Grupo Martínez Abolafio

What Grupo Martínez Abolafio does

Grupo Martínez Abolafio (GMA) is a privately held Spanish family-owned diversified holding company headquartered in Arrecife, Lanzarote, with formal operations since 1970 and family business roots dating to 1927 in Equatorial Guinea. The group organizes 16+ portfolio companies around four strategic sectors: tourism, real estate, logistics and procurement, and alliances and services, employing 360+ people across the Canary Islands with an additional Madrid office. Revenue mechanics span hotel operations (MZ Hoteles portfolio including the Biosphere-certified La Isla y El Mar 5*, César Lanzarote eco-hotel, Villas Alondra, Lanzarote Golf, Kentia Gourmet Club and La Honorable restaurants, Guinate Club apartments, plus hotels in Menorca), property development and brokerage (Promociones Marabo, Marabo Real Estate, Crea construction, Marmanus carpentry), and three distribution businesses — Canarifarm (pharmaceuticals, acquired 2019), Logimarex International (intercontinental trade into Central Africa, est. 2020), and Dismarex (food and beverage distribution across all five Canary Islands via merger of three local distributors in 2021, with Mahou San Miguel holding a 25% stake from 2023).

Technology and innovation sit at the center of GMA's stated strategy. The group operates Magma Innovation Services, an internal consulting entity driving digitalization and digital transformation across subsidiaries, and MiHub (Marina Innova Hub), launched in 2021 as the first tourism innovation center in the Canary Islands, which partners with public entities (Cabildo de Lanzarote) and the broader tourism ecosystem on sustainability and professionalization projects. Distribution is the dominant go-to-market channel for the procurement businesses: direct B2B sales to pharmacies and HoReCa customers through Canarifarm and Dismarex, plus the intercontinental platform Logimarex; tourism revenue is generated through direct property operation and via OTA/tour-operator partnerships (Booking.com, TUI); real estate operates on direct sales and rentals. Pricing is not publicly disclosed at the holding level; individual properties and real estate transact on quote-based pricing.

The business is differentiated by a vertically integrated model — construction → development → real estate sales → hospitality — combined with a regional distribution footprint covering all five Canary Islands. The group holds ISO 9001 and ISO 14001 certifications, has adhered to the UN Global Compact, and has accumulated multiple sustainability and quality awards (Biosphere Responsible Tourism, Travelife Gold, TripAdvisor Top 25 Luxury Hotels, Re Think Hotel, Edelweiss). Customer segments span premium leisure tourists, real estate buyers and investors in Lanzarote, B2B distribution customers across the islands, and social-impact communities in Equatorial Guinea through Fundación Martínez Abolafio.

Name

Grupo Martínez Abolafio

Legal name

Grupo Martínez 1927 S.L.

Website

https://martinezabolafio.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupo Martínez Abolafio is a privately held Spanish family-owned holding company operating since 1970 across tourism, real estate, logistics and distribution, and innovation services in the Canary Islands, with 16+ subsidiaries and 360+ employees serving premium tourists, property buyers, and B2B distribution customers.

Ownership category

akta.pro rank

Product category

Hospitality and Tourism Holdings

NAICS

Offices of Other Holding Companies (551112), Golf Courses and Country Clubs (71391), Management of Companies and Enterprises (55111)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro industry

PRIMARYBPAJAGAG

Hospitality (Hotel) Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Property Management

SECONDARYBPAJAIAE

Resort & Branded Residence Vacation Rental Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Vacation & Short-Term Rental Management

SECONDARYTHAKAFAL

Island, Beach & Resort Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

Keywords

• Tourism hospitality management
• Real estate development
• Pharmaceutical distribution
• Food beverage distribution
• Innovation consulting

Headquarters

HQ city

Arrecife, Lanzarote

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tourism and Hospitality: Revenue from hotel management (MZ Hoteles), luxury villas, golf courses (Lanzarote Golf), restaurants (Kentia Gourmet Club, La Honorable), and tourism experiences across the Canary Islands
2. Real Estate: Revenue from property development (Promociones Marabo), property sales and rentals (Marabo Real Estate), and construction services (Crea)
3. Distribution: Revenue from pharmaceutical distribution (Canarifarm), food and beverage distribution (Dismarex), and international logistics (Logimarex)

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Grupo Martínez Abolafio is a family-owned international holding company that owns and operates a portfolio of tourism, real estate, distribution and innovation businesses. Through its subsidiaries it runs boutique hotels, luxury villas, golf courses, restaurants and apartments in the Canary Islands, develops and sells real estate, distributes pharmaceutical and food-and-beverage products across the Canary Islands and Africa, and provides innovation and digital-transformation services. The group serves both individual consumers (travelers, property buyers) and business customers (pharmacies, hotels, restaurants, bars).

Product overview

Grupo Martínez Abolafio (GMA) is a diversified international holding company operating across four strategic sectors: tourism, real estate, logistics and procurement, and alliances and services. The group's portfolio is organized into multiple subsidiaries and brands. In tourism, MZ Hoteles manages a portfolio of branded properties including the 5-star La Isla y El Mar Hotel Boutique (Biosphere-certified), César Lanzarote eco-hotel, Villas Alondra luxury villas, Lanzarote Golf course with La Honorable restaurant, Guinate Club apartments, and other hotels in Lanzarote and Menorca, complemented by Kentia Gourmet Club. The real estate division comprises Marabo Real Estate (unified with Promociones Marabo as developer) and Crea/Marmanus for construction and carpentry services. The logistics and procurement sector includes Canarifarm (pharmaceuticals), Dismarex (food & beverage), and Logimarex International (Africa-bound trade). Innovation capabilities are centralized through MiHub (first tourism innovation center in the Canary Islands) and Magma Innovation Services (digital transformation consultancy).

Differentiator

Problem solved

Functional benefit

Brands

• MZ Hoteles: Hotel management division of the group
• Aylanz Hospitality Group
• Magma Innovation Services
• Marina Innova Hub / MiHub
• PRISMA
• GM Up

Products and services

• La Isla y El Mar Hotel Boutique 5-star boutique hotel in Puerto del Carmen, Lanzarote, offering suites with sustainable architecture, geothermal air conditioning and a gastronomic experience through Kentia Gourmet Club; targeted at premium leisure travelers.
• César Lanzarote (César Eco Hotel) 5-star boutique agrohotel in Lanzarote offering immersive rural experiences built to strict sustainability criteria and minimal carbon footprint, targeted at premium eco-conscious travelers.
• Villas Alondra Premium villa complex in Lanzarote offering luxury accommodation across Classic, Grand Deluxe, Deluxe and Bungalow categories, each with private pool, garden and barbecue; targeted at leisure travelers and families.
• Lanzarote Golf 18-hole golf course designed by Ron Kirby, situated between volcanoes with Atlantic views, hosting tournaments and leisure tourism; positioned as an international golf-tourism venue (IAGTO member).
• Kentia Gourmet Club Fusion gastronomic restaurant in Puerto del Carmen combining world flavors with traditional Canarian cuisine through creative cooking techniques and a traveling chef experience; targeted at premium diners and hotel guests.
• La Honorable Restaurant Restaurant located in the Lanzarote Golf clubhouse offering elaborate dishes and premium wines for discerning palates.
• Guinate Club Reformed apartment complex with 41 intimate and exclusive units featuring terraces or balconies overlooking the pool, with refined modern decoration reflecting local architecture; targeted at leisure travelers.
• Hotel Arenas de Son Bou 4-star family-oriented hotel located on the beach of Son Bou in Menorca, with 94 rooms and 24-hour reception; targeted at families and beach leisure travelers.
• Hotel Pocillos Playa 4-star family hotel on one of the best beaches in Lanzarote, with nearby shops, bars and restaurants; targeted at families and beach leisure travelers.
• Marabo Real Estate Real estate brokerage handling purchase, sale and rental of properties in Lanzarote, now unified with Promociones Marabo under a single brand identity aligned with GMA's positioning; serves individual buyers, sellers and investors.
• Promociones Marabo Property developer planning and promoting real estate projects in Lanzarote under an 'Island fit' vision focused on quality, innovation and sustainability; serves individual buyers and investors.
• Canarifarm Pharmaceutical products distributor serving pharmacies across the Canary Islands, representing major brands and laboratories (L'Oreal, P&G, PIC, Ayudas Dinámicas); targeted at pharmacy B2B customers.
• Dismarex Multi-product food and beverage distributor operating across five Canary Islands with warehouses in Gran Canaria, Tenerife, Lanzarote, La Palma and Fuerteventura; official Mahou San Miguel distributor in the Canary Islands; serves HoReCa B2B customers.
• Logimarex International Intercontinental commercial platform for the distribution of Spanish products to Central Africa, positioning as a valid interlocutor for both peninsular and Canarian industry; serves African B2B importers and distributors.
• MiHub (Marina Innova Hub) First tourism innovation center in the Canary Islands, open to collaboration with Lanzarote companies and the tourism industry, focused on promoting innovation, digitalization, professionalization and sustainable tourism development.
• Magma Innovation Services Innovation and digital-transformation consultancy guiding and supporting GMA in digitalization, providing consulting, opportunity identification, project co-creation, and organizational and cultural change support.
• Crea (Construcción y Proyectos) Construction company with extensive experience developing large housing promotions, individual villas and comprehensive renovations in Lanzarote; serves the group's hotel and real estate pipeline and external clients.
• Marmanus Carpentry specialists offering comprehensive custom-made carpentry projects and tailored solutions for residential and hospitality clients.

Quantifiable outcome

• First hotel in the world to receive Biosphere Responsible Tourism certification from UNESCO
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, important and minor.

• Mahou San MiguelcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Dismarex serves as official Mahou San Miguel distributor in the Canary Islands, representing major beer and beverage brands.
• Grupo Henkell FreixenetcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Dismarex distributes Henkell Freixenet products including Champagne Gosset and wine brands in Canary Islands.
• Canarian Wineries (Bodega Reverón, Viña Arese, Bodega Stratvs, etc.)importantChannel Partner/ Reseller/ DistributorDismarex distributes various Canarian wine brands and beverages including Intercasa products.
• Cabildo de LanzaroteimportantStrategic or Co-development PartnerCollaboration on Lanzarote Premium project, Be Safe Stay On initiative, and tourism development programs.
• Cabildo de LanzaroteimportantStrategic or Co-development PartnerJoint project Lanzarote Premium to position island as premium tourist destination with over 100 participating companies.
• UNESCO / Instituto de Turismo ResponsableimportantOthersBiosphere Responsible Tourism certification awarded to La Isla y El Mar, first hotel in the world to receive this certification.
• Pelican MotorminorStrategic or Co-development PartnerPartnership to offer Jaguar i-Pace electric vehicle experiences for guests at La Isla y El Mar.
• CH Morales (Gran Canaria), Dialte (Tenerife), Adelto Benón (La Palma)importantStrategic or Co-development PartnerFusion of three Canarian distributors to form Dismarex, combining experience and know-how of over three decades.
• Fundación África Plástica, Dra. Elena Barraquer (Fundación Elena Barraquer)importantStrategic or Co-development PartnerVolunteer medical experts collaborating with Fundación Martínez Abolafio for healthcare missions in Equatorial Guinea.
• International Association of Golf Tour Operators (IAGTO)minorStrategic or Co-development PartnerLanzarote Golf membership to position facilities as international golf tourism destination.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Barceló Hotel Group: Barceló Corporación Empresarial is a family-controlled Spanish tourism and hotel conglomerate operating hotels, travel agencies and ancillary services. Comparable to GMA in being a family-owned Spanish tourism holding with diversified hospitality sub-businesses.
• Palladium Hotel Group: Palladium operates Spanish-origin resort hotels across multiple geographies with a focus on premium leisure experiences. Overlaps with MZ Hoteles in resort category, family-ownership history and Mediterranean/Caribbean positioning.
• Iberostar Group: Iberostar is a Spanish family-owned hotel group with a strong sustainability agenda (Wave of Change) operating resorts globally. Comparable to GMA in combining family ownership, premium resort positioning and ESG-led branding, though at greater international scale.
• Meliá Hotels International: Meliá is Spain's largest hotel group with broad international resort and urban portfolios. It overlaps with GMA on resort operations, sustainability leadership and Spanish-speaking luxury tourism, though Meliá operates at much greater scale across multiple geographies.
• Globalia (Be Live Hotels / Air Europa): Globalia is a Spanish tourism conglomerate combining Air Europa, Be Live Hotels and travel distribution. Comparable to GMA in integrating hotels, distribution and travel services within a single holding structure.
• Piñero Group: Piñero Group is a Spanish family-controlled tourism conglomerate combining Bahia Principe hotels with real estate and travel distribution. Closely comparable to GMA in combining hotel operations, real estate development and tourism services under one holding.

Emerging players

• HT Hotels: HT Hotels operates a small Canary Islands-focused portfolio of independent boutique hotels. Comparable as a niche Canarian hotel operator, though at smaller scale than MZ Hoteles and without GMA's distribution and real estate arms.

Direct peers

• Lopesan Hotel Group: Lopesan is the largest hotel operator headquartered in the Canary Islands, with deep concentration across Gran Canaria and other islands. It is a direct peer to MZ Hoteles given identical geographic focus, similar resort and family-segment inventory, and competing for the same Canarian tourism demand.

Regional players

• Spring Hotels: Spring Hotels is a Tenerife-based hotel operator with multiple resort properties serving the Canary Islands leisure segment. Comparable to GMA's MZ Hoteles in operating branded Canarian resorts, though Spring is more concentrated in Tenerife.

Others

• Grupo DISA: Grupo DISA is a major Canary Islands-headquartered distribution and energy conglomerate. Comparable to GMA as a diversified regional conglomerate with logistics, distribution and energy exposure, though without GMA's tourism focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• YouTubemartinezabolafio.com/contacto/www.youtube.com/channel/UCFAx15knA_NV5uWDh2mzAfg
• LinkedInlinkedin.com/company/martinez-abolafio

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Martínez Abolafio