What Marshall Arts does

Marshall Arts Ltd is a London-headquartered, privately-held international talent agency and concert promotion firm operating across the United Kingdom and the United States. The company represents a curated roster of musicians and performers, including Judith Owen, Lionel Richie, Paul McCartney, Jocelyn Brown, and Jonatha Brooke, securing them bookings at premium venues such as the Royal Sandringham Estate, Bush Hall, Hackney Empire, The Fonda Theatre, and PizzaExpress Live. Its core service is intermediation between artists and venues or promoters, managing tour coordination, scheduling, and promotional support for live performances.

The product portfolio is organised around five offerings: Tour and Concert Presentations (core), Artist Management and Booking (core), Current Tours listings, Past Tours archives, and Artist News and Updates. There is no proprietary technology platform, app, API, or disclosed digital product; the website functions as a marketing and information channel supported by an email newsletter. The company family comprises three wholly-owned entities: Marshall Arts USA (North American concert presentations and artist management), Marshall Arts Talent (talent representation and booking), and Strange Place Concerts (concert events and unique venue presentations).

The revenue model is professional services in nature, with the company earning agency commission or booking fees on concerts, tours, and exclusive performances it arranges. Pricing for end-consumer tickets is set by venues and promoters and is not controlled by Marshall Arts. The go-to-market motion is event-driven, built on industry relationships, direct outreach, and participation in music industry conferences. The company employs 48 people and does not disclose revenue, ownership structure, or investor backing.

Name

Marshall Arts

Legal name

Marshall Arts Ltd

Website

https://marshall-arts.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Marshall Arts Ltd is a London-based international talent agency and concert promoter representing artists such as Paul McCartney, Lionel Richie, and Judith Owen, booking live performances at premium venues across the UK and US through wholly-owned subsidiaries.

Ownership category

akta.pro rank

Product category

Talent Agency and Concert Promotion Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Talent Booking Agencies (Live Performance) (MPAIAGAB)

akta.pro secondary industries

Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Talent Agency & Representation Services (HSACAHAK), Tour & Artist Management Services (HSACAHAN)

Keywords

• Talent agency services
• Concert promotion services
• Artist management services
• Live event booking
• Tour coordination services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Artist Representation and Booking Fees: The company acts as a talent agency representing artists for live performances, earning commission or agency fees for booking concerts, tours, and exclusive performances at venues and events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Marshall Arts Ltd operates as an international talent agency and concert presentations company, representing artists for live performances, securing bookings at venues across the UK, Europe, and the United States, and coordinating tour logistics and promotional support. Its core offering combines artist management and booking services with tour and concert presentation capabilities for a curated roster of established performers.

Product overview

Marshall Arts Ltd operates as an international agency and concert presentations company, offering a unified service portfolio centered on artist representation, tour management, and live event promotion. The core offering consists of artist booking and management services combined with tour and concert presentation capabilities. Supporting sub-products include Current Tours (upcoming performance listings), Past Tours (historical tour archives), and Artist News & Updates (press coverage and announcements). The company represents a curated roster of musicians including Judith Owen, Jonatha Brooke, Lionel Richie, Paul McCartney, and Jocelyn Brown.

Differentiator

Problem solved

Functional benefit

Products and services

• Tour & Concert Presentations International concert presentation services including booking venues, coordinating logistics, and promoting live performances for featured artists represented by the agency. The service is delivered to venues, promoters, and event organizers seeking curated talent for live events.
• Artist Management & Booking Agency services representing artists for live performances, managing touring schedules, and coordinating artist appearances across Europe, the UK, and the United States. Targeted at music artists and performers who need professional representation to secure high-profile venue bookings and international tour opportunities.

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Marshall Arts USAcoreOthersRelated entity operating under the same Marshall Arts brand in the United States, providing international reach for artist representation and concert bookings across North America.
• Marshall Arts TalentcoreOthersRelated talent representation entity operating under the Marshall Arts family of companies, handling talent booking and management services.
• Strange Place ConcertsminorStrategic or Co-development PartnerConcert promotion partner operating as part of the Marshall Arts company family, specializing in unique venue and intimate concert experiences.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WME (William Morris Endeavor): Global talent agency representing musicians, actors, and other entertainers across live performance, film, and endorsements. Comparable in offering music talent booking and representation but at much larger scale and broader portfolio.
• Creative Artists Agency (CAA): Major global entertainment and sports agency with a substantial music touring and live performance division. Overlaps with Marshall Arts on artist representation for concerts and tours but spans many other entertainment verticals.
• Live Nation Entertainment: World's largest live entertainment company, operating concert promotion, venue ownership, and ticketing alongside artist representation. Overlaps with Marshall Arts in connecting artists to live audiences but dominates venue and ticketing economics.
• United Talent Agency (UTA): Global talent and literary agency with a music division booking artists for tours and live appearances. Comparable in music booking function but operates across far broader categories at much greater scale.
• Paradigm Talent Agency: US-based full-service talent agency with music, literary, and speaking divisions. Overlaps with Marshall Arts on music talent booking and live performance representation at significantly larger scale and broader scope.
• AEG Presents: Global concert promotion and live entertainment division operating festivals, venue tours, and residencies. Comparable as an intermediary delivering artists to audiences, but at much larger scale and with owned venue economics.

Direct peers

• The K2 Agency: UK-based music management, PR, and booking agency working with artists on live performance strategy. Comparable as a similarly-sized UK music talent agency operating in artist management and concert booking.
• Solo Agency: UK-based music booking and management agency representing artists for live performances and tours. Operates in the same niche of live music talent booking with comparable roster size and client mix.
• 13 Artists: London-based music booking and artist management agency booking live performances across the UK and internationally. Directly comparable as a similarly-sized UK live music talent agency.
• Primary Talent International: UK-based international music booking agency representing artists for live tours and concerts. Closely comparable to Marshall Arts in size, geography (UK-led with international reach), and core focus on music talent booking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marshall-arts

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marshall Arts