MARTOÏA ENTREPRISE

What MARTOÏA ENTREPRISE does

MARTOÏA ENTREPRISE is a French family-founded construction and civil engineering firm established in 1964 and headquartered in Aigueblanche, Savoie (Auvergne-Rhône-Alpes). The company operates a 30+ piece heavy equipment fleet — excavators, loaders, and trucks — deployed across four core service lines: Aménagement Extérieur (outdoor development, landscaping, masonry, rock anchoring), Réseaux/VRD (roads and miscellaneous networks, canalization, civil engineering), Démolition (manual and mechanical demolition, asbestos removal, waste sorting), and Services+ (snow removal, transport, emergency assistance). With roughly 40 dedicated collaborators (peaking at ~50 in season, dropping to ~30 off-season), the firm executes project-based work across the Alpine corridor (Savoie, Haute-Savoie) and is extending operations into the Côte d'Azur (Saint-Tropez, Ramatuelle, Cannes) and select European markets.

The firm generates revenue through one-time, quote-based project contracts with no public pricing. Its go-to-market is enterprise field sales: direct engagement with site consultations, project proposals, and tailored solutions delivered by in-house crews and equipment. The customer base is diversified across four primary verticals — local authorities/municipalities (e.g., Mairie de Courchevel, Mairie des Belleville), construction firms (e.g., ECC CHAPUIS DURAZ, Altitudes VRD), private project owners, and prescribers/architects (e.g., VERDIS). The company holds a VRD professional certification and reports a 94% client satisfaction rate, with several multi-decade client relationships spanning 20+ years. Self-disclosed average annual turnover is approximately €5 million, derived from construction project revenue. The business is privately held and currently led by Bruno Badin, who assumed leadership in 2017, continuing a family-business tradition with no disclosed external investors, parent, or subsidiaries.

There is no public ticker, no disclosed institutional funding, no API or software product, and no indication of AI/ML or digital platform capabilities. The company's competitive posture rests on specialized Alpine-terrain know-how, equipment capital intensity, and long-tenured client relationships rather than technology differentiation. Marketing is executed primarily through the company website (martoia.eu), referral networks, and direct contact, with website support provided by Effet Boomerang Communication as a minor external partner.

Name

MARTOÏA ENTREPRISE

Legal name

Entreprise Martoïa

Website

https://martoia.eu

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

MARTOÏA ENTREPRISE is a 60-year-old French construction firm in the French Alps providing outdoor development, VRD/civil engineering, demolition, and snow management services to municipalities, construction companies, architects, and private clients across the Alpine and Côte d'Azur regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Aigueblanche

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Construction and Infrastructure Services: Revenue generated through project-based construction services including outdoor development, civil engineering, networks/VRD installation, demolition, snow removal, and related earthwork operations. Projects range from residential to commercial and public infrastructure.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MARTOÏA ENTREPRISE is a French civil engineering and construction company founded in 1964 and based in Aigueblanche, Savoie. It delivers outdoor development, roads and miscellaneous networks (VRD), demolition, and snow-removal services primarily to municipalities, businesses, and private clients across the French Alps. Operations are run with a seasonal workforce of roughly 40 to 50 employees.

Product overview

MARTOÏA ENTREPRISE is a traditional construction and civil engineering company founded in 1964, offering a unified suite of outdoor development services. The core offerings include: Aménagement Extérieur (outdoor amenagement and landscaping), Réseaux/VRD (roads and miscellaneous networks), Démolition (deconstruction services), and Services+ (snow removal and transport). These services complement each other to provide comprehensive exterior development solutions for private clients, local authorities, specifiers, and private project managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Development Earthworks, landscaping, and'aménagement extérieur' (outdoor development) services for public and private sites in the French Alps, including site preparation and finishing works.
• Roads and Miscellaneous Networks (VRD) Construction and maintenance of roads, utility networks, and miscellaneous urban infrastructure ('Voirie et Réseaux Divers') for municipalities, developers, and businesses in Savoie.
• Demolition Services Demolition of buildings and structures for public and private clients in the Savoie region, typically as part of redevelopment, renovation, or site-clearance projects.
• Snow Removal Services Winter snow-clearance and de-icing services for roads, public spaces, and private sites in the French Alps, delivered via a dedicated snow-removal fleet under seasonal contracts.

Quantifiable outcome

• 94% client satisfaction rate
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Effet Boomerang CommunicationminorGTM or Marketing PartnerExternal communication agency providing website development and marketing support. Credit appears in website footer.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NGE: Major French multi-specialist construction and civil engineering group (€3B+ revenue) offering TP, VRD, earthworks, and demolition services across France. Far larger than Martoïa but operates the same core service lines at national scale, making it the most relevant broad incumbent peer.
• Razel-Bec: Fayat Group's civil engineering and earthworks subsidiary, with strong expertise in large-scale earthwork, infrastructure, and VRD projects. Comparable service mix to Martoïa and a relevant incumbent for large public tenders.
• GCC: French construction group operating across building construction, public works, and VRD with regional agency presence. Comparable through its mid-sized regional contractor positioning and similar service portfolio.
• Spie Batignolles: Independent French construction group with regional branch model and diversified service portfolio spanning construction, public works, civil engineering, and VRD. Operates the same multi-service regional contractor model as Martoïa but at much larger scale.
• Eiffage Construction: Major French construction group (Eiffage) with strong regional agency network covering Rhône-Alpes and broader France. Comparable through its regional branch structure and similar service offerings including earthworks, VRD, and demolition.
• Colas: Bouygues subsidiary and global leader in road construction and infrastructure. Operates at a vastly larger scale than Martoïa but competes in the same road/earthworks/VRD space across French regional markets including the Alps.
• Léon Grosse: Independent French construction and real estate group with regional roots and similar mix of construction, public works, and earthwork services. Comparable in its regional agency model and diversification across construction segments.
• Eurovia: VINCI's road construction and earthworks subsidiary, with deep VRD (Voirie et Réseaux Divers) capabilities and a France-wide branch network. Directly comparable to Martoïa's Réseaux/VRD service line and a dominant incumbent in the same category.

Direct peers

• Guintoli: NGE subsidiary specialized in earthworks, VRD, and demolition services across France. Operates the same core services as Martoïa (Aménagement Extérieur, Réseaux/VRD, Démolition) but at much larger scale within the NGE group.
• SADE CGTH: Suez subsidiary specialized in underground networks, VRD, and civil engineering infrastructure. Most directly comparable to Martoïa's Réseaux/VRD service line, operating the same wet networks and infrastructure installation scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/martoia-entreprise

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARTOÏA ENTREPRISE