Maroubra Dynamic Physiotherapy

What Maroubra Dynamic Physiotherapy does

Maroubra Dynamic Physiotherapy is a private physiotherapy and allied health clinic operating two locations in Sydney's eastern suburbs — a main clinic at 45 Green Street, Maroubra Junction and a sister clinic in Matraville — under the Lifecare brand and the APM Human Services International corporate umbrella (legal entity: APM Lifecare Trusco Pty Ltd). The clinic delivers evidence-based physiotherapy, remedial massage, myotherapy, exercise physiology, and clinical Pilates across 14 service lines, with specialist offerings in pelvic health, neurological rehabilitation, hand therapy, paediatric physiotherapy, and sports physiotherapy. Its core technology stack is minimal: a Nookal online booking platform for self-serve appointment scheduling and HICAPS for on-the-spot private health fund claiming; no proprietary software, digital therapeutics, or AI-enabled tools are evident.

The business operates on a direct-to-consumer, fee-for-service professional services model. Patients book in-person at one of the two clinic locations or via home visiting, and pay per consultation with rebates claimable through private health insurance, Medicare Chronic Disease Management plans, DVA, NDIS, Workcover, and CTP schemes. The clinic does not publicly disclose pricing. Its customer base is horizontal — general public of all ages, athletes, paediatric patients, and pelvic health patients — with no enterprise or B2B contracts. Go-to-market is digital-first through the Lifecare website (content marketing, practitioner profiles, and SEO), supplemented by the Nookal booking funnel. The clinic's competitive position rests on its multidisciplinary team of 11 practitioners with specialist credentials, extended operating hours including Saturday mornings, and the network affiliation with Lifecare / APM.

Name

Maroubra Dynamic Physiotherapy

Legal name

APM Lifecare Trusco Pty Ltd

Website

https://maroubraphysio.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maroubra Dynamic Physiotherapy is a two-location physiotherapy and allied health clinic in Sydney's eastern suburbs, operating under the Lifecare network and APM Group, delivering evidence-based physiotherapy, massage, exercise physiology, and specialist rehab services to individual consumer patients.

Ownership category

akta.pro rank

Product category

Physiotherapy and Allied Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Home Health Care Services (62161)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHSADAIAA

Orthopedic Physical Therapy & Post-Op Rehab

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

SECONDARYHSADAIAJ

Chronic Pain Rehabilitation & Functional Restoration

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

SECONDARYHSABADAF

Orthopedic & Musculoskeletal Rehab In-Home

Home & Personal Services/Elder Care & In-Home Care Services/Rehabilitation Therapy (PT/OT/SLP) In-Home

SECONDARYHSALAEAO

Medical/Therapeutic Massage (Rehab/Pain Management)

Home & Personal Services/Personal Care & Beauty Services/Massage Therapy Services

SECONDARYHSABADAH

Balance, Fall Prevention & Gait Training In-Home

Home & Personal Services/Elder Care & In-Home Care Services/Rehabilitation Therapy (PT/OT/SLP) In-Home

Keywords

• Physiotherapy services
• Sports injury rehabilitation
• Musculoskeletal therapy
• Remedial massage therapy
• Clinical exercise programs

Headquarters

HQ city

Maroubra

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Physiotherapy and Allied Health Services: Fee-for-service physiotherapy consultations. Patients can claim rebates through private health insurance (HICAPS on-the-spot claiming), Medicare (via Chronic Disease Management Plans), DVA, NDIS, Workcover, and CTP schemes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Maroubra Dynamic Physiotherapy is a multi-practitioner allied health clinic that delivers evidence-based physiotherapy, remedial massage, myotherapy, exercise physiology, clinical Pilates, hydrotherapy, and specialist rehabilitation services across two Sydney eastern suburbs locations. It serves consumers of all ages for injury recovery, pain management, mobility improvement, and rehabilitation, with on-the-spot private health fund rebates and access to Medicare, DVA, NDIS, Workcover, and CTP funding pathways.

Product overview

Maroubra Dynamic Physiotherapy is a physiotherapy and allied health clinic operating under the Lifecare network. The clinic offers a comprehensive suite of services spanning physiotherapy, remedial massage, myotherapy, exercise physiology, clinical Pilates, hydrotherapy, and specialist areas such as neurological rehabilitation, continence and pelvic health, and sports and exercise physiotherapy. Services are delivered across two locations (Maroubra and Matraville) by a team of physiotherapists, remedial massage therapists, an exercise physiologist, and a myotherapist. Patients can book appointments online via the Nookal platform and claim treatments through private health insurance (HICAPS) and government schemes including Medicare, DVA, NDIS, and Workcover. The clinic also provides home visiting physiotherapy as part of the broader Lifecare homecare service.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy General physiotherapy services for injury recovery, pain management, and mobility improvement using evidence-based assessment and treatment including manual therapy, clinical exercise, and lifestyle advice, for patients of all ages.
• Sports and Exercise Physiotherapy Specialised physiotherapy for sports injury prevention, rehabilitation, and performance optimisation, covering acute injuries, tendon issues, post-surgical rehab, and strength and conditioning for professional athletes and weekend warriors.
• Musculoskeletal Physiotherapy Physiotherapy specialising in spinal and musculoskeletal pain conditions, using evidence-based assessment and manual therapy to restore movement and reduce pain.
• Clinical Exercise Sessions Personalised exercise sessions taught by qualified physiotherapists to help patients achieve specific rehabilitation or fitness goals.
• Chronic Pain Management Evidence-based physiotherapy programmes designed to help patients manage and overcome persistent pain conditions.
• Clinical Pilates and Pilates Supervised Pilates sessions including clinical exercise-based Pilates to improve movement, flexibility, and strength, with class timetables available for the Maroubra clinic.
• Continence and Pelvic Health Physiotherapy Specialist physiotherapy for pelvic floor dysfunction, urinary and faecal incontinence, pelvic organ prolapse, pregnancy-related concerns, and post-prostatectomy care, for men, women, and children.
• Dry Needling Targeted needling technique for the relief of stubborn muscle pain and release of trigger points.
• Hand Therapy Specialist treatment for conditions affecting the hand, wrist, and forearm, promoting movement from shoulder to hand.
• Home Visiting Physiotherapy Mobile physiotherapy service providing assessment and treatment in the patient's own home, as part of Lifecare's homecare offering.
• Hydrotherapy Water-based physiotherapy using the therapeutic properties of water to facilitate gentle movement and rehabilitation.
• Remedial Massage Therapeutic massage targeting specific muscle tension, injury rehabilitation, and chronic pain, offered by qualified remedial massage therapists using Swedish, deep tissue, sports, and lymphatic drainage techniques.
• Myotherapy Manual therapy focusing on neuro-musculoskeletal pain and dysfunction, employing techniques such as myofascial release, trigger point therapy, dry needling, cupping, joint mobilisation, and passive stretching.
• Exercise Physiology Accredited exercise physiology services providing evidence-based, personalised exercise programmes for rehabilitation from injury, chronic disease management, and long-term health goals, recognised by Medicare, DVA, NDIS, Workcover, and CTP.
• Neurological Rehabilitation Specialist physiotherapy for patients with neurological conditions such as stroke, multiple sclerosis, traumatic brain injury, and balance disorders, focused on improving functional mobility and independence.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Lifecare NetworkcoreOthersMaroubra Dynamic Physiotherapy is part of the Lifecare network, one of Australia's largest networks of physiotherapy, sports medicine and allied health practices. Part of APM Group.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Physio Inq: Australian mobile and clinic-based physiotherapy franchise providing in-clinic, in-home, and workplace physiotherapy services nationally. Closely comparable given its home-visiting physiotherapy offering and similar direct-to-consumer model.
• Sydney Sports Medicine Centre: Sydney-based multidisciplinary sports medicine and physiotherapy clinic offering sports physiotherapy, exercise physiology, and rehabilitation services. Comparable as a Sydney market peer with sports and rehabilitation focus.
• Kieser Australia: Australian clinic network combining physiotherapy with strength training and exercise physiology for musculoskeletal rehabilitation. Comparable as a multi-disciplinary allied-health clinic operator with a similar evidence-based, exercise-led model.
• Allsports Physiotherapy: Australian physiotherapy and sports medicine clinic group offering physiotherapy, sports injury rehab, clinical Pilates, and hydrotherapy. Comparable as a multi-discipline physiotherapy operator with similar service mix and consumer-patient focus.
• Back In Motion Health Group: Australia's largest physiotherapy franchise network with multiple clinic locations offering physiotherapy, sports injury management, and allied health services under a similar evidence-based, multi-disciplinary model. Highly comparable as a multi-site private physiotherapy operator targeting consumer patients.
• SportsMed Active: Australian allied-health provider operating physiotherapy, sports medicine, and rehabilitation clinics with multi-practitioner teams. Comparable as a clinic-based allied health peer with similar service breadth.
• Core Physiotherapy & Exercise Centres: Sydney-based multi-location physiotherapy and exercise physiology clinic offering similar musculoskeletal, sports, and Pilates services. Comparable as a Sydney-market outpatient physiotherapy peer of similar scale.
• Lifecare Physiotherapy (other clinics): Sister Lifecare network clinics within the same APM Group offering physiotherapy, sports medicine, and allied health services across Australia. Operationally identical peer offering the same brand, technology stack, and service catalogue.

Broad incumbents

• Healthia Limited: ASX-listed Australian allied health group that owns and operates physiotherapy, podiatry, and optometry clinics across Australia. Directly comparable as a multi-brand, multi-site physiotherapy clinic roll-up operating in the same Australian private market.
• APM Human Services International Limited: The parent conglomerate that owns Maroubra Dynamic Physiotherapy via APM Lifecare Trusco Pty Ltd and operates a broader portfolio of employment services, aged care, and allied health. Relevant as the corporate parent and ultimate decision-maker for clinic-level strategy and resource allocation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maroubra-dynamic-physiotherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maroubra Dynamic Physiotherapy