TaxSee - Marketing en Movimiento

What TaxSee - Marketing en Movimiento does

TaxSee - Marketing en Movimiento is a privately held Mexican company founded in 2019 and headquartered in Xalapa, Veracruz. It operates a taxi-interior advertising platform that installs LED-illuminated panels (the 'Display' product) and Full HD video screens (the 'Videomarketing' product) on taxi seat headrests and seat backs, reaching a captive passenger audience at a distance of no more than 60 cm for an average 20-minute ride. The platform integrates proximity-marketing capabilities — Bluetooth, Wi-Fi, and QR-code scanning — that allow passengers to convert physical impressions into measurable digital engagement (social media follows, website visits).

The company monetizes advertising space through quote-based, multi-year SMB contracts, offering six Display size options and four Videomarketing size options, with claimed unit-level economics of approximately 1,200 monthly impressions, 20,400 monthly viewers, and 30,600 monthly minutes of brand projection. Distribution is direct-to-business via the company website, phone, email, and WhatsApp; sales motion is entirely manual, with no e-commerce or self-serve purchasing. The disclosed customer base comprises six SMB clients across travel, retail/home products, fashion, pet services, events, and jewelry — all in the Xalapa/Veracruz area.

TaxSee monetizes through two advertising streams (static LED Display and dynamic Full HD Videomarketing), has secured brand-protection assets including an IMPI-registered TAXSEE trademark and the 'Hecho en Veracruz' brand certification, and holds an INE national provider registration that opens a government/electoral advertising vertical. The firm has won regional and international recognition (E-100 Mexico 2022, EY/Mujeres Connect Americas 2021, POSiBLE 2021, INCmty 2021 semifinalist), but has not disclosed revenue, funding, or headcount growth beyond the current 8-employee footprint.

Name

TaxSee - Marketing en Movimiento

Legal name

TaxSee-Marketing en Movimiento

Website

https://marketingenmovimiento.com.mx

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TaxSee - Marketing en Movimiento is a Xalapa, Veracruz-based company that sells taxi-interior advertising in Mexico, installing LED panels and Full HD video screens on taxi seat headrests with Bluetooth, Wi-Fi, and QR-code proximity marketing for local SMBs.

Ownership category

akta.pro rank

Product category

Taxi Interior Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Transit Advertising (Bus, Rail, Subway, Taxi, Airport Transit) (BPAFALAC)

akta.pro secondary industries

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG), Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC)

Keywords

• Taxi interior advertising
• Proximity marketing
• Mobile advertising
• Out-of-home advertising
• In-taxi video advertising

Headquarters

HQ city

Xalapa

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Taxi Interior Advertising (Display): Revenue generated from renting fixed LED illuminated advertising panel space in taxis. The Display product circulates 24 hours and offers 6 size options, with pricing likely based on advertising space size and contract duration.
2. Taxi Interior Video Advertising (Videomarketing): Revenue from dynamic Full HD video advertising spots played on taxi headrest screens. Sold as 20-second spot packages with 150 daily spot rotations, offering image, video, or animated formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TaxSee - Marketing en Movimiento sells taxi interior advertising in Xalapa, Veracruz, installing LED illuminated Display panels and Full HD Videomarketing screens on the back of taxi seat headrests. Advertisers' messages reach a captive, city-circulating audience and can be paired with Bluetooth, Wi-Fi, and QR code proximity marketing tools to drive measurable engagement.

Product overview

TaxSee - Marketing en Movimiento operates a dynamic advertising platform using taxi fleets, offering two distinct product lines: Display (fixed LED panel advertisements on seat headrests) and Videomarketing (dynamic Full HD video advertisements on seat headrests). Both products circulate 24 hours in taxi vehicles, enabling brands to reach captive audiences during rides through interior advertising with proximity marketing capabilities including Bluetooth, Wi-Fi, and QR code interactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Display LED illuminated static advertising panel installed on the back of taxi seat headrests in Xalapa, Veracruz, delivering continuous brand exposure to taxi riders during city trips. Sold to local SMB advertisers seeking affordable out-of-home visibility.
• Videomarketing Full HD video advertising screen installed on the back of taxi seat headrests in Xalapa, Veracruz, giving advertisers a dynamic, motion-based format to engage riders inside the taxi. Targets local SMBs that want richer creative than a static panel.
• Proximity Marketing Activation (Bluetooth / Wi-Fi / QR) Digital engagement layer attached to TaxSee's in-taxi ad units, allowing riders to interact with advertisers via Bluetooth, Wi-Fi, and QR codes for measurable response campaigns. Sold to local SMB advertisers as an add-on to a Display or Videomarketing placement.

Quantifiable outcome

• 1,200 impressions/impacts per month per display unit
• +7 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Expansion highlights5 records

Broad incumbents

• Outfront Media: Large North American OOH operator with transit, billboard, and place-based media assets. Comparable as a transit-OOH incumbent competing for the same advertiser wallets, though vastly larger and not specialized in taxi interiors.
• Clear Channel Outdoor Mexico: Major OOH operator in Mexico offering billboards, transit, and street furniture advertising. Comparable as a broad incumbent competing for the same SMB and brand advertising budgets, though its portfolio is far broader than TaxSee's taxi-interior focus.
• JCDecaux Mexico: Global OOH advertising leader with extensive transit-advertising operations across Mexico (bus shelters, metro, airports). Comparable because it competes for the same OOH/transit advertiser budgets, but operates at much larger scale and across many formats rather than specializing in taxi interiors.

Emerging players

• Blis (proximity advertising): Location-based and proximity advertising platform. Comparable as an enabler of proximity-marketing ad campaigns, the same engagement mechanic TaxSee sells via QR/Bluetooth in its taxi fleet, though Blis focuses on mobile programmatic rather than physical fleet media.
• Gimbal (proximity marketing): Proximity marketing technology provider enabling Bluetooth/beacon-based engagement with consumers in physical locations. Comparable on the technology layer (Bluetooth/Wi-Fi proximity engagement) that TaxSee integrates into its taxi fleet, though Gimbal sells software/platform rather than media inventory.

Direct peers

• Verra Media: Taxi and rideshare advertising network installing digital screens in taxi interiors and on ride-share vehicles. Directly comparable business model (taxi-interior digital media sold to advertisers) and similar SMB-target proposition.
• Adtaxi: Taxi-top advertising network operating in multiple U.S. and Latin American markets. Comparable business model — selling taxi advertising inventory to local advertisers with measurable engagement — though typically taxi-top rather than taxi-interior screens.
• TaxiVision: Taxi-top digital advertising operator active in multiple markets, selling video-screen media on taxi fleets. Highly comparable product (digital screens on taxis, sold to advertisers) and similar captive-audience monetization model.

Regional players

• Publitop (Mexico): Mexican OOH and transit advertising company operating multiple formats across Mexican states. Comparable as a domestic transit-OOH operator targeting the same local advertiser base, though broader in format than TaxSee's taxi-interior specialization.
• Vivid Outdoor (Mexico): Mexican OOH media company operating transit and urban formats across multiple Mexican states. Comparable as a domestic transit-OOH operator targeting SMB and brand advertisers, but at a larger multi-city scale than TaxSee's single-state focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/taxseemem

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TaxSee - Marketing en Movimiento