Marli GmbH
Marli GmbH is a Lübeck-based, nonprofit-affiliated social services organization founded in 1965 that provides workshops, residential care, nursing, family support, and vocational training for people with disabilities in the Schleswig-Holstein region of Germany.
- Company typePrivate
- Founded1965
- HeadquartersLübeck, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Marli GmbH does
Marli GmbH is a Lübeck-based social services organization founded in 1965 and owned by the nonprofit Lebenshilfe Lübeck und Umgebung e.V., recognized under §142 SGB IX as a Werkstatt für behinderte Menschen (WfbM). It delivers an integrated portfolio of disability services across the life cycle, including sheltered workshops in metalwork, wood, textiles, printing, candle-making, ceramics, gardening and gastronomy; residential housing; family support and early-intervention services; stationary and ambulatory nursing care (via subsidiary Marli Pflege GmbH); vocational training and on-site work placements; and leisure services (via PROLAVI GmbH). Operations span the Lübeck region of Schleswig-Holstein, Germany, supported by ISO 9001:2008 certification and routine MDK inspections, with the 60th anniversary celebrated in September 2025 drawing 800+ attendees.
The business model is primarily publicly funded: revenue is sourced from statutory health insurers (Krankenkassen), pension insurance (Rentenversicherung), the federal employment agency (Agentur für Arbeit), and the municipality of Lübeck, supplemented by donations and ancillary commercial activity through the KuliMar hospitality venue and the Bioland-organic Marli-Hof produce line. As a GmbH under nonprofit ownership, capital structure is anchored by the parent Lebenshilfe association, with operational governance exercised by Managing Director Kai Noetzelmann and Prokurists Birte Reinberg, Jan Oeser, and Thomas Rickert; a Werkstattrat provides participant representation. Marli competes on the basis of statutory recognition, integrated service breadth, and 60 years of regional institutional trust rather than on technology or scale advantages relative to other WfbM operators in Germany.
Marli GmbH firmographics
Firmographics- Name
- Marli GmbH
- Legal name
- Marli GmbH
- Website
- https://marli.de
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marli GmbH is a Lübeck-based, nonprofit-affiliated social services organization founded in 1965 that provides workshops, residential care, nursing, family support, and vocational training for people with disabilities in the Schleswig-Holstein region of Germany.
- Ownership category
- akta.pro rank
Marli GmbH industry classification
Industry- Product category
- Disability Social Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161), Nursing and Residential Care Facilities (623), Individual and Family Services (6241)
- SIC
- Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGAEAG)
- akta.pro secondary industries
- Respite Care for Adults with Disabilities / Special Needs (HSABAGAI), Workforce Support Services & Case Management (Coaching, Wraparound) (EDAAAOAK), Interagency Coordination & Case Management (VR, DD, Medicaid Waivers) (EDAKANAM)
Keywords
Where Marli GmbH is headquartered
LocationHeadquarters
- HQ city
- Lübeck
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Marli GmbH business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Social Services Funding: Core services for people with disabilities are funded by public health insurance (Krankenkassen), pension insurance (Rentenversicherung), employment agencies (Agentur für Arbeit), and municipal authorities. Services include workshops, vocational training, residential care, family support, and early intervention programs.
- Hospitality and Catering: The organization's catering brand KuliMar generates revenue through its self-service restaurant, café operations, and event catering services. Price points range from €3-8 per meal item.
- Donations: Marli accepts donations to supplement services for people with disabilities, with all donations used exclusively for service beneficiaries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard menu items |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Marli GmbH product offering
Product offeringCore offering
Marli GmbH is a recognized Werkstatt für behinderte Menschen (WfbM) under §142 SGB IX providing integrated disability services in Lübeck, Germany. Its core offerings span workshop employment across 20+ production areas, vocational training, residential housing and outpatient assisted living, stationary and ambulatory nursing care, early intervention, family support, and inclusive gastronomy. Founded in 1965 by Lebenshilfe Lübeck und Umgebung e.V., the company serves hundreds of people with disabilities across the Schleswig-Holstein region through direct facility-based and at-home service delivery.
Product overview
Marli GmbH is a comprehensive social services organization (Werkstatt für Menschen mit Behinderung) founded in 1965, operating as a multi-service provider for people with disabilities. The portfolio centers on five core service pillars: (1) Marli-Werkstätten offering diverse workshop employment across 20+ production areas including document destruction, catering, printing, metalworking, and pottery; (2) Wohnen & Leben providing residential housing communities, outpatient assisted living, and day-structuring programs; (3) Marli Pflege GmbH delivering stationary and ambulatory nursing care; (4) Familie & Lernen encompassing early intervention services and family relief support; and (5) Gastronomie & Begegnung featuring the self-service restaurant KuliMar. The organization also operates the Marli-Hof farm with garden center, farm shop, and café. Vocational training and external workplace placement services support employment preparation and integration into the general labor market. Marli serves as an inclusive workplace combining people with and without disabilities across all service areas.
Differentiator
Problem solved
Functional benefit
Brands
- KuliMar: Kulinarische Eigenmarke der Marli Gastronomie. Der Name steht für kulinarische Köstlichkeiten, die Marli mit ihrer Gastronomie anbietet.
Products and services
- Marli-Werkstätten (Workshop Services) Sheltered workshop employment services for people with disabilities across 20+ production areas including document destruction, catering, bookbinding, printing, textile/sublimation printing, electrical assembly, gardening, wood processing, candle making, metalworking, assembly and packaging, postal services, textile processing, pottery/ceramics, and laundry. Funded through public health insurance, pension insurance, employment agency, and municipal authorities.
- Marli-Hof
Companies that use Marli GmbH
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles4 records
Marli GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marli GmbH partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Lebenshilfe Lübeck und Umgebung e.V.coreCo-founder and shareholder organization. Volker Schmidt from Lebenshilfe participated in the 60th anniversary celebration and recalled that Marli was founded in 1965 as a protected workshop of Lebenshilfe.
- Stiftung ParitätcoreFoundation providing governance and support. Michael Saitner, Chairman of Stiftung Parität, delivered a keynote at the 60th anniversary celebration, emphasizing that inclusion is an ongoing process requiring continuous commitment.
- Landesverband der Lebenshilfe Schleswig-Holstein e.V.coreState-level Lebenshilfe association in Schleswig-Holstein. Listed as a member organization and partner network participant.
- Der PARITÄTISCHE Schleswig-HolsteincoreState-level welfare association (Wohlfahrtsverband). Listed as a member organization and partner network participant. The organization is a member of both Landesverband der Lebenshilfe and PARITÄTISCHER.
- Bundesarbeitsgemeinschaft der Werkstätten für behinderte Menschen (BAG WfbM)minorNational association of workshops for people with disabilities. Listed as a partner in the network.
- FLEK Gruppe GmbHminorListed as a partner in Marli's network. Nature of partnership not specified in detail.
- Lübeck Management e.V.minorLocal business association in Lübeck. Listed as a partner in Marli's network for potential business connections.
- Hanse-Stadt LübeckcoreThe municipal government of Lübeck acts as a key funding partner, particularly for outpatient supported living services (Ambulant betreutes Wohnen).
- Schleswig-Holstein Musik Festival (SHMF)minorMusic festival that has visited Marli for five years as part of its music truck tour, providing cultural events for the community.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Marli GmbH competitors and assessment
Company assessmentOthers
- Der PARITÄTISCHE Gesamtverband: Umbrella welfare association of which Marli is already a member — relevant as an ecosystem participant and potential partner/competitor for member services in Schleswig-Holstein and beyond.
Direct peers
- Stiftung Bethel (von Bodelschwinghsche Stiftungen Bethel): One of Germany's largest social services foundations, operating workshops (WfbM), residential communities, and care services for people with intellectual disabilities and mental health conditions across multiple regions — directly comparable to Marli's integrated service model at significantly larger scale.
- Lebenshilfe Nordrhein-Westfalen: State-level Lebenshilfe association operating workshops, housing, early intervention, and family support services in NRW — same operating model, same statutory framework (§142 SGB IX), and same target population as Marli.
Broad incumbents
- Caritas Deutschland: Catholic welfare association operating an extensive network of workshops, residential facilities, and care services for people with disabilities — comparable in service mix but operates nationwide under a broader social-services mandate.
- Diakonie Deutschland: National umbrella of Protestant welfare organizations operating disability workshops, residential care, and ambulatory services across Germany — overlaps with Marli's service portfolio but as part of a much broader welfare mandate.
- AWO Bundesverband: Major German welfare organization providing disability services, elderly care, and family support through regional affiliates — comparable in service categories though not specialized exclusively in disability services.
Emerging players
- CJD (Christliches Jugenddorfwerk Deutschlands): Education and social services organization operating vocational training, supported employment, and disability-related services — partial overlap with Marli's vocational Bildung and Berufliche Bildung programs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Marli GmbH social profiles
Digital presenceMarli GmbH compliance and trust
Trust signalCompliance1 record
Marli GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marli GmbH leadership team
Management profileNumber of profiles
Profiles9 records
Marli GmbH subsidiaries and ownership
Company hierarchySubsidiaries3 records
Marli GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marli GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marli GmbH
What does Marli GmbH do?
Marli GmbH is a recognized Werkstatt für behinderte Menschen (WfbM) under §142 SGB IX providing integrated disability services in Lübeck, Germany. Its core offerings span workshop employment across 20+ production areas, vocational training, residential housing and outpatient assisted living, stationary and ambulatory nursing care, early intervention, family support, and inclusive gastronomy. Founded in 1965 by Lebenshilfe Lübeck und Umgebung e.V., the company serves hundreds of people with disabilities across the Schleswig-Holstein region through direct facility-based and at-home service delivery.
Is Marli GmbH a public or private company?
Marli GmbH is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Marli GmbH founded?
Marli GmbH was founded in 1965. It employs 11 to 50 people.
Where is Marli GmbH based?
Marli GmbH is headquartered in Lübeck, Germany, in the Europe region.
How does Marli GmbH make money?
Three revenue lines are on record. Social Services Funding is the primary driver. The others are hospitality and Catering and donations.
Who are Marli GmbH's main competitors?
Der PARITÄTISCHE Gesamtverband is listed as an others. Direct peers are Stiftung Bethel (von Bodelschwinghsche Stiftungen Bethel) and Lebenshilfe Nordrhein-Westfalen. Broad incumbents are Caritas Deutschland, Diakonie Deutschland and AWO Bundesverband. CJD (Christliches Jugenddorfwerk Deutschlands) is listed as an emerging player.
Does Marli GmbH have an API?
No public API is recorded for Marli GmbH.
What industry is Marli GmbH in?
Marli GmbH's product category is Disability Social Services. Its primary akta.pro industry code is BPAGAEAG, Disability Services & Independent Living Support, with a secondary code of HSABAGAI, Respite Care for Adults with Disabilities / Special Needs. Its NAICS code is 624120 and its SIC code is 8000.