PT. Margono Dian Graha

What PT. Margono Dian Graha does

PT. Margono Dian Graha, operating as Margono Paper, is an Indonesian manufacturer of colored papers and paper boards headquartered in Semarang, Central Java. The company, founded in 1968, specializes in deep tinting production using water-based dyes applied from Jumbo Rolls that penetrate deep into the pulp, producing FSC-certified colored papers and paper boards in substance ranging from 80gsm to 600gsm. Margono Paper claims to house the largest collection of FSC-certified colored paper in the world, with over 100 embossing design patterns and 50+ color combinations across 18 product types, including embossed matte and metallic papers, plain colored paper, colored envelopes, tissue paper, origami, folders, memo cubes, die-cut art, and cartridge paper. The company operates 18 different product types using machinery sourced from multiple countries, with raw materials imported from FSC-certified suppliers in Germany, Finland, and Korea.

The company's business model is primarily B2B export-oriented, offering OEM flexibility with minimum order quantities as low as 1 ton per color and gsm. It sells reels, big sheets, and cut sizes to international paper distributors, converters, and OEM/private label buyers across 50+ countries on 5 continents, with annual participation at the Ambiente trade show in Frankfurt since 2000 serving as the primary customer acquisition platform. Quote-based per-ton pricing is standard, with no public disclosure of rates. Domestically, the company operates direct-to-consumer sales via Shopee, Tokopedia, and TikTok Shop (@margono.id), targeting Indonesian consumers and small businesses for craft, education, and office applications. Margono holds six international certifications: FSC, ISO 9001:2015, EN 71-3, EUTR, SMETA/SEDEX Four Pillars, and SVLK.

Margono Paper is a privately held, founder/family-managed Indonesian company with 26 employees and Ferianti Chandranta as Export Director. No revenue, funding, or ownership disclosures beyond the LPEI financing relationship are available. The company experienced significant export expansion during the COVID-19 pandemic when European and Chinese competitors closed, and subsequently secured working capital financing from Lembaga Pembiayaan Ekspor Indonesia (LPEI) in 2024 to fund further global market penetration into non-traditional export destinations.

Name

PT. Margono Dian Graha

Legal name

PT. Margono Dian Graha

Website

https://margonopaper.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

PT. Margono Dian Graha (Margono Paper) is an Indonesian manufacturer of FSC-certified colored paper and paper boards, exporting OEM and finished paper products to 50+ countries across 5 continents and selling domestically through Shopee, Tokopedia, and TikTok.

Ownership category

akta.pro rank

Product category

Specialty Paper Manufacturing

NAICS

Converted Paper Product Manufacturing (3222), Stationery Product Manufacturing (32223)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Colored, Art & Premium Paper Manufacturing (IMAMAEAG)

akta.pro secondary industry

Specialty Paper Manufacturing (Coated, Release, Thermal, Filter, Security) (IMAMAEAC)

Keywords

• Colored paper manufacturing
• Fancy paper products
• Embossed paper sheets
• Paper board production
• FSC certified paper

Headquarters

HQ city

Semarang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Manufacturing & Export: The company manufactures colored papers and paper boards on an OEM/custom order basis for international buyers. Products are sold in various formats including reels (jumbo rolls), big sheets, and cut sizes. Revenue is generated through export orders to 50+ countries, with minimum order quantities as low as 1 ton per color and gsm, targeting global paper distributors, converters, and specialty paper buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PT. Margono Dian Graha (Margono Paper) manufactures colored papers and paper boards using a proprietary deep tinting process that applies water-based, environmentally safe dye from Jumbo Rolls deep into the pulp. The company produces 18 product types across plain, embossed matte, embossed metallic, and finished paper formats, offering more than 100 embossing design patterns, over 50 color combinations, and substance ranging from 80gsm to 600gsm on an OEM/custom order basis with minimum order quantities as low as 1 ton per color and gsm.

Product overview

PT. Margono Dian Graha (Margono Paper) is a manufacturer of colored papers and paper boards, not a software/SaaS company. The company's product portfolio consists of physical paper products organized into two main categories: Core Paper Products (Colored Paper Emboss Matte, Colored Paper Emboss Metallic, Plain Colored Paper, White High Smoothness Paper, Cartridge Paper, Chromolux, and Colored Kraft Paper) and Finished Paper Products (Colored Envelope, Colored Tissue Paper, Colored Pads, White Drawing Pad, Memo Cube, Colored Folder, Colored Origami, Binding Cover, Writing Pad, Envelope & Card, and Die Cut Art). The company houses the largest collections of FSC colored paper in the world, offering more than 100 embossing design patterns and over 50 color combinations, with substance choices ranging from 80gsm to 600gsm. Products are available in various sizes (reels, big sheets, cut sizes) with minimum order quantities as low as 1 ton per color and gsm. The company produces 18 different product types and exports to over 50 countries across 5 continents.

Differentiator

Problem solved

Functional benefit

Products and services

• Colored Paper Emboss Matte FSC-certified colored paper with embossed matte texture patterns, available in over 100 embossing designs and 50+ color combinations, produced via deep tinting with water-based environmentally safe dye. Targeted at B2B buyers for premium stationery, invitations, packaging, and craft applications.
• Colored Paper Emboss Metallic FSC-certified colored paper with embossed metallic finish patterns providing shimmer and texture for premium applications, produced using water-based environmentally safe dyes with deep pulp penetration.
• Plain Colored Paper Plain colored paper produced through deep tinting from Jumbo Rolls with water-based environmentally safe dye. Available in substance from 80gsm to 600gsm, with minimum order quantity as low as 1 ton per color and gsm, targeting OEM buyers, converters, and distributors.
• Colored Envelope Pre-made envelopes crafted from FSC-certified colored paper, available in multiple shapes including Diamond Shape, Wallet Shape, and standard formats in various colors for invitation and stationery needs.
• Colored Tissue Paper Colored tissue paper available in plain colors and pattern variations including Glamour Pattern, Marble Pattern, Butterfly Metallic, and Santorini Pattern for gift wrapping and decorative applications.
• Colored Pads Colored paper pads for office and creative applications, providing consistent color quality and premium paper surface for various uses.
• White Drawing Pad White drawing pad available in glued, ring-bound, and standard formats, designed for educational and artistic use with consistent paper quality.
• Memo Cube Memo cube paper product for office and desktop use, providing a colorful solution for note-taking and reminders.
• Colored Folder Colored folders made from FSC-certified paper for organization and filing applications in office and educational settings.
• Colored Origami Colored paper designed specifically for origami and paper craft applications, available in multiple colors for educational and hobby settings.
• White High Smoothness Paper Premium white paper with high smoothness finish for professional printing and writing applications requiring superior surface quality.
• Cartridge Paper High-quality cartridge paper suitable for professional and artistic applications requiring durability and consistent paper texture.
• Binding Cover Colored paper designed for document binding and cover applications, providing professional appearance and durability.
• Writing Pad Writing pad paper for professional and educational use, designed for comfortable writing with consistent paper quality.
• Envelope & Card Combined envelope and card paper products crafted from FSC-certified colored paper for invitation and stationery applications.
• Die Cut Art Pre-cut colored paper shapes for art and craft applications, available in various designs including Bird, Christmas, Hand, Head, Leaves, and People shapes at 125 gsm.
• Chromolux Specialty chromolux paper for high-quality printing and finishing applications requiring premium paper surface characteristics.
• Colored Kraft Paper Colored kraft paper for packaging and industrial applications, offering durability combined with color variety.

Quantifiable outcome

• Expanded from local Indonesian market to 5 continents exporting to 50+ countries, capturing market share when European and Chinese fancy paper factories closed during COVID-19 pandemic

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Messe Frankfurt (Ambiente Trade Show)coreStrategic or Co-development Partner · 1 January 2000Margono Paper has been exhibiting at the prestigious Ambiente paper trade show in Frankfurt, Germany since 2000. This annual event serves as their primary platform to connect with new potential customers and maintain relationships with loyal customers across 54 countries, showcasing their product quality and competitive pricing.
• Shopee IndonesiaminorChannel Partner/ Reseller/ DistributorMargono Paper maintains an official store on Shopee Indonesia (shopee.co.id/margono_official) for domestic retail sales of colored paper products to Indonesian consumers and small businesses.
• Tokopedia IndonesiaminorChannel Partner/ Reseller/ DistributorMargono Paper maintains an official store on Tokopedia Indonesia (tokopedia.com/margono-trading) for domestic retail sales of colored paper products to Indonesian consumers and small businesses.
• Raw Material Suppliers (Germany, Finland, Korea)coreOthersMargono Paper sources raw materials (paper) from Germany, Finland, and Korea, ensuring they import FSC-certified high-quality paper for their coloring and embossing production processes. These international suppliers are critical to maintaining product quality standards.

Scale indicators9 records

Recent moves5 records

Expansion highlights10 records

Direct peers

• Favini: Italian premium fancy paper manufacturer known for colored, embossed, and textured papers (Shiro, Crush, Sirio). Direct competitor to Margono in the global specialty/fancy paper export market with similar brand-led differentiation.
• Cordenons: Italian specialty paper manufacturer producing colored and embossed papers for stationery, packaging, and luxury applications. Direct competitor to Margono in fancy paper with similar target customers and OEM flexibility.

Broad incumbents

• Sappi: Global paper and packaging group producing specialty coated papers, dissolving pulp, and packaging boards. Operates specialty paper segments comparable to Margono's premium color/texture offerings.
• Stora Enso: Finnish-Swedish integrated paper and packaging major producing specialty papers, packaging boards, and biomaterials. Provides FSC-certified base paper that is a potential raw material supplier to Margono.
• Arjowiggins: European specialty paper manufacturer (formerly Sequana) producing colored, embossed, and creative papers (Curious, Keaykolour). Direct overlap with Margono's premium colored paper portfolio and export markets.
• Fedrigoni: Large Italian specialty paper group producing a wide range of premium colored, embossed, and technical papers globally. Broader incumbent with overlapping product lines (Sirio, Constellation, Materica) serving similar end markets.
• Heinzel Group: Austrian paper and pulp group producing specialty papers, magazine papers, and market pulp. Operates in similar European specialty paper markets as Margono's primary export destinations.
• Neenah Paper: US specialty paper company producing premium colored, textured, and custom papers for stationery, packaging, and commercial print. Comparable in premium color/texture positioning and global B2B distribution.
• Mohawk Fine Papers: US-based premium paper manufacturer producing colored, textured, and embossed papers for printing, stationery, and packaging. Comparable in FSC-certified premium positioning and global distribution.
• Glatfelter: US-headquartered specialty paper manufacturer producing engineered papers, including composite laminates and specialty substrates. Comparable in specialty paper focus and global export orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@margono.id
• LinkedInlinkedin.com/company/margonodiangraha

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. Margono Dian Graha