Marine Elektronik

Name

Marine Elektronik

Legal name

Marine Elektronik Bilg. Nak. San. Tic. Ltd. Şti.

Website

https://marine.com.tr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marine Electronics Retail

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH), Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar) (CRAMALAH)

Keywords

• Marine electronics retail
• Fish finders and chartplotters
• Trolling motors
• Boat equipment supplies
• Marine GPS navigation

Headquarters

HQ city

Izmir

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sales of marine electronics and boat equipment through their e-commerce platform. Products include fish finders, GPS/chartplotters, trolling motors, VHF marine radios, radar antennas, marine batteries, solar panels, safety equipment, and fishing gear. No subscription or recurring revenue streams identified.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Marine Elektronik is a Turkish e-commerce retailer that sells marine electronics, trolling motors, and boat equipment through its website marine.com.tr. It distributes globally recognized brands including Lowrance, Simrad, Minn Kota, Garmin, and Mercury, offering fish finders, GPS/chartplotters, VHF radios, radar systems, autopilots, marine batteries, solar panels, and fishing gear to customers throughout Turkey.

Product overview

Marine Elektronik is a Turkish e-commerce retailer specializing in marine electronics, trolling motors, and boat equipment. The company operates as a multi-brand reseller, distributing products from Lowrance, Simrad, Minn Kota, Mercury, Haswing, Watersnake, Garmin, Attwood, and Motor Guide. The product portfolio is organized into four main categories: (1) Marine Electronics encompassing multifunction displays (Lowrance HDS PRO, Elite FS, Hook Reveal; Simrad NSS Evo3S, GO series), fish finders, VHF radios, radar systems (Lowrance Halo series), autopilots, AIS, and marine music systems (SonicHub2); (2) Trolling Motors including Minn Kota Riptide Instinct (automatic), Riptide Terrova (manual), and RT PowerDrive series; (3) Electrical Equipment covering marine batteries (AGM, JEL, LiFePO4), solar panels, MPPT charge controllers, and battery chargers; and (4) Boat/Yacht Supplies including safety equipment, maintenance products, water sports gear, inflatable boats, and fishing accessories. Products integrate with C-MAP and Navionics charting, NMEA 2000 networking, SiriusXM weather/audio, Mercury Smart Tow, Power-Pole anchors, and Ghost Trolling Motors via touch-screen MFD control.

Differentiator

Problem solved

Functional benefit

Products and services

• Chartplotter / GPS Multifunction navigation displays combining GPS chartplotting, sonar/fish finding, and radar integration. Includes Lowrance HDS PRO, Elite FS, Hook Reveal series and Simrad NSS Evo3S and GO series.
• Balık Bulucu (Fish Finder) Sonar-based fish detection devices with CHIRP technology, DownScan Imaging, and SideScan capabilities. Includes Lowrance Hook, Elite, HDS series and Simrad echo/dedicated fish finders.
• VHF Marine Fixed Radios Fixed-mount marine VHF radios with DSC capability for maritime communication and safety. Includes Lowrance Link-6S and Simrad RS series.
• Surface Radar Antennas Pulse-compression radar antennas with Doppler technology for collision avoidance and navigation. Includes Lowrance Halo 20, Halo 20+, and Halo 24 closed-array radar systems.
• AIS Systems Automatic Identification System devices for tracking and identifying vessel traffic.
• Autopilot Systems Marine autopilot systems including Point-1 heading sensors, NAC-1 autopilot computers, and hydraulic/cable steer packs for Lowrance HDS and Simrad displays.
• Marine Music Systems SonicHub2 marine audio system with AM/FM tuner, Bluetooth streaming, Pandora support, USB playback, SiriusXM compatibility, and NMEA 2000 integration.
• Marine Batteries Marine batteries including AGM, JEL, lead-acid, and Marine Power LiFePO4 lithium batteries for trolling motors and marine electrical systems.
• Solar Panels Solar panels and MPPT charge controllers for marine battery charging and off-grid power.
• Battery Chargers Battery charging equipment including Minn Kota MK series rectifiers for maintaining marine batteries.
• Navigation Chart Cards C-MAP and Navionics navigation chart cards for marine GPS and chartplotter systems.
• Fish Finder Transducers Sonar transducers including HST, HDI Skimmer, and Active Imaging 3-in-1 units for fish finders and multifunction displays.
• Trolling Motors Electric trolling motors including Minn Kota Riptide Instinct (automatic), Terrova Quest (manual), RT PowerDrive (manual), and Recon series. Available in 12V, 24V, and 36V configurations with shaft lengths from 60 to 100 inches.
• Handheld GPS Devices Handheld GPS navigation devices for marine and outdoor use.
• Marine TV Antennas Marine television antennas for receiving TV signals on boats and yachts.
• Outboard Marine Motors Outboard boat motors including Mercury marine outboard motors and related products.
• Boat and Yacht Supplies Boat and yacht supplies including safety equipment, bilge pumps, water sports gear, hardware, plumbing materials, maintenance chemicals, and inflatable boats.
• Fishing Equipment Fishing tackle and gear including artificial lures, fishing rods, reels, lines, hooks, swivels, fighting belts, rod holders, pliers, scissors, and electric reels.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Partnerships

Five partnerships are on record, tiered core.

• LowrancecoreChannel Partner/ Reseller/ DistributorAuthorized dealer and distributor of Lowrance marine electronics including fish finders, chartplotters, HDS PRO series, Hook Reveal series, radar systems, and related accessories in Turkey.
• SimradcoreChannel Partner/ Reseller/ DistributorAuthorized dealer and distributor of Simrad marine electronics including NSS Evo3S, GO series multifunction displays, radar systems, and autopilot systems in Turkey.
• Minn KotacoreChannel Partner/ Reseller/ DistributorAuthorized dealer and distributor of Minn Kota trolling motors including Riptide Instinct, Terrova, PowerDrive, and related accessories in Turkey.
• GarmincoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Garmin marine electronics and outdoor products in Turkey.
• MercurycoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Mercury marine outboard motors and related products in Turkey.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Boats.net: Online US-based retailer of marine parts, OEM replacement parts, and accessories. Comparable as an e-commerce-first multi-brand marine retailer with similar parts/accessories breadth, though focused on replacement parts rather than premium electronics.

Broad incumbents

• West Marine: The largest US-based marine retailer offering electronics, parts, and accessories from Lowrance, Simrad, Garmin, Minn Kota, and others. Comparable to Marine Elektronik in product breadth and brand portfolio, but with far greater scale, multi-channel retail, and US geographic focus.
• Garmin (marine direct): One of Marine Elektronik's key brand partners; Garmin increasingly sells direct through its own marine storefront in some regions. Represents a structural risk and adjacency as an OEM that could disintermediate authorized resellers.
• Lowrance: Marine electronics OEM (Navico group) and a core brand carried by Marine Elektronik. Comparable as a major supplier in the fish finder/chartplotter category and a potential direct-to-customer channel over time.
• Attwood / Mercury marine brand stores: Mercury Marine and parent Brunswick's direct channels represent OEM-level competition that could bypass authorized dealers like Marine Elektronik. Comparable product family (outboards and accessories) overlaps heavily with Marine Elektronik's portfolio.

Direct peers

• Fisheries Supply: US marine retailer (commercial and recreational) carrying fish finders, marine electronics, and boat supplies. Comparable in product mix (electronics + accessories) and professional/amateur dual-customer focus.
• Jamestown Distributors: US e-commerce retailer focused on marine-grade hardware, electronics, and boatbuilding supplies. Comparable as a specialist online marine retailer with deep technical content and brand-authorized distribution.
• Compass24: German online retailer for sailing and motor boating equipment including marine electronics, safety gear, and watersports. Comparable to Marine Elektronik in digital-first retail, multi-brand assortment, and recreational boater focus.
• SVB (Sailing Yarns Boatsparts): Leading European (German) e-commerce retailer for marine electronics, sailing hardware, and boat equipment. Closely comparable online-first model, premium-brand focus (including Lowrance/Simrad/Minn Kota), and cross-category marine depth.
• Defender Industries: US marine retailer specializing in marine electronics, safety equipment, and boat supplies with a strong e-commerce presence. Direct comparable to Marine Elektronik's product-led, electronics-heavy, online-first model and multi-brand distribution strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/marine-elektronik

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marine Elektronik