Markettcom - Brand Licensing Agency
Markettcom is a Dubai-based brand licensing agency founded in 2021 that represents global intellectual property owners across entertainment, art, consumer, and education categories, intermediating licensing deals with regional licensees, manufacturers, and retailers across the MENA region.
- Company typePrivate
- Founded2021
- HeadquartersDubai, United Arab Emirates
- Headcount—
- GTM typeB2B
- OfferingServices
What Markettcom - Brand Licensing Agency does
Markettcom is a Dubai-based brand licensing agency founded in July 2021 that serves as the regional licensing intermediary between global intellectual property owners and the Middle East and North Africa (MENA) market. The company acquires representation mandates from international brand owners across categories including entertainment (Robocar Poli, Kukuli, LooLoo Kids, True and the Rainbow Kingdom, DeeDee the Little Sorceress), art and culture (Frida Kahlo, Matthew Langille, The Metropolitan Museum of Art), consumer brands (emoji, BEL SA's Kiri, The Laughing Cow, Picon, Abu Al Walad), and academic institutions (UCLA, Harvard, Oxford), and represents those brands to local licensees, manufacturers, and retailers. The company does not develop proprietary technology products; its offering is advisory, strategic, and executional services including brand representation, brand licensing deal structuring, brand development and localization, corporate promotions, retail support and development, location-based entertainment, and live events.
The business operates through a regional office network spanning Dubai (headquarters), Saudi Arabia, Egypt, Lebanon, and Turkey, with a B2B sales-led go-to-market that relies on industry events (Licensing Expo Las Vegas, Brand Licensing Europe, Licensing Horizons), direct outreach to brand owners, and sub-agent partnerships with global licensing agencies such as Beanstalk and Licensing Matters Global. Revenue is generated through licensing commissions, representation fees, and royalties on deals facilitated between brand owners and regional licensees, with terms negotiated individually by brand and category.
In February 2025, Markettcom was acquired by JABS LLC (a 1993-founded corporate gifting and packaging business run by co-founder Ammar Jabri) and SAYAPLUS (a US-based boutique private equity firm). Co-founder and CEO Amer Bitar exited at that time, Rias Attar (CEO of SAYAPLUS) was appointed Chairman of the Board, and the firm is positioned for accelerated mandate acquisition and regional scaling under the new ownership structure.
Markettcom - Brand Licensing Agency firmographics
Firmographics- Name
- Markettcom - Brand Licensing Agency
- Legal name
- Markettcom Ltc.
- Website
- https://markettcom.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Markettcom is a Dubai-based brand licensing agency founded in 2021 that represents global intellectual property owners across entertainment, art, consumer, and education categories, intermediating licensing deals with regional licensees, manufacturers, and retailers across the MENA region.
- Ownership category
- akta.pro rank
Markettcom - Brand Licensing Agency industry classification
Industry- Product category
- Brand Licensing Services
- NAICS
- Wholesale Trade Agents and Brokers (4251), Advertising Material Distribution Services (54187)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)
- akta.pro secondary industry
- Program Format Licensing (Scripted & Unscripted) (MPABANAA)
Keywords
Where Markettcom - Brand Licensing Agency is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices6 records
Markets served
Markettcom - Brand Licensing Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Licensing Representation and Brand Management Fees: Markettcom earns revenue by representing global brand owners as their exclusive or non-exclusive licensing agent in the MENA region. The company manages brand licensing programs across multiple categories including toys, apparel, publishing, food, home goods, and accessories, earning commissions or fees from brand owners for licensing deal facilitation, sub-licensee management, and royalty monitoring. The agency also supports licensees (manufacturers and retailers) seeking brand partnerships, creating a two-sided licensing intermediary model.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Markettcom - Brand Licensing Agency product offering
Product offeringCore offering
Markettcom is a brand licensing agency that represents global intellectual property owners in the MENA region, providing brand representation, licensing strategy, licensee development, corporate promotions, retail support, retail development, location-based entertainment, and live event services. The company acts as an intermediary between brand owners (licensors) and manufacturers, retailers, and partners (licensees), helping brands localize and expand across Middle East and North Africa markets.
Product overview
Markettcom is a brand licensing agency that serves as a unified platform connecting global brands with the MENA (Middle East and North Africa) region. Rather than a single software product, Markettcom offers a comprehensive suite of licensing services organized around two core service pillars: Brand Representation/Licensing (strategic brand entry, licensing deal structuring, market expansion) and Brand Development (localizing content, products, and campaigns for regional cultural fit). The company represents a diverse portfolio of licensed intellectual properties including entertainment brands (Robocar Poli, True and the Rainbow Kingdom, LooLoo Kids, Kukuli, DeeDee the Little Sorceress), lifestyle/art brands (Matthew Langille, Frida Kahlo, Emoji), academic institutions (UCLA), and consumer product brands (BEL SA cheese brands, Park Agencies portfolio). Additional service modules include Corporate Promotions, Retail Support, Retail Development, Location-Based Entertainment, and Live Events. The agency operates from Dubai with regional offices and was acquired in 2025 by JABS LLC and SAYAPLUS for accelerated growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Licensing Representation
Quantifiable outcome
- UCLA ranked #1 Public University in the nation for 6 consecutive years
- +4 more outcomes
Companies that use Markettcom - Brand Licensing Agency
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles2 records
Markettcom - Brand Licensing Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Markettcom - Brand Licensing Agency partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered key, major and minor.
- Frida Kahlo BrandkeyMarkettcom was appointed as the official representative of the Frida Kahlo Brand across the MENA region in January 2026. The partnership covers licensing and merchandising development across fashion, accessories, home, stationery, gifts, beauty, and publishing, celebrating the legacy of one of the world's most iconic cultural figures.
- Park Agencies LtdkeyPark Agencies Ltd, a global brand owner and official licensee managing brands including 7UP, Pepsi, Castrol, The Grinch, Harvard University, Oxford University, Rambo, The Sopranos, Yu-Gi-Oh!, Genshin Impact, and Street Fighter, appointed Markettcom as its MENA region representative in December 2025 to leverage Markettcom's regional footprint and licensing expertise.
- ROI VisualkeyMarkettcom entered a strategic partnership with ROI Visual in December 2025 to represent the globally beloved preschool franchise Robocar Poli across the MENA region. ROI Visual is a leading Korean animation studio and creator/co-producer of Robocar Poli, which airs in 143 countries and 35 languages.
- Neon CreationkeyIn September 2025, Markettcom, in collaboration with Neon Creation, was appointed to represent the IP DeeDee the Little Sorceress across the MENA region. Neon Creation is a dynamic entertainment company specializing in the development, production, and global distribution of original children's properties.
- SeditionkeyMarkettcom and Sedition formed a strategic alliance in September 2025 to bring digital art licensing to businesses in the MENA region, serving corporate offices, hotels, retail, and real estate developers. Sedition is the world's leading platform for experiencing and licensing digital art from artists including Tracey Emin, Mat Collishaw, Jenny Holzer, and Yoko Ono.
- Matthew LangillekeyMarkettcom was named the exclusive MENA representative for celebrated New York-based artist Matthew Langille in June 2025. Langille has collaborated with over 150 global brands including Marc Jacobs, Adidas, Swatch, Havaianas, and KITH, with work featured at Barneys New York, Bloomingdale's, and MoMA.
- Emoji Company GmbHkeyThe emoji company GmbH, owner of the globally renowned emoji brand registered in over 150 countries with over 25,000 emoji designs, appointed Markettcom as its new licensing agent for MENA in July 2024, covering softlines, hardlines, promotions, and publishing categories. The emoji brand generates over $3 billion USD in retail revenue.
- Fauna EntertainmentkeyFauna Entertainment, Turkey's leading entertainment company specializing in kids' content with a 360-degree management approach, appointed Markettcom as its licensing agent to expand its flagship IP Kukuli in the MENA region in August 2023. Kukuli is Turkey's biggest preschool show for 4 years, broadcasting in 70+ countries.
- BeanstalkmajorBeanstalk, a leading global licensing agency, partnered with Markettcom as a sub-agent to grow The Metropolitan Museum of Art's licensing program in the Middle East and North Africa. Markettcom leverages its local market expertise to bring The Met's 1.5+ million art objects to life through consumer products in home décor, jewellery, footwear, apparel, and accessories.
- BEL SAkeyBEL SA, the French global leader in branded cheese and healthy snacking with 2021 sales of 3.38 billion euros (brands include The Laughing Cow, Kiri, GoGo squeeZ, Babybel, Picon, Jibnet Abu El Walad), appointed Markettcom as its licensing agent for cheese brands in MENA and Turkey in February 2023.
- Licensing Matters Global (LMG)majorLicensing Matters Global (LMG), a strategic boutique licensing agency based in the USA, UK, and China (part of the Maxx Group), appointed Markettcom as its licensing representative in MENA to develop, license, and commercialize LMG brands including KFC, Peugeot, Shure, Fruittella, Chefclub, Yale, Harvard, and Buddi across the region.
- BelLicensing and PromotionalminorBelLicensing and Promotional is listed as a partner on Markettcom's website, representing the BEL SA cheese brand licensing relationship.
- FaunaminorFauna (Kukuli) is listed as a partner on Markettcom's website partners page.
- MarkaHubminorMarkaHub is listed as a partner on Markettcom's website, appearing to be a Turkey-based brand/marketing hub.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Markettcom - Brand Licensing Agency competitors and assessment
Company assessmentDirect peers
- Beanstalk: Global brand licensing agency that appointed Markettcom as its MENA sub-agent. Direct peer as a global licensing intermediary with overlapping brand portfolio (The Met) and similar B2B brand-representation model.
- Licensing Matters Global (LMG): Strategic boutique licensing agency based in USA, UK, and China that appointed Markettcom as its MENA representative. Direct peer in brand representation services for global IP owners expanding into regional markets.
- Brandgenuity: US-based boutique brand licensing agency representing consumer brands across categories. Comparable as a focused licensing intermediary with similar commission-based business model and brand-owner mandate focus.
- Retail Monster: Brand licensing and consulting agency working with brand owners on licensing strategy and retail development. Comparable peer due to overlapping services in licensing representation and retail activation.
- Global Icons: Brand licensing agency representing entertainment, sport, and corporate brands. Comparable peer as a licensing intermediary focused on similar categories and employing a similar commission-based revenue model.
- Bulldog Licensing: UK-based independent brand licensing agency representing entertainment, sport, and lifestyle properties. Comparable peer as a regional licensing intermediary with similar business model and brand-owner focus.
Broad incumbents
- WildBrain CPLG: One of the world's largest brand licensing agencies (formerly CPLG, merged with WildBrain). Operates as a broad incumbent offering licensing representation across entertainment, sport, and lifestyle brands globally — directly competing for tier-1 mandates.
- IMG (Endeavor): Global licensing and brand management arm of Endeavor, representing major sports, entertainment, and fashion brands. Broad incumbent that competes for tier-1 mandates and possesses far greater scale and resources than regional specialists.
Regional players
- Tycoon Group: MENA-based licensing and entertainment group with regional offices and similar MENA market focus. Comparable as a regional peer operating in adjacent licensing and brand management services across the same geography.
- Empire Entertainment: MENA-focused brand licensing and entertainment agency. Comparable as a regional peer in licensing representation and brand development services across the Middle East.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Markettcom - Brand Licensing Agency social profiles
Digital presenceMarkettcom - Brand Licensing Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Markettcom - Brand Licensing Agency leadership team
Management profileNumber of profiles
Profiles7 records
Markettcom - Brand Licensing Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Markettcom - Brand Licensing Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Markettcom - Brand Licensing Agency
What does Markettcom - Brand Licensing Agency do?
Markettcom is a brand licensing agency that represents global intellectual property owners in the MENA region, providing brand representation, licensing strategy, licensee development, corporate promotions, retail support, retail development, location-based entertainment, and live event services. The company acts as an intermediary between brand owners (licensors) and manufacturers, retailers, and partners (licensees), helping brands localize and expand across Middle East and North Africa markets.
Is Markettcom - Brand Licensing Agency a public or private company?
Markettcom - Brand Licensing Agency is a private company. It is classified as corporate owned and is currently operating.
When was Markettcom - Brand Licensing Agency founded?
Markettcom - Brand Licensing Agency was founded in 2021.
Where is Markettcom - Brand Licensing Agency based?
Markettcom - Brand Licensing Agency is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Markettcom - Brand Licensing Agency make money?
One revenue line is on record: licensing Representation and Brand Management Fees.
Who are Markettcom - Brand Licensing Agency's main competitors?
Direct peers on record are Beanstalk, Licensing Matters Global (LMG), Brandgenuity, Retail Monster, Global Icons and Bulldog Licensing. Broad incumbents are WildBrain CPLG and IMG (Endeavor). Regional players are Tycoon Group and Empire Entertainment.
Does Markettcom - Brand Licensing Agency have an API?
No public API is recorded for Markettcom - Brand Licensing Agency.
What industry is Markettcom - Brand Licensing Agency in?
Markettcom - Brand Licensing Agency's product category is Brand Licensing Services. Its primary akta.pro industry code is BPAMAJAM, Stock Media, Asset Marketplaces & Licensing Platforms, with a secondary code of MPABANAA, Program Format Licensing (Scripted & Unscripted). Its NAICS code is 4251 and its SIC code is 7310.