Margaret Wines

What Margaret Wines does

Margaret Wines is a privately held Dutch wine specialty retailer headquartered in Utrecht, Netherlands. Founded in 2002 and operating with approximately 7 employees, the company runs a single physical wine shop at Oudkerkhof 10 in Utrecht city center alongside a direct-to-consumer e-commerce website serving customers across the Netherlands. Its assortment spans red, white, rosé, sparkling, and dessert wines sourced from major producing regions including France, Italy, Spain, Germany, Austria, Portugal, Greece, Australia, Argentina, New Zealand, the United States, and South Africa, with an organic sub-range across categories. The company positions itself as a specialist in quality wines with food pairing guidance rather than a discount-led volume retailer.

The core product surface consists of individual bottles organized by style and wine region, plus pre-curated six-bottle wine packages (Spaans Wijnpakket, Rosé Wijnpakket, Zomer Wijnpakket) sold at meaningful discounts relative to individual bottle pricing. A wine blog (Wijnblog) and email newsletter support top-of-funnel acquisition via content marketing and SEO. The technology stack is a standard e-commerce platform with integrated inventory management and delivery logistics; no proprietary technology, mobile app, or AI components are disclosed. Payments are processed through iDEAL/Wero, Mastercard, Visa, PayPal, and American Express.

The business model is direct-to-consumer transaction-based wine retail. A €75 minimum order applies across channels. Customers in Utrecht, Amsterdam, and Amersfoort receive free same-day delivery via the company's own logistics, while customers elsewhere in the Netherlands are served by PostNL within two working days. The target customer is the Dutch wine enthusiast seeking curated, expert-led selections with food pairing guidance; customer acquisition is driven primarily by content marketing, organic search, and email rather than paid media or partnerships. The company is independently operated with no disclosed institutional investors, parent company, or venture funding.

Name

Margaret Wines

Legal name

Margaret Wines

Website

https://margaretwines.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Margaret Wines is a privately held Dutch wine retailer operating a single wine shop in Utrecht plus a nationwide e-commerce site, serving Dutch wine enthusiasts with curated bottles, pre-packed six-bottle wine packages, and food-pairing guidance. Founded in 2002 with roughly 7 employees.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industry

Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Wine retail
• Specialty wines
• Online wine store
• Wine delivery
• Organic wines

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail wine sales: Direct sales of wines through an e-commerce website and physical retail store. Customers purchase individual bottles and wine packages at listed prices. Revenue is generated through transaction-based sales with a minimum order value of €75.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Margaret Wines is a Dutch specialty wine retailer that curates and sells wines from multiple European countries (France, Italy, Spain, Germany, Austria, Portugal, Greece) and New World regions, organised by type (red, white, rosé, sparkling, dessert) and including organic options. The company sells individual bottles, themed curated wine packages (such as Spanish, Rosé, and Summer packages), and supports customers with a wine blog providing tasting and pairing guidance. It combines an online shop with a physical store in Utrecht and offers own delivery in Utrecht, Amsterdam, and Amersfoort, with PostNL shipping elsewhere.

Product overview

Margaret Wines is a wine specialty retailer based in Utrecht, Netherlands, offering a curated selection of quality wines from major wine-producing regions worldwide. The core offering consists of red wines, white wines, rosé wines, sparkling wines, and dessert wines organized by wine country and region (France, Italy, Spain, Germany, Austria, Portugal, Greece, and New World countries). The company also provides pre-selected wine packages (Spaans Wijnpakket, Rosé Wijnpakket, Zomer Wijnpakket) and maintains a wine blog with educational content. A minimum order of €75 applies, with free delivery in the Utrecht, Amsterdam, and Amersfoort areas, and paid delivery via PostNL elsewhere. The online ordering system accepts multiple payment methods including iDEAL, credit cards, PayPal, and American Express.

Differentiator

Problem solved

Functional benefit

Products and services

• Spaans Wijnpakket (Spanish Wine Package) A curated themed wine package bundling Spanish wines, sold as a single bundled offering for individual consumers seeking an introduction to a regional style.
• Rosé Wijnpakket (Rosé Wine Package) A curated themed wine package bundling rosé wines, sold as a single bundled offering for individual consumers.
• Zomer Wijnpakket (Summer Wine Package) A curated themed wine package bundling wines selected for summer drinking, sold as a single bundled offering for individual consumers.
• Individual wine bottles (red, white, rosé, sparkling, dessert, organic) Individual bottles of wine sold across red, white, rosé, sparkling, dessert, and organic categories, sourced from multiple European and New World countries, sold to individual consumers via the online shop and physical store.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Vivino: Global wine marketplace and ratings app enabling consumer wine purchases across multiple European markets; comparable as an online wine-discovery and DTC channel targeting the same consumer.

Direct peers

• Laithwaites: UK-founded wine merchant specializing in curated quality wines with DTC delivery across Europe including the Netherlands; comparable as a specialist wine retailer using curated/mixed-case offers.
• Wijnvoordeel: Large Dutch online wine club/subscription retailer with discounted multi-bottle offers; highly comparable business model targeting Dutch consumers with curated wine bundles.
• Berry Bros. & Rudd: Historic UK fine wine and spirits merchant with international online sales; comparable as a premium specialist wine retailer emphasizing expertise and producer relationships.
• Dranken.nl: Dutch online retailer specializing in beer, wine, and spirits with nationwide delivery; competes for the same DTC Dutch wine consumer with broader assortment and scale.
• Wijnbeurs: Dutch online wine retailer offering a broad selection of wines across regions with nationwide delivery; directly comparable as a Dutch DTC wine e-commerce competitor.
• Majestic Wine: UK specialist wine retailer with stores and online delivery across Europe; comparable specialist-positioned wine merchant with curated regional assortments.
• Slijterij Henri Bloem: Dutch specialty wine and spirits retailer with multiple locations and online sales; comparable Dutch specialist wine merchant emphasizing curation and expertise.

Broad incumbents

• Gall & Gall: Largest Dutch liquor store chain with broad physical footprint and online sales; comparable as a major Dutch off-premise wine retailer, but at far greater scale and breadth.

Regional players

• Wijnhuis Utrecht: Local Utrecht-based wine shop offering curated wines; a same-city specialist competitor competing for the same Utrecht consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/margaret-wines

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Margaret Wines