Ecomuseo Mare Memoria Viva

Name

Ecomuseo Mare Memoria Viva

Legal name

Associazione Mare Memoria Viva ETS

Website

https://marememoriaviva.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cultural and Museum Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Nature Parks and Other Similar Institutions (71219), Museums (712110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Conservation Parks & Private Nature Reserves (Visitor Operations) (THAAAFAB)

akta.pro secondary industries

Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations) (THAAAAAG), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Urban ecomuseum services
• Cultural education programs
• Oral history archives
• Mobile museum exhibits
• Nonprofit cultural programming

Headquarters

HQ city

Palermo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Museum Admissions and Tours: Revenue from guided tours of the ecomuseum, including the 'Cultural Climate Shelter' program at €10 per person with a drink included.
2. Lido Bar and Restaurant: The Lido bar-bistrot, operated by the social enterprise LIDO srl in partnership with MMV, generates revenue from food and beverage sales. Events and private dining bookings contribute additional revenue.
3. Venue Rental and Event Services: The multi-functional cultural center rents indoor and outdoor spaces for events, conferences, workshops, festivals, and private functions including catering services.
4. 5x1000 and 2x1000 Donations: Nonprofit funding through Italian tax designation programs (5x1000 and 2x1000), allowing citizens to direct a portion of their taxes to support the organization's social justice and cultural activities. Tax code: 97304900828.
5. Government and Foundation Grants: Project-based funding from Italian Ministry of Culture (MiC), Italian Council program, Fondazione CON IL SUD, Fondazione CON I BAMBINI, Otto per Mille Valdese, and EU funding programs for cultural and educational initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ecomuseo Mare Memoria Viva is an urban ecomuseum in Palermo offering cultural guided visits, school educational programs, mobile Sea Box exhibits, VR immersion experiences, and venue rentals. It preserves and shares the maritime, social, and multicultural heritage of Palermo through an oral history archive of over 550 interviews collected from fishermen, migrants, and port communities. Operations are supported by an on-site bar/bistrot and event space serving visitors and the local community.

Product overview

Ecomuseo Mare Memoria Viva is a community-driven urban ecomuseum offering a unified portfolio of cultural, educational and hospitality services. The core offering centers on the ecomuseum visit experience (including audio guide, VR-enhanced Under/On the Sea digitalization, and Sea Box mobile exhibits), school programs, and venue rental for events. The portfolio extends to the Lido Bar & Coastal Cuisine hospitality service, seasonal summer camps for children (Modus Navigandi, Il Giardino d'Estate, Spazio Nemo, Tempo di Mare), and annual festivals (Prima Onda, MARE WE). Long-term educational projects like ODISSEO, Il Trampolino, and CIELI address social inclusion and youth empowerment, while Mare Altrove brings the museum to underserved audiences. The ecosystem is complemented by a newsletter subscription service.

Differentiator

Problem solved

Functional benefit

Products and services

• Cultural Guided Visits Guided cultural tours of the urban ecomuseum led by mediators, exploring Palermo's maritime and multicultural heritage using the oral history archive; targeted at individual visitors, families, and tourists at €10 per person.
• School Educational Programs Structured educational visits for primary and secondary school groups with dedicated mediators, priced at €5 per student, designed to bring Palermo's maritime and migration history into classroom learning.
• Sea Box Mobile Museum Exhibit Modular mobile exhibit unit that travels to schools, hospitals, and underserved areas to bring the ecomuseum's oral histories and Mediterranean stories directly to audiences who cannot visit the Palermo venue.
• L'Immersione VR Experience Virtual reality immersion experience at €10 per person allowing visitors to experience the sea and Palermo's port history; specifically designed to extend ecomuseum access to mobility-restricted audiences.
• Venue and Space Rental Rental of the ecomuseum's event and exhibition spaces for private functions, cultural events, conferences, and community gatherings.
• Bar/Bistrot Mare Memoria On-site bar and bistrot at the ecomuseum serving food and beverages to visitors and the local community, providing a hospitality revenue stream that supports the cultural mission.
• Multilingual Audio Guide Free multilingual audio guide service available to visitors during self-guided exploration of the ecomuseum exhibits and oral history installations.

Quantifiable outcome

• Served multiple generations of local families through educational programs, summer camps, and community events
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, core, minor and major.

• Kilowatt / Serramadre.artflagshipStrategic or Co-development Partner · 13 November 2026Organizers of the School of Ecological Imagination (Mediterranea, 4th edition) bringing the event to Palermo for the first time. The transdisciplinary program runs November 13-15, 2026, combining scientific research, artistic practices, ecological thinking, and community engagement.
• LIDO srl (Social Enterprise)coreStrategic or Co-development PartnerLIDO srl is the social enterprise that designed and manages the Lido bar-bistrot at MMV's venue. The partnership officially opened on October 11, creating a culinary, cultural, and anthropological project that is central to the visitor experience.
• Moltivolti CommunitycoreStrategic or Co-development PartnerCollaboration with Moltivolti and Libera Palermo to strengthen the informal network of third-sector organizations in Palermo and develop stable aggregation models that enhance territorial impact.
• Istituto Geriatrico SicilianominorStrategic or Co-development PartnerPartnership for the Mare Altrove project, bringing ecomuseum content to elderly residents in care facilities through Sea Box mobile exhibits.
• coop. soc. KarolminorStrategic or Co-development PartnerPartnership for Mare Altrove project serving mobility-restricted individuals in nursing care facilities.
• Comune di PalermocoreStrategic or Co-development PartnerMunicipal government partner for various projects including Giornata della Sostenibilità Ambientale, Servizio Civile Universale programs, and co-funding through Ass.to alla Cultura.
• Galleria d'Arte Moderna (Palermo)minorStrategic or Co-development PartnerPartnership with Galleria d'Arte Moderna for the Progetto Quartieri, which focuses on the social role of museums and community outreach in peripheral areas.
• ICS Sperone - Pertini PalermominorStrategic or Co-development PartnerPartner school for Museo in gioco project and educational activities targeting students in the II circoscrizione.
• Direzione Didattica Maneri-IngrassiaminorStrategic or Co-development PartnerPartner educational institution for ODISSEO and Museo in gioco projects.
• Genia Lab artflagshipStrategic or Co-development PartnerCurated the Prima Onda multidisciplinary festival, 1st edition 2021, deeply rooted in the south-east coastline of Palermo with national and international cultural scope.
• MeeraquiminorStrategic or Co-development PartnerOrganizer of Costa Sud events at the ecomuseum, focusing on the historical and social value of Palermo's coastline.
• Manifesta 12 / Manifesta CollateralsflagshipStrategic or Co-development PartnerHosted projects as part of Manifesta 12 (Manifesta Collaterals), including Elena Bellantoni's 'Ho annegato il mare' video project and 'Un Sacco di Palermo' pedagogical kit.
• Institut français ItaliaminorStrategic or Co-development PartnerPartner for Histoires Vrais de Mediterranée project as part of La Francia in Scena 2018 season, with collaboration from Histoires vraies de Méditerranée and Arci Porco Rosso.
• Centro Astalli di PalermomajorStrategic or Co-development PartnerCapofila (lead partner) for Voci del verbo viaggiare project with multiple partners including Università di Palermo, VisitPalermo, and Clinica Legale per i Diritti Umani.
• FAI Palermo / FAI Giovani PalermominorStrategic or Co-development PartnerPartner for Giornate FAI d'Autunno 2018, organizing scientific workshops and activities at the ecomuseum.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MUDAM Luxembourg: Luxembourg's Museum of Modern Art combining contemporary exhibitions, educational programming, and public engagement on social/environmental themes. Both are publicly funded cultural institutions combining museum operations, contemporary art, and community-oriented programming.
• Manifesta: Europe's only roving biennial of contemporary art with deep community engagement focus. Manifesta is both a former MMV partner and a comparable organization in its ability to attract EU/national cultural funding while running community-engaged contemporary art programming in peripheral European locations.
• Triennale Milano: Milan's design and contemporary art museum hosting exhibitions, educational programs, and major events. Both are Italian nonprofit cultural institutions combining museum operations with educational programming, venue rental, and contemporary exhibitions within historic urban settings.
• Centre de Cultura Contemporània de Barcelona (CCCB): A major urban cultural center in Barcelona combining exhibitions, festivals, and community programs around contemporary social/urban themes. Both operate urban cultural centers with multidisciplinary programming, venue rental, and social/environmental narratives for diverse audiences.
• Centro per l'arte contemporanea Luigi Pecci: An Italian contemporary art museum in Prato combining exhibitions, cultural programming, and community engagement. Both operate Italian nonprofit museums combining contemporary art, educational outreach, and cultural production models with social themes.

Direct peers

• Écomusée d'Alsace: One of Europe's pioneering ecomuseums operating an open-air heritage site in eastern France. Both apply the international ecomuseum model that integrates community narratives, environmental themes, educational programming, and immersive visitor experiences.
• Ecomuseo del Paesaggio Orvietano: An Italian ecomuseum in Umbria preserving territorial landscapes and rural heritage. Both operate the Italian ecomuseum framework applying territorial regeneration principles, community-led cultural programming, and environmental/heritage themes under nonprofit governance.
• Ecomuseo della Montagna Pistoiese: An Italian ecomuseum in the Tuscan Apennines preserving mountain-community heritage. Both are Italian nonprofit ecomuseums applying the territorial regeneration framework with community-led programming and environmental/cultural themes.
• Ecomuseo delle Palafitte di Fiavè: An Italian ecomuseum in Trentino focused on prehistoric pile-dwelling heritage and local territorial memory. Both operate the Italian ecomuseum model combining oral/community histories, educational programming, and visitor-centered experiences within a nonprofit framework.

Regional players

• Museo d'Arte Contemporanea Donnaregina (MADRE): Naples' contemporary art museum combining permanent collections, temporary exhibitions, and educational programming in southern Italy. Both are southern Italian contemporary art/cultural institutions targeting local communities and addressing regional social/environmental themes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/marememoriaviva
• LinkedInlinkedin.com/company/ecomuseo-mare-memoria-viva

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecomuseo Mare Memoria Viva