Marine Dynamics AS
Marine Dynamics AS is a Norwegian maritime technology company that provides the MarineSmart integrated platform — combining government-approved catch reporting, vessel tracking, onboard internet, and sensor monitoring — for commercial fishing vessel operators, distributed via 50+ authorized installers across Norway.
- Company typePrivate
- Founded-
- HeadquartersBallstad, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Marine Dynamics AS does
Marine Dynamics AS is a Norwegian maritime technology company headquartered in Ballstad, Lofoten, founded and led by CEO Kristel Pedersen. The company develops and sells the MarineSmart platform, an integrated digital communication system for commercial fishing vessels that combines mandatory catch reporting (SmartERS), vessel tracking (SmartVMS), onboard 4G internet (MarineCloud), and critical system sensor monitoring (MarineSense). The platform is anchored by proprietary Norwegian-developed hardware (MarineHub smart gateway and MarineAir multi-connectivity antenna with GPS, 4G, GSM, and Iridium satellite failover) and supported by iOS and Android applications. Marine Dynamics holds approval from Norwegian fisheries authorities for catch reporting and vessel tracking across Norwegian waters, Svalbard, British, Faroese, EU, and international waters, and maintains direct integrations with BarentsWatch, SafeSeaNet, and the Norwegian Fishing Monitoring Centre.
The company's revenue model blends one-time hardware sales (MarineHub, MarineAir, MarineSense, and bundled MINI packages ranging from 4,990 NOK to 19,990 NOK) with recurring subscriptions priced by vessel length and annual fishing days (290 NOK to 1,546 NOK per month on 12-month prepaid terms), plus usage-based MarineCloud data packages and a MarineSense SMS alert add-on. Distribution is conducted through direct website sales and a network of over 50 authorized installers across Norway, supplemented by app store distribution. Customers are predominantly small and mid-sized commercial fishing vessel operators across the Norwegian coast, with adjacent expansion into offshore service and aquaculture vessel use cases. Recent product expansion includes MarineSmart MINI (2023) for sub-10m vessels and MarineCrew (announced for 2025) for crew and certification management, with deeper regulatory coverage extending into the Icelandic economic zone.
Marine Dynamics AS firmographics
Firmographics- Name
- Marine Dynamics AS
- Legal name
- Marine Dynamics AS
- Website
- https://marinedynamics.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Marine Dynamics AS is a Norwegian maritime technology company that provides the MarineSmart integrated platform — combining government-approved catch reporting, vessel tracking, onboard internet, and sensor monitoring — for commercial fishing vessel operators, distributed via 50+ authorized installers across Norway.
- Ownership category
- akta.pro rank
Marine Dynamics AS industry classification
Industry- Product category
- Maritime Communications Platform
- NAICS
- Navigational Services to Shipping (488330), Support Activities for Water Transportation (4883)
- akta.pro primary industry
- Marine Navigation Systems (ECDIS, Radar, GNSS, AIS) (IMAJAJAE)
- akta.pro secondary industry
- Marine Sensors, Instrumentation & IoT (Condition Monitoring) (IMAJAJAI)
Keywords
Where Marine Dynamics AS is headquartered
LocationHeadquarters
- HQ city
- Ballstad
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Marine Dynamics AS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: One-time sale of marine equipment including MarineHub, MarineAir antenna, MarineSense sensors, brackets, and cables. Equipment prices range from 290 NOK (U-bolts) to 19,990 NOK (MarineAir antenna).
- Subscription Services: Recurring monthly subscriptions for catch reporting (ERS), vessel tracking (VMS), and internet connectivity. Subscription tiers are differentiated by vessel length (0-10m, 10-11m, 11-15m, 15+m) and fishing days (30, 60, 90, or 365 days per year). Prices range from 290 NOK/month (tracking only, 0-10m) to 1,546 NOK/month (Proff 365, 15+m).
- Data Packages (MarineCloud): Usage-based data packages for onboard internet, ranging from 3GB (109 NOK/month) to 1000GB+ (4,178 NOK/month). Tracking and catch reporting data is included in subscription price.
- Sensor Monitoring Service: SMS alert service for MarineSense sensors at 149 NOK/month, in addition to the 6,890 NOK hardware purchase.
- Professional Installation: Installation services provided through authorized installers (not included in equipment/subscription prices).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Proff 30 - Basic tier for vessels 15m+ with up to 30 fishing days/year |
| Subscription | Annual | Proff 60 - Mid-tier for vessels 15m+ with up to 60 fishing days/year |
| Subscription | Annual | Proff 90 - Upper-mid tier for vessels 15m+ with up to 90 fishing days/year |
| Subscription | Annual | Proff 365 - Full-year tier for vessels 15m+ with 365 fishing days/year |
| Subscription | Annual | Sporing kyst - Coastal tracking-only for vessels 15m+ |
| Subscription | Annual | Sporing hav - Ocean tracking-only for vessels 15m+ |
| Subscription | Annual | Proff 30-365 - Tiers for vessels 11-15m |
| Subscription | Annual | Bare sporing - Tracking-only for vessels 11-15m |
| Subscription | Annual | Proff 30-365 - Tiers for vessels 10-11m |
| Subscription | Annual | Bare sporing - Tracking-only for vessels 10-11m |
| Subscription | Annual | Proff MINI - Full-service tier for vessels 0-10m |
| Subscription | Annual | Bare sporing - Tracking-only for vessels 0-10m |
| One time/ perpetual license | Multi-year contract | MarineSmart System Package |
| One time/ perpetual license | Multi-year contract | MarineSmart MINI Package |
| Usage-based | Monthly | MarineCloud Data Packages |
| Subscription | Monthly | MarineSense Sensor Monitoring |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Marine Dynamics AS product offering
Product offeringCore offering
Marine Dynamics AS provides the MarineSmart platform, an integrated maritime communications system for Norwegian commercial fishing vessels. The platform combines government-approved catch reporting (ERS/SmartERS), vessel tracking (VMS/SmartVMS), onboard 4G/satellite internet (MarineCloud), and sensor monitoring (MarineSense), supported by proprietary hardware (MarineHub smart box, MarineAir antenna, MarineSense sensors) and delivered via subscription tiers keyed to vessel length and fishing days.
Product overview
Marine Dynamics AS offers MarineSmart, a unified maritime digital communication platform for commercial fishing vessels based in Ballstad, Lofoten, Norway. The core MarineSmart platform combines SmartERS for catch reporting, SmartVMS for vessel tracking, MarineCloud for 4G internet, MarineSense for sensor monitoring, and integrates government reporting systems (SafeSeaNet, BarentsWatch). Hardware components include MarineHub (smart gateway), MarineAir (multi-connectivity antenna with GPS/4G/GSM/Iridium), and MarineSmart MINI (all-in-one for vessels under 10m). Additional modules include MarineControl (internal control), MarineCrew (crew management - 2025), and Tidslinje (timeline visualization). Subscriptions are tiered by vessel size (0-10m, 10-11m, 11-15m, 15m+) and fishing days (30, 60, 90, 365 days).
Differentiator
Problem solved
Functional benefit
Brands
- MarineSmart: Modern catch diary and fishing tracking system with app for iOS and Android
- MarineAir
- MarineHub
- MarineCloud
- MarineSense
- MarineCrew
- MarineControl
- SafeSeaNet
- Tidslinje
- SmartERS
- SmartVMS
Products and services
- MarineSmart Platform Unified maritime digital communication platform combining catch reporting (SmartERS), vessel monitoring (SmartVMS), internet connectivity (MarineCloud), sensor monitoring (MarineSense), and government reporting integrations (SafeSeaNet, BarentsWatch). Available as iOS/Android app with hardware gateway, for Norwegian commercial fishing vessel operators.
- MarineHub Smart gateway device for commercial fishing vessels enabling catch reporting, smart boat functions, and WiFi router with Telenor 4G internet. Acts as central hub connecting MarineAir antenna, sensors, and mobile devices, and broadcasts a local WiFi network for app connectivity. Stores catch diary locally for data backup.
- MarineAir Modern Norwegian-developed and locally produced antenna with GPS, 4G, GSM, and Iridium satellite connectivity. Provides automatic communication selection based on coverage conditions and is approved by Norwegian authorities for fishing vessel tracking across Norwegian economic zone, Svalbard, British waters, EU waters, and international waters.
- MarineSmart MINI All-in-one tracking and communications solution for open and closed vessels under 10 meters, combining VMS fishing tracking, MarineSmart catch diary (ERS), WiFi router, and smart boat system access (including sensor monitoring) in a single MarineAir PLUS box.
- MarineCloud Wireless 4G internet service for vessels using MarineSmart equipment, providing WiFi connectivity for chartplotter, PC, or phone at sea with Telenor coverage. Offered as pay-per-use data plans from 3GB to 1000GB+ per month (109–4,178 NOK/month), with 120 NOK/month access fee for non-subscribers.
- MarineSense Sensor monitoring device measuring voltage on four inputs (0-31V range) with SMS alert capability. Monitors critical onboard systems including shore power, batteries, fire alarms, and water levels. Connects via WiFi to MarineHub and configures through MarineSmart app. Priced at 6,890 NOK hardware plus 149 NOK/month SMS alerting subscription.
- MarineControl Internal control module for work task management on board vessels, including 26 video guides covering first-time setup to PDF reports. Provides resource management, maintenance checklists, drills, deviation reporting, risk assessments, and audit trails for vessel operators.
- MarineCrew Crew management module for registering vessel employees with contact information, birth dates, emergency contacts, training courses, certifications, and work clothing sizes. Integrates with MarineControl for certificate and health certificate expiry alerts.
Quantifiable outcome
- Automatic submission of catch reports and vessel position data to authorities
- +1 more outcomes
Companies that use Marine Dynamics AS
Customer profileSegments3 records
Ideal customer profiles2 records
Marine Dynamics AS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature8 records
Marine Dynamics AS partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Latech ASminorLatech AS is mentioned as the producer of stainless steel brackets for Marine Dynamics equipment. The brackets are designed by Marine Dynamics and produced by Latech AS.
- BarentsWatchcoreBarentsWatch integration allows MarineSmart users to report deployment and retrieval of stationary fishing gear via satellite when mobile coverage is unavailable. The integration enables fishers to report gear use directly through the MarineSmart app.
- Kystverket (Norwegian Coastal Administration)coreSafeSeaNet integration enables simplified reporting to the Norwegian Coastal Administration, customs, and police for vessels crossing national borders. Marine Dynamics has integrated SafeSeaNet functionality into their MarineSmart platform.
- iotek ASminoriotek AS provides web solutions for Marine Dynamics website (marinedynamics.no), as noted in the website copyright footer.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Marine Dynamics AS competitors and assessment
Company assessmentBroad incumbents
- Simrad: Norwegian-origin marine electronics brand (owned by Kongsberg) providing fishfinders, sonars, and navigation equipment for commercial and recreational vessels. Simrad overlaps with Marine Dynamics in onboard electronics for fishing vessels.
- Kongsberg Maritime: Norwegian marine technology giant and a major provider of vessel electronics, navigation, and automation systems. Kongsberg has the resources and scale to enter the fisheries compliance market and would be a formidable competitor if it pursued Norwegian VMS/ERS certification.
- Garmin: US-based global electronics company with a substantial marine division offering chartplotters, fishfinders, and vessel connectivity. Garmin's marine segment competes in the fishing electronics space with broader global reach.
- Furuno: Japanese global leader in marine electronics including fishfinding sonar, radar, GPS, and communications equipment. Furuno's broad commercial fishing product portfolio overlaps with Marine Dynamics' vessel tracking and sensor offerings.
Direct peers
- Marport: Icelandic/Norwegian provider of sonar, catch sensors, and fishing technology for commercial fishing vessels. Marport targets the same commercial fishing customer segment with vessel electronic equipment, making it a directly comparable peer in the fishing tech niche.
- TrackWell: Icelandic provider of vessel monitoring systems (VMS) and electronic reporting systems (ERS) for fisheries. TrackWell is the closest direct competitor to Marine Dynamics, serving the same regulatory compliance use case for commercial fishing fleets in the North Atlantic.
- CLS Group: French subsidiary of CNES and CNP that provides satellite-based vessel tracking and fisheries monitoring services globally. CLS operates the fisheries monitoring infrastructure used by many countries, directly competing in VMS/ERS for commercial fishing compliance.
- Succorfish: UK-based provider of vessel tracking and fisheries monitoring solutions for the British fishing industry. Succorfish serves similar regulatory compliance use cases in adjacent UK waters where Marine Dynamics is also approved.
- Yellowbrick Tracking: UK-based satellite tracking provider offering vessel monitoring and IoT connectivity for maritime and remote industrial applications. Yellowbrick competes with MarineSmart's satellite connectivity and tracking functionality for commercial vessel customers.
Emerging players
- Scantrol: Norwegian developer of active fishing gear control systems including trawl winches and crane automation. Scantrol serves the same Norwegian commercial fishing customer base with adjacent operational technology, making it a relevant emerging peer in fishing vessel digitization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Marine Dynamics AS social profiles
Digital presenceMarine Dynamics AS compliance and trust
Trust signalCompliance2 records
Marine Dynamics AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marine Dynamics AS leadership team
Management profileNumber of profiles
Profiles2 records
Marine Dynamics AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marine Dynamics AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marine Dynamics AS
What does Marine Dynamics AS do?
Marine Dynamics AS provides the MarineSmart platform, an integrated maritime communications system for Norwegian commercial fishing vessels. The platform combines government-approved catch reporting (ERS/SmartERS), vessel tracking (VMS/SmartVMS), onboard 4G/satellite internet (MarineCloud), and sensor monitoring (MarineSense), supported by proprietary hardware (MarineHub smart box, MarineAir antenna, MarineSense sensors) and delivered via subscription tiers keyed to vessel length and fishing days.
Is Marine Dynamics AS a public or private company?
Marine Dynamics AS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marine Dynamics AS founded?
Marine Dynamics AS was founded in -1. It employs 1 to 10 people.
Where is Marine Dynamics AS based?
Marine Dynamics AS is headquartered in Ballstad, Norway, in the Europe region.
How does Marine Dynamics AS make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Services, data Packages (MarineCloud), sensor Monitoring Service and professional Installation.
Who are Marine Dynamics AS's main competitors?
Broad incumbents on record are Simrad, Kongsberg Maritime, Garmin and Furuno. Direct peers are Marport, TrackWell, CLS Group, Succorfish and Yellowbrick Tracking. Scantrol is listed as an emerging player.
Does Marine Dynamics AS have an API?
Yes. MarineSmart is prepared for third-party integration for automatic submission of catch report data. The API enables other providers to start integration for automatic data submission to the catch diary, which can open many new opportunities for efficiency on board. The system supports third-party data transmission including FMC (Fishing Monitoring Centre) and SafeSeaNet integration for government reporting requirements. Developer documentation is at docs.marinedynamics.no.
What industry is Marine Dynamics AS in?
Marine Dynamics AS's product category is Maritime Communications Platform. Its primary akta.pro industry code is IMAJAJAE, Marine Navigation Systems (ECDIS, Radar, GNSS, AIS), with a secondary code of IMAJAJAI, Marine Sensors, Instrumentation & IoT (Condition Monitoring). Its NAICS code is 488330.