Mark Miller Subaru

What Mark Miller Subaru does

Mark Miller Subaru is a privately-held, authorized Subaru franchise dealership operating two full-service locations in the Salt Lake City, Utah metropolitan area: Mark Miller Subaru Midtown at 3535 S State St, South Salt Lake (headquarters) and Mark Miller Subaru South Towne at 10920 S State St, Sandy. The company sells the complete Subaru lineup — Ascent, BRZ, Crosstrek, Forester, Forester Hybrid, Impreza, Outback, Legacy, and WRX — with a current new vehicle inventory of 461 units, and supplements this with a multi-brand pre-owned inventory of approximately 200 vehicles drawn from manufacturers including Volkswagen, Toyota, Honda, Nissan, Chevrolet, Jeep, and Dodge.

Name

Mark Miller Subaru

Legal name

Mark Miller Subaru

Website

https://markmillersubaru.com

Company type

Private

Operating status

Operating

Short description

Franchised Subaru dealership operating two Utah locations (Midtown in South Salt Lake and South Towne in Sandy), selling new and pre-owned vehicles with online purchasing via its Express Store platform.

Ownership category

akta.pro rank

Headquarters

HQ city

South Salt Lake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Subaru vehicles including Ascent, BRZ, Crosstrek, Forester, Forester Hybrid, Impreza, Outback, Legacy, and WRX models. Inventory of 461 new vehicles available.
2. Used Vehicle Sales: Sale of pre-owned vehicles including Subaru models and other makes (Volkswagen, Toyota, Honda, Nissan, Chevrolet, Jeep, Dodge). Inventory of approximately 200 used vehicles.
3. Vehicle Service and Maintenance: Service departments at both Midtown (South Salt Lake) and South Towne (Sandy) locations offering vehicle maintenance and repairs.
4. Financing and Extended Warranties: Vehicle financing options and likely extended warranty products through financial partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mark Miller Subaru is an authorized Subaru franchise dealership selling new Subaru vehicles (Ascent, BRZ, Crosstrek, Forester, Impreza, Legacy, Outback, WRX), certified pre-owned and used vehicles from multiple manufacturers, and providing vehicle financing, trade-in valuation, and maintenance and repair services. The dealership operates two Utah showrooms (South Salt Lake and Sandy) and a 100% online Express Store for digital vehicle purchasing with instant pricing and online deal building.

Product overview

Mark Miller Subaru operates as a Subaru franchise dealership with two Utah locations (Midtown in South Salt Lake and South Towne in Sandy). The company offers new Subaru vehicle sales across the complete model lineup including Ascent, BRZ, Crosstrek, Forester, Impreza, Legacy, Outback, and WRX. The dealership also sells pre-owned and certified pre-owned vehicles from multiple manufacturers. A key differentiator is the PromisePath Express Store, which provides a 100% online vehicle shopping experience including instant pricing and online deal building. Additional offerings include vehicle financing, trade-in evaluation, and service/maintenance at both physical locations.

Differentiator

Problem solved

Functional benefit

Products and services

• New Subaru Vehicles Sale of brand-new Subaru vehicles including Ascent, BRZ, Crosstrek, Forester, Forester Hybrid, Impreza, Outback, Legacy, and WRX models, with an inventory of 461 new vehicles across two Utah locations.
• Pre-Owned Vehicles Sale of certified pre-owned and used vehicles, including Subaru models and other makes such as Volkswagen, Toyota, Honda, Nissan, Chevrolet, Jeep, and Dodge, with an inventory of approximately 200 vehicles priced from $11,757 to $43,288.
• PromisePath Express Store 100% online vehicle shopping platform allowing customers to browse inventory, receive instant pricing, calculate payments, value their trade, and build their deal entirely online without visiting the dealership.
• Vehicle Service and Maintenance Vehicle maintenance and repair services offered through service departments at both the South Towne (Sandy, UT) and Midtown (South Salt Lake, UT) locations, including scheduled maintenance, warranty repairs, and general servicing.
• Vehicle Financing Vehicle financing and loan arrangement services supporting purchases of new and pre-owned vehicles through lender partnerships.
• Vehicle Trade-In Trade-in evaluation service allowing customers to assess the value of their current vehicle toward a new or pre-owned vehicle purchase, integrated into the Express Store online deal-building flow.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Subaru of AmericacoreChannel Partner/ Reseller/ DistributorAuthorized Subaru franchise dealership representing Subaru of America in the Salt Lake City, Utah market. Operates as a franchised dealer selling new Subaru vehicles, accessing manufacturer incentive programs, warranty support, and brand marketing resources.

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Regional players

• Ken Garff Automotive Group: Large Utah-headquartered multi-brand automotive dealer group operating in the Salt Lake City metro. Directly comparable as a regional franchised dealer competing for the same Salt Lake City buyer pool across multiple OEM brands.
• Larry H. Miller Dealerships: Major Salt Lake City-area multi-brand dealer group. Comparable as a regional franchised competitor with similar scale, similar Utah customer base, and overlapping new/used vehicle and service offerings.
• Swickard Auto Group: Pacific Northwest and West Coast multi-brand dealer group. Comparable as a regional franchised dealer with multiple locations, similar brand mix, and similar community-based go-to-market approach.

Broad incumbents

• AutoNation: Largest U.S. franchised auto retailer with nationwide footprint. Comparable as a multi-brand franchised dealer offering new, used, F&I, and service, though at vastly greater scale and breadth than Mark Miller Subaru.
• Lithia Motors (Lithia & Driveway): One of the largest U.S. franchised dealer groups with a strong digital retail channel (Driveway). Comparable business model combining physical dealerships, online vehicle purchasing, and F&I/service — directly competing in the digital-buying space.
• Asbury Automotive Group: Large U.S. franchised dealer group with multi-brand new and used vehicle operations. Comparable as a multi-brand retailer with F&I and service revenue streams, though at materially larger scale.
• Group 1 Automotive: Major U.S. and U.K. franchised automotive retailer. Comparable as a multi-brand franchised dealer with new, used, F&I, and service operations, positioned similarly in the value chain but with much broader geographic reach.
• Sonic Automotive: U.S. franchised dealer group with EchoPark used-vehicle standalone stores. Comparable in combining franchised new-car dealerships with a dedicated used-car retail brand, echoing Mark Miller Subaru's mix of new and pre-owned.

Direct peers

• CarMax: Largest U.S. used vehicle retailer with a hub-and-spoke model. Comparable as a direct competitor to the dealership's pre-owned vehicle business, with a strong digital buying experience that mirrors the Express Store's online positioning.

Emerging players

• Carvana: Pure online used vehicle retailer with vehicle vending machines and home delivery. Comparable as a digital-first competitor targeting the same Utah / Salt Lake City buyers, and a benchmark for the online vehicle purchasing experience Mark Miller Subaru is pursuing with the Express Store.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mark Miller Subaru