Margaret River Senior High School

What Margaret River Senior High School does

Margaret River Senior High School is an Independent Public School (Years 7-12) operated under the Western Australian Department of Education, located in Margaret River approximately 270km south of Perth. It delivers secondary education through three pathways — ATAR (university-entry), VET (vocational education and training delivered in partnership with TAFE), and General — to students drawn from a single defined catchment area. The school is consistently ranked among the top 20 secondary schools in Western Australia, with 50 students achieving an ATAR in 2023 and 44 in 2024. Operating funding is sourced entirely from state government appropriations, with no commercial tuition or fee revenue disclosed.

The school's educational product surface combines traditional academic pathways with a structured extracurricular and digital-learning ecosystem. Curriculum delivery is supported by Microsoft 365, COMPASS (student-management and parent-communication), Stile (science), MathSpace, Education Perfect, Studiosity, and Sora (digital library). A BYOD device program is operated in partnership with Winthrop Australia to standardize the student-device environment. International exchange is delivered via sister-school partnerships with Santa Laurensia (Indonesia) and Dali and Chang Gung (Taiwan). Historical distinction includes the 2014 Australian All Schools Surfing Title, reflecting a vocational and lifestyle orientation consistent with the Margaret River region's coastal identity.

The business model is non-commercial: the school is fully funded by state appropriations and serves as a public-good provider within its government-defined catchment. There is no pricing model, go-to-market motion, or customer-acquisition function in the commercial sense. Customer (student) intake is governed by residential catchment rules, not market competition. The institution's strategic posture is therefore focused on academic outcome optimization, international partnership depth, and ed-tech adoption within the constraints of public-sector funding — rather than revenue growth, market share, or product expansion.

Name

Margaret River Senior High School

Legal name

Margaret River Senior High School

Website

https://margaretrivershs.wa.edu.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Margaret River Senior High School is an Independent Public School (Years 7-12) in Margaret River, Western Australia, delivering ATAR, VET, and General secondary-education pathways to a locally-defined student catchment and funded entirely by the WA Department of Education.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public High Schools (EDAJAAAD)

akta.pro secondary industries

Youth-to-Adult Bridge & College Readiness (Noncredit) (EDAAAEAK), Secondary School Exchange Programs (Academic Year/Semester) (EDAIAHAB)

Keywords

• Secondary education services
• Public school education
• Vocational education training
• Academic curriculum programs
• Student support services

Headquarters

HQ city

Margaret River

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Government-Funded Public Education: Margaret River Senior High School is an Independent Public School funded by the Western Australian Department of Education. Core educational services are provided at no direct cost to students through government funding.

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Margaret River Senior High School is an Independent Public School delivering secondary education for Years 7-12 in the South West region of Western Australia. The school offers three pathways: ATAR (university entrance), Vocational Education and Training (VET) via TAFE South West, and General courses. Programs span academics, six languages, arts, music, agriculture (on-site working farm), competitive sport, and international student exchanges with sister schools in Taiwan and Indonesia.

Product overview

Margaret River Senior High School is an Independent Public School in Western Australia offering secondary education from Years 7-12. The school provides multiple educational pathways including ATAR (Australian Tertiary Admission Rank) for university-bound students, Vocational Education and Training (VET) programs, and General pathway options. The school's educational offerings span lower school (Years 7-10) and upper school (Years 11-12), with programs in academics, arts, sports, music, and vocational training.

Differentiator

Problem solved

Functional benefit

Products and services

• ATAR Pathway Program (Years 11-12)
• VET in School Program (Vocational Education and Training)
• Lower School Program (Years 7-10)
• Languages Program (Six Languages) Comprehensive languages program offering French, German, Indonesian, Chinese, Spanish, and Italian, with students dedicated over 1,000 hours to language learning. Ranked 11th globally in 2024 Education Perfect Languages World Championship.
• International Student Exchange Programs International cultural exchange programs with sister schools Santa Laurensia (Indonesia) and JuangJing VHS and JuiFang VHS (Taiwan), including student visits, host family stays, and online exchange activities.
• Agricultural Program (On-site Farm) Agricultural education delivered through the school's on-site working farm facility, providing hands-on learning in agricultural practices for students.
• Studiosity Online Tutoring Service Free online study help available to students anytime and anywhere through the Studiosity platform, accessed via the Augusta Margaret River (AMR) Library membership number.
• Competitive Surfing Program School surfing program competing in the SunSmart WA School Surfing Titles, with the school holding a record nine consecutive championship titles as of 2014.
• School Canteen Services Food services operated on the school campus, providing meals and refreshments to students.

Quantifiable outcome

• Top 20 school in Western Australia (ATAR 2024)
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Winthrop AustraliaminorChannel Partner/ Reseller/ DistributorPartnership for the One-to-One BYOD (Bring Your Own Device) program, offering students device procurement through a buying portal with various purchasing and rental options, warranties, and device recommendations.
• Santa Laurensia (Indonesia)coreStrategic or Co-development PartnerSister school relationship involving student exchanges. Indonesian students visit Margaret River SHS and stay with host families, while MRSHS students travel to Indonesia. Part of international cultural exchange program.
• JuangJing VHS (Taiwan)coreStrategic or Co-development PartnerSister school in Taiwan with online exchange programs. Year 10 students studying Asian Languages engaged in online exchanges focusing on indigenous cultures, including sharing Dreamtime stories and Aboriginal painting traditions.
• JuiFang VHS (Taiwan)coreStrategic or Co-development PartnerSister school in Taiwan. Students participated in hands-on cultural exchange activities such as making Vegemite and Fairy bread toasts, and learned about Miner food culture and Dragon Boat Festival.
• Augusta Margaret River (AMR) LibraryminorStrategic or Co-development PartnerProvides Studiosity service - free anytime, anywhere online study help from real people. Students can access tutoring through their AMR Library membership number.
• TAFE South WestcoreStrategic or Co-development PartnerExternal TAFE offerings available to students through the VET in School program, allowing students to complete vocational certificate courses as part of their secondary education.

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Shenton College: High-performing public high school in Perth's western suburbs with strong ATAR results and languages programs. Comparable as a public school competing on academic excellence.
• Albany Senior High School: Regional WA public high school serving the Great Southern region with comprehensive ATAR and VET pathways. Comparable as a regional public school with similar pathway mix and rural context.
• Bunbury Senior High School: Regional South West WA public high school serving the Bunbury area with broad academic and vocational programs. Comparable as the nearest large regional public high school in the same South West region as Margaret River SHS.
• John Curtin College of the Arts: Perth public high school with specialist arts focus alongside academic pathways. Comparable as a public secondary school offering multiple differentiated pathways including arts.
• Perth Modern School: Western Australia's academically selective public high school and consistently the top-ranked school in the state by ATAR. Directly comparable as a public senior secondary school competing for the same high-ATAR students statewide.
• Churchlands Senior High School: Established Perth public high school with strong academic results and comprehensive extracurricular offerings. Comparable as a public secondary school with similar pathway structure.
• Carine Senior High School: Perth public high school with strong academic outcomes and broad curriculum including specialist programs. Comparable as a public secondary school competing in the same WA ATAR rankings.
• Willetton Senior High School: Large Perth public high school with strong academic outcomes, broad curriculum including languages, and significant extracurricular programs. Comparable as a public school offering ATAR, VET, and General pathways.
• Rossmoyne Senior High School: Top-performing public high school in Perth's southern suburbs with strong ATAR results and academic focus. Comparable as a high-achieving public secondary school offering ATAR pathways.
• Applecross Senior High School: Perth public high school with strong ATAR performance and specialist programs including languages and arts. Comparable as a public school with differentiated curriculum offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/margaretrivershs
• LinkedInlinkedin.com/company/margaret-river-senior-high-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Margaret River Senior High School