Marie Eve

What Marie Eve does

Marieve is a Marseille-based artisan fashion house operating as a sole proprietorship under founder Marie-Eve Martin. The company designs, cuts, and sews all of its women's clothing, accessories, and jewelry in small series at a dedicated atelier-boutique on Cours Julien in Marseille, using deadstock fabrics originally intended for mass production. Established as a formal brand in 2009 (with the founder's sewing activities beginning earlier), Marieve sells exclusively direct to consumers through its Shopify-powered e-commerce site (marieve.fr) and two owned physical boutiques — a year-round flagship in Marseille and a seasonal boutique in Moustiers Sainte Marie (the founder's birthplace, open April to October). The product portfolio is anchored on quarterly capsule collections plus a broader ready-to-wear line, with prices ranging from approximately $10 to $285, gift cards, and a customization service (+€50).

The business operates on a slow-fashion model positioned around limited production, no overproduction, and direct margins. Distribution is fully owned: no resellers, no third-party retail. Marketing is driven by organic social channels (Instagram, Facebook, Pinterest), seasonal lookbooks, and an active slate of craft fairs and slow-fashion events across France. The team is small (12 employees) and founder-led, with Marie-Eve Martin serving as the sole creative director and owner. The brand has no external funding, no subsidiaries, and no enterprise customers — every transaction is a one-time direct purchase by an individual consumer. Recent commercial activity includes the 2025 launch of a denim sub-brand (DENIM BY ME) and a collaboration capsule (MARIEVE X LEON) with another independent artisan.

Name

Marie Eve

Legal name

Madame Marie Eve Martin

Website

https://marieve.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Marieve is a Marseille-based artisan fashion house that designs, cuts, and sews limited-edition women's clothing, accessories, and jewelry from deadstock fabrics in its own atelier, selling exclusively direct to consumers via its e-commerce site and two French boutiques.

Ownership category

akta.pro rank

Product category

Artisan Women's Ready-to-Wear

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

akta.pro secondary industry

Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC)

Keywords

• Artisan women's fashion
• Slow fashion clothing
• Small-batch apparel
• Handcrafted jewelry
• Capsule collections

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Direct e-commerce sales: The primary revenue channel is direct online sales through marieve.fr, where customers purchase clothing, accessories, and jewelry. The site displays prices in multiple currencies and accepts card payments and PayPal. All items are manufactured in small series at the Marseille atelier before being shipped to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Marie Eve designs, cuts, and sews women's ready-to-wear clothing, textile accessories, and handcrafted jewelry in small batches at its in-house atelier at 80 cours Julien in Marseille. All pieces are produced in limited series from deadstock fabrics originally destined for mass production, with seasonal capsule collections, custom-order options, and direct-to-consumer sales via its own e-commerce site and two French boutiques.

Product overview

Marie Eve is a Marseille-based slow fashion brand that manufactures all its clothing and accessories in small batches in their workshop at Cours Julien, Marseille. The product portfolio centers on seasonal capsule collections released throughout the year (Capsule Juillet, Mai, Mars, Janvier, and seasonal releases like Ete, Automne, Rentree), complemented by a full ready-to-wear line (Vêtements) covering Chemises & Blouses, Tops & Bodys, T-shirts, Pulls & Cardigans, Robes, Combinaisons, Jupes & Shorts, Pantalons, and Manteaux & Vestes. The accessories line (Accessoires) features textile pieces including Étoles, Chouchous, and Cravates, while the jewelry collection (Bijoux) offers handcrafted earrings, necklaces, bracelets, and body chains. The brand also includes a DENIM BY ME sub-brand and a MARIEVE X LEON collaboration. All products are made from deadstock fabrics, produced in limited series, with custom orders available. The brand operates physical boutiques in Marseille and Moustiers Sainte-Marie, and participates in craft fairs including NIMAGINE and ARTISA.

Differentiator

Problem solved

Functional benefit

Brands

• MARIEVE X LEON: Collaboration exclusive entre Marieve Atelier et Leon Belladone.

Products and services

• Capsule Collections (Capsules) Seasonal limited-edition capsule collections of women's clothing released throughout the year (Capsule Janvier 2026, Capsule Mars 2026, Capsule Mai 2026, Capsule Juillet 2026, plus Ete 25, Automne 25, Rentree 25). Each capsule features small-batch pieces manufactured in the Marseille workshop using deadstock fabrics.
• Women's Ready-to-Wear (Vêtements) Full range of women's ready-to-wear including Chemises & Blouses, Tops & Bodys, T-shirts, Pulls & Cardigans, Robes (dresses), Combinaisons (jumpsuits), Jupes & Shorts (skirts & shorts), Pantalons (pants), and Manteaux & Vestes (coats & jackets). All manufactured in small batches in the Marseille atelier from deadstock fabrics.
• Textile Accessories (Accessoires) Handmade textile accessories including Étoles (stoles/shawls), Chouchous (hair scrunchies), and Cravates (ties). Notable pieces include Etole Marieve Japon, Etole fleurs jaune, Etole Marieve Rayure Pois, Étole Marieve Sequin, and various printed scrunchies.
• Handcrafted Jewelry (Bijoux) Handcrafted jewelry including Boucles d'oreilles (earrings), Bracelets, Colliers (necklaces), and Plastron Tokyo (body chain). Pieces such as Collier Venise, Collier Mumbai, Bracelet Prato, and city-named earrings (Milan, Naples, Séoul, Bangkok, Siem, Hanoi) are all handmade in the Marseille atelier.
• Marieve Gift Card (Carte Cadeau) Gift cards available in denominations of €30, €50, €100, €150, and €250. Valid for one year from purchase date and redeemable on the website and in all physical boutiques.
• DENIM BY ME Denim sub-brand featuring jeans and denim garments with the distinctive Marieve style, produced in small batches.
• MARIEVE X LEON Collaboration Limited-edition exclusive collaboration collection between Marieve Atelier and Leon Belladone, combining the aesthetic of both independent artisan brands.

Quantifiable outcome

• All garments are manufactured in small series in the Marseille atelier, with no overproduction.
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• Leon BelladoneminorStrategic or Co-development PartnerMarieve Atelier collaborated with Leon Belladone on a capsule collection titled 'MARIEVE X LEON', which is sold on the Marieve website. This is a limited, exclusive creative collaboration between two independent artisan brands.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rouje: Parisian women's ready-to-wear and accessories DTC brand with feminine, retro-inspired prints and founder-led identity. Highly comparable to Marieve in target customer (style-conscious French women), print-driven aesthetic, and direct e-commerce distribution.
• Soeur: French contemporary women's brand offering dresses, blouses, and accessories at premium price points with strong DTC e-commerce and Paris boutiques. Comparable curated, print-led French aesthetic with similar target customer and occasionwear focus.
• Bash (Bash Paris): French women's fashion brand producing small-series, made-in-France pieces with playful prints and direct-to-consumer online plus boutique distribution. Mirrors Marieve's artisan small-batch positioning and price band.
• Des Petits Hauts: Paris-based independent women's fashion label with a distinctive print library, made-in-France collections, and DTC focus. Highly comparable founder-led atelier model with similar occasionwear dresses and blouses.
• Leon Belladone: Marseille-based independent designer of small-series women's and men's apparel with artisan positioning. Direct peer given existing capsule collaboration with Marieve and similar atelier-driven French DTC model.

Emerging players

• Atelier Paul & Alice: Small-batch French-made women's apparel brand with atelier production and slow-fashion positioning. Comparable in scale, made-in-France narrative, and limited-edition DTC approach.
• April in Paris: Small French atelier brand producing made-in-France women's clothing and accessories in limited series. Comparable artisan positioning, small-batch production, and DTC/wholesale hybrid model.
• Swildens: French independent womenswear label with playful prints, small collections, and DTC-driven model. Comparable on capsule-style drops, French-made positioning, and price band.

Broad incumbents

• Maison Kitsuné: Paris-Tokyo lifestyle brand with women's ready-to-wear, accessories, and café/retail concepts. Comparable on Japanese-inspired aesthetic influences and DTC-plus-boutique distribution, though at much larger scale.
• Sézane: Paris-based DTC French women's fashion brand known for capsule drops, accessible luxury price points, and strong international e-commerce. Closest large-scale analog to Marieve's capsule-driven, made-in-France DTC model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/marieevemarseille
• Instagraminstagram.com/marieve_atelier
• Pinterestfr.pinterest.com/Marieevemartin0702
• LinkedInlinkedin.com/company/marie-eve

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marie Eve