Moxy Lyon Airport

What Moxy Lyon Airport does

Moxy Lyon Airport is an individual select-service hotel property operating under Marriott International's Moxy Hotels brand in Lyon, France, serving the EMEA market. It targets transient travelers — predominantly airline passengers using Lyon-Saint Exupéry Airport as well as corporate, group, and leisure demand — with the design-led, millennial-oriented room product and public-space concept that defines the Moxy brand launched by Marriott in 2014. The property participates in the unified Marriott Bonvoy loyalty program (launched 2019, consolidating Marriott Rewards, Ritz-Carlton Rewards, and Starwood Preferred Guest) and is distributed through Marriott.com, the Bonvoy mobile app, global distribution systems (GDS), group booking channels, and direct loyalty redemption.

The property is operated within the operating platform of Marriott International (NASDAQ: MAR), a publicly-traded hospitality company founded in 1927 that supplies the brand standards, central reservations technology, loyalty infrastructure, and corporate demand contracts the asset relies on. No property-specific proprietary technology, AI/ML systems, patents, or third-party partnerships are disclosed in the available input; the technical stack is essentially the standardized Marriott select-service configuration. Revenue mechanics follow the standard asset-light, fee-driven parent model: the property generates rooms, F&B, and ancillary revenue which is captured at the property level, with the parent earning management/franchise fees on top.

The commercial model is therefore: a single-location revenue-generating hospitality asset whose demand is sourced from a diversified mix of direct digital (Marriott.com and the Bonvoy app), indirect (GDS, travel agents), corporate negotiated accounts, group bookings, and Bonvoy loyalty redemption. Pricing follows Marriott's standard revenue-management approach applied at the property level, with rate positioning calibrated to the airport-adjacent select-service competitive set in the Lyon market. No property-level AI capability, M&A activity, funding events, or independent strategic moves are present in the input; the relevant strategic context is the parent-level Moxy brand rollout and the 2019 Bonvoy program consolidation.

Name

Moxy Lyon Airport

Legal name

Marriott International, Inc.

Website

https://marriott.fr

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

Moxy Lyon Airport is a select-service hotel property operating under Marriott International's Moxy Hotels brand in Lyon, France. It serves transient airport travelers, corporate guests, groups, and Marriott Bonvoy loyalty members across the EMEA market.

Ownership category

akta.pro rank

Product category

Airport Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Airport Limited-Service Hotels (THAGABAF)

Keywords

• Airport hotel accommodation
• Select service lodging
• Hotel room bookings
• Loyalty program stays
• Group meeting bookings

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Distribution channels4 records

Core offering

Moxy Lyon Airport is a select-service hotel property operating under the Moxy Hotels brand, offering guest-room accommodations near Lyon-Saint Exupéry Airport. The property delivers modern, design-forward lodging with social spaces, on-site dining, and access to the Marriott Bonvoy loyalty program for points earning, redemption, and member-exclusive rates.

Product overview

Moxy Lyon Airport is a hotel property operating under the Moxy Hotels brand, which is part of Marriott International's portfolio. The property participates in the Marriott Bonvoy loyalty program. No specific product details for this individual property were found in the provided sources.

Differentiator

Problem solved

Functional benefit

Brands

• Moxy Hotels: Modern hotels with playful design targeting young travelers, offering tech-enabled experiences with social spaces and bold aesthetics.

Products and services

• Guest Room Accommodation

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Choice Hotels International: Choice Hotels operates Comfort, Quality, and other value-oriented hotel brands across Europe and globally. It competes for price-sensitive short-stay customers with a broadly similar select-service and franchise-oriented model, though its brand mix is wider.
• Hilton Worldwide: Hilton's Hampton by Hilton and related select-service brands compete in the affordable, convenience-led lodging segment. Its global loyalty and booking infrastructure make it a broad incumbent comparable to Marriott's Moxy platform.
• InterContinental Hotels Group: InterContinental Hotels Group operates Holiday Inn Express and other select-service brands serving airport and road-travel customers. It is a broad incumbent comparator with overlapping distribution, target guests, and limited-service accommodation.
• Accor: Accor operates ibis, ibis Styles, and ibis budget, overlapping Moxy's affordable limited-service airport customer and distribution model. It is a broad incumbent comparator with a much larger multi-brand portfolio.
• Hyatt Hotels: Hyatt Place and Hyatt's select-service portfolio target business and leisure travelers seeking reliable amenities at an upper-midscale value. It overlaps with Moxy in the select-service hotel category, although Moxy is more lifestyle-led.

Direct peers

• Motel One: Motel One is a European design-led budget hotel group focused on affordable rooms and distinctive social interiors. It is a direct operating analogue to Moxy's affordable, experience-oriented limited-service model.
• B&B Hotels: B&B Hotels is a European budget hotel chain providing simple, value-priced accommodation for short stays. Its price-sensitive traveler focus and lean hotel model overlap with Moxy's affordable positioning.
• citizenM: citizenM operates compact, design-led limited-service hotels with technology-enabled stays and social lobbies. It targets the same design-conscious, digitally engaged travelers and competes on a similar lifestyle-and-value proposition.
• Premier Inn: Premier Inn operates large-scale limited-service hotels in Europe and the United Kingdom, competing primarily on dependable quality and value. It is comparable to Moxy on customer segment and hotel format, although its presentation is more functional.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xtwitter.com/marriottbonvoy
• YouTubeyoutube.com/marriott
• Facebookfacebook.com/marriottbonvoy
• LinkedInlinkedin.com/company/moxy-lyon-airport
• Instagraminstagram.com/marriottbonvoy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moxy Lyon Airport