City of Marshall, MO

What City of Marshall, MO does

The City of Marshall, MO is a municipal government entity founded in 1839, serving approximately 13,000 residents across four electoral wards in Saline County, central Missouri. The city provides comprehensive municipal services through nine operational departments: Administration, Police, Fire, Municipal Services (streets, sanitation, stormwater, compost), Parks and Recreation (325.4 acres including Indian Foothills Park), Marshall Municipal Airport (225-acre general aviation facility), Municipal Utilities, City Inspection (permits and code enforcement), and Municipal Court (15th Judicial Circuit, Marshall Division). Its primary digital product is the Citizen Portal, a CivicGov-based online platform enabling residents to apply for permits, request inspections, submit complaints, and check service status. The city maintains 100+ miles of streets and operates a 225-acre municipal airport at 779 feet elevation with two runways and 24/7 self-serve fuel.

The city's revenue model is taxation- and fee-based, typical of municipal governments. Primary revenue streams include property taxes (general city operations), general and dedicated transportation sales taxes, business and liquor license fees, building and sign permits, certificates of occupancy, and municipal court fines (up to $225 for minor traffic, $500 for other violations). A proposed half-cent transportation sales tax on the 2026 ballot is projected to generate approximately $1 million annually for street and sidewalk maintenance. Distribution is direct through City Hall (214 N. Lafayette Avenue), department offices, residential collection routes, and the Citizen Portal self-service channel, with community engagement via YouTube council broadcasts, the 'Marshall in the Middle' podcast, and partnerships with the Chamber of Commerce and Marshall-Saline Development Corporation. Customer segments include residents, local businesses requiring licenses and permits, visitors contributing sales tax, and households requiring sanitation and hazardous waste services. Strategic partnerships include MoDOT and Canadian Pacific Kansas City Railroad (railroad crossing safety, 2021) and RTS Waste (sanitation services, 2023).

Name

City of Marshall, MO

Legal name

City of Marshall, MO

Website

https://marshall-mo.com

Company type

Private

Founded year

1839

Operating status

Operating

Headcount range

1–10 employees

Short description

Municipal government entity serving approximately 13,000 residents of Marshall, Missouri through nine departments providing public safety, utilities, street maintenance, airport operations, parks, sanitation, permitting, and municipal court services, with revenue derived from property and sales taxes, license and permit fees, and court fines.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Administration of Air and Water Resource and Solid Waste Management Programs (924110), Justice, Public Order, and Safety Activities (922), Fire Protection (92216), Water, Sewage and Other Systems (2213)

SIC

Services-To Dwellings & Other Buildings (7340), Sanitary Services (4950)

akta.pro primary industry

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)

akta.pro secondary industries

Public Works Departments (Streets, Bridges, Stormwater, Fleet, Maintenance) (BPAIALAD), Environmental Public Health (Food Safety, Water Quality, Sanitation) (BPAIAJAE)

Keywords

• Municipal government services
• Public safety services
• Waste management services
• Business licensing services
• Parks and recreation

Headquarters

HQ city

Marshall

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Property Taxes: Primary revenue source from local property taxation supporting general city operations and services
2. Sales Tax: General and dedicated transportation sales tax revenue from retail purchases within city limits, including visitors
3. Business License Fees: Annual licensing fees for businesses, contractors, electricians, plumbers, and other professions operating within the city. Fees determined by business type, with renewal deadline March 1st annually
4. Liquor License Fees: License fees for alcohol sales including beer, wine, and liquor by drink or package, with additional Sunday sales fees
5. Permit Fees: Building permits, fence permits, demolition permits, re-roofing permits, sign permits, and certificates of occupancy
6. Municipal Court Fines: Traffic violations and ordinance violations processed through Marshall Municipal Court with associated fines and costs

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

The City of Marshall, MO provides municipal government services to residents and businesses of Marshall, Missouri. Core offerings include public safety (police, fire, municipal court), infrastructure maintenance (streets, stormwater), waste management (sanitation, recycling, compost, household hazardous waste), business licensing and permitting, municipal utilities, a 225-acre general aviation airport, parks and recreation across 325.4 acres, and a citizen-facing online portal for permits, inspections, and complaint submission.

Product overview

The City of Marshall, MO provides comprehensive municipal services through a citizen-facing online portal called Citizen Portal, alongside traditional in-person department services. The city's offerings include business licensing and permitting (building, electrical, plumbing, contractor licenses), municipal court, sanitation and recycling collection, street maintenance and stormwater management, fire and police protection, an airport facility, parks and recreation, and a municipal podcast. The Citizen Portal serves as the primary digital interface for residents to access permit applications and service requests.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Street maintenance coverage of 100+ miles of city streets
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• RTS WastecoreChannel Partner/ Reseller/ Distributor · 1 January 2023As of 2023, RTS Waste assumed all commercial and residential trash and recycling pickup in the City of Marshall. City maintains oversight through Municipal Services Department. Residents contact RTS Waste directly at 660-784-2474 for service issues.
• Canadian Pacific Kansas City RailroadcoreStrategic or Co-development Partner · 1 January 2021Railroad company (formerly Kansas City Southern, acquired in 2021) partnered with city and MoDOT for railroad crossing improvements including closure of three crossings and upgrade of four others with new safety signals, gates, and audible bells.
• Missouri Department of Transportation (MoDOT)coreStrategic or Co-development PartnerJoint partnership for railroad crossing safety improvements. MoDOT agreements govern the closure of Benton, English, and Jefferson railroad crossings and repair/upgrade of Lyon, Boyd, Miami, and Odell crossings. Canadian Pacific Kansas City Railroad is also a partner in this project.
• Missouri Department of Natural ResourcesminorStrategic or Co-development PartnerState agency partner supporting the Saline County Household Hazardous Waste collection program through Region F Solid Waste Management District.
• Civil Air Patrol - Missouri Wing, Squadron MO-117minorStrategic or Co-development PartnerCAP squadron conducts meetings and drills routinely at Marshall Municipal Airport facility.
• Marshall-Saline Development CorporationcoreStrategic or Co-development PartnerEconomic development corporation serving Marshall and Saline County, focused on business development, job creation, and community growth.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• City of Fulton, MO: Fulton is a small central-Missouri Callaway County seat with a comparable municipal structure and Westminster College anchor, providing another directly comparable small-city peer.
• City of Mexico, MO: Mexico, MO is a small Audrain County seat with a similar population size and economic base, operating a comparable municipal services portfolio including utilities, police/fire, and street maintenance.
• City of Higginsville, MO: Higginsville is a small Lafayette County city in western Missouri with similar municipal services and a comparable rural-adjacent economic profile to Marshall.
• City of Kirksville, MO: Kirksville is a small northeast-Missouri city anchored by Truman State University, comparable to Marshall's Missouri Valley College anchor in providing a stable institutional base for a small-city municipal budget.
• City of Jefferson, MO: Jefferson City-adjacent Cole County suburb of similar small-city character providing a peer benchmark for Missouri municipal service delivery models, though it operates in a state-capital-adjacent context.
• City of Moberly, MO: Moberly is a small northeast-Missouri city of comparable population (~13,000) that delivers the same suite of municipal services, providing a demographic peer benchmark.
• City of Warrensburg, MO: Warrensburg is a similar small Missouri city (population ~20,000) also located near I-70 in central Missouri with a comparable mix of municipal services, municipal utilities, airport, and university (UCM) anchor. It is the most directly comparable mid-Missouri small-city peer.
• City of Boonville, MO: Boonville is a small Cooper County city on the Missouri River near I-70 with a comparable municipal government footprint, making it a direct geographic and demographic peer for Marshall.
• City of Sedalia, MO: Sedalia is a slightly larger (~21,000) Pettis County seat roughly 30 miles from Marshall, with similar small-city municipal service structure including street, sanitation, parks, police, fire, and airport operations.

Others

• Missouri Municipal League: State-level membership and advocacy organization representing Missouri cities of Marshall's size class; relevant not as a competitor but as the institutional peer ecosystem Marshall operates within for shared services, grants, and policy coordination.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC79WdGuitLXHIOxOKQxOYUA
• LinkedInlinkedin.com/company/city-of-marshall-mo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Marshall, MO