Marreta

What Marreta does

Marreta is a single-location GastroPub located at Av. Senador Alberto Pasqualini, 1475, Santo André, in Lajeado, Rio Grande do Sul, Brazil. The brand was originally founded in 1963, ceased operations in the 1990s, and was reopened roughly 25 years later, around 2015, restoring a neighborhood pub rooted in the local community of the Taquari Valley.

Its core offering combines specialty beverages with a full pub food menu. The beverage program features specialty beers, cocktails, espumante, and proprietary distilled products — most notably Aguardente Marreta, a branded cachaça, plus a proprietary dark rum. The food menu includes portions, snacks (lanches), soups (sopas), and executive plates (pratos executivos), positioned for the evening trade rather than lunch. Marreta also hosts private events (corporate and personal celebrations) as an incremental revenue line.

The business model is direct-to-consumer on-premise hospitality. The venue operates Tuesday through Saturday from 5pm to midnight, deliberately declines third-party delivery platforms, and instead redirects a share of in-person sales to community food baskets for those in need. Pricing follows standard pub convention (per-cover food plus beverages), private events are booked via phone or email, and there is no disclosed wholesale, franchise, or multi-unit structure.

Name

Marreta

Website

https://marreta.com.br

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Marreta is a single-location GastroPub in Lajeado, Rio Grande do Sul, founded in 1963 and reopened around 2015 after a long closure. It serves specialty beers, cocktails, and pub food Tuesday-Saturday evenings to local walk-in consumers, also hosts private events and bottles a proprietary cachaça.

Ownership category

akta.pro rank

Product category

Gastropub / Bar & Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFAEAB

Pubs & Gastropubs

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYCRANACAB

Pubs & Gastropubs

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Gastropub services
• Craft beer bar
• On-premise dining
• Specialty beverages
• Private event hosting

Headquarters

HQ city

Lajeado

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. On-premise food and beverage sales: Traditional GastroPub model where customers purchase food and drinks for immediate on-premise consumption. Revenue is generated through menu items including appetizers, main dishes, burgers, desserts, and a wide selection of beverages including draft beer (chopp), craft beers (Pilsen, IPA), long neck bottles, cocktails, caipirinhas, whiskey, vodka, cachaça, wines, and non-alcoholic options. Operating hours are Tuesday to Saturday, 5pm to midnight.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Marreta is a traditional GastroPub that sells specialty draft beers (Pilsen, IPA, rotating guest taps), a curated selection of cocktails and spirits including its own Aguardente Marreta cachaça line, and a full food menu of appetizers, pasta, main courses, burgers, and desserts. The venue also rents out a decorated, climate-controlled space for private celebrations such as graduations, birthdays, and weddings, with all revenue generated through on-premise consumption at its single Lajeado location.

Product overview

Marreta is a traditional GastroPub in Lajeado, RS, Brazil, established in 1963 and reopened in 2015 after a 25-year closure. The venue operates as a single unified offering combining a bar/restaurant with specialty beer service, a complete food menu, and private event hosting capabilities. The core products consist of the GastroPub service itself featuring specialty beverages (craft beers, cocktails, house cachaças), the full food menu (appetizers, fit options, pasta, main courses, desserts, and various burgers), and event space rental. The business model focuses on in-person dining and social experiences rather than technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• GastroPub (Bar & Restaurant Service)
• Specialty Beverages Menu
• Food Menu
• Private Event Space Rental

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Blue Pub: Pub concept in Brazil featuring specialty beers and bar food in a themed environment. Overlaps with Marreta on pub positioning, draft beer focus, and event-friendly venue setup, though at larger metropolitan scale.
• All Black Pub: Brazilian pub-style chain offering specialty beers, cocktails, and bar food. Comparable to Marreta in target customer (adult social patrons seeking craft beverages and casual dining), though operating at chain scale rather than a single venue.
• The Pub: Brazilian pub chain operating multiple venues with craft beverages and casual dining. Comparable business model to Marreta's GastroPub format, with overlapping target audience and event-hosting capabilities, though distributed across locations.
• Bar do Mineiro: Iconic traditional bar in Santa Teresa, Rio de Janeiro, with strong cultural identity, cachaça-forward drinks, and bar food. Highly comparable to Marreta as a heritage Brazilian bar leveraging local tradition, signature cachaça offerings, and word-of-mouth-driven traffic.
• Cervejaria Colorado: Brazilian craft brewery with associated taprooms/pubs that combine house-brewed beer with gastropub food service. Closely mirrors Marreta's combination of proprietary beverage (Aguardente Marreta) plus specialty draft beer plus elevated bar menu.
• Bar Brahma: Historic São Paulo bar with decades of cultural heritage, full beverage program, and traditional Brazilian food service. Comparable to Marreta as a heritage bar/pubs that monetizes both daily service and event traffic; shares the brand-recognition advantage of long-established venues.
• Salve Jorge: Bar and restaurant in São Paulo offering specialty cocktails, beers, and a robust food menu with event programming. Comparable to Marreta on the GastroPub positioning, craft cocktail program, and use of social media for community engagement.
• Hop Lab: Craft beer-focused gastropub in São Paulo with rotating taps and elevated bar food. Directly comparable to Marreta in operating model — specialty/noble beers, craft cocktails, full food menu, on-premise dining — though at a much larger metropolitan scale.

Broad incumbents

• Outback Steakhouse Brasil: Large Brazilian casual-dining chain with full bar service and event-friendly locations. Competes for the same social-dining occasions as Marreta but at a national chain scale and broader menu, serving as a broader incumbent reference point for the casual bar-and-grill segment.
• Applebee's Brasil: International casual-dining chain operating in Brazil with significant bar program and family/event positioning. Functions as a broader incumbent comparable to Marreta's gastropub offering, but at a multi-unit, international-operator scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/marretars
• Instagraminstagram.com/marreta1963
• LinkedInlinkedin.com/company/marreta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marreta