Mar Mac Lodge

What Mar Mac Lodge does

Mar Mac Lodge is a family-owned wilderness resort located on the remote shores of Esnagi Lake in Northern Ontario's Algoma region, in operation since 1972. The lodge is accessible only by seaplane from White River (via White River Air) or by Via Rail Budd Car service from White River to Mileage 88, with no road access. The property comprises a central log-construction main lodge, private log or frame cottages, and the remote Northend Outpost on the northern shore of the lake that accommodates up to 10 guests. Esnagi Lake itself spans 27 miles in length with depths reaching up to 90 feet and supports a fishery for walleye, northern pike, perch, whitefish, and trout.

The lodge's product portfolio centers on all-inclusive and self-catering fishing, hunting, and wilderness adventure packages. Core offerings include the Deluxe Fishing Package (CAD $1,949-$3,049 per person over 3-7 days), the self-catering Classic Fishing Package (CAD $1,649-$2,299), the beginner-focused Discover Fishing Package (CAD $2,299), the remote Northend Seclusion Package (CAD $1,449-$1,649), and the Boreal Escape fly-in canoeing package (CAD $1,299). A 1-night Discover the North train-based weekend starts at CAD $650. Supplementary revenue streams include professional fishing guide services (CAD $300/day), gear and bait sales, corporate retreats (minimum party of 8), and ethical archery moose, bear, and small game hunting in Wildlife Management Unit 22.

The business operates as a direct-to-consumer model with no intermediaries, generating revenue through website booking forms, phone inquiries, email contact, and presence at fishing/sports trade shows (Ultimate Fishing Show in Novi, Michigan; Columbus Fishing Expo in Ohio). The fleet of 18-foot handcrafted cedar strip boats, built by Ontario-based Giesler Boat Builders, is paired with 25HP motors. Distribution is exclusively North American, serving both Canadian and U.S. customers, with near-100% of supplies sourced from Northern Ontario communities (Sault Ste. Marie, Wawa, White River). The company is privately held, family-operated (currently hosted by Ken and Debbie), has no institutional investors, and runs without disclosed external funding.

Name

Mar Mac Lodge

Legal name

Mar Mac Lodge

Website

https://marmaclodge.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Mar Mac Lodge is a family-owned wilderness resort on Esnagi Lake in Northern Ontario, offering fly-in and train-in fishing, hunting, and adventure vacation packages to recreational anglers, families, corporate groups, and outdoor enthusiasts since 1972.

Ownership category

akta.pro rank

Product category

Wilderness Resort Hospitality

NAICS

All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAIAC

Eco-Lodges (Sustainable/Nature-Based)

Travel & Hospitality/Lodging & Accommodation/Lodges (Nature, Safari, Wilderness)

SECONDARYTHAGAIAJ

Hunting & Fishing Lodges (Sporting Lodges)

Travel & Hospitality/Lodging & Accommodation/Lodges (Nature, Safari, Wilderness)

Keywords

• Wilderness resort
• Fly-in fishing
• All-inclusive packages
• Remote lodge
• Guided fishing trips

Headquarters

HQ city

Desbarats

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fishing Package Bookings: All-inclusive and room-only vacation packages ranging from 3-7 days, priced per person in Canadian dollars. Packages include accommodations, transportation via seaplane or train, meals (in some tiers), boat use, and activities.
2. Guide Services: Professional fishing guide services available for up to 8 people at $300 per day, with additional guides at $200 for groups exceeding 8.
3. Gear and Bait Sales: Sale of fishing gear consumables including night crawlers ($6/dozen), minnows ($9/dozen), and leeches ($10/dozen).
4. Corporate Event Services: Corporate group retreats and special events with minimum party of 8 for group rates. Custom event planning including fundraisers, family reunions, and honeymoons.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mar Mac Lodge is a family-owned wilderness resort on the remote shores of Esnagi Lake in Northern Ontario, Canada, offering all-inclusive fishing packages, self-catering accommodations, hunting experiences, and wilderness adventure trips. The lodge is accessible only by seaplane from White River or via Via Rail's Budd Car service, and provides cottages, a main lodge, handcrafted cedar boats, canoes, professional guides, and meal plans for guests seeking world-class walleye, northern pike, perch, whitefish, and trout fishing.

Product overview

Mar Mac Lodge is a seasonal wilderness resort offering world-class fishing, hunting, and outdoor adventure experiences on remote Esnagi Lake in Northern Ontario. The resort operates via fly-in (White River Air seaplade) or train-in (Via Rail Budd Car) access. Core accommodations include a main lodge and private cottages sleeping 2-8 guests. The company offers multiple fishing package tiers: the Deluxe Fishing Package (all-inclusive with meals), Classic Fishing Package (self-catering with full kitchen), and Discover Fishing Package (beginner-focused with guided instruction). Remote experiences include the Northend Seclusion Package at a private outpost and the Boreal Escape Package featuring canoeing adventures. Additional offerings encompass hunting services, adventure activities (canoeing, kayaking, hiking, photography), guide services, handcrafted cedar strip boats, and corporate/event hosting. Meal plans range from full American Plan (all meals included) to Housekeeping Plan (self-catering).

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe Fishing Package All-inclusive fishing package including round-trip airfare from White River, all meals, private cottage, handcrafted 18-foot cedar boat with motor for two adults, and fish processing. Priced per person for 3-7 day stays.
• Classic Fishing Package Self-catering fishing package including round-trip airfare from White River, private cottage with full kitchen, handcrafted 18-foot cedar boat, and optional meals available for purchase. Priced per person for 3-7 day stays.
• Discover Fishing Package All-inclusive beginner fishing package with round-trip airfare, all meals, two days of professional guide services, fishing equipment, bait, and fish processing tutorial. Three-day Thursday-to-Sunday experience for novice anglers.
• Northend Seclusion Package Remote wilderness experience at Northend Outpost featuring a private log cabin with four bedrooms, two bathrooms, full kitchen, propane appliances, and combination of aluminum and cedar boats. Minimum 4 persons required; guests prepare their own meals.
• Boreal Escape Package Fly-in wilderness canoeing adventure including round-trip airfare, all meals, cottage accommodation, and use of 16-foot Paluski canoes. Features self-guided exploration of Esnagi Lake with guided wildlife observation recommendations.
• Discover the North Weekend Adventure Train-based weekend package via Via Rail from Sudbury to Mileage 88 on Esnagi Lake. Includes cottage accommodation, all meals, train tickets, and access to boats, canoes, or SUP for outdoor activities.
• Hunting Services Ethical hunting experiences for moose (archery only), black bear, and small game in Wildlife Management Unit 22, accessible only by plane or train.
• Special Events and Corporate Retreats Event hosting services for fundraisers, family reunions, honeymoons, bachelor/bachelorette parties, and corporate retreats. Main lodge can be converted to meeting room; minimum party of 8 for group rates.

Quantifiable outcome

• 27 miles of fishable waters with depths up to 90 feet

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• White River AircoreChannel Partner/ Reseller/ DistributorSeaplane transportation provider operating from White River, Ontario. Provides round-trip flights to Mar Mac Lodge for guests and supplies. Essential partner enabling the fly-in wilderness resort concept.
• Via Rail CanadacoreChannel Partner/ Reseller/ DistributorRail transportation service via Budd Car from White River to Swanson (Mileage 88/Mileage 88 station). Provides scenic train access option for guests, with departure station 'White River, Ontario' and arrival at the south end of Esnagi Lake.
• Giesler Boat BuilderscoreStrategic or Co-development PartnerOntario-based family boat builder producing handcrafted 18-foot cedar strip boats. Third-generation family business. Custom boats designed for Esnagi Lake conditions with emphasis on safety, stability, aesthetics, and environmental sustainability.
• Destination Northern OntariominorStrategic or Co-development PartnerTourism organization collaborating on the Discover Fishing Package, developed in conjunction with the 'Experience Fishing' program.
• White RiverminorOthersLocal community for supplies, provisions, and staff. Near 100% of purchases made in Northern Ontario communities of Sault Ste. Marie, Wawa, and White River.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Totem Resorts: Saskatchewan-based fly-in fishing lodge chain offering American Plan packages on remote northern lakes; a comparable remote-access, all-inclusive wilderness resort competing for trophy-fishing demand across Canada.
• Miminiska Lodge: Remote fly-in fishing lodge on Miminiska Lake in Northern Ontario with comparable package tiers, seaplane access, and a similar boreal-forest guest experience; directly competes with Mar Mac for the same U.S. and Canadian angler market.
• North Knife Lake Lodge: Fly-in trophy-fishing lodge in Northern Manitoba/NWT offering American Plan packages on a remote lake; directly comparable in fly-in-only access, wilderness positioning, and premium U.S. angler target market.
• Andy Mychasuk Outposts: Ontario-based outfitter offering fly-in outpost-cabin fishing on multiple Northern Ontario lakes; directly comparable in fly-in access model, package structure, and species targeting (walleye, pike).
• Chaudiere Lodge: Fly-in/outpost fishing lodge in Northern Ontario operating on a comparable all-inclusive package model with seaplane access, targeting the same premium U.S. and Canadian angler demographic.
• Kasba Lake Lodge: NWT trophy-fishing lodge accessible by floatplane only, offering high-end all-inclusive packages; comparable in remote access logistics, premium pricing, and species mix (lake trout, northern pike, arctic grayling).
• Eagle Lake Lodge: Long-established Ontario wilderness fishing lodge offering American Plan packages and remote lake access; competes for the same recreational angler segment with similar all-inclusive tiering.
• Wabusk Lodge: Family-operated fly-in fishing lodge on Whitefish Lake in Northern Ontario offering all-inclusive American Plan packages with seaplane access from White River — the closest operational and geographic analog to Mar Mac Lodge.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcVBrSKH5laEFIan3_SOh_Q
• Facebookfacebook.com/marmaclodge
• LinkedInlinkedin.com/company/mar-mac-lodge
• Instagraminstagram.com/marmaclodge/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mar Mac Lodge