Margaritaville | 5 O'Clock Somewhere | Tiki Bar & Grill | Landshark Pool Bar | Salty Bar VIP Lounge

What Margaritaville | 5 O'Clock Somewhere | Tiki Bar & Grill | Landshark Pool Bar | Salty Bar VIP Lounge does

Margaritaville Restaurant Tulsa is a franchised Jimmy Buffett-themed casual dining and entertainment venue operated independently under license from Margaritaville Enterprises LLC (Orlando, Florida). Located within the River Spirit Casino Resort at 8330 Riverside Parkway in Tulsa, Oklahoma, the business spans two levels overlooking the Arkansas River and operates across seven distinct experiential zones: the main Margaritaville Restaurant, the adults-only 5 O'Clock Somewhere Bar (21+, 176 seated/250 reception capacity), Tiki Bar & Dining (72 seated/100 reception), Landshark Pool Bar (seasonal), Salty Bar VIP Lounge (70 seated/100 reception), Chickee Dining, and Patio/Dock areas. Total venue capacity is 579 seated or 835 reception guests.

The business operates on three primary revenue streams: per-item food and beverage sales (appetizers $11.99-$18.99, entrees $14.99-$32.99, margaritas and cocktails $7.05-$11.50), on-site retail merchandise sales (Margaritaville-branded apparel and drinkware), and private event and wedding bookings across seven venue spaces with packages ranging from $18-$35 per person plus VIP table fees. The technology stack is minimal: Tripleseat for event management, standard email marketing for the Fins Up Club loyalty mailing list, and social media channels (Facebook, X, Instagram, YouTube, corporate blog) for brand promotion.

The customer base spans families and social groups seeking entertainment dining, casino patrons seeking 21+ bar experiences adjacent to gaming, event hosts (birthdays, corporate functions, rehearsal dinners, weddings), and Landshark Lager enthusiasts drawn to branded poolside promotions. Marketing relies on the parent brand's social channels, the Fins Up Club email newsletter (18+), monthly live music calendars, group sales outreach, and cross-promotion with the host casino resort. Founded in 2016 and operating with approximately 103 employees, the venue generates no publicly disclosed financial figures and has no funding rounds, M&A activity, or recorded leadership transitions on file.

Name

Margaritaville | 5 O'Clock Somewhere | Tiki Bar & Grill | Landshark Pool Bar | Salty Bar VIP Lounge

Legal name

Margaritaville Enterprises LLC

Website

https://margaritavilletulsa.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Margaritaville Restaurant Tulsa is a franchised Jimmy Buffett-themed casual dining and entertainment venue at River Spirit Casino Resort, operating multiple themed bars, live music, and event spaces for families, casino patrons, and private event hosts in Tulsa, Oklahoma.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Supper Clubs & Dinner-Theater Restaurants (THAFACAL), Cocktail Bars & Lounges (CRANACAD)

Keywords

• Casual dining restaurant
• Live music venue
• Island themed bar
• Private event hosting
• Casual American cuisine

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Food and Beverage Sales: The primary revenue stream comes from food and beverage sales including appetizers ($11.99-$18.99), entrees ($14.99-$32.99), cocktails and margaritas ($7.05-$11.50), beer, wine, and specialty drinks. The restaurant serves a full island-inspired menu with signature items like Cheeseburger in Paradise and Volcano Nachos.
2. Retail Merchandise: On-site retail store selling Margaritaville-branded merchandise including apparel, drinkware, and memorabilia. Extends the island lifestyle experience to-go.
3. Private Event Rentals and Booking Fees: Revenue generated from booking private dining spaces including Tiki Bar & Dining, Salty Bar, 5 O'Clock Somewhere Bar, Dock 1, Dock 2, and full venue buyouts. VIP table reservations and catering packages for weddings, corporate events, and celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Margaritaville Restaurant Tulsa is a Jimmy Buffett-themed casual dining and entertainment venue located at River Spirit Casino Resort, offering island-inspired American cuisine, tropical cocktails and margaritas, multiple themed bar spaces, nightly live music, and an interactive volcano show. It also serves as an event-hosting destination with private dining spaces, wedding packages, and a branded retail store.

Product overview

Margaritaville Restaurant Tulsa is a Jimmy Buffett-themed two-level casual dining and entertainment venue at River Spirit Casino Resort, offering a portfolio of distinct bar and dining experiences. The core offering includes the main Margaritaville Restaurant with live music and volcano shows, complemented by five specialized venue spaces: 5 O'Clock Somewhere Bar (21+ casino bar), Tiki Bar & Dining, Landshark Pool Bar, Salty Bar VIP Lounge, and Patio/Dock dining areas. Supporting offerings include a Retail Store, Fins Up Club loyalty program, and comprehensive Groups & Events services including wedding packages. The menu features island-inspired cuisine and signature cocktails including margaritas and frozen concoctions.

Differentiator

Problem solved

Functional benefit

Brands

• Fins Up Club: Mailing list and loyalty club offering free appetizers, birthday specials, and event invitations for members.

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• River Spirit Casino ResortcoreStrategic or Co-development PartnerMargaritaville Tulsa is located within the River Spirit Casino Resort property. This co-location provides mutual benefit through cross-promotion of hotel guests and casino visitors to the restaurant, while the restaurant provides dining and entertainment options for resort patrons.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hard Rock Cafe: Branded themed restaurant and bar chain combining memorabilia, live music, and casual dining. Operates as a destination restaurant with bar and event spaces, similar to the Margaritaville experiential model.
• Rainforest Cafe: Themed restaurant chain with immersive environment, animatronics, and family entertainment focus. Comparable destination-dining model with experiential differentiator.
• Planet Hollywood: Themed casual dining and bar concept with memorabilia-driven entertainment atmosphere. Comparable to Margaritaville's experiential positioning and tourist appeal.
• Landshark Bar & Grill: Another Jimmy Buffett-affiliated casual dining concept sharing the same parent brand and similar island-themed menu and bar positioning. Multiple locations in destination and resort areas provide direct comparisons for the Tulsa Landshark Pool Bar offering.
• Jimmy Buffett's Margaritaville (Orlando): Flagship Margaritaville restaurant location in Orlando operated under the same franchisor (Margaritaville Enterprises LLC). Same brand, menu, and entertainment concept, making it the most direct comparable for unit economics and pricing behavior.

Broad incumbents

• Chili's Grill & Bar: Major casual dining chain with deep bar program and margarita-focused marketing. Direct competitor in the Tulsa market for casual dining occasions with comparable entrée price points.
• Buffalo Wild Wings: Sports-oriented casual dining and bar chain with live event programming. Comparable as a casual dining bar venue with event-hosting capabilities and similar bar-led revenue mix.
• On The Border Mexican Grill & Cantina: Casual dining chain with strong margarita and bar positioning. Comparable as a margarita-anchored casual dining competitor operating in the same value-price band.
• TGI Fridays: Established casual dining chain with full bar service and event-friendly atmosphere. Comparable bar/grill units and event group booking model with mid-market pricing tier.

Regional players

• Tulsa River Spirit Casino Resort (Other F&B Outlets): Other dining and entertainment venues operating within the same host casino property. Direct in-property competitors for casino visitor and hotel guest dollars, sharing the same foot traffic advantage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/margaritaville
• YouTubeyoutube.com/margaritaville
• Facebookfacebook.com/margaritaville
• Instagraminstagram.com/margaritaville#
• LinkedInlinkedin.com/company/margaritavilletulsa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Margaritaville | 5 O'Clock Somewhere | Tiki Bar & Grill | Landshark Pool Bar | Salty Bar VIP Lounge