What Marmalade Trust does

Marmalade Trust is a UK-registered charity (charity number 1174217) founded in 2013 and headquartered in Bristol, England. It is the only UK charity dedicated solely to raising awareness of loneliness across all ages, and operates with a small staff team (approximately 13-19 people) led by Founder and CEO Amy Perrin OBE. The charity runs four principal programmes: (1) Loneliness Awareness Week, an annual global campaign (15-21 June) launched in 2017; (2) Marmalade Connections, a 1:1 volunteer befriending project across South West England in which trained volunteers make weekly calls to people experiencing chronic loneliness; (3) Christmas Cheer, an annual Christmas Day event programme featuring communal lunches and doorstep visits supported by gift hampers; and (4) CPD-accredited corporate workplace loneliness training delivered to organisations across the public, private and third sectors. It also distributes free educational lesson plans for schools (EYFS, primary, secondary) and publishes online support resources on loneliness.

Name

Marmalade Trust

Legal name

Marmalade Trust

Website

https://marmaladetrust.org

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Marmalade Trust is a Bristol-based UK charity dedicated to raising awareness of loneliness across all ages, delivering volunteer befriending, Christmas events, global awareness campaigns, CPD-accredited corporate training, and free school education resources.

Ownership category

akta.pro rank

Product category

Community Support and Loneliness Charity Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

Keywords

• Loneliness awareness
• Befriending services
• Community outreach
• Workplace wellbeing training
• Charitable giving

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donations through JustGiving platform at £5, £10, £20 levels. Helps fund information tools, Christmas hampers, and Christmas Day events.
2. Corporate Training: CPD-accredited workplace training on understanding loneliness and building connected environments. Generates revenue from organizational clients.
3. Corporate Giving & Partnerships: Corporate partners provide gift donations, fundraising support, volunteering time, and venue donations for Christmas Cheer events.
4. Trust and Grants: Funding from trusts and foundations for project delivery and organizational sustainability.
5. Volunteer Time Donations: Thousands of volunteers contribute time annually to support projects, with Christmas Cheer 2025 involving 180+ volunteers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels11 records

Core offering

Marmalade Trust is a UK loneliness charity that delivers direct support programs to people experiencing loneliness (Christmas Cheer events, weekly volunteer befriending via Marmalade Connections), runs the global Loneliness Awareness Week campaign, provides CPD-accredited workplace loneliness training to organisations, and supplies free educational resources and lesson plans to schools.

Product overview

Marmalade Trust is an award-winning loneliness charity offering a portfolio of awareness campaigns, community projects, and educational services. The core offerings include Loneliness Awareness Week (an annual global campaign), Marmalade Connections (1:1 volunteer befriending), Christmas Cheer (annual Christmas Day events for isolated individuals), Corporate Training (CPD-accredited workplace loneliness training), and Education Resources (free lesson plans for schools). The charity also provides online loneliness support resources and guides. All services focus on raising awareness of loneliness and empowering people to make meaningful social connections.

Differentiator

Problem solved

Functional benefit

Products and services

• Loneliness Awareness Week An annual global campaign (15-21 June) raising awareness of loneliness and breaking down associated stigma. Delivered by Marmalade Trust and joined by organisations worldwide.
• Marmalade Connections A time-limited 1:1 befriending project across South West England where trained volunteers make weekly calls to project members to discuss interests and needs, leading to signposting to local social activities.
• Christmas Cheer An annual event bringing older and vulnerable people together on Christmas Day with lunches and doorstep visits with gift hampers, so no one has to spend Christmas alone. In 2025 supported 250+ project members with 180+ volunteers.
• Corporate Loneliness Training
• Education Resources

Quantifiable outcome

• 100% of corporate training attendees report improved understanding of loneliness, 66% say understanding significantly improved, 89% feel more confident talking about loneliness
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• CPD Standards OfficecoreStrategic or Co-development Partner · 1 January 2022CPD accreditation partner for corporate workplace training. Their accreditation recognizes the quality and relevance of Marmalade Trust's learning programs, enabling attendees to receive formal CPD certification.
• BrakesminorGTM or Marketing PartnerCorporate partner who volunteered their team to leaflet across Bristol in support of Christmas Cheer 2025.
• HMRCminorGTM or Marketing PartnerOrganised a Christmas carol service and bake sale to raise funds for Christmas Cheer project.
• Pure RadiominorGTM or Marketing PartnerDonated 100 Classic Mini Radios to be given to doorstep visit members who live alone, enabling connection through radio listening.
• University of the West of England (UWE)minorGTM or Marketing PartnerStudent paramedics supported gift hamper wrapping and doorstep deliveries, offering a thoughtful reminder to project members that they were being thought of during the festive season.
• Tesco Extra EastvilleminorGTM or Marketing PartnerSupported Christmas Cheer 2025 with essential wrapping materials and supplies.
• ASDA FiltonminorGTM or Marketing PartnerCorporate supporter providing essential supplies and donations for Christmas Cheer project.
• Cabot CircusminorGTM or Marketing PartnerIncluded Marmalade Trust in their Christmas Giving Tree initiative, collecting gift donations for people spending Christmas Day alone.
• Bristol Children's Hospital Charity (The Grand Appeal)minorOthersReceived remaining gifts from Christmas Cheer 2025 donations (17,000+ gifts received), helping bring comfort to children spending Christmas in hospital.
• Bristol WaterminorGTM or Marketing PartnerWorkplace that placed gift donation boxes in their offices for Christmas Cheer gift collections.
• AND DigitalminorGTM or Marketing PartnerWorkplace that placed gift donation boxes in their offices for Christmas Cheer gift collections.
• CheckmateminorGTM or Marketing PartnerCorporate team that volunteered their time to help wrap gift hampers for Christmas Cheer.
• Sky StoreminorGTM or Marketing PartnerCorporate team that volunteered their time to help wrap gift hampers for Christmas Cheer.
• Various Schools (St Michael's Primary, Saltford Primary, Holymead Primary, etc.)minorGTM or Marketing PartnerLocal schools and learning centres supported Christmas Cheer by helping students create handmade Christmas cards, bookmarks, and messages for people spending Christmas alone.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Campaign to End Loneliness: UK charity dedicated specifically to loneliness, focused on policy, research, and network-building. Direct peer due to shared singular focus on loneliness as a societal issue and UK base.
• Re-engage: UK charity that runs befriending programs for older people experiencing loneliness, including group tea parties and one-to-one volunteer calls. Highly comparable model of volunteer-led older-adult loneliness interventions.
• The Together Project: UK charity focused on intergenerational connections and combating loneliness through community projects. A smaller, direct peer with closely aligned mission and community-led delivery model.

Broad incumbents

• Age UK: Large UK charity for older people that includes befriending services, advice, and loneliness-focused programmes. A much larger incumbent with overlapping mission on older-adult loneliness and broader elderly support.
• British Red Cross: Major UK charity running loneliness-focused services, including the Connecting Communities programme. Operates a broader humanitarian mandate but has directly competing loneliness interventions.
• Mind: Leading UK mental health charity addressing loneliness as a contributor to mental health problems. Competes for the same corporate wellbeing training and workplace mental health budgets.
• Independent Age: UK charity supporting older people with advice, befriending, and campaigning. Overlaps with Marmalade Trust on loneliness and older-adult support, though with a wider welfare remit.
• Samaritans: UK charity providing emotional support through a helpline and volunteer network. Comparable volunteer-driven model but focused on emotional distress and crisis rather than general loneliness awareness.

Emerging players

• Sense (UK): UK charity for people with complex disabilities, addressing isolation and loneliness as part of its support. Overlaps on the disability-and-loneliness intersection served by Marmalade Trust.
• Alzheimer's Society: Major UK dementia charity that increasingly addresses loneliness as a risk factor for dementia and as part of its befriending services. Comparable older-adult focus and growing loneliness programme.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@marmaladetrust?si=5-pM22nnMgAd5VJa
• Facebookfacebook.com/MarmaladeTrust
• LinkedInlinkedin.com/company/28628344/admin
• Instagraminstagram.com/marmalade_trust
• TikToktiktok.com/@marmaladetrust?lang=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marmalade Trust