What Marshmallow Productions does

Marshmallow Productions is a Paris-based B2B audiovisual production house structured as a Société par Actions Simplifiée (SAS), operating from 58 rue de Monceau and led by founder Nicolas Dejonckheere. The company targets French PME and ETI executives in B2B markets whose actual company value is not reflected in their online presence, leading to weakened credibility with prospects, partners, and investors before the first commercial meeting. Its core methodology is diagnostic-first rather than production-first: a free, confidential 48-hour diagnostic (the Auctor Engine™) scores the company's presence across five dimensions (Google presence, leader image, external credibility, visible proofs, and coherence) and produces targeted media plans and two calibrated action plans, before any production work is scoped.

Production services follow the diagnostic and include corporate films and executive portraits, multi-camera studio recordings, immersive on-location enterprise content, and proprietary recurring editorial formats. Notable named productions include the Parlons Business B2B video format and the Champions des Territoires documentary series broadcast on Capital.fr, both of which also function as marketing channels building the company's authority in B2B perception and credibility. The business model combines a freemium diagnostic entry point with project-based production engagements priced across four tiers (<€5K Discovery, €5-10K Seed, €10-20K Credibility, >€20K Leadership). The company is bootstrapped, with no disclosed external funding, a €500 registered capital, and a current headcount of 8 employees, and markets itself through content-led channels including a weekly Insights publication and SEO/organic search rather than paid acquisition.

Name

Marshmallow Productions

Legal name

Marshmallow Productions

Website

https://marshmallow-productions.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Marshmallow Productions is a Paris-based B2B audiovisual production house that runs a diagnostic-first methodology (Auctor Engine™) to identify credibility gaps before producing corporate films, studio recordings, and proprietary editorial formats for French PME and ETI executives.

Ownership category

akta.pro rank

Product category

B2B Audiovisual Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121), Sound Recording Industries (5122)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industry

Corporate Event Production & AV Services (HSACADAB)

Keywords

• Corporate video production
• B2B executive media
• Audiovisual production services
• Credibility diagnostic services
• Executive presence consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Audiovisual Production Services: Core revenue stream from producing corporate films, executive portraits, studio recordings, interviews, podcasts, public speaking activations, and media placements. Production services are scoped based on the diagnostic findings and delivered as project-based engagements. No subcontracting or intermediaries are used.
2. Diagnostic Services: Free diagnostic service (48-hour delivery, confidential, no commitment) that serves as a lead generation mechanism for production services. The diagnostic identifies gaps and produces actionable recommendations including media plans and two action plans (budget-calibrated and recommended).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Marshmallow Productions is a Paris-based B2B audiovisual production house that begins every engagement with a proprietary 48-hour diagnostic assessing what a company and its leader project across Google, LinkedIn, and specialized press. It then produces corporate films, executive portraits, studio-based multi-camera recordings, podcasts, immersive on-site content, and proprietary editorial formats, all delivered in-house without subcontracting. The Auctor Engine™ methodology and its 0-100 perception score across five dimensions anchor the offering, with recalculation at 30, 60, and 90 days to track progression.

Product overview

Marshmallow Productions is a B2B audiovisual production house based in Paris that operates as a unified service offering rather than a software platform. The core methodology combines a diagnostic assessment (Diagnostic de présence) that precedes all production work, followed by four main production formats: corporate films, studio recordings, immersive enterprise content, and proprietary editorial formats. The proprietary Auctor Engine™ analysis system underpins the diagnostic approach by reading what companies project across digital channels. Named productions like Parlons Business (video format) and Champions des Territoires (documentary series) serve as proof points demonstrating production capabilities. The Insights publication provides thought leadership content. Services are sold as bespoke professional engagements with a 48-hour diagnostic deliverable as the entry point, with no software-as-a-service or API products.

Differentiator

Problem solved

Functional benefit

Brands

• Auctor Engine: Proprietary diagnostic method and brand for analyzing B2B company presence, credibility, and perception. Provides a 100-point score across five dimensions, media action plans, and follow-up measurement at 30, 60, and 90 days.

Products and services

• Diagnostic de présence (Presence Diagnostic) A 48-hour confidential analysis that evaluates what a B2B company and its leader project across Google, media, and competitors. Delivers a 0-100 score across five dimensions, a targeted media plan, two action plans (calibrated on current budget and recommended), and immediately usable deliverables including angles to activate and formats to produce. Offered as a free, no-commitment entry point to scope paid production engagements.
• Films d'entreprise (Corporate Films) Institutional films, presentation videos, and leadership portraits produced end-to-end including writing, shooting, editing, and color grading. Designed for B2B executives and companies needing to embody their credibility through moving image.
• Captations sur plateau (Studio Recordings) Studio-based video formats including shows, multi-camera productions with professional sound, green screen and hard background setups, and custom post-production. Built for recurring, legibile, and diffusible B2B formats.
• Contenus immersifs en entreprise (Immersive On-site Content) Long-duration video productions at client locations in real work contexts, designed to showcase culture, expertise, and teams authentically. Targets B2B companies seeking to demonstrate operational depth and team credibility.
• Formats éditoriaux propriétaires (Proprietary Editorial Formats) Conception and production of recurring editorial formats with their own visual identity, editorial grid, and distinctive tone. Designed to anchor a leader's voice durably within their sector as a recurring media presence.
• Parlons Business Proprietary recurring B2B video format giving voice to SME and ETI leaders on their strategic choices. Includes studio filming, technical production, editorial production, and post-production; positioned as a recurring, legibile, and diffusible reference media platform in the B2B space.

Quantifiable outcome

• Diagnostic delivered within 48 hours with no automatic commercial follow-up
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Capital.fr (Financial Media)coreStrategic or Co-development PartnerChampions des Territoires documentary series diffused on Capital.fr. Marshmallow handles full conception, filming, direction, and production of B2B documentary content for national economic media audience. Strategic content placement demonstrating production quality standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Lemonlight: US-based corporate video production company producing brand films, executive content, and testimonial videos for B2B brands. Comparable on corporate video production for B2B executives and brand storytelling, though US-focused.

Direct peers

• CosaVostra: French creative production studio producing brand films, corporate videos, and editorial content for B2B and consumer clients. Directly comparable as a French audiovisual production house serving executive-led brand storytelling needs.
• Screenz Cross Media: French audiovisual and digital production company producing corporate films, brand content, and multimedia for B2B clients. Comparable on French market focus, corporate video production, and multi-format content delivery.
• Movement Production: French audiovisual production house producing corporate films, brand content, and digital formats for businesses. Comparable on service offering, French B2B market focus, and project-based production engagement model.
• Wild Buzz Agency: Paris-based video production agency specializing in corporate films, brand content, and event coverage for B2B clients. Comparable on production services, French SME/enterprise customer base, and editorial brand content formats.

Broad incumbents

• Brafton: US-based content marketing agency producing articles, videos, and multimedia for B2B brands. Comparable on content-driven B2B marketing services and editorial production, though operates at larger scale and broader geography.
• CAPA Entreprises: Established French audiovisual production group with corporate, documentary, and TV production capabilities. Overlaps on corporate film production for French B2B clients but operates at significantly larger scale and broader scope than Marshmallow's niche focus.

Emerging players

• Verb Brands: Digital brand storytelling agency producing video, animation, and editorial content for premium and B2B brands. Comparable on executive-led brand storytelling and multimedia production for B2B clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marshmallow-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marshmallow Productions