Marist Rugby Club

What Marist Rugby Club does

Marist Rugby Football Club Invercargill is a community amateur rugby club based in Invercargill, Southland, New Zealand. Founded on 23 March 1920, the club operates from clubrooms at 32 Miller Street and fields four competitive units: the Kelvin Hotel Marist Premier senior side, the Marist Women team (reintroduced in 2018 and upgraded to 15-a-side by 2020), the AWS Legal Marist Development squad competing in Southland Division 2, and a junior rugby programme linked to Verdon College. Its competitive record includes back-to-back Southland Premier championships in 2017 and 2018 and Senior Women's titles in 2019 and 2022, alongside a historical legacy of six All Blacks and one Maori All Black.

The club has no proprietary technology product; its digital infrastructure is limited to a Sporty.co.nz-hosted website and a women's-team Instagram account. Player acquisition is community-led via word-of-mouth, local school connections, registration forms, and outreach by team contacts. Revenue is generated through a Supporters Club membership programme (NZ$150 per annum, with NZ$25 remitted to the club as an honorary member fee and the balance split between supporter benefits and club support) and corporate sponsorships, notably naming rights for the Premier team (Kelvin Hotel) and the Development/Division 2 team (AWS Legal). Governance is volunteer-based through a President, committee, and life members, with a separately constituted Marist Rugby Supporters Club operating since 10 April 1994. The entity is not a commercial enterprise; there are no disclosed financials, funding rounds, or material enterprise customer relationships in the input data.

Name

Marist Rugby Club

Legal name

Marist Rugby Football Club Invercargill

Website

https://maristinvercargill.co.nz

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Marist Rugby Football Club Invercargill is a community amateur rugby club founded in 1920, fielding Premier, Development, Women's, and Junior teams in Southland, New Zealand. It is supported by a chartered Supporters Club and local sponsors Kelvin Hotel and AWS Legal.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community rugby club
• Amateur rugby teams
• Youth rugby programs
• Women's rugby
• Supporter memberships

Headquarters

HQ city

Invercargill

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Supporters Club Memberships: Annual membership subscription of $150, with $25 paid to Marist Rugby Club as honorary member fee, $125 split 60:40 between supporter benefits and club support. Can be paid as lump sum or $10 monthly installments.
2. Sponsorship Revenue: Corporate sponsors provide financial support through naming rights and sponsorship packages. Named sponsors include Kelvin Hotel (Premier team), AWS Legal (Development and Division 2 teams). Sponsors receive visibility through the club's website and promotional materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Marist Rugby Football Club Invercargill is a community amateur rugby club providing competitive and developmental rugby teams across senior men's (Premier and Development), women's, and junior levels. The club also offers a Supporters Club membership program ($150/year) that funds the club and provides social activities including bus travel to away games, cash draws, test trips, and race days.

Product overview

Marist Rugby Football Club Invercargill is a community rugby organization offering multiple competitive teams across senior and junior levels. The club operates a unified portfolio of programs including the Kelvin Hotel Marist Premier side (senior elite team), Marist Women (women's team), AWS Legal Marist Development (feeder/development side), and Marist Junior Rugby (youth programs). The club also operates a Supporters Club providing membership benefits and financial support. All teams compete in Southland rugby competitions, with the club having achieved back-to-back premier championships in 2017-2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Kelvin Hotel Marist Premier The club's premier senior rugby team competing in Southland's Premier senior grade. Won back-to-back Galbraith Shield championships in 2017 and 2018, and develops players for Southland Stag NPC representation. Sponsored by Kelvin Hotel.
• Marist Women Women's rugby team that returned to the club in 2018 after a 10+ year absence. Won Senior Women's titles in 2019 and 2022, with an undefeated 2022 season. Plays 15-a-side format and is open to players of all experience levels.
• AWS Legal Marist Development Development team competing in Southland Wide Division Two Competition that serves as a feeder to the Premier side. Won the Life Members Cup in 2020 and made top 4 in 2022. Sponsored by AWS Legal.
• Marist Junior Rugby Junior rugby programs for children and youth players, with registration available for junior players to join the club. Programs develop youth players with school connections including Verdon College.
• Supporters Club Membership Annual membership at $150 providing benefits including bus charters to away games, weekly cash draw participation, Test trips, day at the Races events, and social activities supporting the club. $25 paid to Marist Rugby Club as honorary member fee, $125 split 60:40 between supporter benefits and club support.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• New Zealand Rugby: The national governing body for rugby union in New Zealand. Not a direct competitor but the broad incumbent that Marist Rugby Club sits beneath; comparable as the umbrella organization overseeing provincial unions, representative pathways, and the community club ecosystem in which Marist operates.
• Southland Rugby Football Union: The provincial union governing competitive rugby in the Southland region where Marist Rugby Club is domiciled. Comparable as the organizer of the Southland Premier grade that Marist's teams compete in, and the operator of the representative pathway (Southland Stags) that Marist players feed into.

Emerging players

• Auckland Marist Rugby Club: A community rugby club in Auckland also bearing the Marist name, sharing the same Marist heritage and values-based culture. Comparable as a fellow Marist-affiliated amateur rugby club, with similar operational structure but a different (larger) geographic market.

Regional players

• Petone Rugby Club: A historic community rugby club in the Wellington region of New Zealand. Comparable as a similarly established amateur club with multiple teams, supporter structures, and a long-standing place in regional rugby culture, although operating in a different geographic catchment.
• Old Boys University Rugby Club (Wellington): A long-established Wellington community rugby club combining amateur and senior rugby pathways. Comparable as a similarly structured amateur rugby club with multiple grades, junior programs, and social membership components, although operating in a different regional market.

Direct peers

• Pirates Rugby Club (Invercargill): Historic Invercargill-based amateur rugby club competing in the Southland competitions alongside Marist. Comparable as a direct competitor for senior playing talent, junior registrations, and local sponsorship in the same small geographic market.
• Albion Rugby Club (Invercargill): Another amateur rugby club from the Invercargill/Southland area that competes in the same regional rugby structure. Direct peer given shared geography, player pool, and community-based amateur operating model.
• Star Rugby Club (Invercargill): A fellow community rugby club based in Invercargill, Southland, competing in the same Southland Premier grade as Marist. Direct peer in terms of catchment, competition structure, volunteer model, and sponsorship dynamics.
• Rangers Rugby Club (Invercargill): A community rugby club in the Invercargill area sharing the same regional competition structure and player catchment. Direct peer given the shared amateur community model and Southland competition participation.

Others

• Sporty.co.nz: The web platform provider that hosts Marist Rugby Club's website and digital infrastructure. An ecosystem enabler rather than a competitor, but relevant as the technology backbone supporting the club's digital presence and registration processes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/marist_womens_rugby/?hl=en
• LinkedInlinkedin.com/company/marist-rugby-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marist Rugby Club