Marvilla Parks

What Marvilla Parks does

Marvilla Parks is a French camping holiday brand operating approximately 60 campings across France and the Netherlands, renting mobile homes (mobil-homes) and camping pitches to individual travelers, families, and corporate groups. The company is operated by Homair Vacances SAS, a privately held French entity that sits within European Camping Group, a larger European camping conglomerate. The portfolio is organized into three branded quality tiers: Style Select (5-star premium, with luxury water parks, spa services, and concierge-level amenities), Style Life (4-star, family-oriented with entertainment programming), and Style Cocoon (3-4 star, focused on tranquil, nature-immersed holidays). All campings are dog-friendly.

The core commercial platform is a proprietary direct-to-consumer e-commerce booking engine accessed via marvilla-parks.com, a multilingual mobile application (Marvilla Parks by Homair), and a telephone reservation hotline, available in French, English, German, and Dutch. The technology stack comprises standard online availability search, real-time seasonal pricing, secure payment processing with installment plans (4x without fees), and third-party integrations for analytics (Google Analytics), advertising (DoubleClick, Meta Ads), video (YouTube embed), and consent management (Axeptio). No proprietary AI, machine learning, or developer-facing API is disclosed.

Marvilla Parks monetizes through four primary revenue streams: per-stay holiday rental income from approximately 60 campings, a Devenez Propriétaire mobile-home ownership program that converts visitors into secondary-residence buyers within the camping estate, ancillary cancellation insurance attached to bookings, and the Homair Events B2B vertical that sells corporate seminars, weddings, and team-building events to groups of 10-2,000 attendees with full campsite privatization. The company markets exclusively via direct digital channels (website, social media on Facebook/Instagram/TikTok, email newsletter) without third-party travel agency distribution, retaining booking margin and direct customer relationships.

Name

Marvilla Parks

Legal name

Homair Vacances SAS

Website

https://marvilla-parks.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Marvilla Parks is a French camping holiday brand operating approximately 60 premium campings across France and the Netherlands, renting mobile homes under three tiers (Select 5-star, Life 4-star, Cocoon 3-4 star) directly to families, individual travelers, and corporate group clients.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

Keywords

• Camping vacation rentals
• Outdoor hospitality
• Holiday park resorts
• Mobile home rentals
• Campsite booking platform

Headquarters

HQ city

Aix-en-Provence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Holiday Rental Income: Marvilla Parks generates revenue primarily through renting mobil-homes (static caravans) and camping pitches to holidaymakers. Customers book stays of varying lengths (2-14+ days) across the company's portfolio of approximately 60 campings in France and the Netherlands. Pricing varies by season, with peak summer rates significantly higher than off-peak periods. The company offers approximately 990 pitches at select properties (e.g., Le Castellas with 990 emplacements). Revenue is generated on a per-stay basis with various payment options including secure online payment and installment plans (4x without fees).
2. Holiday Home Ownership Program (Devenez propriétaire): Marvilla Parks offers a mobil-home ownership program allowing individuals to purchase a secondary residence within one of the company's 60 campings. This provides an additional revenue stream from property sales within the camping estate while securing ongoing service fees and pitch rental income from the owner's holiday usage.
3. Group Events and Seminars (Homair Events): Through the Homair Events brand, Marvilla Parks provides corporate event services including weddings, seminars, team-building events, and group gatherings at select campings. The company offers turnkey solutions including accommodation, transport, catering, activities, and gala dinners. Events range from 10 to 2,000 attendees with full campsite privatization options. This B2B segment complements the core consumer holiday rental business.
4. Cancellation Insurance: Marvilla Parks offers optional cancellation insurance as an add-on to holiday bookings, providing an additional ancillary revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Marvilla Parks rents mobil-homes (static caravans) and camping pitches across approximately 60 campings in France and the Netherlands, organized into three tiered quality styles: Select 5-star, Life 4-star, and Cocoon 3-4 star. Each destination combines accommodation with integrated on-site amenities such as water parks, kids' clubs, entertainment programs, restaurants, and pet-friendly facilities, with ancillary revenue from a mobil-home ownership program, optional cancellation insurance, and a B2B events division (Homair Events).

Product overview

Marvilla Parks is a premium camping vacation platform operated by Homair Vacances SAS under European Camping Group. The core offering is renting mobile homes (mobil-homes) and pitches at 60+ high-end campings across France and the Netherlands. The portfolio is organized into three distinct styles: Style Select (5-star premium), Style Life (4-star family), and Style Cocoon (3-4 star tranquil). Supporting services include free aquatic parks, entertainment activities, a loyalty program, cancellation insurance, installment payment options, and a mobile home ownership program. A separate division, Homair Events, handles group bookings for weddings, seminars, and team-building for 10 to 2,000 guests. The company also operates the Marvilla Parks app for booking management on mobile devices.

Differentiator

Problem solved

Functional benefit

Brands

• Select (5 étoiles): Premium 5-star camping experience with high-end services and luxury amenities
• Life (4 étoiles)
• Cocoon (3 & 4 étoiles)
• Homair Events
• Homi

Products and services

• Marvilla Parks Camping Holidays Rental of mobil-homes (static caravans) and camping pitches across approximately 60 campings in France and the Netherlands, with integrated on-site amenities (water parks, kids' clubs, entertainment, restaurants, pet-friendly facilities) targeting families and outdoor vacationers.
• Style Select 5-star Vacations Premium 5-star tier of Marvilla Parks campings, offering upgraded mobil-home rentals with high-end services and the most extensive on-site amenities for guests seeking a top-tier outdoor holiday experience.
• Style Life 4-star Vacations Core 4-star tier of Marvilla Parks campings, offering family-oriented mobil-home rentals with the standard range of on-site leisure amenities (water parks, kids' clubs, entertainment) at a mid-market price point.
• Style Cocoon 3-4 star Vacations Entry-level 3-4 star tier of Marvilla Parks campings, offering more accessible mobil-home and pitch rentals aimed at budget-conscious families and travelers seeking an affordable outdoor holiday with essential amenities.
• Homair Events (B2B Group & Corporate Events) Dedicated B2B events division that rents full or partial camp-resort capacity — including accommodation, meeting/event spaces, catering, and on-site leisure activities (aquatic parks, sports facilities) — for corporate seminars, group stays, association gatherings, weddings, and sport events.
• Mobil-home Ownership Program Program under which customers can purchase a mobil-home to be sited permanently at a Marvilla Parks camping, giving owners recurring access to the destination and on-site amenities in exchange for an annual fee.
• Cancellation Insurance Optional add-on insurance product that travelers can purchase alongside a Marvilla Parks booking to cover trip cancellation under defined conditions, reducing financial risk on prepaid reservations.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flower Campings: Flower Campings is a French network of 3-5 star campgrounds offering mobil-homes, pitches, and family activities across France and Spain. Comparable in tiered star system, family entertainment, and DTC camping bookings.
• Vacanceselect / VacanSoleil: Vacanceselect (formerly VacanSoleil) is a French-based pan-European campground operator offering mobil-home rentals across hundreds of campings in France, Spain, Italy, and Croatia. Directly comparable in mobil-home rental, European family market, and DTC distribution model.
• EuroParcs: EuroParcs operates holiday parks across the Netherlands, Germany, Belgium, and Austria with chalets, lodges, and camping pitches near nature destinations. Comparable in mobil-home/chalet rental, family-oriented amenities, and direct-to-consumer booking with a strong Dutch market overlap.
• Tohapi: Tohapi operates a network of 3-5 star campings across France, Spain, and Italy with mobil-home rentals, water parks, and entertainment. Comparable in pan-European family camping model, mobil-home accommodation, and amenity-led positioning.
• Yelloh! Village: Yelloh! Village is a franchise network of premium 4-5 star campings across France, Spain, Portugal, and Italy, with aqualudic parks, mobil-homes, and family entertainment. Directly comparable in tiered camping quality system, family-focused amenities, and pan-European footprint.
• Sandaya: Sandaya is one of France's largest campground chains, operating 4-5 star campsites across France with water parks, mobil-home rentals, kids clubs, and entertainment programs. Directly comparable in target customer (French/international families), product tiering, and amenity-led resort model.
• Huttopia: Huttopia operates a European network of camping and glamping villages in France, the Netherlands, Spain, and other countries, with a similar tiered resort offering, on-site accommodation (cabanes, canvas tents, chalets), and aquatic/activity amenities. Directly comparable in business model, customer base (European family outdoor holidays), and product positioning.
• Sowell Family Campings: Sowell operates family campings in southern France (Languedoc, Camargue, Provence) with 4-5 star positioning, water parks, and all-inclusive entertainment. Comparable in premium tier positioning, French Mediterranean focus, and amenity-led family camping model.

Others

• Booking.com (Booking Holdings): Booking.com is a global online travel agency and indirect channel for campground and vacation rental bookings. While not a direct operator, it represents the alternative OTA distribution model that Marvilla explicitly bypasses via its DTC approach — relevant for understanding channel strategy and competitive booking dynamics.

Broad incumbents

• Center Parcs (Pierre & Vacances): Center Parcs is a broader European indoor/outdoor holiday park operator (part of Pierre & Vacances) offering cottages, water parks, and family activities across France, Netherlands, Germany, and Belgium. Comparable family short-stay market and water-park-led amenity model, but operates as a larger, publicly listed hospitality incumbent with broader indoor/cottage focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQvCX9TwJxjZJxqGXfZ7bXQ
• Facebookfacebook.com/marvillaparks
• LinkedInlinkedin.com/company/marvilla-parks
• Instagraminstagram.com/marvilla_parks
• TikToktiktok.com/@marvillaparks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marvilla Parks