What Marketbuzzz Co.,Ltd. does

Marketbuzzz Co., Ltd. is a Thailand-based private limited company that operates the largest consumer research panel in Thailand, providing access to over 10 million Thai consumers for market research, survey programming, and research consultation services. The company serves corporate organizations, market research firms, and small businesses across Southeast Asia through a mobile-first platform that combines consumer survey capabilities with engagement and rewards mechanics. Marketbuzzz operates as the market research and insights brand under its parent company Buzzebees Co Ltd, sharing infrastructure with the broader Buzzebees loyalty, e-commerce, CRM, and digital engagement platform.

The company's core technology stack centers on a mobile-first survey and market research platform with an integrated consumer marketplace and loyalty system, distinguished by its combination of social engagement, m-commerce, CRM, and consumer insights within a single system. Key product offerings include the Marketbuzzz Survey Panel (10M+ consumers, 800K+ monthly unique visitors, 150K+ daily unique visitors), a Survey Programming Platform with mobile-optimized questionnaires, Data Visualization Tools delivered via secure online portal, Buzzebees Loyalty Platform (points-based, with 1 billion points spent and 10,000+ campaigns), Buzzebees E-Commerce Solution, CRM & Digital Engagement services, Online Media, and Corporate Fulfillment. The platform has been deployed across 7 countries with 10+ corporate white-label partners.

Marketbuzzz generates revenue through four primary streams: subscription/recurring survey panel access, professional services for survey programming, professional services for research consultation and design, and licensing/royalty income from corporate white-label Buzzebees mobile applications. Pricing is quote-based and not publicly disclosed, with multi-year contract structures referenced. The company maintains a sales-led go-to-market approach, acquiring customers through direct website inquiries and contact-based pricing requests. Recognition includes the ASEAN ICT Award 2013, Microsoft Partner Award 2013, and Thailand ICT Award 2012; the company is ESOMAR-compliant and maintains a Data Protection Officer under Thai Personal Data Protection Act requirements.

Name

Marketbuzzz Co.,Ltd.

Legal name

MARKETBUZZZ Company Limited

Website

https://marketbuzzz.buzzebees.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketbuzzz Co., Ltd. operates Thailand's largest consumer research panel with 10+ million consumers, providing mobile-first survey programming, data visualization, and research consultation services to corporate organizations, market research firms, and small businesses across 7 Southeast Asian countries under parent Buzzebees Co Ltd.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Consumer market research
• Survey panel services
• Mobile loyalty platform
• Data visualization tools
• Research consultation

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Survey Panel Services: Provides access to consumer panel for market research data collection, targeting specific demographics and consumer groups in Thailand.
2. Survey Programming: Custom survey design and programming services for market research projects.
3. Research Consultation & Design: Expert research practitioners provide market analysis and interpretation consulting services.
4. Corporate White Label Solutions: White labeled Buzzebees mobile applications for corporate partners to achieve customer privileges, brand loyalty, and engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Marketbuzzz operates Thailand's largest consumer research panel with access to over 10 million Thai consumers, providing market research data collection, survey programming, and research consultation services. The offering is delivered through a mobile-first platform integrated with its parent Buzzebees' loyalty, e-commerce, CRM, and digital engagement ecosystem, enabling corporate clients to reach, engage, and understand consumers via mobile-optimized surveys, a points-based rewards marketplace, and data visualization deliverables.

Product overview

Marketbuzzz Co., Ltd., in conjunction with its parent company Buzzebees Co Ltd., provides a one-stop solution for mobile marketing, media, mobile development, and market research. The offering is a platform-plus-modules architecture consisting of the Marketbuzzz Survey Panel (the largest consumer panel in Thailand with 10+ million consumers), the Buzzebees Loyalty Platform (a points-based mobile platform with e-commerce, privilege, and reward-based social media integration), Buzzebees E-Commerce Solution (M-Commerce), CRM & Digital Engagement, Online Media, Corporate Fulfillment, Data Visualization Tools, Survey Programming Platform, and Research Consultation Services. Marketbuzzz is the only company in Thailand with experience across all aspects of the mobile ecosystem, combining Social, M-Commerce, CRM, and Consumer Insights within the same system.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketbuzzz Survey Panel Thailand's largest consumer panel providing access to over 10 million Thai consumers for market research data collection, targeted respondent recruitment based on socio-demographics, interests, and product affinity. Sold to corporate clients and research firms needing large-scale consumer insights.
• Buzzebees Loyalty Platform A points-based mobile platform that incorporates e-commerce, privilege and reward-based social media integration, offered as white-labelled mobile applications to corporate partners to support customer loyalty, brand engagement, and rewards & privileges management.
• Buzzebees E-Commerce Solution An M-Commerce platform enabling corporates to operate their own branded e-commerce store with product delivery to end customers. Sold to corporate partners seeking integrated commerce capabilities within the loyalty ecosystem.
• Survey Programming Platform A user-friendly survey platform with visually engaging questions and mobile-friendly questionnaires for fast and easy data collection. Used by research suppliers and buyers to program and deploy research instruments.
• Data Visualization Tools Tools providing data deliverables ranging from standard data tables to dashboards and interactive data analysis tools, delivered through a secure online portal. Used by corporate clients to interpret research findings.
• Research Consultation Services Expert research practitioners provide market analysis and interpretation consulting, including survey design, sampling expertise, and custom panel creation for research suppliers and buyers.

Quantifiable outcome

• Time to market reduced from months to weeks for corporate loyalty programs
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Buzzebees Co Ltd.coreStrategic or Co-development PartnerParent company Buzzebees Co Ltd. provides mobile marketing, media, mobile development and market research capabilities. Marketbuzzz operates in conjunction with Buzzebees to provide one-stop solution for mobile marketing and market research. Buzzebees is No. 1 lifestyle application in Thailand with over 10 million users.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Toluna: Digital consumer insights company operating a global online panel combined with survey programming technology and a rewards-based engagement model. Highly comparable to Marketbuzzz's panel-plus-marketplace approach, with broader geographic reach.
• SurveyMonkey: Online survey platform with a contributory panel (SurveyMonkey Audience) offering self-serve to enterprise market research. Comparable to Marketbuzzz's survey programming platform and panel recruitment services, with a more product-led GTM.
• YouGov: Global online market research firm with a large opt-in consumer panel providing survey-based insights and syndicated studies. Comparable to Marketbuzzz in panel-based consumer insights delivery, with strong brand and methodology recognition.

Broad incumbents

• NielsenIQ: Global market research and consumer intelligence giant offering panel-based consumer insights across categories. Directly comparable to Marketbuzzz's core consumer panel and research services, but at significantly larger scale and geographic breadth, serving multinational CPG and retail clients.
• Ipsos: Global market research firm offering survey design, panel management, and consumer insights across 90+ markets. Comparable to Marketbuzzz's research consultation and survey programming services, with far greater geographic coverage and enterprise reach.
• Kantar: One of the world's largest market research and consumer insights firms, operating panels and syndicated research across global markets. Comparable in offering consumer panel services and survey-based research to corporate clients, with a much broader portfolio.

Regional players

• Kadence International: Asia-Pacific focused market research firm with full-service qualitative and quantitative research capabilities. Comparable to Marketbuzzz's research consultation and survey programming services, with deeper regional presence across multiple Asian markets.
• Intage: Japan-headquartered market research firm with growing Asia-Pacific presence, operating consumer panels and consumer insights services. Comparable to Marketbuzzz's regional panel and research services, primarily competing in Asian markets.
• Macromill: Tokyo-based digital market research firm with online consumer panels across Asia-Pacific, offering survey programming and consumer insights. Comparable to Marketbuzzz's mobile-first consumer panel and research services within the APAC region.

Others

• Buzzebees: Parent company of Marketbuzzz, providing the underlying mobile loyalty and commerce platform that powers Marketbuzzz's panel infrastructure. Not a competitor but the enabling technology partner whose capabilities directly determine Marketbuzzz's product roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marketbuzzz-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketbuzzz Co.,Ltd.