Mark Rober
CrunchLabs is a direct-to-consumer subscription company founded by YouTube creator Mark Rober that ships hands-on STEM kits — Creative Kit, Build Box, and Hack Pack — to children, teens, and adults, monetizing via recurring subscriptions, merchandise, and expansion into retail and education channels.
- Company typePrivate
- Founded-
- HeadquartersOldsmar, Florida, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mark Rober does
CrunchLabs LLC, operating under the personal brand of former NASA engineer and YouTube creator Mark Rober, is a direct-to-consumer subscription education company that ships hands-on STEM kits to children, teens, and adults. The core product portfolio is a three-tier age-differentiated subscription: Creative Kit (ages 6–10) focused on creative building, Build Box (ages 8–13) focused on hands-on engineering projects such as disc launchers and rocket revolvers, and Hack Pack (ages 14–101) focused on robotics and coding using micro-controllers and IR turrets. The underlying technology is physical hardware kits — mechanical builds, electronics, and programmable micro-controllers — paired with supporting video content, rather than a software platform. The kits are produced as physical goods with replacement parts sold as ongoing consumables.
The business model is predominantly DTC e-commerce (crunchlabs.com) with recurring monthly subscriptions, supplemented by one-time merchandise sales (apparel, accessories, branded plush toys), a three-book publishing bundle, Camp CrunchLabs summer programming, and a rapidly growing set of adjacent channels. The company has expanded into physical retail via a "Toys in Stores" program, into institutional education via bulk orders and ESA (Education Savings Account) acceptance, and internationally via a dedicated international shipping page. Subscription pricing is not publicly disclosed and an active waitlist signals demand currently exceeds supply. The primary customer segments are parents of children ages 6–13 (Smyth-segmented SMB consumers), secondary segments include teens and adult hobbyists, gift-givers, and educational institutions. Marketing is anchored by Mark Rober's YouTube channel as the dominant top-of-funnel acquisition channel, with email, referral, affiliate, and educational partnerships serving as supporting mid- and bottom-of-funnel motions. The company is privately held, headquartered in Oldsmar, Florida, and operated under CrunchLabs LLC as the legal entity.
Mark Rober firmographics
Firmographics- Name
- Mark Rober
- Legal name
- CrunchLabs LLC
- Website
- https://markrober.store
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CrunchLabs is a direct-to-consumer subscription company founded by YouTube creator Mark Rober that ships hands-on STEM kits — Creative Kit, Build Box, and Hack Pack — to children, teens, and adults, monetizing via recurring subscriptions, merchandise, and expansion into retail and education channels.
- Ownership category
- akta.pro rank
Mark Rober industry classification
Industry- Product category
- STEM Education Subscription Kits
- NAICS
- Hobby, Toy, and Game Retailers (459120)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Robotics After-School & Enrichment Clubs (EDAMADAA)
- akta.pro secondary industry
- DIY Kits, STEM Electronics & Maker Bundles Retail (CRACAKAN)
Keywords
Where Mark Rober is headquartered
LocationHeadquarters
- HQ city
- Oldsmar, Florida
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mark Rober business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Subscription Boxes: Monthly or periodic subscription boxes (Creative Kit, Build Box, Hack Pack) delivered to customers featuring hands-on engineering and robotics projects
- Merchandise Sales: Direct sales of branded merchandise including apparel (hoodies, t-shirts, joggers), accessories (hats), and plush toys
- Replacement Parts and Refills: Sale of replacement parts and refill packs for Build Box and Hack Pack products (discs, foam balls, micro-controllers, power banks)
- Retail Toy Distribution: Physical toys sold through retail stores under Toys in Stores program
- Gift Certificates: Digital gift certificates for subscription boxes and merchandise
- Educational Programs: Camp CrunchLabs weekly subscription and bulk orders for educators via ESAs and educational programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Build Box subscription (Ages 8-13) |
| Subscription | Monthly | Hack Pack subscription (Ages 14-101) |
| Subscription | Monthly | Creative Kit subscription (Ages 6-10) |
| Unit Pricing | Pay-as-you-go | Merchandise - Apparel and Accessories |
| Unit Pricing | Pay-as-you-go | Books and Toys |
| Unit Pricing | Pay-as-you-go | Replacement Parts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Mark Rober product offering
Product offeringCore offering
CrunchLabs is a subscription-based education company that designs, sells, and ships monthly hands-on STEM kits to consumers. Its core product line consists of three age-tiered subscription boxes — Creative Kit (ages 6-10), Build Box (ages 8-13), and Hack Pack (ages 14-101) — that deliver physical engineering, robotics, and coding projects combining mechanical builds with micro-controllers. The company also sells branded merchandise, a mystery book bundle, and replacement parts, and it sells toys through a retail program.
Product overview
CrunchLabs is a subscription-based education company founded by Mark Rober offering hands-on engineering and STEM learning products for children and adults. The core portfolio consists of three age-differentiated subscription boxes: Creative Kit (ages 6-10, fostering creativity), Build Box (ages 8-13, hands-on engineering), and Hack Pack (ages 14-101, robotics and coding). These are complemented by a 3-book mystery series, Camp CrunchLabs summer program, branded merchandise, and individual replacement parts. The company operates on a direct-to-consumer e-commerce model.
Differentiator
Problem solved
Functional benefit
Brands
- Build Box: Hands-on engineering subscription box for ages 8-13
- Hack Pack
- Creative Kit
Products and services
- Creative Kit Monthly subscription box for children ages 6-10 focused on fostering creativity through hands-on building activities and creative projects.
- Build Box Monthly subscription box for children ages 8-13 focused on hands-on engineering projects such as disc launchers, rocket revolvers, and repeating x-bows.
- Hack Pack Monthly subscription for ages 14-101 focused on robotics and coding, featuring projects such as IR turrets and programmable micro-controller builds.
- CrunchLabs Mysteries 3-Book Bundle A three-book mystery bundle featuring CrunchLabs-branded stories, sold as a standalone retail product.
- Camp CrunchLabs Weekly subscription program delivering summer camp-style science and engineering activities.
- CrunchLabs Branded Merchandise Branded apparel and accessories (hoodies, t-shirts, joggers, snapback hats) sold directly to consumers via the CrunchLabs storefront.
- Phat Gus Plush Toy CrunchLabs-branded plush toy sold as a standalone retail product.
Companies that use Mark Rober
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Mark Rober technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mark Rober partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Retail Store Partners (Toys in Stores)coreCrunchLabs has launched a Toys in Stores program (NEW!) to sell physical toys through retail store partnerships, expanding beyond their direct-to-consumer e-commerce model. Specific retail partners not named in source.
Scale indicators3 records
Recent moves6 records
Expansion highlights18 records
Mark Rober competitors and assessment
Company assessmentDirect peers
- KiwiCo: Subscription-based STEM and maker activity kits for kids across multiple age tiers. The closest direct comparison to CrunchLabs' subscription box model.
- MEL Science: Subscription science kits for kids featuring hands-on experiments and STEM learning, comparable to CrunchLabs' Build Box and Hack Pack offerings.
- Sphero: Educational robotics products for kids and schools, including programmable robots. Directly comparable to CrunchLabs' Hack Pack robotics kits.
- Little Passports: Subscription educational kits for children delivering hands-on learning experiences. Operates a similar D2C subscription model targeting parents of school-age children.
- Snap Circuits: Educational electronics kits teaching engineering through hands-on circuit building. Comparable to the electronics and micro-controller components in CrunchLabs' Hack Pack.
Broad incumbents
- LEGO Education: Established STEM learning division of LEGO offering hands-on engineering and robotics kits for classrooms. A broad incumbent with deeper institutional penetration than CrunchLabs.
- Nintendo Labo: Maker/construction kit platform combining physical builds with software interactivity. Broad incumbent offering hands-on engineering play, though at a different price point.
Emerging players
- Bitsbox: Monthly coding subscription for kids delivering app-building projects. Comparable to the coding education element within CrunchLabs' Hack Pack.
- Piper: Maker kits that combine woodworking and electronics to teach STEM concepts to children. Closely overlaps with CrunchLabs' hands-on engineering positioning.
- Tynker: Coding platform for kids with subscription tiers and curriculum. Adjacent to the coding portion of CrunchLabs' Hack Pack subscription.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mark Rober social profiles
Digital presenceMark Rober financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mark Rober leadership team
Management profileNumber of profiles
Profiles1 record
Mark Rober funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mark Rober M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mark Rober
What does Mark Rober do?
CrunchLabs is a subscription-based education company that designs, sells, and ships monthly hands-on STEM kits to consumers. Its core product line consists of three age-tiered subscription boxes — Creative Kit (ages 6-10), Build Box (ages 8-13), and Hack Pack (ages 14-101) — that deliver physical engineering, robotics, and coding projects combining mechanical builds with micro-controllers. The company also sells branded merchandise, a mystery book bundle, and replacement parts, and it sells toys through a retail program.
Is Mark Rober a public or private company?
Mark Rober is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mark Rober founded?
Mark Rober was founded in -1. It employs 1 to 10 people.
Where is Mark Rober based?
Mark Rober is headquartered in Oldsmar, Florida, United States, in the North America region.
How does Mark Rober make money?
Six revenue lines are on record. Subscription Boxes are the primary driver. The others are merchandise Sales, replacement Parts and Refills, retail Toy Distribution, gift Certificates and educational Programs.
Who are Mark Rober's main competitors?
Direct peers on record are KiwiCo, MEL Science, Sphero, Little Passports and Snap Circuits. Broad incumbents are LEGO Education and Nintendo Labo. Emerging players are Bitsbox, Piper and Tynker.
Does Mark Rober have an API?
No public API is recorded for Mark Rober.
What industry is Mark Rober in?
Mark Rober's product category is STEM Education Subscription Kits. Its primary akta.pro industry code is EDAMADAA, Robotics After-School & Enrichment Clubs, with a secondary code of CRACAKAN, DIY Kits, STEM Electronics & Maker Bundles Retail. Its NAICS code is 459120 and its SIC code is 3944.