Marholmen

What Marholmen does

Marholmen Hotell & Konferens AB operates a historic island resort in Roslagen's archipelago, approximately 60 minutes north of Stockholm, Sweden, serving both individual leisure travelers and corporate conference clients. The company offers a multi-format accommodation portfolio including hotel rooms in the main building, seven unique villas, self-catering Skärgårdshus cabins, five glamping tents on a private island, and RV/caravan pitches, complemented by the seasonally-operated Badhotellet Villa Berg (a 1915 Art Nouveau cultural heritage villa). Revenue is generated across six streams: accommodation, food and beverage (including Hermans Restaurant & Bar and the seasonal Grosshandlargården), spa and bath experiences (including 45 saunas and the upcoming Marholmen Spa), conference and event hosting, activities (forest bathing, kayaking, boat rentals, Kolbulle cooking), and gift cards/packages. Pricing is in SEK with seasonal variation, ranging from 1,625 SEK for glamping to 3,800+ SEK per night for villa rentals.

The business operates on a direct-to-consumer model with bookings processed through the company's own digital platforms (guests.marholmen.se, boka.marholmen.se), phone, and email, supplemented by corporate quote requests for conference and event business. The underlying technology consists of standard booking and reservation management systems without disclosed proprietary platforms or AI/ML capabilities. Distribution is exclusively regional, targeting the Stockholm-Uppsala catchment via a multi-channel marketing approach including organic search, Instagram, Facebook, LinkedIn, email newsletters, and seasonal content marketing. The company is currently undertaking a major multi-phase renovation initiated in May 2025, adding 600 square meters of space, a new kitchen, restaurant, bar, and lobby, with the new Marholmen Spa scheduled to open July 31, 2026.

Name

Marholmen

Legal name

Marholmen Hotell & Konferens AB

Website

https://marholmen.se

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

Marholmen is a historic island resort in Sweden's Roslagen archipelago, 60 minutes from Stockholm, offering hotel rooms, seven villas, cabins, glamping, spa, restaurants, and conference facilities to individual leisure travelers and corporate groups year-round.

Ownership category

akta.pro rank

Product category

Hospitality Resort & Conference

NAICS

Hotels (except Casino Hotels) and Motels (72111), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Archipelago resort hospitality
• Hotel and conference venue
• Spa and wellness destination
• Glamping and cabin stays
• Corporate events and weddings

Headquarters

HQ city

Norrtälje

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: Revenue from overnight stays in hotel rooms, cabins (Skärgårdshus), villas, glamping tents, and the seasonal Badhotellet Villa Berg. Accommodations can be booked with or without meals.
2. Food & Beverage: Revenue from restaurant dining (Hermans Veranda, Matsal & Bar), summer restaurant (Grosshandlargården), breakfast, lunch, dinner, bar services, and dinner bags for self-catering guests.
3. Spa & Bath Experiences: Revenue from spa treatments, bath experiences including 7° Bad & Bastu, cold baths, hot tubs, and the new Marholmen Spa (opening July 31, 2026).
4. Conference & Events: Revenue from hosting corporate conferences, meetings, kick-offs, team events, and private celebrations including weddings. Venue rentals include conference rooms, villas, and full island hire.
5. Activities: Revenue from recreational activities including glamping, kayak rentals, boat rentals, forest bathing, adventure golf, and Kolbulle (campfire pancake) cooking experiences.
6. Gift Cards & Packages: Revenue from selling gift cards (presentkort) at configurable amounts and pre-packaged experience offers combining accommodation, dining, and activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Marholmen operates a multi-service island resort in Roslagen's archipelago (near Norrtälje, Sweden) combining accommodation (hotel rooms, villas, cabins, glamping, RV pitches), dining (Hermans Restaurant & Bar, seasonal Grosshandlargården), spa and bathing (Marholmen Spa, 7° Bad & Bastu, cold baths), conference and event hosting, and a portfolio of recreational activities (forest bathing, kayaking, Kolbulle, adventure golf). The property operates year-round and is currently undertaking a major renovation and expansion of the main building with the new Marholmen Spa opening July 31, 2026.

Product overview

Marholmen is a historic island resort in Roslagen's archipelago, approximately 60 minutes from Stockholm, offering a comprehensive hospitality portfolio centered around accommodation, spa/wellness, dining, and conference services. The core offering includes hotel rooms in the main building with sea views, seven unique villas (including the seasonal Badhotellet Villa Berg heritage property), self-catering Skärgårdshus cabins, and glamping experiences. Wellness offerings include the new Marholmen Spa (opening July 2026), 7° Bad & Bastu outdoor bathing, and Badholmen. Dining venues comprise Hermans Restaurant & Bar (main restaurant), seasonal Grosshandlargården summer restaurant, plus various menus (breakfast, lunch, à la carte, bar, dinner bag). Conference and event services include meeting rooms, private villa conferences, full island rental, and celebration/wedding hosting. Additional offerings include diverse activities (forest bathing, kayaking, boat rentals, adventure golf, Kolbulle cooking), gift cards, and seasonal packages (summer, winter sports break). The property is undergoing a major multi-phase renovation (2025-2026) expanding the main building by 600 sqm with new kitchen, restaurant, bar, lobby, and spa.

Differentiator

Problem solved

Functional benefit

Brands

• Badhotellet Villa Berg: Cultural heritage-listed Art Nouveau bath hotel villa from 1915, operating as a boutique hotel with 13 guest rooms during summer season (July 1 - August 16). Includes half-board packages with meals in the villa.
• Marholmen Spa
• 7° Bad & Bastu
• Hermans
• Sommarkrogen Grosshandlargården
• Glamping på Rackaren
• Familjetid

Products and services

• Hotel Rooms (Hotellrum) Hotel accommodation in the main building with all rooms featuring private balcony or terrace and sea views. Includes breakfast. From 1,995 SEK for two persons including breakfast.
• Villas (Villor) Seven self-catering villas for rent including Villa Berg, Villa Hanna, Villa Viken, Villa Ekbacken, Gula Villan, Förvaltarbostaden, and Sjöstugan. Each villa has unique character and charm. From 3,800 SEK per night.
• Badhotellet Villa Berg Cultural heritage-listed Art Nouveau villa from 1915 operating as a seasonal bath hotel (July 1 – August 16). Features 13 guest rooms, half-board packages, private sauna, hot tub, and bath pier. Adults only (18+).
• Skärgårdshus (Cabins) Self-catering cabins with high ceilings, fireplace, sauna, shared kitchen and living room. Accommodate up to 6 people in 3 bedrooms. From 2,395 SEK for the whole family.
• Glamping Glamping experience on own floating platform or in trees on private island Rackaren. Five tents for secluded experience with breakfast basket delivery. Season June 18 – August 16. From 1,625 SEK per person.
• RV/Caravan Pitches (Ställplatser) Parking spots for motorhomes and caravans with access to island amenities.
• Hermans Restaurant & Bar Main restaurant and bar in the renovated main building. Includes Hermans Veranda, Dining Room & Bar. Open daily for breakfast, lunch, and dinner.
• Summer Restaurant Grosshandlargården Seasonal summer restaurant open until August 16. Offers drinks, snacks, meals, ice cream. Thursdays in July feature live music (Afterbeach).
• Marholmen Spa Full-service spa with treatments, massages, and wellness services. Currently undergoing renovation with new opening announced for July 31, 2026. Includes infinity pool, steam room, dry sauna, light therapy room, treatment rooms, foot baths, and infrared chairs.
• 7° Bad & Bastu Outdoor bathing experience with cold dips and warm enjoyment in natural settings. Contrasts and nature-focused experience, available year-round.
• Badholmen (Cold Bath & Hot Tubs) Island-based bathing experience with sauna and hot tubs for refreshing dips in the sea.
• Conference & Meetings Conference and meeting facilities including meeting rooms, conferences in private villas, festival conferences, and the option to rent the entire island. Year-round availability, 60 minutes from Stockholm and Arlanda.
• Activities Various recreational activities including forest bathing (skogsbad), kayak rentals, boat rentals, adventure golf, beach volleyball, fishing tours, quiz walks, and Kolbulle cooking over open fire.
• Celebrations & Weddings Hosting of private celebrations, hen and stag parties, and weddings on the island property. Multiple venue options from intimate settings to full island hire.
• Gift Cards (Presentkort) Gift cards available in any amount from 150 SEK and up. Redeemable for accommodation, meals, activities, spa treatments, or retail.
• Winter Sports Break (Sportlov) Winter school break packages with activities for children including daily movie screenings, nature bingo, table tennis, quiz walks, playground, and Kolbulle cooking.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sandhamn Seglarhotell: Hotel and conference venue in the Stockholm archipelago at Sandhamn. Comparable to Marholmen's archipelago destination positioning, though narrower in spa/wellness offering.
• Yasuragi: Japanese-inspired spa and conference resort on the Stockholm archipelago offering accommodation, multiple bath experiences, and F&B. Closest direct comparable to Marholmen's combined spa-resort-conference model in the same Stockholm catchment.
• Hotel Tylösand: Spa and conference resort on Sweden's west coast offering accommodation, extensive spa, multiple F&B outlets, and event hosting. Comparable in scale of wellness infrastructure, conference focus, and multi-segment revenue mix.
• Steningevik: Boutique hotel, spa, and conference property north of Stockholm serving both corporate events and leisure guests. Comparable to Marholmen in scope of accommodation, spa, and corporate meeting offerings within the Stockholm region.
• Steam Hotel: Spa and conference hotel in Västerås built around a converted industrial heritage property with rooftop spa, F&B, and event venues. Comparable in heritage-repositioning, integrated spa offering, and corporate event focus.
• Smådalarö Gård: Historic archipelago hotel and conference venue in the Stockholm archipelago offering accommodation, dining, spa, and meetings. Directly comparable to Marholmen as a heritage archipelago property combining resort, conference, and F&B.

Broad incumbents

• Häringe Slott: Castle hotel and conference venue south of Stockholm with overnight accommodation, restaurant, and event hosting. Comparable on heritage-property positioning and corporate/leisure event mix.
• Ulfsunda Slott: Castle hotel and conference venue near Stockholm offering accommodation, dining, and meetings. Adjacent incumbent in the broader Stockholm heritage-conference-hospitality space.
• Hotel Diplomat Stockholm: Luxury waterfront hotel in central Stockholm offering accommodation, dining, spa, and meetings. Comparable in full-service hotel model and corporate-event capture, though serving a higher-price-point urban segment than Marholmen.
• Görväln Slott: Castle hotel, restaurant, and conference property north of Stockholm. Overlaps with Marholmen on corporate events, weddings, and dining, but lacks the island setting and dedicated spa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/Marholmen
• LinkedInlinkedin.com/company/marholmen-hotell-bad-moten
• Instagraminstagram.com/marholmen.hotell

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marholmen