Vienna Marriott Hotel

What Vienna Marriott Hotel does

The Vienna Marriott Hotel is a single full-service branded hotel property located in Vienna, Austria, operating under Marriott International, Inc. (NASDAQ: MAR), the global hospitality corporation headquartered in Bethesda, Maryland. The property is part of Marriott's "full-service" tier alongside brands such as Sheraton, Westin, and Renaissance, and offers overnight accommodation, on-site food and beverage outlets, meeting and event spaces for groups of more than 10 rooms, and spa and fitness facilities. The hotel employs 51-100 staff based on the disclosed headcount band.

The property's commercial operations are deeply integrated with Marriott Bonvoy, the parent company's global loyalty and distribution platform that spans 30+ hotel brands and 10,000+ destinations. Distribution is multi-channel: direct booking via Marriott.com, the Marriott Bonvoy mobile application (with mobile check-in), and international telephone reservations, supplemented by online travel agencies and a dedicated travel agent portal. Pricing follows Marriott's standard rack rates, Bonvoy member rates, and a best-rate guarantee for direct bookings. Marketing is conducted through Marriott's global infrastructure, including the Bonvoy app, email newsletters, and social media across Facebook, Instagram, X, LinkedIn, and YouTube.

The customer base is split between leisure travelers (vacations and city breaks) and business travelers and corporate groups (accommodation, meetings, and conferences), with a horizontal segmentation approach. Co-branded credit card partnerships with American Express, Chase, and other banks extend the loyalty ecosystem, and broader Bonvoy partnerships with airlines, car rental, dining, and ride-sharing providers deepen member engagement. As a branded property within Marriott's franchise/management structure, the Vienna Marriott Hotel is not independently capitalized or publicly traded; its strategic position is therefore a function of parent-level brand investment, distribution scale, and loyalty program dynamics.

Name

Vienna Marriott Hotel

Legal name

Marriott International, Inc.

Website

https://marriott.de

Company type

Public

Operating status

Operating

Headcount range

51–100 employees

Short description

The Vienna Marriott Hotel is a full-service branded hotel property in Vienna, Austria, operating under Marriott International. It serves leisure and business travelers with rooms, F&B, meeting spaces, and spa, distributed through Marriott Bonvoy's global direct and indirect channels.

Ownership category

akta.pro rank

Product category

Full-Service Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hotel accommodation
• Full-service hotel hospitality
• Meetings and event venues
• Food and beverage services
• Spa and wellness services

Headquarters

HQ city

Wien, Wien

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Accommodations: Primary revenue from hotel room bookings for overnight stays. Rooms are available through Marriott Bonvoy member rates and regular rates. Free WiFi and mobile check-in provided for members.
2. Food and Beverage: On-site restaurants and bars within the hotel property, including room service for in-room dining.
3. Meetings and Events: Conference and event spaces available for booking, including group accommodations for meetings of more than 10 rooms.
4. Spa and Wellness Services: Fitness facilities and spa services offered on-site.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Vienna Marriott Hotel is a full-service Marriott-branded hotel in Vienna, Austria that sells overnight guest room accommodation, on-site food and beverage service (including in-room dining), meeting and event spaces for conferences and group bookings of more than 10 rooms, and fitness and spa wellness services. Bookings are fulfilled through Marriott's direct channels (Marriott.com, the Bonvoy mobile app, telephone) and third-party travel agents, with guests enrolled in the Marriott Bonvoy loyalty program receiving member rates, complimentary WiFi, mobile check-in, and points redeemable across Marriott International's portfolio of more than 30 brands and 10,000 destinations.

Product overview

The source data does not contain specific information about Vienna Marriott Hotel's individual products and services. The content is from Marriott International's general corporate website (marriott.com/de), which describes the global Marriott Bonvoy loyalty program, booking platform, and corporate brand portfolio. This data pertains to Marriott International as a hotel corporation rather than the specific Vienna Marriott Hotel property.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Room Accommodation Overnight guest room stays available to individual leisure travelers, business travelers, and corporate clients, bookable through Marriott.com, the Marriott Bonvoy mobile app, telephone reservations, OTAs, and travel agents. Members of Marriott Bonvoy are offered member rates, free WiFi, and mobile check-in.
• Food and Beverage Service On-site restaurants and bars plus in-room dining available to hotel guests and walk-in patrons.
• Meetings and Event Spaces Conference rooms and event spaces bookable for corporate meetings, conferences, and group events, with Marriott's group booking program covering meetings of more than 10 rooms.
• Spa and Wellness Services On-site fitness facilities and spa services available to hotel guests and external patrons.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Marriott Bonvoy Loyalty Program PartnerscoreStrategic or Co-development PartnerThe Vienna Marriott Hotel participates in the Marriott Bonvoy loyalty program which includes partnerships with airlines, car rental companies, restaurant reservation services, and ride-sharing providers. Members can earn and redeem points across the ecosystem of partners including co-branded credit cards from American Express, Chase, and other banks.
• American Express, Chase, and Other Banking PartnerscoreGTM or Marketing PartnerCo-branded credit card partnerships allowing Marriott Bonvoy members to earn points through everyday spending. These are authorized licensees of the Marriott brand.

Scale indicators2 records

Recent moves2 records

Expansion highlights3 records

Direct peers

• Hotel Imperial, Vienna: Historic luxury hotel operated under Marriott's Luxury Collection brand in Vienna; targets similar premium leisure and corporate clientele as the Marriott property.
• Radisson Blu Hotel, Vienna: Radisson's flagship full-service property in central Vienna; targets the same corporate conference and upscale leisure segments as the Vienna Marriott.
• The Ritz-Carlton Vienna: Luxury full-service hotel operated under Marriott's own Ritz-Carlton brand in Vienna; directly competes for high-end leisure and executive demand, and is also part of Marriott's portfolio.
• Kempinski Hotel Vienna ( Palais Hansen / Das Triest): Independent luxury and lifestyle hotels in central Vienna; directly comparable on upscale leisure and corporate group positioning and on F&B and events offerings.
• Le Méridien Vienna: Sister Marriott brand operating a lifestyle/full-service hotel in Vienna; competes for design-conscious leisure and corporate travelers and is reachable to guests via the same Marriott Bonvoy loyalty platform.
• Hilton Vienna Park: Hilton-operated full-service business and leisure hotel located in central Vienna; competes directly for the same corporate group, leisure city-break, and conference demand as the Vienna Marriott.
• InterContinental Vienna: IHG-operated full-service luxury hotel on the Wiener Ringstrasse; overlapping corporate MICE and leisure traveler base with the Vienna Marriott in the same city.

Regional players

• NH Wien City / NH Collection Wien Zentrum: European-headquartered upper-upscale hotel chain with central Vienna properties; targets similar corporate and leisure travelers but with a primarily European footprint and value positioning.

Broad incumbents

• Sofitel Vienna Stephansdom: Accor-operated luxury hotel in central Vienna; competes for upscale leisure and corporate group demand and represents the broader European incumbent operator serving the same Vienna market.
• Hyatt Regency Vienna (Andaz Vienna / Park Hyatt Vienna): Hyatt's full-service and luxury hotels in Vienna compete for the same corporate group and high-end leisure demand; broader incumbent operating a multi-tier portfolio similar in structure to Marriott's brand approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/marriottbonvoy
• YouTubeyoutube.com/marriott
• Facebookfacebook.com/marriottbonvoy
• LinkedInlinkedin.com/company/vienna-marriott-hotel
• Instagraminstagram.com/marriottbonvoy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vienna Marriott Hotel