoreGTM or Marketing PartnerPR agency handling press relations for the establishment. Contacts include Bérangère Créton ([email protected], 0662629349) and Cécilia Ah Tong ([email protected], 0644192356) managing media inquiries and press coverage.
• La Ferme des Petites MottesminorStrategic or Co-development PartnerLocal farm supplier providing early carrots and seasonal vegetables for the restaurant's hyper-seasonal cuisine. Represents the establishment's commitment to local producers and the Brière terroir.
• Michel MoyonminorOthersIndependent barge tour guide offering marshland excursions departing from La Mare aux Oiseaux' jetty. Contact: 06 60 12 65 01 or [email protected]

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Domaine des Hauts de Loire: Small luxury Relais & Châteaux hotel in Onzain (Loire Valley) with a Michelin-starred restaurant; very similar structure of a small intimate property with a chef-led gastronomic identity and premium pricing.
• La Bastide de Marie: Boutique luxury hotel in Provence with a restaurant focused on regional terroir; similar model of small intimate property with destination-driven gastronomy in a nature-rich setting.
• Castel Clara: Luxury thalasso hotel on Belle-Île-en-Mer with a gastronomic restaurant; particularly close comparator given the island location, gastronomy focus, and wellness offering.
• Les Sources de Caudalíe: Luxury wine-themed boutique hotel near Bordeaux with a Michelin-starred restaurant and spa; directly comparable wine-and-gastronomy focused boutique hotel with wellness offerings.
• Le Couvent des Minimes Hôtel & Spa: Luxury hotel in Mane-en-Provence with a Michelin-starred restaurant and Spa Vinothérapie; comparable integrated model of premium lodging, gastronomy, and wellness in a French heritage property.
• Auberge du Vieux Puits: Small luxury hotel with Michelin-starred restaurant (formerly 3 stars) in Lagrasse; a chef-led destination inn with a comparable intimacy scale and high gastronomy positioning.
• Château de la Chèvre d'Or: Relais & Châteaux luxury hotel in Èze (Côte d'Azur) combining a Michelin-starred restaurant with small luxury accommodations; comparable combination of Michelin cuisine and intimate luxury lodging.
• L'Auberge du Château de Bagnols: Luxury château-hotel in Beaujolais with a Michelin-starred restaurant; similar structure of a small historic property with high-end gastronomy in a French regional setting.
• Le Mas de Pierre: Small luxury hotel in Saint-Paul-de-Vence with a Michelin-starred restaurant, spa, and gardens; same combination of Michelin cuisine, intimate scale, and spa/wellness positioning.

Regional players

• Hôtel La Co(o)rniche: Boutique luxury hotel on the Arcachon Bay with a gastronomic restaurant and views of the Dune du Pilat; comparable French coastal luxury hotel with similar small-scale intimacy and gastronomy, though serving a beach rather than a marshland setting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/la-mare-aux-oiseaux

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Mare aux Oiseaux