Marker 88 Restaurant
Marker 88 is an independent, single-location full-service waterfront restaurant in Islamorada, Florida, established in 1967, serving tourists and locals with seafood, cocktails, private events, and a branded online merchandise boutique.
- Company typePrivate
- Founded1967
- HeadquartersIslamorada, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Marker 88 Restaurant does
Marker 88 is a single-location, full-service restaurant established in 1967 and located at 88000 Overseas Highway in Plantation Key, within the Village of Islamorada, Florida. The operation consists of a main dining room, a bar serving hand-crafted cocktails and local craft beers, beachfront dining, and a private event space used for group reservations and special occasions, operating six days a week (Mon-Thu 11AM-9PM, Fri and Sat 11AM-10PM, Sun 11AM-9PM). The restaurant positions itself around Florida Keys maritime heritage and seafood-forward cuisine, targeting visitors and locals seeking a premium Keys dining experience.
The company extends its core hospitality offering through The 88 Boutique, an on-site and online retail outlet selling branded merchandise including t-shirts, hats, craft sodas, and the restaurant's key lime pie, with nationwide shipping available. Marker 88 supports direct bookings through a website-based reservation system and a dedicated groups-and-events channel. The underlying technology stack is minimal: a Squarespace-hosted marketing and ecommerce site (marker88.net) with no proprietary platform, mobile app, API, or AI/ML components disclosed.
Marker 88 is a privately held, independent business (legal name "Marker 88") with no parent company, no institutional investors, and no subsidiaries disclosed. It operates with approximately 16 employees, a single physical site in Florida, and no geographic expansion beyond the Islamorada location aside from the online boutique shipping channel.
Marker 88 Restaurant firmographics
Firmographics- Name
- Marker 88 Restaurant
- Legal name
- Marker 88
- Website
- https://marker88.info
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marker 88 is an independent, single-location full-service waterfront restaurant in Islamorada, Florida, established in 1967, serving tourists and locals with seafood, cocktails, private events, and a branded online merchandise boutique.
- Ownership category
- akta.pro rank
Marker 88 Restaurant industry classification
Industry- Product category
- Full-service seafood restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- All-Day Dining Restaurants (THAFACAJ), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Marker 88 Restaurant is headquartered
LocationHeadquarters
- HQ city
- Islamorada
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marker 88 Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Distribution channels2 records
Marketing channels1 record
Marker 88 Restaurant product offering
Product offeringCore offering
Marker 88 is a single-location, full-service seafood and Keys-inspired restaurant operating since 1967 at 88000 Overseas Highway, Plantation Key, Islamorada, Florida. It serves lunch and dinner in a main dining room, beachfront dining area, and on-site bar offering hand-crafted cocktails and local craft beers, and also hosts private group events. The restaurant extends its brand through The 88 Boutique, which sells branded merchandise (t-shirts, hats, craft sodas) and its famous key lime pie both on-site and online with shipping.
Product overview
Marker 88 is a single-location restaurant established in 1967, offering a unified dining experience that combines full-service restaurant dining (main dining room and bar), beachfront dining, and private event space rentals. The restaurant is complemented by The 88 Boutique, an add-on retail offering that sells branded merchandise (apparel, crafts, and food products) both on-site and online. Together, these offerings create a complete Keys experience centered on maritime history, seafood cuisine, hand-crafted cocktails, and memorable merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- The 88 Boutique: A boutique selling merchandise including t-shirts, hats, craft sodas, and the restaurant's famous key lime pie. Online shopping and shipping available.
Products and services
- Marker 88 Restaurant Dining Full-service restaurant offering seafood and Keys-inspired cuisine in a main dining room, bar seating, and beachfront dining area. Open Saturday 11AM-10PM, Sunday 11AM-9PM, Friday 11AM-10PM, and Monday-Thursday 11AM-9PM. Located at 88000 Overseas Highway, Islamorada, FL 33036.
- Marker 88 Bar On-site bar at Marker 88 serving hand-crafted cocktails and local craft beers alongside the restaurant's seafood and Keys-inspired food menu, complementing the dining experience with maritime-themed beverages.
- Marker 88 Private Event Space
Companies that use Marker 88 Restaurant
Customer profileSegments1 record
Ideal customer profiles1 record
Marker 88 Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marker 88 Restaurant partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Marker 88 Restaurant competitors and assessment
Company assessmentDirect peers
- Lazy Days Restaurant: Iconic Islamorada full-service seafood restaurant on the Overseas Highway. Same village, similar Keys-cuisine positioning, comparable dine-in and bar service model.
- Alabama Jack's: Historic waterfront seafood restaurant in Key Largo operating since 1947. Comparable heritage Keys seafood destination with similar casual full-service dining and Keys-tourist customer base.
- Keys Fisheries Market & Marina: Marathon-based seafood restaurant and retail market serving fresh local catch with dockside dining. Comparable Keys seafood destination combining dining with on-site retail, similar in concept to Marker 88's restaurant-plus-boutique model.
- Snappers Oceanfront Restaurant: Waterfront full-service restaurant in Key Largo offering seafood and tropical fare. Closely comparable Keys full-service dining experience with sunset/water views in the same Upper Keys trade area.
- Mrs. Mac's Kitchen: Long-running Keys-cuisine full-service restaurant in Key Largo serving locals and tourists. Comparable Upper Keys diner destination with strong heritage brand and similar seafood-focused menu.
- Pierre's at Morada Bay: Beachfront fine-dining restaurant located directly on Florida Bay in Islamorada. Operates in the same village as Marker 88 with a comparable sunset-view event/dining model and Keys-inspired seafood cuisine.
- The Hungry Tarpon: Long-established full-service restaurant and bar in Islamorada serving Keys-style seafood with outdoor and indoor dining. Directly comparable Keys-village dining destination in the same primary trade area.
Broad incumbents
- Bubba Gump Shrimp Co. National seafood-themed casual dining chain with multiple Florida locations including the Keys. Competes for Keys seafood-casual diners at scale, but operates as a broad themed chain rather than an independent Keys heritage restaurant.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Marker 88 Restaurant social profiles
Digital presenceMarker 88 Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marker 88 Restaurant leadership team
Management profileNumber of profiles
Marker 88 Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marker 88 Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marker 88 Restaurant
What does Marker 88 Restaurant do?
Marker 88 is a single-location, full-service seafood and Keys-inspired restaurant operating since 1967 at 88000 Overseas Highway, Plantation Key, Islamorada, Florida. It serves lunch and dinner in a main dining room, beachfront dining area, and on-site bar offering hand-crafted cocktails and local craft beers, and also hosts private group events. The restaurant extends its brand through The 88 Boutique, which sells branded merchandise (t-shirts, hats, craft sodas) and its famous key lime pie both on-site and online with shipping.
Is Marker 88 Restaurant a public or private company?
Marker 88 Restaurant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marker 88 Restaurant founded?
Marker 88 Restaurant was founded in 1967. It employs 11 to 50 people.
Where is Marker 88 Restaurant based?
Marker 88 Restaurant is headquartered in Islamorada, United States, in the North America region.
Who are Marker 88 Restaurant's main competitors?
Direct peers on record are Lazy Days Restaurant, Alabama Jack's, Keys Fisheries Market & Marina, Snappers Oceanfront Restaurant, Mrs. Mac's Kitchen, Pierre's at Morada Bay and The Hungry Tarpon. Bubba Gump Shrimp Co. is listed as a broad incumbent.
Does Marker 88 Restaurant have an API?
No public API is recorded for Marker 88 Restaurant.
What industry is Marker 88 Restaurant in?
Marker 88 Restaurant's product category is Full-service seafood restaurant. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5812.