AC Hotel by Marriott Belfast
AC Hotel by Marriott Belfast is a select-service hotel property in Belfast, Northern Ireland, operating since 2018 under Marriott International's AC Hotels brand and fully integrated into the global Marriott Bonvoy loyalty program serving business and leisure travelers.
- Company typePublic
- Founded1957
- HeadquartersBelfast, Northern Ireland, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AC Hotel by Marriott Belfast does
AC Hotel by Marriott Belfast is a single select-service hotel property located in Belfast, Northern Ireland, operating since 2018 as part of the AC Hotels brand within Marriott International's (NASDAQ: MAR) portfolio of over 30 hotel brands and 10,000+ global destinations. The property targets modern business and leisure travelers and is fully integrated into the Marriott Bonvoy loyalty program, allowing guests to earn and redeem points across the broader Marriott ecosystem including co-branded credit cards, airline partners, Homes & Villas, and the Bonvoy Moments experiences marketplace.
The property's underlying technology and operational infrastructure is delivered through Marriott International's centralized platforms: the marriott.com booking website, the Marriott Bonvoy mobile application (iOS/Android), global telephone reservation centers, and the Best Rate Guarantee direct-booking program. Digital infrastructure supporting the property includes Akamai CDN, Google Analytics, Adobe Analytics, Epsilon data management, and a Room Key property management system. Marriott's Norwegian privacy policy discloses corporate-level use of AI-driven chat technologies for customer service and AI/analytics for service improvement across the global property network.
The business model operates as a franchised/managed property within Marriott's asset-light structure. Revenue is generated through room revenue, food and beverage, and ancillary services, distributed via direct Marriott channels (marriott.com, Bonvoy app, member reservations), third-party travel partners, and walk-in inquiries. Pricing and revenue are managed at the brand/corporate level rather than at the individual property. No property-level revenue, ADR, or occupancy data is disclosed in the source material.
AC Hotel by Marriott Belfast firmographics
Firmographics- Name
- AC Hotel by Marriott Belfast
- Legal name
- Marriott International, Inc.
- Website
- https://marriott.co.uk
- Company type
- Public
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AC Hotel by Marriott Belfast is a select-service hotel property in Belfast, Northern Ireland, operating since 2018 under Marriott International's AC Hotels brand and fully integrated into the global Marriott Bonvoy loyalty program serving business and leisure travelers.
- Ownership category
- akta.pro rank
AC Hotel by Marriott Belfast industry classification
Industry- Product category
- Select-Service Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Budget Hotel Chains & Franchises (THAGABAM)
Keywords
Where AC Hotel by Marriott Belfast is headquartered
LocationHeadquarters
- HQ city
- Belfast, Northern Ireland
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
AC Hotel by Marriott Belfast business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Distribution channels3 records
Marketing channels2 records
AC Hotel by Marriott Belfast product offering
Product offeringCore offering
AC Hotel by Marriott Belfast operates as a select-service hotel property under Marriott International's AC Hotels brand, offering modern, design-forward guest room accommodations with free standard in-room Wi-Fi, mobile check-in via the Marriott Bonvoy app, and on-property amenities. The property participates in the Marriott Bonvoy loyalty program, enabling guests to earn and redeem points across Marriott International's portfolio of over 30 brands and 10,000+ global destinations.
Product overview
AC Hotel by Marriott Belfast is a single property operating under the AC Hotels brand within the Marriott International portfolio. Marriott International operates over 30 hotel brands across 10,000+ global destinations, offering a platform of hospitality services anchored by the Marriott Bonvoy loyalty program. The product ecosystem includes the core hotel accommodation product (room bookings across brand tiers from Luxury to Select Service), the Marriott Bonvoy loyalty program for point earning and redemption, mobile applications (Bonvoy App for iOS and Android), co-branded credit cards (personal and business variants), meeting and events planning services, resort properties, short-term home rentals via Homes & Villas, travel activities and experiences, and the Marriott Bonvoy Moments experiential marketplace. AC Hotels falls within Marriott's select-service category, offering consistent, design-forward accommodations. All properties participate in the Marriott Bonvoy program, enabling guests to earn and redeem points across the portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- AC Hotels: Select-service modern hotels designed for business travelers, part of Marriott International's portfolio of over 30 brands.
Products and services
- Hotel Accommodation (Guest Rooms) Modern, design-forward select-service guest room accommodations at the Belfast property, including free standard in-room Wi-Fi and mobile check-in, targeted at business and leisure travelers visiting Belfast, Northern Ireland.
- Marriott Bonvoy Loyalty Program Free-to-join loyalty rewards program covering Marriott International's 30+ brands and 10,000+ destinations; members earn points on hotel stays (including at AC Hotel Belfast) redeemable for free nights, experiences, or transfer to airline miles.
- Meetings & Events Planning Bookable meeting and event space for business meetings, conferences, weddings, and social events at participating Marriott properties including AC Hotel Belfast.
Companies that use AC Hotel by Marriott Belfast
Customer profileSegments1 record
Ideal customer profiles1 record
AC Hotel by Marriott Belfast technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability2 records
AC Hotel by Marriott Belfast partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
AC Hotel by Marriott Belfast competitors and assessment
Company assessmentEmerging players
- Titanic Hotel Belfast: A boutique converted-warehouse property in Belfast's Titanic Quarter, competing for design-forward leisure demand that overlaps with AC Hotels' modern positioning.
- Hotel Indigo Belfast: Hotel Indigo is IHG's lifestyle/boutique brand and competes for design-conscious leisure and bleisure travelers — an adjacent niche that increasingly bleeds into AC Hotels' modern-segment demand.
- The Merchant Hotel Belfast: A luxury/upper-upscale independent in Belfast; competes for premium leisure and group demand that would otherwise consider AC Hotels' premium-tier rates when AC inventories are tight.
Direct peers
- Courtyard by Marriott: Another Marriott select-service brand targeting business travelers with similar functional positioning to AC Hotels; competes for the same corporate clients and Bonvoy redemptions in mid-tier European cities.
- Holiday Inn Belfast City Centre: Holiday Inn competes head-to-head with AC Hotels Belfast in the select-service, corporate-friendly tier, drawing from IHG's loyalty program (now IHG One Rewards) and similar urban locations.
- Maldron Hotel Belfast City: Maldron is an Irish select-service brand with strong Belfast presence, competing on price, central location, and corporate rate programs — directly substitutable for AC Hotel Belfast by mid-market travelers.
- Hampton by Hilton Belfast City Centre: Hampton by Hilton is the closest direct competitor in the limited-service/select-service segment in Belfast, targeting similar price-sensitive business and leisure travelers with a globally branded product.
Broad incumbents
- Hilton Belfast: Hilton's full-service Belfast property is one rung above AC Hotels on the brand ladder but overlaps on corporate group bookings and Hilton Honors-driven demand.
- Radisson Blu Hotel Belfast: Radisson Blu is a globally branded upscale-tier property in Belfast, capturing demand that occasionally crosses into select-service when rates compress; competes with AC at the upper end of AC's price band.
Regional players
- Clayton Hotel Belfast: An Irish-owned four-star property in Belfast serving the mid-market corporate and leisure segment, competing on price and central location with similar AC-tier amenities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AC Hotel by Marriott Belfast social profiles
Digital presenceAC Hotel by Marriott Belfast compliance and trust
Trust signalCompliance2 records
AC Hotel by Marriott Belfast financial estimates
Financial estimateRevenue estimate
Valuation estimate
AC Hotel by Marriott Belfast leadership team
Management profileNumber of profiles
AC Hotel by Marriott Belfast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AC Hotel by Marriott Belfast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AC Hotel by Marriott Belfast
What does AC Hotel by Marriott Belfast do?
AC Hotel by Marriott Belfast operates as a select-service hotel property under Marriott International's AC Hotels brand, offering modern, design-forward guest room accommodations with free standard in-room Wi-Fi, mobile check-in via the Marriott Bonvoy app, and on-property amenities. The property participates in the Marriott Bonvoy loyalty program, enabling guests to earn and redeem points across Marriott International's portfolio of over 30 brands and 10,000+ global destinations.
Is AC Hotel by Marriott Belfast a public or private company?
AC Hotel by Marriott Belfast is a public company. It is classified as corporate owned and is currently operating.
When was AC Hotel by Marriott Belfast founded?
AC Hotel by Marriott Belfast was founded in 1957. It employs 11 to 50 people.
Where is AC Hotel by Marriott Belfast based?
AC Hotel by Marriott Belfast is headquartered in Belfast, Northern Ireland, United Kingdom, in the Europe region.
Who are AC Hotel by Marriott Belfast's main competitors?
Emerging players on record are Titanic Hotel Belfast, Hotel Indigo Belfast and The Merchant Hotel Belfast. Direct peers are Courtyard by Marriott, Holiday Inn Belfast City Centre, Maldron Hotel Belfast City and Hampton by Hilton Belfast City Centre. Broad incumbents are Hilton Belfast and Radisson Blu Hotel Belfast. Clayton Hotel Belfast is listed as a regional player.
Does AC Hotel by Marriott Belfast have an API?
No public API is recorded for AC Hotel by Marriott Belfast.
What industry is AC Hotel by Marriott Belfast in?
AC Hotel by Marriott Belfast's product category is Select-Service Hotel Accommodation. Its primary akta.pro industry code is THAGABAM, Budget Hotel Chains & Franchises. Its NAICS code is 72111 and its SIC code is 7011.