What Marketing School does

Marketing School (Tehran Marketing School) is a private, Tehran-based specialized marketing education institution founded in 2017 by Khayam Asgari, with roots in educational activities conducted at the Science and Technology Park of Tehran University between 2013 and 2015. The company operates a multi-format education portfolio built on a proprietary LMS that supports live online classes, recorded sessions, offline playback via the licensed SpotPlayer player, and an "Interactive Book" digital workbook. Its content stack spans a flagship 83-hour Marketing Journey course (22 cohorts delivered), a selective 50-hour M3 Strategy Masterclass for senior marketing executives, 165-hour Fashion Branding (Iran's first such program, launched 2018), Strategic Branding, Fashion Marketing, Negotiation & Sales, Digital Marketing, CMO Development, Advertising Psychology, and a catalog of 8+ recorded micro-packages (Marketing Highway, Consumer Behavior, LinkedIn Marketing, Job Hunting, AI in Marketing, etc.). Curriculum is delivered by 15+ active industry-practicing faculty rather than academic instructors, and students earn dual credentials combining Iranian Ministry of Culture approval with CanaCert Canada international certification valid in 70+ countries.

The business model is multi-stream and predominantly transactional: (1) individual course tuition ranging from ~25M to 165M Iranian Tomans per course (roughly $250–$1,700 at observed FX), often with 3–4 installment plans and ~10% cash discounts; (2) one-time perpetual licenses for recorded/offline packages priced 550K–10M Tomans; (3) customized B2B organizational training sold to enterprise clients such as Digikala, Snapp, Irancell, Hamrah-e Aval, Dorsa Group, Mashhad Leather, Ezam Group, Farnoosh Darou, and the Iranian Nanotechnology Development Headquarters (2,000+ corporate trainees, 40,000+ training hours); and (4) professional consulting in strategy, branding, sales, and operations conducted by the Khayam Asgari Consulting Group. Distribution is direct via the marketing-school.co website, supplemented by Instagram/LinkedIn, free consultation lead-capture forms, alumni word-of-mouth, and TEDx-earned media (founder delivered a TEDx talk on "Authentic Branding" in Iranian calendar year 1404). The school claims 2,000+ alumni ("Puyeshgars"), 40,000+ student-hours delivered, and learner reach across 12+ countries and 13 Iranian cities, though operating geography is essentially single-country (Iran) with international online incidental reach. Headcount is reported at 13 employees, with no disclosed institutional investors, parent company, funding rounds, or revenue figures.

Name

Marketing School

Legal name

مدرسه بازاریابی تهران (Tehran Marketing School)

Website

https://marketing-school.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Tehran-based private marketing education institution founded in 2017, offering live courses, recorded packages, corporate training, and consulting in marketing, branding, sales, and fashion business, serving individual professionals, entrepreneurs, and enterprise clients primarily in Iran with limited international online reach.

Ownership category

akta.pro rank

Product category

Professional Marketing Education and Training

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Marketing, Sales & Brand Management Schools (EDAHAHAE)

akta.pro secondary industries

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Learning, Training & Corporate Education Consulting (BPAHAGAE)

Keywords

• Marketing education
• Professional training
• Branding courses
• Corporate training
• Digital marketing

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Individual Course Tuition: Revenue from live online and in-person courses (Marketing Journey, M3 Masterclass, Fashion Branding, Fashion Marketing, Negotiation & Sales, Branding Camp, etc.) with prices ranging from ~25M to 165M Tomans per course. Some courses offer installment payments.
2. Recorded Course Packages: Sale of pre-recorded comprehensive course packages (e.g., 75-hour Marketing Journey offline package at 10M Tomans) available for immediate download and perpetual access.
3. Specialized Mini-courses / Packages: Smaller themed packages (Consumer Behavior, LinkedIn Marketing, Job Hunting, Marketing Highway, etc.) sold at 550K–5M Tomans as standalone skill-building units.
4. Organizational / B2B Training: Customized in-house training programs sold to companies and organizations (e.g., Digikala, Mashhad Leather, Ghadir Group) covering marketing, branding, sales, and management topics, delivered online, offline, or in-person.
5. Professional Consulting: One-on-one consulting engagements for strategy, branding, sales, and business development provided by school instructors and senior advisors.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Tehran Marketing School delivers specialized marketing, branding, sales, and digital marketing education through live cohort-based courses (M3 Masterclass, Marketing Journey, Fashion Branding, Strategic Branding, Negotiation & Sales, etc.), recorded offline packages for self-study, customized organizational training for corporate clients, and one-on-one consulting services. The portfolio spans flagship executive programs, comprehensive 83-165 hour certifications, and short skill-building packages, serving both individual professionals and B2B organizations.

Product overview

Marketing School (Tehran Marketing School) is a specialized marketing education institution offering a multi-format portfolio of products: live and online instructor-led courses, recorded/offline packages, and corporate training and consulting services. The core live course lineup includes the flagship M3 Strategy Masterclass (CMO-level executive program), Marketing Journey (83-hour comprehensive marketing), Strategic Branding, Fashion Marketing, Fashion Branding (165-hour), Negotiation & Sales Workshop, Digital Marketing, and specialized short-format workshops. The package lineup (recorded courses) includes the 75-hour Comprehensive Marketing Package (MJ Offline), Marketing Highway, Consumer Behavior Analysis, LinkedIn Marketing, Job Hunting, Marketing Plan, Fashion Selling, AI in Marketing, Event Marketing, and Marketing Basics. Services include Organizational Training (corporate programs) and Consulting (strategy, operations, branding). The school has delivered 21 cohorts of Marketing Journey, 14+ cohorts of Fashion Branding, and has trained 2,000+ 'pooyeshgars' (learners) across 40,000+ training hours.

Differentiator

Problem solved

Functional benefit

Products and services

• M3 Strategy Masterclass (چشم سوم مارکتینگ) A selective, 50-hour in-person CMO-level executive program covering 3 pillars: cognitive sciences and customer behavior (MIND), financial logic and business model (MODEL), and system-building and smart execution (MOTOR) with an AI Stack module. Capacity is limited to 25 students with interview-based admission. Designed for senior marketing managers transitioning to strategic partners at the executive level.
• Marketing Journey (سفر بازاریابی) The flagship 83-hour (23-session) online live marketing program delivered in 3 phases: fundamentals and strategy, techniques and execution (4Ps), and a final project resulting in a complete marketing plan. Offers CanaCert Canada international certification. Has been delivered to 21+ cohorts.
• Strategic Branding Course (برندینگ استراتژیک)

Quantifiable outcome

• 2,000+ learners trained; 40,000+ student-hours delivered
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Digikala (دیجی‌کالا)coreOthersDigikala, Iran's largest e-commerce platform, is listed as a corporate client receiving organizational marketing and sales training programs from Marketing School.
• Mashhad Leather (چرم مشهد)minorOthersMashhad Leather, a prominent leather goods manufacturer, has received organizational training services from Marketing School.
• Ezam Auto Parts Group (گروه قطعات خودرو عظام)minorOthersEzam Group is listed as a corporate training client of Marketing School's organizational programs.
• Nanotechnology Development Headquarters (ستاد توسعه نانو)minorOthersThe Iranian Nanotechnology Development Headquarters is listed among organizational clients of Marketing School.
• Farnoosh Darou (فرنوش دارو)minorOthersFarnoosh Darou, a pharmaceutical company, is listed as a client receiving marketing training from Marketing School.
• Dorsa Leather Group (گروه چرم درسا)coreOthersDorsa Group (Dorsa, Taj Dorsa, Dorsa Home brands) is both a major corporate client and the former employer of TMS founder Khayam Asgari. The group has also sponsored fashion marketing events.
• Brand Council of Iran's Apparel Industry (شورای عالی برندهای پوشاک)minorOthersIran's top-level Brand Council for the apparel industry is listed as a client of Marketing School's organizational training programs.
• Piano Barbad (پیانو باربد)minorOthersPiano Barbad, a music/entertainment brand, is listed as a corporate training client.
• Cafe Noon (کافه نون)minorOthersCafe Noon, a bakery/café chain, is listed as a corporate training client.
• Dideh Banvan (دیده بان)minorOthersDideh Banvan is listed among organizational training clients.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• General Assembly: Provider of bootcamp-style and short-format courses in digital marketing, data, and product. Comparable in cohort-based delivery, project-based capstone (Brand Book / Marketing Plan), and B2C/B2B dual revenue model. Operates globally at much larger scale.
• Chartered Institute of Marketing (CIM): UK-based professional body offering globally recognized marketing qualifications and certifications. Comparable in marketing-specific credentialing, curriculum standards, and providing employer-recognized credentials for marketing professionals.
• Simplilearn: Online professional training company offering bootcamps and certification programs in digital marketing, project management, and data. Comparable in recorded + live cohort hybrid model, international certifications, and tiered price points.
• Digital Marketing Institute (DMI): Global certified digital marketing training provider offering instructor-led and online programs with international certifications. Directly comparable to TMS in structured marketing curriculum, certification-led value proposition, and tiered learner pathways (foundation to advanced).
• Emeritus: Executive education platform partnering with top business schools to deliver online certificate programs. Closely comparable to TMS's M3 Masterclass concept: premium, executive-level, certification-backed marketing/leadership programs.
• BrainStation: Professional training provider offering digital marketing, data, and design courses via cohort and corporate training models. Comparable in instructor-led live cohorts, corporate training partnerships, and premium pricing for flagship programs.

Broad incumbents

• Coursera: Massive online course platform with marketing specializations from universities and companies. Comparable in marketing curriculum offerings but vastly broader catalog and global reach; competes with TMS for self-serve recorded packages.
• LinkedIn Learning: Subscription-based professional development platform with extensive marketing, sales, and branding content. Comparable in professional audience targeting but offers unlimited content via subscription, putting pressure on TMS's individual course pricing.
• HubSpot Academy: Free online training and certification in inbound marketing, sales, and CRM. Directly comparable content topic (digital marketing) but free certification model; significant threat to TMS's lower-priced recorded packages.

Emerging players

• Hootsuite Academy: Social media marketing certification provider with both free and paid credentials. Comparable in specialized marketing certification, social/digital marketing curriculum, and individual learner B2C focus. Smaller scope than TMS but cert-driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/marketingschoolco
• LinkedInlinkedin.com/company/marketiingschool

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing School