Maritim Hotel Würzburg

What Maritim Hotel Würzburg does

Maritim Hotel Würzburg is a 287-room full-service hotel located on the Main River in central Würzburg, Bavaria, operated by the German private hotel chain Maritim Hotelgesellschaft mbH. The property offers four room categories (Classic, Comfort, Superior, and Junior Suite), including 36 allergen-friendly rooms, and features two restaurants (Terrassen-Restaurant and Fränkische Weinstube), the Hotelbar Mainhattan, and wellness facilities including an indoor pool, sauna, saunaarium, and fitness room. The hotel holds GreenSign sustainability certification and 'Reisen für Alle' accessibility certification valid through July 2027.

The hotel's business model is anchored by direct-to-consumer distribution through its own website, mobile apps, a central phone reservation line, and the MyMaritim loyalty program. It derives revenue from five primary streams: accommodation services, food and beverage, conference and event services, parking and ancillary services, and loyalty-driven repeat bookings. Pricing is unit-based with daily rates varying by room category, plus ancillary fees (breakfast at €26.50/person, dinner at €40/adult, parking at €20/day, EV charging, pet fee at €25/day, wellness access at €5/facility).

The hotel serves multiple customer segments: city/leisure tourists visiting Würzburg's UNESCO sites, business and MICE travelers (corporate conferences, association meetings, seminars), families, wine and culinary tourists, and transit travelers. A key strategic asset is the direct physical connection to Congress Centrum Würzburg (CCW), which provides 10 additional meeting rooms and anchors the property's MICE business. The hotel is also part of the broader Maritim chain with 23+ properties across Germany, Egypt, Albania, Bulgaria, China, Italy, Malta, and Mauritius, enabling cross-property brand loyalty and distribution.

Name

Maritim Hotel Würzburg

Legal name

Maritim Hotelgesellschaft mbH

Website

https://maritim-wuerzburg.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maritim Hotel Würzburg is a 287-room full-service hotel on the Main River in Würzburg, Bavaria, operated by Maritim Hotelgesellschaft mbH. It serves leisure tourists, business travelers, and MICE clients with on-site dining, wellness, and direct connection to Congress Centrum Würzburg.

Ownership category

akta.pro rank

Product category

Full-service hotel hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Corporate Conference Center Hotels (THAGALAF)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Hotel accommodation services
• Conference meeting facilities
• Restaurant dining services
• Wellness spa facilities
• Event hospitality services

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation Services: Revenue from 287 hotel rooms across multiple categories (Classic, Comfort, Superior, Junior Suite) with varying price points. Room revenue is the primary income stream, supplemented by early/late check-in fees and extra bed charges.
2. Food and Beverage: Revenue from two restaurants (Terrassen-Restaurant, Fränkische Weinstube) and the Mainhattan bar. Includes breakfast buffet (€26.50/person), dinner options, and à la carte dining.
3. Conference and Event Services: Revenue from meeting rooms, conference spaces, and the directly connected Congress Centrum Würzburg. Includes various event types: conferences, seminars, workshops, corporate events, and association gatherings.
4. Parking and Ancillary Services: Revenue from 228-space underground parking garage (€20/day), EV charging stations, pet fees (€25/day), and wellness facilities (pool, sauna, fitness at €5 each).
5. MyMaritim Loyalty Program: Members (Gold, Platinum tiers) receive benefits including free early/late check-out, free sauna/fitness access, and free borrowable bathrobes. Program drives repeat bookings and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Maritim Hotel Würzburg is a 287-room full-service hotel situated directly on the Main River in central Würzburg. It sells accommodation across four categories (Classic, Comfort, Superior, Junior Suite), three dining outlets, an indoor pool and wellness area, and 14 in-house meeting rooms that are directly connected to the 10-room Congress Centrum Würzburg for larger conferences and events. The property also offers a 228-space underground parking garage with 8 EV chargers, and is supported by the MyMaritim loyalty program.

Product overview

Maritim Hotel Würzburg is a 287-room full-service hotel offering a multi-category room portfolio (Classic, Comfort, Superior, and Junior Suite rooms) with views of the Main river, vineyards, and Fortress Marienberg. The hotel features multiple dining outlets (Terrassen-Restaurant, Fränkische Weinstube, and Hotelbar Mainhattan), a wellness area with pool, sauna, and fitness facilities, and extensive conference capabilities through 6 in-house meeting rooms plus direct connection to the Congress Centrum Würzburg (CCW) with 10 additional rooms. The hotel serves city travelers, families, business guests, and event organizers seeking a centrally located hotel on the Main riverbank near the historic old town.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Zimmer Comfortably equipped standard rooms suitable for city trips and short stays, with courtyard views and free WiFi. Includes 36 allergen-friendly rooms with laminate flooring and allergy beds.
• Comfort Zimmer Enhanced comfort rooms with additional space and amenities for a more relaxing stay; mid-tier positioning.
• Superior Zimmer Spacious premium rooms with views of the Main river, vineyards, or Fortress Marienberg, offering enhanced square footage and comfort.
• Junior Suite Generous suites with double bed and separate cozy seating area, designed for longer stays or guests seeking additional space and luxury.
• Terrassen-Restaurant Restaurant with terrace offering diverse cuisine in a pleasant atmosphere with panoramic windows, serving hotel guests and walk-ins.
• Fränkische Weinstube Traditional Franconian wine tavern focusing on regional cuisine and wine culture, located within the hotel.
• Hotelbar Mainhattan Hotel bar where guests can unwind with selected drinks in a pleasant atmosphere.
• Wellnessbereich mit Schwimmbad, Sauna und Fitness Indoor pool, sauna, saunaarium, and fitness room offering relaxation and wellness; access at €5 per facility, free for MyMaritim Gold/Platinum members.
• Tagungsräume im Hotel In-house conference and event facilities comprising 6 conference rooms, 2 conference suites, and 6 meeting rooms, used for seminars, workshops, and corporate events.
• Congress Centrum Würzburg (CCW) Directly connected conference center with 10 additional meeting rooms suitable for congresses, large conferences, and events of any size, with shared venue marketing and event referrals to the hotel.
• Tagen und Feiern (Event Management) Full-service event management for congresses, conferences, seminars, workshops, corporate events, and association gatherings, leveraging the hotel's 14 meeting rooms plus the connected Congress Centrum Würzburg.
• Urlaubsideen und Pauschalen Curated vacation packages including Würzburg historisch (UNESCO World Heritage tours), Fränkische Erlebnistage, Festwochenende, and Maritim SmileOn offers combining accommodation with regional experiences.
• Tiefgarage mit Elektroladestationen Public underground parking with 228 spaces and 8 electric vehicle charging stations (spaces 326-333 on level P1); €20/day or hourly tiered rates.

Quantifiable outcome

• Accessibility certified for guests with mobility limitations through 'Reisen für Alle' certification (valid August 2024 - July 2027)

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Congress Centrum Würzburg (CCW)coreStrategic or Co-development PartnerDirect physical and operational connection between Maritim Hotel Würzburg and Congress Centrum Würzburg. The hotel is seamlessly linked to the CCW conference facility, enabling shared operations for large-scale events, conferences, congresses, and meetings. Conference attendees benefit from short walking distances between accommodation, meeting rooms, and dining facilities.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Maritim Hotel Stuttgart: Maritim full-service hotel in Stuttgart with comparable MICE and corporate positioning. Useful for benchmarking German secondary-city MICE hotels within the same chain.
• Maritim Hotel München: Maritim full-service and conference hotel in Munich, Bavaria — same regional market as Würzburg and same chain. Comparable on room tiers, conference capacity, and group/corporate targeting.
• Maritim Hotel Berlin: Another full-service Maritim property in central Berlin with significant conference facilities under the same Maritim brand and loyalty program. Directly comparable on operating model, brand standards, MICE positioning, and chain-level distribution.
• GHOTEL hotel & living Würzburg: Mid/upper-midscale hotel in Würzburg with meeting facilities. Comparable on city-center full-service positioning targeting value-conscious business and leisure guests.
• Maritim Hotel Darmstadt: Marketed as a dedicated conference hotel within the Maritim portfolio. Closest comparator on the conference-hotel sub-segment under the same brand.
• ACHAT Plaza Würzburg: Full-service hotel in Würzburg targeting both leisure and business travelers. Comparable on room categories, on-site F&B, and city-center location.
• Best Western Premier Hotel Rebstock Würzburg: Direct local competitor in Würzburg city center offering full-service accommodation and conference facilities. Comparable on location, room tiers, and MICE capabilities within the same city.
• Maritim Hotel Frankfurt: Flagship Maritim full-service and conference hotel in central Frankfurt. Closest sibling on combined MICE + urban-downtown full-service positioning and revenue-stream mix.
• Dorint Hotel Würzburg: Established full-service hotel in Würzburg with conference/event space. Directly comparable on product mix, city-center catchment, and corporate/leisure segment balance.
• Maritim Hotel Düsseldorf: Maritim full-service and conference hotel in Düsseldorf. Comparable on room portfolio, F&B outlets, and event-driven demand profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/hotelmaritim
• Facebookfacebook.com/maritimhotels
• LinkedInlinkedin.com/company/maritim-hotel-w%C3%BCrzburg
• Instagraminstagram.com/maritim.hotels
• Pinterestpinterest.de/maritim_hotels

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maritim Hotel Würzburg