Marine Harvest Group

What Marine Harvest Group does

Marine Harvest Group, operating under the brand Mowi ASA, is a Norwegian publicly listed seafood company (Oslo Stock Exchange: MOWI; also traded on US OTC) headquartered in Bergen, Norway. The company is the world's largest salmon farmer and operates a fully vertically integrated value chain organized into three business areas: Feed (Mowi Feed), Farming, and Sales & Marketing, supported by an in-house R&D division (Mowi R&D). According to company materials, Mowi produces 8 million meals per day from salmon farming operations, with 29 processing facilities distributed across Europe (15), the Americas (7), and Asia (7).

Mowi's technology stack centers on industrial-scale ocean-based salmon farming plus proprietary feed production, a farm-to-consumer traceability system, and continuous product innovation across the value chain. The product portfolio spans whole fish, plain and marinated fillets and steaks, hot- and cold-smoked salmon, value-added items such as burgers and tartars, and trading/bulk products. Underlying technical differentiation rests on integration and interoperability across feed-to-fork operations and on standardized aquaculture certifications, including ASC (Aquaculture Stewardship Council) certification with a publicly available ASC Dashboard.

The business model is a B2B/B2C transaction-based seafood sale model serving three end-markets — retail (supermarkets and grocery chains), horeca (hotel/restaurant/catering), and industry (food processors) — across 70+ countries via direct sales and regional processing-distribution hubs in 26 country entities. Pricing is quote-based with no publicly disclosed list pricing. Reported scale includes EUR 5.7 billion turnover in 2025, EUR 221 million in Q1 2026 operational profit on EUR 1.54 billion quarterly revenue, and a workforce of approximately 12,500 employees worldwide. Mowi has been ranked #1 on the Coller FAIRR Protein Producer Index for five consecutive years (2019-2024).

Name

Marine Harvest Group

Legal name

Mowi ASA

Website

https://marineharvest.com

Company type

Public

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mowi ASA (formerly Marine Harvest Group) is the world's largest salmon farmer, operating a vertically integrated value chain across Feed, Farming, and Sales & Marketing to deliver 8 million meals per day to retail, horeca, and industry customers in 70+ countries.

Ownership category

akta.pro rank

Product category

Salmon Aquaculture

NAICS

Aquaculture (11251), Seafood Product Preparation and Packaging (31171), Fish and Seafood Merchant Wholesalers (424460)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Aquaculture Harvest, Processing & Packing (Farmed Finfish/Shellfish; On-Farm Plants) (AFANADAL)

Keywords

• Salmon farming
• Seafood processing
• Aquaculture feed
• Value-added salmon
• Smoked salmon

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Seafood Product Sales: Sale of salmon and seafood products including whole fish, fillets, steaks, smoked salmon, value-added products (burgers, tartars), and trading/bulk sales. Revenue generated from retail, horeca (hotel/restaurant/catering), and industrial customers across 70+ countries.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Mowi is the world's largest salmon farmer, producing approximately 8 million meals per day through a vertically integrated value chain spanning feed production, ocean-based salmon farming, and processing into whole fish, fillets, steaks, hot- and cold-smoked salmon, burgers, and tartars. The company operates three business areas—Feed, Farming, and Sales & Marketing—serving retail, horeca (hotel/restaurant/catering), and industrial customers across more than 70 countries.

Product overview

Mowi is a vertically integrated seafood company organized into three business areas: Feed, Farming, and Sales & Marketing. The company operates as the world's largest salmon farmer, producing 8 million meals per day. Its product portfolio spans from whole fish and plain or marinated fillets and steaks to hot- and cold-smoked salmon, burgers, and tartars. The Feed division produces salmon feed for internal operations, while R&D drives technical innovation across the entire value chain. Products are sold through Trading & Bulk Sales and Value Added Products channels to retail, horeca (hotel/restaurant/catering), and industry segments across over 70 countries. The company also offers traceability and product innovation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Salmon Farming Sustainable ocean-based salmon farming operations that produce Atlantic salmon as the company's primary raw output. Products from these farms feed downstream processing and are sold in 70+ countries.
• Mowi Feed Integrated feed production operations producing salmon feed to supply Mowi's own farming operations as part of its vertically integrated value chain.
• Trading & Bulk Sales Wholesale and bulk seafood product line offering whole fish, plain fillets, marinated fillets, and steaks to retail, horeca, and industrial customers globally.
• Value Added Products Processed salmon product line including hot- and cold-smoked salmon, burgers, and tartars, marketed to retail and food service customers seeking convenience and premium offerings.

Quantifiable outcome

• 8 million meals per day provided to customers worldwide

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Salmon Evolution: Norwegian land-based salmon farming company pioneering hybrid flow-through systems. Represents an emerging alternative to traditional ocean-based salmon farming that could compete with Mowi's conventional model.

Direct peers

• SalMar ASA: SalMar is one of the world's largest producers of farmed Atlantic salmon, with operations in Norway, Scotland, and Iceland. Direct competitor to Mowi in salmon farming, processing, and value-added products with comparable vertical integration.
• Lerøy Seafood Group: Norwegian integrated salmon farming and seafood distribution company. Competes directly with Mowi across salmon farming, processing, and sales to retail and horeca across Europe and global markets.
• Bakkafrost: Faroese salmon farming company with vertically integrated operations from feed to finished products. Directly comparable business model to Mowi with similar value-added product focus.
• Grieg Seafood ASA: Norwegian salmon farming company with operations in Norway, Scotland, and Canada. Competes with Mowi in farmed Atlantic salmon production, though smaller in scale.
• Cooke Aquaculture: Canadian family-owned salmon farming and seafood company with operations in North America and Europe. Direct competitor to Mowi in salmon farming and value-added seafood production.
• Cermaq (Mitsubishi subsidiary): Norwegian-owned (by Mitsubishi) salmon farming company with operations in Norway, Chile, and Canada. Competes directly with Mowi in Atlantic salmon farming and global distribution.

Regional players

• MultiExport Foods: Chilean salmon farming and seafood processing company. Competes with Mowi's Americas operations and is a major salmon exporter with similar product portfolio.
• Australis Seafoods (now part of Empresas AquaChile): Chilean salmon farming company acquired by Empresas AquaChile. Competes with Mowi Americas operations in farmed salmon production.

Broad incumbents

• Thai Union Group: Global seafood conglomerate with diverse product portfolio including tuna, shrimp, and salmon. Overlaps with Mowi in value-added seafood products and global foodservice distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marine-harvest

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marine Harvest Group