Margaritaville Resort Casino - Bossier City, La.

What Margaritaville Resort Casino - Bossier City, La. does

Margaritaville Resort Casino in Bossier City, Louisiana is a single-property regional gaming and hospitality resort operated by PENN Entertainment, Inc. (NASDAQ: PENN) under a Margaritaville brand license. The 251-employee property sits on the Red River at 777 Margaritaville Way and combines a 30,000 sq ft single-level casino floor (950+ slot machines paying out over $90M monthly and 40+ table games including blackjack, craps, roulette, baccarat, and poker variants) with a 395-room hotel featuring Standard, Premium river-view, and 36 Luxury Balcony Suite tiers, seven distinct dining venues, a full-service spa, a tropical pool deck, and the 7,000 sq ft Paradise Theater entertainment venue.

Revenue is generated through five transactional streams: casino gaming (house edge on slot and table play), hotel accommodations (rooms from $89/night plus $17.06 resort fee and 16% tax), food and beverage across seven venues spanning $ to $$$ price tiers, entertainment ticketing through Ticketmaster, and spa/salon services priced $75-$215. Distribution is direct-to-consumer via the property website with best-rate guarantee, the PENN Play mobile app (offering $10 PENN Cash and 5M social casino credits as download incentives), third-party OTAs, a bus group coordinator for organized tour groups, and a dedicated meetings and events sales team handling groups of 30-400.

The property is fully integrated into PENN Entertainment's enterprise infrastructure, sharing the PENN Play loyalty program (Advantage, Preferred, Elite, Owners Club tiers), theScore BET mobile sportsbook (live in 18+ U.S. states and Ontario), Ticketmaster ticketing with PENN Cash redemption, Everi Cash Club check cashing, and NCC Reports credit processing. The customer base is fragmented across adult casino gamblers, individual leisure travelers, bus tour groups, and meeting/event bookers, with no disclosed B2B contracts or named enterprise anchors. No standalone revenue is publicly disclosed for the property; financials are consolidated into PENN Entertainment's multi-property reporting.

Name

Margaritaville Resort Casino - Bossier City, La.

Legal name

Margaritaville Resort Casino Bossier City (operated by PENN Entertainment, Inc.)

Website

https://margaritavillebossiercity.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Margaritaville Resort Casino in Bossier City, Louisiana is a PENN Entertainment-operated regional gaming resort featuring a 30,000 sq ft casino floor (950+ slots, 40+ tables), a 395-room hotel, seven dining venues, spa, pool, and the 1,100-seat Paradise Theater, serving leisure travelers, casino patrons, bus groups, and event bookers.

Ownership category

akta.pro rank

Product category

Casino Resort and Integrated Gaming Hospitality

NAICS

Casino Hotels (721120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

Keywords

• Casino gaming resort
• Hotel accommodations
• Restaurant dining venues
• Spa and salon services
• Live entertainment venue

Headquarters

HQ city

Bossier City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Casino Gaming: Primary revenue from slot machine play (over 950 machines paying out over $90 million monthly) and table games (over 40 tables including blackjack, craps, roulette, baccarat, and poker variants). Revenue generated through house edge on wagers.
2. Hotel Accommodations: Room revenue from 395 guestrooms including standard rooms, premium rooms with river views, and luxury suites with balconies. Rates start at $89 with resort fee of $17.06/night plus 16% tax.
3. Fine Dining: Seven dining venues generating food and beverage revenue: Jimmy's Seafood & Steak (fine dining $$$), Bamboo Asian Cafe (upscale Asian $$), Drago's Seafood, Banyan Tree Cafe, The Busted Coconut pool bar, Its 5 O'Clock Somewhere Bar, and The Sportsbook Restaurant.
4. Entertainment Ticketing: Concert and show ticket sales through Paradise Theater (7,000 sq ft, capacity up to 1,100) via Ticketmaster partnership.
5. Spa and Salon Services: Full-service spa offering massage therapy, facials, body treatments, and salon services with pricing ranging from $75 (30-min Quick Fix Massage) to $215 (Signature Face Lift Facial).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Margaritaville Resort Casino Bossier City operates a tropical-themed integrated gaming and hospitality resort on the Red River, featuring a 30,000 sq ft single-level casino floor with 950+ slot machines and 40+ table games, a 395-room hotel across Standard, Premium River View, and Luxury Balcony Suite tiers, seven dining venues, The Spa & Salon, a tropical pool, and the 7,000 sq ft Paradise Theater entertainment venue. Revenue is generated through casino gaming wagers, hotel room sales, food and beverage, entertainment ticketing, and spa services, all unified under the PENN Play loyalty program integrated with PENN Entertainment's broader portfolio.

Product overview

Margaritaville Resort Casino is a comprehensive resort and gaming destination offering a unified platform of hospitality and entertainment services. The core product is the 30,000 square foot casino with 950+ slot machines and 40+ table games. Supporting amenities include a 395-room hotel with three room tiers (Standard, Premium, and 36 Luxury Balcony Suites), The Spa & Salon, and pool facilities. The property features seven distinct dining venues: Jimmy's Seafood & Steak (fine dining), Drago's Seafood (seafood classics), Bamboo Asian Cafe (Vietnamese/Asian), Banyan Tree Cafe (24/7 coffee shop), The Busted Coconut (pool bar), Its 5 O'Clock Somewhere Bar (cocktails), and Club Macanudo (cigar lounge). The Sportsbook Restaurant & Bar provides sports betting with a two-level facility. The Paradise Theater hosts entertainment with 7,000 sq ft of event space for up to 1,100 guests. PENN Play loyalty program integrates across all property services.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Gaming Floor

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TicketmastercoreGTM or Marketing PartnerTicketmaster partnership enables PENN Play members to redeem PENN Cash for tickets to concerts at Paradise Theater and sporting events. Account connection through My Ticketmaster allows seamless rewards redemption for entertainment experiences.
• Chasing AcesminorGTM or Marketing PartnerGolf entertainment venue adjacent to the property offering 10% discount to PENN Play cardholders. Part of cross-promotional relationship benefiting both venues with shared customer base.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Isle of Capri Casino Hotel Lake Charles (now Horseshoe Lake Charles): Caesars-operated casino resort in Lake Charles; another major Louisiana integrated regional gaming competitor with hotel, slots, table games, and F&B.
• Golden Nugget Lake Charles: Landry's integrated casino resort in Lake Charles offering hotel, gaming, dining, marina, and entertainment; comparable resort product in the broader Louisiana regional gaming market.
• L'Auberge Casino Hotel Baton Rouge: Another PENN Entertainment integrated casino resort in Louisiana; comparable operating model but different metropolitan market.
• Sam's Town Hotel & Casino Shreveport: Boyd Gaming casino hotel in nearby Shreveport targeting the same Red River gaming market with hotel, dining, and entertainment offerings.

Broad incumbents

• Caesars Entertainment, Inc. Broad incumbent national gaming and hospitality operator with competing regional properties (e.g., Horseshoe Bossier City, Horseshoe Lake Charles) that overlap with the subject's market.
• Boyd Gaming Corporation: Diversified regional gaming operator with a strong Louisiana footprint (Sam's Town Shreveport, Delta Downs) competing for similar regional gaming and hotel demand.

Others

• PENN Entertainment, Inc. Parent company and operator of the property across 40+ gaming locations in the U.S., providing the corporate, loyalty, and marketing infrastructure that underpins the resort.

Direct peers

• L'Auberge Casino Resort Lake Charles: Also a PENN Entertainment-operated integrated casino resort in Louisiana with hotel, gaming, dining, and entertainment — directly comparable in operating model and corporate backing to Margaritaville Bossier City.
• Horseshoe Bossier City: Caesars Entertainment-operated casino hotel in Bossier City, offering slots, table games, and hotel rooms to the same Red River customer base.
• Boomtown Casino Bossier City: Sister PENN property located in the same Bossier City trade area, competing directly for the same Northwest Louisiana gaming, hotel, and F&B demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/margaritaville-resort-casino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Margaritaville Resort Casino - Bossier City, La.