Marrakech Green Wheels

What Marrakech Green Wheels does

Marrakech Green Wheels is a Marrakech-based social enterprise founded in 2015 that operates guided cycling tours, bike rentals, and bicycle workshop services for international tourists visiting Morocco. The company runs a diversified product portfolio spanning city tours (Medina, street food, photography, culinary, gardens, night tours), mountain bike tours in the High Atlas (Authenticity, Escape, Landscape, Enduro Trail), gravel adventures in the Agafay Desert and Ourika Valley, multi-day packages (Three Valleys, Two Valleys), road bike tours, and cultural walking tours. Additional offerings include e-bike experiences, a full bike rental fleet ranging from €10/day city bikes to €70/day Cannondale e-MTBs, and a certified mechanic workshop for maintenance and custom fitting.

The business operates with no proprietary technology platform — bookings are handled through the company website, phone, WhatsApp, and email, with PayPal as a payment processor and OpenStreetMap embedded for mapping. The company employs approximately 6 staff and is structured as a sole proprietorship in Morocco with no disclosed external funding. Revenue is generated purely through per-tour fees (€25-€370 per person) and per-day rental fees (€10-€70), with no subscription or recurring revenue component.

Marrakech Green Wheels reaches customers through direct-to-consumer channels supplemented by reseller partnerships with hotels, international travel agencies, schools, and event organizers. The company's go-to-market is anchored in its social enterprise positioning — it trains and employs local Moroccan youth in bicycle mechanics, guiding, and eco-tourism — which differentiates it from conventional tour operators. The firm has historically partnered with UNIDO, GEF, the Moroccan Ministry for the Environment, and the Town of Marrakech on the COP22 shared bicycles initiative (the first such project in Africa), and continues to run community service projects including school repairs in the Atlas Mountains.

Name

Marrakech Green Wheels

Legal name

Marrakech Green Wheels

Website

https://marrakechgreenwheels.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Marrakech Green Wheels is a Marrakech-based social enterprise founded in 2015 offering guided cycling tours, bike rentals, and mechanic workshop services to international tourists. The company employs approximately 6 people, operates without external funding, and differentiates via a youth-employment social impact model.

Ownership category

akta.pro rank

Product category

Eco-Tourism and Cycling Experiences

NAICS

Tour Operators (56152), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

akta.pro secondary industries

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports) (THAAALAI)

Keywords

• Guided cycling tours
• Bike rentals
• Mountain biking tours
• Eco-tourism services
• Walking tours

Headquarters

HQ city

Marrakesh

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Guided Cycling Tours: Guided cycling tours in Marrakech and surrounding regions including city tours, MTB in Atlas Mountains, gravel biking in Agafay Desert, road cycling, and e-bike tours. Pricing varies from 25€ to 100+€ per person.
2. Bike Rentals: Bicycle rental services including city bikes, e-bikes, gravel bikes, road bikes, mountain bikes, kids bikes, and accessories. Prices range from 10€ to 70€ per day.
3. Bicycle Workshop Services: Professional bike maintenance and repair services including full bike service, pre-departure safety checks, wheel and brake maintenance, and custom fitting.
4. Walking Tours: Cultural walking tours including history tours, artisan tours, and Sultan storytelling tours. Prices range from 40€ to 55€ per person.
5. Multi-Day Adventure Packages: Multi-day gravel and cycling packages including accommodation, guiding, meals, and equipment. The 3 Valleys tour is priced at 370€ per person.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Marrakech Green Wheels sells guided cycling tours (city, MTB, gravel, road, and e-bike), cultural walking tours, bicycle rentals, and professional bike maintenance services in and around Marrakech, Morocco. The company operates as a tour operator and bike rental service targeting tourists and local visitors, with a portfolio spanning the Medina, Palmeraie, High Atlas Mountains, Agafay Desert, and surrounding valleys. It also functions as a social enterprise, employing and training local Moroccan youth in bicycle mechanics, guiding, and eco-tourism.

Product overview

Marrakech Green Wheels is a community-based social enterprise founded in 2015 offering guided cycling tours and rentals in and around Marrakech, Morocco. The company operates a multi-product portfolio organized into five core categories: City Bike Tours (City Discovery, Street Food, Photography, Culinary, Gardens, Night, and Customized Tours), Mountain Bike Tours in the High Atlas (including Authenticity, Escape, Landscape, and Enduro Trail options), Gravel Bike Adventures (Agafay Desert, Ourika Valley, Three Valleys, and Two Valleys multi-day tours), Road Bike Tours, and Walking Tours (History, Artisan, and Sultan Storytelling). Additional offerings include E-Bike Tours, comprehensive Bike Rental services with diverse bicycle types, and professional Workshop/Maintenance Services. The company also provides a booking platform for reservations and operates community-driven social projects.

Differentiator

Problem solved

Functional benefit

Products and services

• City Discovery Tour Guided cycling tour through Marrakech's Medina and Gueliz neighborhoods, visiting landmarks including Koutoubia Mosque, Bab Agnau, and Jamaa El Fna square. Priced from €25 per person, 2.5 hours, all year round. Includes bike, helmet, guide, water, refreshment, and entry fees.
• Marrakech Palmerie/Oasis Tour Off-the-beaten-track cycling tour through the Marrakech Palmeraie oasis, featuring palm groves, traditional irrigation systems, and optional camel rides. Priced from €35 per person, 3.5 hours, all year round.
• High Atlas MTB Tours Epic mountain biking adventures in the High Atlas Mountains including tours from Oukaimeden (Africa's highest ski resort at 3,268m), through cedar forests, Berber villages, and red canyon landscapes. Includes authenticity, escape, landscape, and enduro trail options ranging from €80 to €100+ per person.
• Agafay Desert Gravel Bike Adventure Full-day gravel bike tour in the Agafay Desert, 50km distance, 420m altitude gain, with views of snow-capped Atlas Mountains. Priced from €90 per person.
• Ourika Valley Gravel Bike Experience Gravel biking tour through the Ourika Valley foothills featuring ploughed fields, pine forests, and challenging mountain climbs reaching 1200m altitude.
• Three Valleys Atlas Mountains Gravel Experience Three-day gravel tour through Asni Valley, Taha Valley, and Ourika Valley in the Atlas Mountains, featuring Berber villages, dramatic landscapes, accommodation, all meals, guiding, 4x4 support, airport transfers, and bike rental. Priced at €370 per person.
• Two Valleys Gravel Bike Adventure Two-day gravel experience climbing Asni pass and exploring Asni and Tahanout valleys with overnight accommodation.
• Street Food Tour Morning cycling and foodie tour through Marrakech's Medina and neighborhoods, tasting 10 Moroccan specialties including pastries, pancakes, soups, and local drinks. Priced from €45 per person, 2.5 hours, kid-friendly. Includes bike, helmet, guide, and food.
• Photography Tour Guided photography tour through Marrakech's narrow streets, courtyards, centuries-old walls, and colorful doors, visiting tanneries, spice markets, and iconic landmarks.
• Culinary Tour Cooking class combined with cycling tour, preparing a traditional 3-course Moroccan meal in a riad while exploring the city.
• Night Tour Evening cycling tour with safety lights past illuminated monuments, lively squares, and hidden streets of Marrakech.
• Customized Tour Tailor-made cycling tours designed according to customer preferences, interests, duration, and skill level for individuals and groups.
• History Walking Tour Walking tour visiting Koutoubia Mosque, Bab Agnaou, Saadian Tombs, Mellah Jewish Quarter, Bahia Palace, and Secret Garden. Priced from €40 per person, 4 hours, includes private guide and one monument entry fee.
• Artisan Walking Tour Walking tour through mosaic workshops, tanneries, blacksmith and carpenter workshops, visiting local craftspeople and a cooperative for women with disabilities.
• Sultan Walking Tour Storytelling walking tour through Marrakech featuring traditional Moroccan tales performed by local storytellers at different historical sites. Priced from €55 per person.
• Bike Rental Rental service offering city bikes (€10/day), e-bikes (€20/day), gravel bikes (€35/day), road bikes, mountain bikes, e-MTB (€70/day), family cargo bikes, kids bikes, trailers, and child seats. Includes lights, helmet, repair kit, and spare tube. Delivery option available.
• Workshop/Maintenance Services Professional bike maintenance including complete service, pre-departure safety checks, wheel and brake maintenance, custom bike fitting, and posture analysis.

Quantifiable outcome

• First city in Africa to host shared bicycles project (COP22, 2016)

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ALC (American Language Center)coreStrategic or Co-development Partner · 19 January 2025Collaboration with American Language Center and volunteers from Belgium to repair schools in the Atlas Mountains. Joint community service initiative creating social impact through education infrastructure improvements.
• UNIDO (United Nations Industrial Development Organization)coreStrategic or Co-development Partner · 1 January 2016Partnership during COP22 to launch shared bicycles project in Marrakech. Marrakech became the first city in Africa to host such a project.
• GEF (Global Environment Facility)coreStrategic or Co-development Partner · 1 January 2016Partnership during COP22 to launch shared bicycles project in Marrakech. Contributed to sustainable urban mobility initiative.
• Ministry for the Environment of the Kingdom of MoroccocoreStrategic or Co-development Partner · 1 January 2016Government partnership during COP22 to implement shared bicycles project in Marrakech. Part of national sustainable transportation strategy.
• Town of MarrakechcoreStrategic or Co-development Partner · 1 January 2016Municipal partnership during COP22 to launch shared bicycles project. Marrakech became the first African city to host such a sustainable mobility initiative.
• HotelsminorChannel Partner/ Reseller/ DistributorPartnerships with hotels to provide cycling experiences for guests. Hotels refer tourists seeking active experiences.
• International Travel AgenciesminorChannel Partner/ Reseller/ DistributorCollaborations with international travel agencies to promote sustainable bicycle tourism and eco-friendly experiences in Marrakech.
• Event OrganizersminorChannel Partner/ Reseller/ DistributorPartnerships with event organizers for group cycling activities and team-building events.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Backroads: Premium active-travel company running guided cycling, walking, and multi-day adventure tours globally. Directly comparable as a guided cycling-tour operator with multi-day premium packages, though operating at a vastly larger scale.
• Trek Travel: Cycling-tour operator (sister brand to Trek Bicycles) running guided road, gravel, and mountain-bike trips in destinations worldwide. Highly comparable on multi-day cycling packages, premium pricing, and fleet/equipment ownership.
• Butterfield & Robinson: Luxury guided cycling, walking, and multi-day adventure tours worldwide. Comparable on premium guided multi-day cycling experiences with included accommodation and support vehicles.
• Exodus Adventure Travels: UK-based adventure-tour operator with a meaningful portfolio of cycling, mountain biking, and walking trips across global destinations. Directly comparable on guided small-group active tours and multi-day pricing.
• Wilderness Travel: US adventure-travel company operating guided cycling, trekking, and cultural tours worldwide. Comparable on curated cultural-and-active itineraries and premium pricing.
• Pure Adventures: Cycling-tour company offering guided and self-guided bike trips across Europe and global destinations. Comparable on multi-day supported cycling itineraries and fleet/equipment supply.

Broad incumbents

• Intrepid Travel: Large global sustainable adventure-travel operator with a wide portfolio that includes active and cycling tours. Comparable on sustainability/responsible-tourism positioning and small-group guided tours, though much broader in scope.

Emerging players

• Bikes and Bakes: Small-operator cycling tours with food/cultural elements in Southeast Asia. Comparable as a niche micro-operator combining cycling with local cuisine and cultural storytelling — a similar hybrid offering to MGW's street-food and culinary tours.

Regional players

• Morocco Sun Travel: Morocco-based tour operator running cultural, adventure, and active tours including cycling excursions from Marrakech. Comparable as a Marrakech-based competitor targeting international tourists with multi-day packages.
• Memories of Morocco: UK-facing Morocco tour specialist offering private and small-group cultural and adventure experiences including cycling components. Comparable as a Morocco-specialist inbound tour operator competing for the same European tourist segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marrakech Green Wheels