Mario's Gelati Ltd.
Mario's Gelati Ltd. is a privately held, family-owned B2B gelato and frozen dessert manufacturer based in Vancouver, BC, serving restaurants, grocery and convenience retailers, and private-label partners across Canada via bulk, retail, and co-packing channels.
- Company typePrivate
- Founded1970
- HeadquartersVancouver, BC, Canada
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mario's Gelati Ltd. does
Mario's Gelati Ltd. is a privately held, family-owned B2B gelato and frozen dessert manufacturer headquartered in Vancouver, BC, Canada. The company's origins trace to Gaetano LoScerbo's gelato business founded in 1929 in Southern Italy; the operation was brought to Vancouver in the late 1970s by his great-grandson Mario, and the current Canadian entity claims three generations of formulation heritage and 40+ years of serving the Canadian food industry. Mario's self-describes as one of the largest Italian ice cream and specialty dessert manufacturers in North America, operating from a production facility at 88 East 1st Avenue with stated throughput of 8,000 litres per hour and equipment capable of producing a broad range of formats including bulk tubs, retail tubs, extruded novelties (sticks, cones, sandwiches, pops), portion-controlled desserts, and ice cream cakes and pies.
The product portfolio spans five categories — Bulk Gelati (5L rectangular, 5.7L and 11.4L round), Retail Tubs (500ml, 946ml), Retail Novelties (Bliss Bars, Cono Palla, Calipops, Biscotto Sandwiches, Mini Cups), Portions & Cakes (individually wrapped single portions plus cakes and pies such as Bacio, Tiramisu Pie, St. Honore, Raspberry Cheesecake, Mud Pie), and Gelato Supplies (cones, cups, scoops, mixes, molds, nut pastes) — alongside Private Label / Co-Packing Services for partners manufacturing under their own brands. The range includes traditional gelato plus vegan, non-dairy sorbetto, plant-based, no-sugar, keto-friendly, high-protein, and yogurt variants, all formulated without hydrogenated oils using locally-sourced BC ingredients where possible. The company operates a wholly-owned flagship retail store, Amato Gelato, in Vancouver's Olympic Village, offering 72 continuously rotating scoop flavours as a consumer showcase for the B2B brand.
Revenue is generated across bulk wholesale to food service operators (restaurants, hotels, caterers), retail product sales through grocery and convenience channels, private label / co-packing contracts, and ancillary gelato shop supplies. Distribution is hybrid: direct wholesale within mainland BC, regional distributor partners Eurox Transport (Alberta) and Caspita Foods (Vancouver Island and surrounding islands) for Western Canada reach, and private label available globally. Pricing is not publicly disclosed and is provided upon direct inquiry, consistent with a B2B wholesale model. The company is privately held with no stock listing, no external funding rounds on record, and a 9-person team operating the manufacturing and commercial functions.
Mario's Gelati Ltd. firmographics
Firmographics- Name
- Mario's Gelati Ltd.
- Legal name
- Mario's Gelati Ltd.
- Website
- https://mariosgelati.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mario's Gelati Ltd. is a privately held, family-owned B2B gelato and frozen dessert manufacturer based in Vancouver, BC, serving restaurants, grocery and convenience retailers, and private-label partners across Canada via bulk, retail, and co-packing channels.
- Ownership category
- akta.pro rank
Mario's Gelati Ltd. industry classification
Industry- Product category
- Ice Cream and Frozen Dessert Manufacturing
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (31152), Ice Cream and Frozen Dessert Manufacturing (311520), Other Specialty Food Retailers (44529)
- SIC
- Ice Cream & Frozen Desserts (2024), Dairy Products (2020)
- akta.pro primary industry
- Gelato Manufacturing (AFAHAEAD)
- akta.pro secondary industries
- Dairy-Based Frozen Dessert Mixes & Bases Manufacturing (Industrial/Private Label) (AFAHAEAI), Ice Cream Cakes & Frozen Dessert Bakery Manufacturing (AFAHAEAH), Ice Cream & Gelato Shops (THAFAGAA)
Keywords
Where Mario's Gelati Ltd. is headquartered
LocationHeadquarters
- HQ city
- Vancouver, BC
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Mario's Gelati Ltd. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Bulk Gelato and Dessert Sales: Sale of bulk gelato containers (5L, 5.7L, 11.4L sizes) to food service operators including scoop shops, restaurants, and caterers.
- Retail Product Sales: Sale of retail gelato tubs (500ml, 946ml), sorbettos, and novelties through grocery stores, convenience stores, and concession outlets.
- Private Label / Co-Packing Services: Custom gelato and frozen dessert manufacturing for partners under their own private label brand, including product development, formulation, and packaging services.
- Gelato Supplies: Sale of gelato shop supplies including cones, scoops, serving dishes, cups, spoons, containers, mixes, dispensers, molds, and nut pastes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing for food service operators |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Mario's Gelati Ltd. product offering
Product offeringCore offering
Mario's Gelati is a Vancouver-based Italian gelato and frozen dessert manufacturer producing bulk gelato containers, retail tubs, novelties, single-portion specialties, cakes and pies, and gelato shop supplies for B2B food service operators and retail grocers across Canada. The company also operates a flagship retail store (Amato Gelato) and offers private label/co-packing services for partners seeking custom gelato products under their own brands.
Product overview
Mario's Gelati is a gelato and frozen dessert manufacturer offering a comprehensive product portfolio organized into five main categories: Bulk Gelati (available in 5L, 5.7L, and 11.4L containers for foodservice), Retail Tubs (500ml and 946ml take-home containers), Retail Novelties (pre-packaged Bliss Bars, Calipops, Biscotto Sandwiches, Mini Cups, and Cono Palla), Portions & Cakes (single portion specialties and gelato cakes/pies for restaurants), and Gelato Supplies (cones, cups, scoops, paddles, mixes, molds, and nut pastes). The company also offers Private Label/Co-Packing Services for custom ice cream product manufacturing under partner brands, operates a flagship retail store (Amato Gelato) in Vancouver, and produces specialty dietary options including vegan, non-dairy, no-sugar, plant-based, keto-friendly, high protein, and yogurt products.
Differentiator
Problem solved
Functional benefit
Products and services
- Bulk Gelati Bulk gelato containers available in 5L rectangular, 5.7L round, and 11.4L round sizes for foodservice operators including scoop shops, restaurants, and caterers. Includes Gelato Artigianale (traditional premium), Gelato Sorbetto (non-dairy/vegan), Gelato Commerciale (classic Italian ice cream), Gelato Commerciale with extra additions, Yogurt, and Plant-based options.
- Retail Tubs Take-home gelato and sorbetto containers in 500ml and 946ml sizes for grocery, convenience, and concession stores for home consumption.
- Retail Novelties Pre-packaged grab-and-go frozen dessert novelty products including Bliss Bars (stick novelties in 7 flavors), Cono Palla (almond-dipped gelato in cone), Calipops (fruit-based frozen pops), Gelato Biscotto Sandwiches, and Mini Cups for grocery, convenience, and concession channels.
- Portions & Cakes Restaurant-ready single portion specialties (individually wrapped gelato pieces) and ready-to-serve gelato cakes and pies including Bacio, Tiramisu Pie, St. Honore Cake, Raspberry Cheesecake, and Mud Pie for restaurants and food service operators.
- Private Label / Co-Packing Services Custom gelato and frozen dessert manufacturing for partners looking to produce ice cream products under their own brand, including custom formulations, packaging, and processing techniques for customers globally.
- Amato Gelato Flagship Retail Store Flagship retail store located in Olympic Village, Vancouver offering 72 continuously rotating scoop flavours and the full retail line of Mario's Gelati products directly to consumers.
Quantifiable outcome
- Production capacity of 8,000 litres per hour
- +1 more outcomes
Companies that use Mario's Gelati Ltd.
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Mario's Gelati Ltd. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mario's Gelati Ltd. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Eurox TransportcoreRegional distributor covering Alberta area. Contact: Dino Falvo at 7-2104 Kensington Rd. NW, Calgary Alberta T2N 3R7. Phone: 403-512-0043. Email: [email protected].
- Caspita FoodscoreRegional distributor covering Vancouver Island and surrounding islands. Located at 5062 West Saanich Road, Victoria, BC V9E 2E7. Phone: 250-532-2112. Email: [email protected]. Website: www.caspitafoods.ca
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Mario's Gelati Ltd. competitors and assessment
Company assessmentBroad incumbents
- Wells Enterprises (Blue Bunny): Large US private-label and branded ice cream manufacturer producing tubs, novelties, and frozen desserts at scale; competes with Mario's in private label and co-packing conversations with Canadian retailers.
- Saputo: Major Canadian dairy manufacturer with broad dairy and frozen dessert capabilities including private label; directly competes with Mario's Gelati for private label gelato and ice cream contracts with Canadian grocery chains.
- Ben & Jerry's: Unilever-owned premium ice cream brand with broad grocery, foodservice, and scoop shop presence; overlaps with Mario's Gelati in flavoured tub ice cream, novelties, and out-of-home dessert occasions.
- Agropur: Canadian dairy cooperative with significant frozen dessert manufacturing and private label capabilities, comparable to Mario's Gelati as a Canadian-based supplier of branded and private label ice cream to retailers and foodservice.
- Häagen-Dazs: Global premium ice cream brand owned by Nestlé with extensive grocery and foodservice distribution; competes with Mario's Gelati for premium frozen dessert shelf space and restaurant dessert listings across North America.
Direct peers
- Grom Gelato: Italian-origin artisanal gelato brand with international retail and restaurant presence, directly comparable to Mario's Gelati in traditional Italian formulations, heritage positioning, and restaurant supply.
- Talenti Gelato: Now owned by Unilever, Talenti is a leading premium gelato brand in North America sold through grocery and foodservice channels, directly competing with Mario's Gelati across tubs, sorbettos, and novelties in the same retail aisles.
- Ciao Bella Gelato: Premium American gelato brand producing gelato, sorbetto, and related dairy desserts for grocery and foodservice, making it a direct competitor in Mario's core category of branded and private label premium frozen desserts.
- Frontier Ice Cream: North American contract manufacturer of ice cream and frozen desserts including private label and novelties, comparable to Mario's Gelati in co-packing capabilities, product formats, and customer base across grocery and foodservice.
Others
- Carpigiani: Global leader in gelato and ice cream equipment manufacturing and supplies; comparable to Mario's Gelato as an ecosystem player and through its gelato shop supply business, even though it does not directly compete in finished consumer products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mario's Gelati Ltd. social profiles
Digital presenceMario's Gelati Ltd. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mario's Gelati Ltd. leadership team
Management profileNumber of profiles
Profiles1 record
Mario's Gelati Ltd. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mario's Gelati Ltd. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mario's Gelati Ltd. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mario's Gelati Ltd.
What does Mario's Gelati Ltd. do?
Mario's Gelati is a Vancouver-based Italian gelato and frozen dessert manufacturer producing bulk gelato containers, retail tubs, novelties, single-portion specialties, cakes and pies, and gelato shop supplies for B2B food service operators and retail grocers across Canada. The company also operates a flagship retail store (Amato Gelato) and offers private label/co-packing services for partners seeking custom gelato products under their own brands.
Is Mario's Gelati Ltd. a public or private company?
Mario's Gelati Ltd. is a private company. It is classified as family owned and is currently operating.
When was Mario's Gelati Ltd. founded?
Mario's Gelati Ltd. was founded in 1970. It employs 1 to 10 people.
Where is Mario's Gelati Ltd. based?
Mario's Gelati Ltd. is headquartered in Vancouver, BC, Canada, in the North America region.
How does Mario's Gelati Ltd. make money?
Four revenue lines are on record. Bulk Gelato and Dessert Sales are the primary driver. The others are retail Product Sales, private Label / Co-Packing Services and gelato Supplies.
Who are Mario's Gelati Ltd.'s main competitors?
Broad incumbents on record are Wells Enterprises (Blue Bunny), Saputo, Ben & Jerry's, Agropur and Häagen-Dazs. Direct peers are Grom Gelato, Talenti Gelato, Ciao Bella Gelato and Frontier Ice Cream. Carpigiani is listed as an others.
Does Mario's Gelati Ltd. have an API?
No public API is recorded for Mario's Gelati Ltd..
What industry is Mario's Gelati Ltd. in?
Mario's Gelati Ltd.'s product category is Ice Cream and Frozen Dessert Manufacturing. Its primary akta.pro industry code is AFAHAEAD, Gelato Manufacturing, with a secondary code of AFAHAEAI, Dairy-Based Frozen Dessert Mixes & Bases Manufacturing (Industrial/Private Label). Its NAICS code is 31152 and its SIC code is 2024.