Hotel Marilena

What Hotel Marilena does

Hotel Marilena is a privately-held, owner-operated budget hotel chain running three small properties in Germany — one in Leverkusen (Kalkstraße 11A, North Rhine-Westphalia) and two in Worms (Luisenstr. 1 and Horchheimer Straße 2, Rhineland-Palatinate). The company serves cost-sensitive travelers with single, double, and triple rooms equipped with a TV and refrigerator, offering both private and shared bathroom configurations. Day rates range from €25 to €60, and the chain also sells monthly Pauschal packages (€400-€1,050) targeting extended-stay guests such as temporary workers and contractors. Its motto — "Einfach günstig Übernachten" ("Simply affordable overnight stays") — captures the value positioning.

The business runs on a phone-based direct booking model: all reservations funnel through a single mobile number (0171/45 383 41), with property-specific landlines at the Leverkusen and Worms I sites. There is no online booking engine, no integration with online travel agencies, no mobile app, no API, and no disclosed proprietary technology. Marketing is limited to a static brochure-style website (marilena-hotels.de), built and maintained by an external partner, CrossMedia Werbeservice. There is no documented social media presence, no digital advertising, and no SEO investment. The technology footprint is effectively that of a traditional small hospitality operator.

Marilena Nosjevici is identified as the owner in the legal imprint, and the business employs approximately 7 people across the three sites. The company is privately held with no venture or private equity funding, no M&A activity, no institutional partnerships beyond web services, and no disclosed revenue. It generates income exclusively from room rentals across the daily and monthly tiers, and operates exclusively in the German regional market without international footprint.

Name

Hotel Marilena

Legal name

Hotel Marilena

Website

https://marilena-hotels.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Marilena is a privately-owned German budget hotel chain operating three small properties in Leverkusen and Worms, offering single, double, and triple rooms on both daily (€25-€60) and monthly package rates (€400-€1,050) for cost-sensitive short-stay and extended-stay travelers, with all bookings handled by phone.

Ownership category

akta.pro rank

Product category

Budget Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Independent Budget & Limited-Service Hotels (THAGABAN)

akta.pro secondary industries

Budget Limited-Service Hotels (THAGABAB), Urban Limited-Service Hotels (THAGABAH)

Keywords

• Budget hotel rooms
• Affordable accommodation
• Monthly hotel packages
• Extended stay lodging
• Small hotel chain

Headquarters

HQ city

Leverkusen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Daily Room Rentals: Short-term accommodation bookings at daily rates for single, double, and triple occupancy rooms.
2. Monthly Package Bookings: Paucal (bundle) bookings for entire months at discounted rates compared to daily pricing. Provides recurring revenue opportunity and customer commitment for extended stays.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Hotel Marilena operates a small chain of budget hotels in Germany offering single, double, and triple rooms with basic amenities (TV, refrigerator) and either shared or private bathroom facilities at three locations in Leverkusen and Worms. Reservations are taken by telephone and rooms can be booked on a daily basis (e.g., €25–€60 per night) or as discounted monthly packages (e.g., €400–€1,050 per month) for guests needing short stays or extended accommodation.

Product overview

Marilena Hotels is a budget hotel chain operating three properties across Germany: Marilena Hotel Leverkusen (Kalkstraße 11A), Marilena Hotel Worms I (Luisenstr. 1), and Marilena Hotel Worms II (Horchheimer Straße 2). The hotels offer single rooms (Einzelzimmer), double rooms (Doppelzimmer), and triple rooms (3-Bett-Zimmer) with amenities including TV, refrigerator, and bathroom facilities. Both daily rates and monthly/pauschal packages are available. The motto is "Einfach günstig Übernachten" (Simply affordable overnight stays).

Differentiator

Problem solved

Functional benefit

Products and services

• Marilena Hotel Leverkusen

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CrossMedia WerbeserviceminorOthersExternal advertising and marketing services partner responsible for conception and realization of the website. Referenced in footer as 'Konzeption & Realisation vom CrossMedia Werbeservice'.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Ibis Budget (Accor): Accor's economy hotel brand; standardized, no-frills rooms at scale across Germany. Operates in the same budget segment Marilena addresses but as part of a global hotel group with full digital booking.
• H-Hotels: German hotel group operating multiple brands across mid-market and value segments. Overlaps with Marilena in German secondary cities and on long-stay / worker-housing demand.
• Premier Inn Germany: UK budget hotel chain actively expanding across German cities. Targets the same value-conscious traveler Marilena serves and is rapidly building density in secondary markets.

Direct peers

• Motel One: German design-led budget hotel chain with a strong presence in secondary German cities. Comparable to Marilena on target segment (affordable urban overnight stays) and geography, but with significantly stronger brand and digital infrastructure.
• MEININGER Hotels: European budget hotel/hostel hybrid focused on city locations. Competes for the same price-sensitive urban traveler as Marilena, particularly in mid-sized German cities like Leverkusen and Worms.
• A&O Hostels: German budget accommodation brand combining hostel and hotel formats in city-center locations. Direct competitor for the most price-sensitive traveler Marilena targets.
• B&B Hotels: Largest independent budget hotel chain in Germany and Europe. Directly comparable to Marilena as a limited-service/value-priced chain targeting short-stay and business travelers, though at much larger scale and with full digital distribution.
• GHOTEL hotel & living: German value-priced hotel chain focused on business and long-stay guests in mid-sized cities. Comparable on long-stay / worker-housing use cases that overlap with Marilena's monthly Pauschal offering.

Others

• Booking.com (OTA): Online travel agency that is the primary digital distribution channel for budget hotels in Germany. Relevant as a distribution enabler/competitor because Marilena's phone-only model effectively keeps it off Booking.com and similar OTAs.

Regional players

• Trip Inn Hotels: Independent German hotel consortium operating mid-market and budget properties in smaller German cities. Comparable on independent-property roll-up model and regional mid-city positioning similar to Worms and Leverkusen.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-marilena

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Marilena