MARTINBOROUGH

What MARTINBOROUGH does

Martinborough Village is a local business directory and marketing platform operating in Martinborough, a small town in the Wairarapa wine region of New Zealand. The company aggregates profiles of local wineries, restaurants, cafes, accommodation providers, retail outlets, beauty services, wedding venues, transport operators, and community organisations, and surfaces them through its website (martinborough-village.co.nz) and its Facebook (MartinboroughVillage) and Instagram (@martinboroughvillage) channels. Its stated role is to be the main point of contact for visitors and locals seeking information about what is happening in town.

The core product is a curated online directory, built on the Rocketspark website platform, with seven category sections (eat/drink, wine/olives, shopping/beauty, staying, things to do, weddings/functions, and community). The commercial offering consists of paid annual Business Listings with tiered pricing ($250/year for a single listing, $220/year for two, $200/year for three or more per business), supplemented by free Event Listings on a weekly noticeboard and free Community Listings for non-profit organisations. Paid listings include a dedicated webpage, free event promotion on the site's website and social channels, links to the business's own website and social media, and an annual performance report. No mobile app, APIs, SDKs, or proprietary AI features are disclosed.

Martinborough Village generates revenue primarily through recurring annual subscription fees charged to local SMBs; event promotion and non-profit listings are free tiers that feed top-of-funnel awareness. Its customer segments are local Martinborough/Wairarapa businesses (primary), domestic and international visitors searching for Martinborough information (primary audience for the directory), and local non-profit organisations (secondary, freemium). The company is privately operated with no disclosed parent company, funding rounds, or formal ownership structure, and uses a Gmail-based contact channel. Headcount is reported as 28.

Name

MARTINBOROUGH

Legal name

Martinborough Village

Website

https://martinborough-village.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Martinborough Village is a privately operated online business directory and marketing platform for the town of Martinborough in New Zealand's Wairarapa wine region, charging local SMBs annual subscription fees for featured listings and promoting them to visitors via its website and social media channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Martinborough

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Business Listings Subscription: Annual subscription fees charged to local businesses for featured webpage listings on the Martinborough Village website. Tiered pricing: $250 per business per year for single listing, $220 per business per year for 2 businesses, $200 per business per year for 3+ businesses. Includes dedicated webpage, free event promotion, links to business website/social media, and annual performance reports.
2. Event Listings: Free event listing on the weekly noticeboard, shared through the Facebook page.
3. Community Listings: Free community listings for non-profit organisations, including half page, logo, up to 9 photos, and map.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Martinborough Village operates a local business directory and online marketing platform for the Martinborough and Wairarapa region in New Zealand. It aggregates listings of local wineries, restaurants, cafes, accommodation providers, retail shops, beauty services, wedding venues, transport services, and community organisations, and sells annual subscription-based featured listings to local businesses. Free Event Listings on a weekly noticeboard and free Community Listings for non-profit organisations extend the platform's reach.

Product overview

Martinborough Village is a local business directory and tourism website for Martinborough, New Zealand. The platform provides business listing services to local operators across categories including eat/drink, wine/olives, shopping/beauty, accommodation, weddings/functions, and community. The offering consists of a directory website with paid Business Listings (dedicated webpages with event promotion and performance reports), free Event Listings, and free Community Listings for non-profits. The website is built on the Rocketspark platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Martinborough Village Directory Website Comprehensive local business directory and community information website for Martinborough, New Zealand, covering categories including eat/drink, wine/olives, shopping/beauty, accommodation, things to do, weddings, and community, built on the Rocketspark website platform.
• Business Listings Paid annual subscription offering for local businesses: a dedicated webpage on the Martinborough Village website, free event promotion on the website and social media, links to the business's website, social media, and contact details, and annual performance reports.
• Event Listings Free event listing on the weekly noticeboard, shared through the Martinborough Village Facebook page, enabling local businesses and community groups to surface upcoming events to visitors and locals.
• Community Listings Free community listing for non-profit organisations, including a half-page entry, logo placement, up to nine photos, and map integration, giving community groups visibility within the local Martinborough community.

Quantifiable outcome

• Provides strong online presence and top Google rankings for listed businesses

Named customers31 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• ICIB - Insurance Brokers & Risk AdvisorsminorOthersICIB is listed as a business partner on the Martinborough Village website. Sheryl Rooderkirk leads ICIB's expansion into the Wellington/Wairarapa region with over 20 years experience in the insurance industry. ICIB specialises in all business, rural, and domestic insurances and has built solid customer relationships in the community.
• Martinborough Village Social Media FollowersminorOthersThe platform maintains active social media presence through Facebook (MartinboroughVillage) and Instagram (@martinboroughvillage) to promote listed businesses and share events.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• TripAdvisor: Global travel and tourism directory with reviews, listings, and event content. Operates at much larger scale than Martinborough Village but addresses the same fundamental use case: connecting travelers to local accommodations, restaurants, and attractions in a specific destination.
• Yelp: General local business directory with paid listing features and consumer reviews. Provides the same core function as Martinborough Village (discoverable business listings in a defined geography) but at a vastly larger scale across multiple categories including restaurants, shopping, and services.
• Tourism New Zealand: National tourism marketing organization promoting New Zealand destinations to international visitors. Operates at a much larger scale but pursues the same mission of driving visitor traffic to local businesses and regional experiences, including Wairarapa.
• Google Business Profile: Free local business listing service integrated with Google Search and Maps. The most direct substitute for Martinborough Village's directory service - businesses can list at no cost and benefit from Google's organic ranking, putting direct competitive pressure on the paid $250/year subscription tier.

Regional players

• Destination Queenstown: Regional tourism organization for Queenstown, another New Zealand destination. Same functional model as Martinborough Village (regional destination marketing with business directory components), though operating in a different geography and at larger scale.
• Hawke's Bay Tourism: Regional tourism organization for Hawke's Bay wine country. Direct functional equivalent to Martinborough Village in a competing NZ wine region, demonstrating both the replicable business model and the competitive regional threat.

Direct peers

• WeddingWire: Major wedding vendor directory featuring venues, caterers, photographers, and other wedding service providers. Directly comparable to Martinborough Village's weddings/functions category, with paid listing tiers and event promotion features that mirror Martinborough Village's business model.
• Here Comes The Guide: Specialized wedding venue directory in the US. Functions as a curated venue listing platform with featured placements - structurally and economically similar to how Martinborough Village curates and promotes its wedding venues (Wharekauhau, Tarureka Estate, Brackenridge).
• Visit Wairarapa: Regional tourism organization for the Wairarapa region, the same geography Martinborough Village serves. Directly competes for promoting local businesses, wineries, and attractions to visitors and is the closest geographic and functional peer in terms of purpose and audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Martinboroughvillage
• Instagraminstagram.com/martinboroughvillage
• LinkedInlinkedin.com/company/martinborough

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARTINBOROUGH