maresa sa de cv

What maresa sa de cv does

MARESA (legal name Mayoreo Automotriz Refaccionario S.A. de C.V.) is a privately held Mexican automotive parts distributor headquartered in Mazatlán, Sinaloa. Founded in 1993 under the name 'Mayoreo del Pacífico' and formally incorporated on October 31, 1997, the company specializes in the wholesale and retail distribution of shock absorbers (amortiguadores), suspension components, brake pads (balatas), CV joints (juntas homocinéticas), and related parts for passenger vehicles and pickup trucks. Its product portfolio is anchored by an exclusive distribution partnership with KYB Corporation (acquired in 2010) and supplemented by sub-brands ROG, THOMPSON, BAW, and EBI.

The company operates an exclusively physical distribution model through 17 retail branches across 11 Mexican states, including Hermosillo, Cd. Obregón, Los Mochis, Guasave, Culiacán, Mazatlán, La Paz, Tepic, Guadalajara, Zapopan, Veracruz, Chihuahua, Torreón, Gómez Palacio, Durango, Saltillo, Colima, Manzanillo, Zacatecas, Villa de Álvarez, and Puerto Vallarta. There is no e-commerce platform, no mobile app, no social media presence, and no documented digital marketing channels; the company website (maresa.com.mx) functions as a static informational portal, and the only digital customer touchpoint is a WhatsApp complaints/suggestions line (6691915439).

The customer base is bifurcated into individual vehicle owners (B2C walk-in retail) and small automotive repair shops/mechanics (SMB), with no named enterprise customers disclosed. Revenue is generated through one-time product transactions at counter sales across the branch network; pricing is not publicly disclosed and customers are directed to contact branches directly. The company is founder/owner-operated, has no external investors, no parent company, no funding rounds, and operates with approximately 28 employees across the network, implying a lean, capital-efficient distribution model.

Name

maresa sa de cv

Legal name

Mayoreo Automotriz Refaccionario S.A. de C.V.

Website

https://maresa.com.mx

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

MARESA is a privately held Mexican automotive parts distributor headquartered in Mazatlán, Sinaloa, operating 17 branches across 11 states to sell shock absorbers, suspension, brake pads, and CV joints to individual vehicle owners and small repair shops.

Ownership category

akta.pro rank

Headquarters

HQ city

Mazatlán

HQ country

Mexico

HQ region

Latin America

Offices21 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Parts Sales: MARESA generates revenue through the sale and distribution of automotive parts including shock absorbers (amortiguadores), suspension components, and brake parts (balatas, juntas homocinéticas). Products are sold via 17 physical branch locations across Mexico. Revenue is derived from product transactions at the distributor/retail level.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MARESA (legal entity Mayoreo Automotriz Refaccionario S.A. de C.V.) distributes automotive replacement parts — shock absorbers (amortiguadores), suspension components, brake pads (balatas), CV joints (juntas homocinéticas), and wheel hubs (mazas) — across Mexico through a network of 17 physical branch locations spanning 11 states. The company holds distribution rights for multiple brands including KYB shock absorbers (since 2010), as well as ROG, THOMPSON, BAW, and EBI sub-brands.

Product overview

MARESA is an automotive parts wholesale and retail distributor offering a unified product portfolio centered on shock absorbers (amortiguadores), suspension components, brake pads (balatas), and CV joints (juntas homocinéticas). The company distributes multiple sub-brands including ROG, THOMPSON, BAW, and EBI, along with KYB shock absorbers which have been a key distribution partnership since 2010. Products are sold through 17 physical branch locations across Baja California, Sonora, Sinaloa, Chihuahua, Coahuila, Durango, Veracruz, Nayarit, Jalisco, Colima, and Zacatecas, with the main headquarters in Mazatlán, Sinaloa.

Differentiator

Problem solved

Functional benefit

Brands

• KYB Products: KYB shock absorbers distributed by MARESA since 2010.

Products and services

• Amortiguadores (Shock Absorbers) Automotive shock absorbers distributed by MARESA, including the KYB brand obtained for distribution in several Mexican states since 2010, plus ROG, THOMPSON, BAW, and EBI sub-brands. Sold across all 17 branch locations to individual vehicle owners and auto repair shops.
• Suspensión (Suspension Components) Automotive suspension components distributed alongside shock absorbers as part of MARESA's core product lineup, for passenger vehicles and pickup trucks.
• Balatas (Brake Pads) Automotive brake pads offered as part of the company's braking systems product category, sold across the 17-branch network.
• Juntas Homocinéticas (CV Joints) Constant velocity (CV) joints for automotive applications, listed in the product categories on the company's portfolio page.
• Mazas (Wheel Hubs)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KYB CorporationcoreChannel Partner/ Reseller/ Distributor · 1 January 2010In 2010, MARESA obtained the distribution rights for KYB shock absorbers across several states of the Mexican Republic. KYB is a major global manufacturer of hydraulic equipment and shock absorbers. This distribution partnership represents a key element of MARESA's product portfolio and brand strategy.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dorman Products: US-listed large-scale aftermarket auto parts maker and distributor offering broad coverage of replacement components including chassis, brakes, and driveline; comparable in distribution-led aftermarket model but with much larger North American scale and capital base.
• Standard Motor Products: US-based aftermarket auto parts manufacturer/distributor serving installers and counter channels across engine management, brake, and chassis categories; relevant broad-incumbent comparable for an independent regional distributor evaluating scale, brand portfolio, and channel strategy.
• AutoZone Mexico: Mexican subsidiary of AutoZone Inc. operating specialty retail stores for automotive parts and accessories across Mexico; a much larger incumbent offering a comparable but broader product assortment than MARESA, including private-label and online ordering.
• Moog Parts (DRiV / Federal-Mogul): Leading global aftermarket brand specializing in chassis and suspension components (tie rods, ball joints, shocks); competes directly with KYB-sourced products distributed by MARESA and is typically stocked at Mexican undercar-parts counters alongside MARESA's assortment.
• Brembo Mexico: Global manufacturer of braking systems including OE and aftermarket disc brakes, calipers, and pads; directly competes in the balatas/brake category carried by MARESA and is increasingly present in Mexican aftermarket channels alongside independent distributors.

Direct peers

• Refaccionaria La Norteña: Long-standing Mexican regional auto parts distributor focused on suspension and brake components; directly comparable in target categories, customer base (repair shops + retail), and counter-style branch operations in northern Mexico.
• Inter Auto Parts: Mexican importer and distributor of aftermarket automotive parts serving installer and counter channels across multiple states; comparable to MARESA in distribution-led, multi-brand go-to-market in suspension/chassis categories.
• Refaccionaria Mario: Independent Mexican multi-branch auto parts chain operating counter stores in several states selling suspension, braking, and undercar parts to installers and retail customers; comparable independent-distributor competitor targeting the same trade-counter segment as MARESA.
• Refacciones Impacto: Mexican multi-branch auto parts retailer/distributor offering shock absorbers, suspension, brakes, and related undercar components across multiple cities; the closest direct comparable to MARESA in product mix, geography, and branch-based retail model.

Others

• KYB México / KYB Corporation: Global Japanese manufacturer of hydraulic equipment and shock absorbers; MARESA's core channel partner and exclusive distributor in several Mexican states since 2010, defining its premium shock-absorber assortment and competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maresa-sa-de-cv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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