What 玛丝菲尔 does

Shenzhen Marisfrolg Fashion Co., Ltd. (深圳玛丝菲尔时装股份有限公司) is a privately-held Chinese premium women's fashion conglomerate founded in 1993 and headquartered in Shenzhen's LangTeng Rd campus in Longhua District. The group operates nine fashion brands spanning women's wear, men's wear, and contemporary sportswear, anchored by the Marisfrolg main brand and including ZHUCHONGYUN (artistic oriental minimalist design), AUM (natural literary style), KRIZIA and KKRIZIA (Italian heritage fashion, acquired 2014), MJU:T (minimalist menswear, launched 2018), UPON PRO (outdoor sportswear, founded 2019 in Milan), and RuirUirui (unisex youth fashion, founded 2019). The company sells premium apparel priced ¥1,680-¥16,800 CNY across approximately 400 direct retail stores in China and Singapore (ION Orchard, Marina Bay Sands), supplemented by department store partnerships, a proprietary e-commerce store at marisfrolg.com/store, and WeChat digital channels.

The company makes money primarily through direct apparel sales via its owned retail network, department store wholesale partnerships, and e-commerce. Products feature premium materials sourced from Italy and other suppliers (silk, wool, cotton, specialty fabrics), with the group emphasizing craftsmanship, contemporary art integration (the 'Art into Life' philosophy), and seasonal fashion show cadence (Spring/Summer and Fall/Winter collections). Distribution operates through nearly 400 direct retail stores across 100+ Chinese cities, international flagships in Singapore, premium department store channels (MIXC, Parkson, Wangfujing), and the proprietary online store. Marketing leverages celebrity brand ambassadors (Isabelle Huppert, Karen Mok, Sophie Marceau), editorial partnerships with VOGUE/ELLE/BAZAAR, the M ART cultural collaboration program, and bi-annual runway shows.

The customer base consists primarily of affluent Chinese urban women seeking sophisticated, artistically-inspired fashion, with the group employing approximately 5,000 employees across design, manufacturing, retail, and corporate functions. The company is controlled by founder Zhu Chongyun with no external private equity, venture capital, or public market investors identified in source data. The group has no mobile app, no public API, and no disclosed AI/ML capabilities, operating as a traditional fashion conglomerate whose primary moats are brand heritage, owned retail distribution, and a multi-brand portfolio spanning luxury to contemporary segments.

Name

玛丝菲尔

Legal name

深圳玛丝菲尔时装股份有限公司 (Shenzhen Marisfrolg Fashion Co., Ltd.)

Website

https://marisfrolg.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Marisfrolg (玛丝菲尔) is a privately-held Shenzhen-based premium Chinese fashion conglomerate founded in 1993, operating nine brands including Marisfrolg, KRIZIA, and MJU:T across nearly 400 direct retail stores in China and Singapore, serving affluent urban women and men with premium apparel priced ¥1,680-¥16,800 CNY.

Ownership category

akta.pro rank

Product category

Luxury Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Luxury Streetwear & Contemporary Designer (CRAAAFAH)

akta.pro secondary industries

Premium & Contemporary Apparel Brands (CRAAAAAB), Luxury & Designer Apparel Retail (CRAAABAI), Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE)

Keywords

• Women's fashion apparel
• Luxury ready-to-wear
• High-end fashion retail
• Designer fashion brands
• Premium apparel collections

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apparel Product Sales: Direct sales of high-end women's fashion apparel including dresses, coats, tops, trousers, and accessories through owned retail stores, department store partnerships, and e-commerce platform.
2. Retail Store Network: Revenue generated from nearly 400 direct retail stores across 100+ cities in China and Singapore, operating through premium department stores and standalone boutiques.
3. E-commerce Platform: Online sales through proprietary e-commerce website (marisfrolg.com/store) featuring full product catalog with sizes, pricing, and shopping cart functionality.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Marisfrolg designs, manufactures and retails high-end women's fashion apparel and accessories under a portfolio of nine fashion brands (Marisfrolg, ZHUCHONGYUN, AUM, KRIZIA, K KRIZIA, MJU:T, UPON PRO, RuirUirui). The company sells directly to consumers through approximately 400 owned retail stores in China and Singapore, premium department store concessions, and a proprietary e-commerce platform, with price points ranging from roughly ¥1,680 to ¥16,800 per piece.

Product overview

Marisfrolg Fashion Group operates as a luxury fashion conglomerate with nine fashion brands spanning women's wear, men's wear, and lifestyle categories. The core brand Marisfrolg (established 1993) provides high-end women's fashion integrating contemporary art. The portfolio includes ZHUCHONGYUN (artistic oriental minimalist design), AUM (natural literary style), KRIZIA and KKRIZIA (Italian heritage fashion), MJU:T (men's minimalist wear), UPON PRO (outdoor sports aesthetics), and RuirUirui (youth fashion). The company operates an e-commerce store, hosts seasonal fashion shows, and runs the M ART program featuring art-fashion collaborations. Distribution includes nearly 400 direct stores across 100+ cities in China and Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• ZHUCHONGYUN: High-end women's fashion brand with artistic oriental minimalist design philosophy 'unspoken great beauty, minimalist orientalism' founded in 2013
• AUM
• KRIZIA
• K KRIZIA
• MJU:T
• UPON PRO
• RuirUirui

Products and services

• Marisfrolg (玛丝菲尔) The flagship brand of Marisfrolg Fashion Group, established 1993. Offers high-end women's fashion for contemporary urban women, integrating contemporary art into an 'Art into Life' philosophy and targeting 'neo-energy-women' seeking a free artistic aesthetic lifestyle.
• ZHUCHONGYUN (朱崇晕) High-end women's fashion brand founded in 2013 by founder Ms. Zhu Chongyun. Emphasizes 'unspoken great beauty, minimalist orientalism', integrating natural, art and philosophical inspiration with contemporary minimalist design language.
• AUM Women's wear brand focusing on natural advanced design. Founded in 2009 by Chinese designer Gen Geng and formally incorporated into Marisfrolg Group in 2013. Brand name originates from 'sound of yoga meditation'.
• KRIZIA Italian fashion brand founded by Mariuccia Mandelli in Milan in 1954, known for avant-garde design concepts. Taken over by Ms. Zhu Chongyun in 2014, serving as Marisfrolg Group's internationalization platform.
• KKRIZIA (K KRIZIA) Contemporary women's fashion brand using the cheetah as its brand soul, advocating young and unique fashion expression for modern women. Founded in 1971 as an extension of KRIZIA's pioneering perspective.
• MJU:T Men's wear brand launched in 2018. Name derived from the British pronunciation of 'mute', meaning silence. Inspired by contemporary art, blends minimalist aesthetics with effortless sophistication for modern urban men.
• UPON PRO Founded in Milan, Italy in 2019. Combines outdoor inspiration with cutting-edge technology to reshape daily dress and redefine contemporary sports aesthetics for youth aged 20-35.
• RuirUirui Chinese fashion brand born in Shenzhen in 2019. Gathers young designers to integrate personal color into brand DNA, combining unisex, multi-dimensional style with practical commercial needs under the brand concept of RENAISSANCE, UTOPIA, INSOUL.
• Marisfrolg E-commerce Store Online shopping platform offering Marisfrolg clothing products across categories including dresses, outerwear, pants, and accessories. Features user registration, shopping cart, and order management.

Quantifiable outcome

• 30th Anniversary 2023 fashion show reached international audience with YANN NGUEMA collaboration
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Stanislav Libensky (Glass Artist)minorStrategic or Co-development Partner · 1 January 2024Featured glass artist in 2024 Glass Art Exhibition. Libensky is recognized as one of the most important glass artists of the 20th century. The exhibition explored optical properties of glass and their connection to fashion design transparency concepts.
• ELLE MagazineminorGTM or Marketing Partner · 1 January 2017Elegance of Cities campaign collaboration with ELLE featuring international models and celebrities in New York, Beijing, and Shanghai fashion films. Ongoing content partnership for fashion editorials and campaigns.
• Harper's BAZAARminorGTM or Marketing Partner · 1 January 2017Fashion Pioneer collaboration with BAZAAR magazine for editorial content and fashion features showcasing Marisfrolg collections.
• The Woolmark CompanyminorStrategic or Co-development Partner · 1 January 2016Collaboration with The Woolmark Company for cashmere coat features. The partnership was featured in VOGUE China featuring model Pei Bei, highlighting the use of premium Australian wool in Marisfrolg products.
• KRIZIA International Brand AcquisitioncoreStrategic or Co-development Partner · 1 January 2014Marisfrolg Fashion Group, led by Ms. Zhu Chongyun, acquired KRIZIA brand in 2014 after being selected as successor by founder Mariuccia Mandelli. KRIZIA was founded in Milan, Italy in 1954 and represents the group's internationalization platform. The acquisition provides access to Italian fashion heritage and international market expansion.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• JNBY Group (江南布衣): Leading Chinese contemporary designer fashion group operating multiple brands (JNBY, CROQUIS, jnby by JNBY, LESS) with similar premium positioning, owned retail, and art/design-led brand storytelling in the Chinese market.
• Ellassay (歌力思): Chinese high-end women's wear brand with similar price points, direct retail expansion, and a multi-brand portfolio strategy (including Edhardy, IRO, Laurel) targeting affluent Chinese urban women.
• ICICLE (之禾): Chinese contemporary designer fashion group focused on natural materials and artistic minimalism, with comparable premium positioning and similar China-centric direct retail expansion.
• NE.TIGER (东北虎): Chinese luxury fashion house with high-end price points, fur/outerwear heritage, and similar emphasis on Chinese cultural craftsmanship positioned at the premium tier.
• Shanghai Tang: Heritage Chinese luxury fashion brand with international flagship presence and similar positioning at the intersection of Chinese cultural identity and global luxury aesthetics.
• Max Mara: Italian contemporary luxury womenswear house with comparable premium price points, art-world collaborations, and a strong department-store and standalone boutique retail model targeting professional women.
• Koradi (朗姿 / LANCY): Chinese premium women's wear group operating multiple brands and direct retail stores across Chinese cities, competing in the same premium contemporary fashion segment.

Broad incumbents

• LVMH Moët Hennessy Louis Vuitton: Global luxury conglomerate whose brands (Louis Vuitton, Dior, Celine, Loewe) compete for the same affluent Chinese consumers in the premium/luxury segment, with vastly greater scale and international footprint.
• Kering: Global luxury group (Gucci, Saint Laurent, Bottega Veneta, Balenciaga) competing directly for premium Chinese fashion consumers with significantly larger brand portfolios and marketing budgets.
• Prada Group: Italian luxury house with comparable contemporary positioning and strong Chinese retail presence, competing for the same premium contemporary womenswear customer that Marisfrolg targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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