Prefeitura Municipal de Maricá

What Prefeitura Municipal de Maricá does

Prefeitura Municipal de Maricá is the municipal government of Maricá, a city in the Leste Fluminense region of Rio de Janeiro state, Brazil, serving a population estimated at approximately 200,000+ residents. The municipality administers more than 40 secretariats and operates through a network of wholly-owned state-owned enterprises — CODEMAR (economic development and airport management, founded 1973), SANEMAR (sanitation, created 2019), EPT (free public transport, implanted 2014), ISSM (social security, created 1991), ICTIM (science and technology, created 2019), IDR (information and research), CTMAR (culture and tourism), Maricá Global Invest S.A. (sovereign fund management, created June 2025), and Companhia Maricá Alimentos (biotechnology and agrifood, created May 2022). Core public-facing services include the SIM (Serviços Integrados Municipal) integrated digital portal for citizen services such as IPTU and ITBI tax collection, citizen registration, electronic invoicing, certificates, and service requests; the Portal da Transparência for public accountability over contracts, procurement, budgets, and fiscal reports; the Vermelhinhos zero-fare bus system with approximately 140 vehicles operating daily across four districts; the Vermelhinhas free shared bicycle network of 320 bicycles across 26 stations; the Moeda Social Mumbuca social currency introduced in 2013; the Passaporte Universitário university access program; and the Ouvidoria Municipal citizen complaint channel accessible via phone, WhatsApp, and in-person at service poles.

The municipality's technology footprint extends beyond conventional e-government: Maricá Telecom is a municipal MVNO (mobile virtual network operator) created as a joint venture between Codemar and Offshore Linksat LTDA (OLS), providing unlimited mobile internet and distributing 33,000 chips to students and teachers; the Teleporto de Maricá, under development with OneWeb, Telespazio Brasil, and Grupo Leonardo, is positioned as the largest teleport in Latin America with approximately 700 satellites for high-speed, low-latency connectivity serving government, oil/gas, aviation, navigation, and mobile networks. Additional technology infrastructure includes the SIM platform integrating proprietary and third-party systems (LECOM, E-Cidade, GED, Channel, Advoga Social, SIGELU, SENTRY, VIPRO, SGA), Power BI integration for procurement dashboards, Google Forms integration for training enrollment, and a Lagoa Viva bio-factory for environmental remediation of lagoon ecosystems in partnership with UFF, UFRJ, and UFRRJ.

As a public administration entity, Maricá does not generate commercial revenue from citizens but is funded through municipal tax revenue (IPTU, ITBI, service fees collected via SIM), oil and gas royalties from the pre-salt Campos Basin, and sovereign fund investments administered through Maricá Global Invest S.A. (MGI). The municipality employs between 1,001 and 5,000 civil servants, operates the municipal airport with 12 daily flights and 1,000-passenger capacity serving offshore oil and gas workers, manages a 46 km coastline beach safety operation with helicopter support from CBMERJ, and maintains strategic partnerships with UFF, UFRJ, UFRRJ, CETIQT/Senai, OneWeb, Telespazio Brasil, Grupo Leonardo, Offshore Linksat, Governo do Estado do Rio de Janeiro, and CONLESTE. A special 2% green taxation regime is positioning Maricá as a destination for green cryptocurrency and sustainable finance enterprises.

Name

Prefeitura Municipal de Maricá

Legal name

Prefeitura Municipal de Maricá

Website

https://marica.rj.gov.br

Company type

Private

Founded year

1814

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Prefeitura Municipal de Maricá is the municipal government of Maricá, Rio de Janeiro, Brazil, serving approximately 200,000+ residents through digital service portals, free public transportation, social programs, and a network of state-owned enterprises.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Public Administration (92), Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Urban Planning and Community and Rural Development (92512), Administration of Housing Programs (92511), Justice, Public Order, and Safety Activities (922)

SIC

Airports, Flying Fields & Airport Terminal Services (4581), Sanitary Services (4950), Refuse Systems (4953), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Municipal Tax & Revenue Administration (Local) (BPAIACAD), Public Works / In-House Municipal Collection Operations (EUAIAAAF), Public Property & Asset Management (Federal Buildings, Fleet, Land) (BPAIAAAJ), Land Administration & Cadastral Services (Public Land Records, Parcel Management) (BPAIANAH)

Keywords

• Municipal government services
• Public administration
• Citizen services portal
• Public transportation system
• Social welfare programs

Headquarters

HQ city

Maricá, Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Municipal Tax Revenue: Standard municipal tax revenue including Property and Urban Land Tax (IPTU), Transfer and Real Estate Transmission Tax (ITBI), and service fees collected through SIM platform.
2. Oil & Gas Royalties: Revenue from oil and gas royalties from the pre-salt layer in the Campos Basin, providing significant financial resources for Maricá's social programs and infrastructure.
3. State-owned Enterprise Operations: Revenue from managing public assets including airports, industrial parks, real estate funds, and municipal companies (CODEMAR, SANEMAR, EPT, ICTIM, IDR, ISSM, SOMAR).
4. Green Fund / Moeda Verde Revenue: Special taxation regime of 2% for environmental protection initiatives, attracting green cryptocurrency and sustainable finance companies (green coins/environmental assets) to Maricá.
5. Sovereign Fund Management: Investment management and administration of the Sovereign Fund of Maricá and other linked funds, including acquisition, management, and disposition of financial and corporate assets.

Pricing tiers

Distribution channels6 records

Marketing channels7 records

Core offering

Prefeitura Municipal de Maricá is the municipal government of Maricá, Rio de Janeiro, Brazil, providing a broad range of public administration services to citizens and businesses. Core offerings include an integrated digital citizen services platform (SIM), public transparency portal, zero-fare public transportation (buses and bicycles), a local social currency (Mumbuca), free university access program, civil defense and public safety services, and economic/social development programs funded largely by oil and gas royalty revenue.

Product overview

Prefeitura Municipal de Maricá operates a digital government services platform centered on the SIM (Serviços Integrados Municipal) portal, which unifies citizen-facing services including tax payments (IPTU/ITBI), electronic invoicing, certificates, and civil registry services. Complementing SIM, the Portal da Transparência provides public access to spending, procurement, and fiscal data. The municipality also delivers specialized programs: Vermelhinhos (free bus and bicycle transit via EPT), Passaporte Universitário (higher-education access), and Moeda Social Mumbuca (complementary social currency since 2013). The Ouvidoria Municipal serves as the citizen complaint channel, while official gazettes (DOM/JOM) publish all municipal legislation and contracts. Maricá Telecom is a municipal MVNO providing mobile internet services across the national territory.

Differentiator

Problem solved

Functional benefit

Brands

• Vermelhinhos: Free public bus transportation system serving the entire city with air-conditioned vehicles, managed by EPT (Empresa Pública de Transportes).
• Passaporte Universitário
• Moeda Social Mumbuca
• SIM – Serviços Integrados Municipal
• Portal da Transparência

Products and services

• SIM – Serviços Integrados Municipal Integrated digital citizen services portal providing 24/7 online access to municipal tax payments (IPTU, ITBI), electronic invoices, pay slips, certificates, fees, civil registry, business registration (Empreenda Fácil), and public service requests for residents and businesses of Maricá.
• Portal da Transparência Government transparency platform aggregating public spending data, budgets, contracts, procurement processes, payroll, and fiscal reports for public oversight and citizen accountability under LAI/LGPD frameworks.
• Vermelhinhos (Free Bus & Bike System) Free public transportation program offering municipal bus routes (Tarifa Zero) with approximately 140 vehicles circulating daily across four districts, plus a free bicycle-sharing system (Vermelhinhas) with 320 bicycles across 26 stations, operated by Empresa Pública de Transportes (EPT).
• Passaporte Universitário University access program guaranteeing Maricá residents free or subsidized transportation (and related support) to higher education institutions, supporting local population access to higher education.
• Moeda Social Mumbuca Local complementary social currency introduced in 2013 to promote local economic development, social inclusion, and financial empowerment among Maricá residents through circulation within the local economy.
• Ouvidoria Municipal Citizen complaint and feedback channel handling criticisms, complaints, and reports related to the municipal executive branch, accessible via phone (156), WhatsApp (21) 99506-4638, and in-person at service poles.
• Maricá Telecom (MVNO) Virtual mobile network operator (MVNO) created through a joint venture between Codemar and Offshore Linksat LTDA, offering unlimited mobile internet, satellite connectivity in uncovered areas, and 33,000 chips distributed to municipal school students and teachers.
• DOM/JOM – Diário Oficial / Jornal Oficial de Maricá Official municipal gazettes publishing all laws, decrees, contracts, licitações, and administrative acts for legal public disclosure and compliance with Brazilian transparency requirements.

Quantifiable outcome

• ~70% reduction in fish mortality in lagoon water bodies following bio-remediation interventions
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Universidade Federal do Rio de Janeiro (UFRJ)coreStrategic or Co-development Partner · 1 January 2022
• OneWeb / Telespazio Brasil / Grupo LeonardocoreStrategic or Co-development Partner · 1 January 2022
• Universidade Federal Rural do Rio de Janeiro (UFRRJ)minorStrategic or Co-development Partner · 1 January 2021
• CONLESTE (Consórcio de Desenvolvimento do Leste Metropolitano Fluminense)minorStrategic or Co-development Partner · 1 January 2021
• Universidade Federal Fluminense (UFF)coreStrategic or Co-development Partner · 1 January 2019
• Governo do Estado do Rio de JaneirocoreStrategic or Co-development Partner · 1 January 2019
• Offshore Linksat LTDA (OLS)coreStrategic or Co-development Partner · 1 January 2019
• CETIQT / Senai (Serviço Nacional da Indústria)minorStrategic or Co-development Partner · 1 January 2019
• Corpo de Bombeiros do Estado do Rio de Janeiro (CBMERJ)coreStrategic or Co-development Partner · 1 January 2019

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Prefeitura do Rio de Janeiro: Capital-level municipal government in the same state with a much broader portfolio, full secretariat structure, and digital transparency portals (e.g., Data Rio) — comparable governance architecture at significantly larger scale.
• Alcaldía de Medellín: Latin American city internationally recognized for digital innovation in municipal governance, free public transit (Metro), and social urbanism — relevant external benchmark for Maricá's ambition to export its social/digital model.

Direct peers

• Prefeitura Municipal de Cabo Frio: Regional coastal municipality with significant tourism and oil-related economic activity; runs its own public transport and tourism programs and is a useful comparability point for beach-coast governance and lifeguard services.
• Prefeitura Municipal de Camaçari: Bahia municipality anchored by a major petrochemical/industrial complex (Polo Petroquímico) with strong industrial-revenue model and free-service municipal programs — analog to Maricá's industrial-park and royalty strategy.
• Prefeitura Municipal de São Gonçalo: Large adjacent municipality in the Rio metropolitan area with overlapping population base and social program structure; useful benchmark for comparing free-service delivery and digital citizen-service adoption.
• Prefeitura Municipal de Niterói: Neighboring metropolitan municipality in the Leste Fluminense region with shared oil-royalty exposure and a comparable population (~500K); operates multiple municipal enterprises and a similarly large direct administration footprint.
• Prefeitura Municipal de Macaé: Adjacent Leste Fluminense municipality and the operational capital of Brazil's offshore oil industry; comparable in size, regional context, and oil-driven economy, with similar port/airport infrastructure serving Petrobras.
• Prefeitura Municipal de Campos dos Goytacazes: Another Rio de Janeiro state municipality historically dependent on oil royalties; operates a similarly broad portfolio of municipal enterprises, free-bus programs, and large workforce — the closest analogue to Maricá's oil-funded social model in the same state.

Others

• Petrobras: The state oil company that drives royalty revenue, offshore flights from Maricá Airport, and broader industrial activity in the Campos Basin; not a peer in governance terms but the dominant economic counterparty for Maricá.

Regional players

• Prefeitura Municipal de Itaboraí: Neighboring Leste Fluminense municipality with historical Petrobras/Comperj-related investment; offers comparison on industrial-park planning and managing cyclical infrastructure tied to oil and gas capex.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prefeitura-municipal-de-maric-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Prefeitura Municipal de Maricá