City of Maryland Heights, Mo

What City of Maryland Heights, Mo does

The City of Maryland Heights is a municipal government entity serving approximately 28,284 residents and 1,800+ businesses across 23 square miles in northwest St. Louis County, Missouri, established in 1984 and operating with roughly 171–225 employees. The city delivers core public services through dedicated departments—Police (CALEA-accredited), Public Works, Parks and Recreation, Community Development, Economic Development, Social Services, and Municipal Court—and provides utility-adjacent services such as the voter-approved Sewer Lateral Repair Program. Revenue is generated through property and utility taxes, an annual $50 sewer lateral fee, permits and licenses, municipal court fines, and user fees at recreational facilities.

The city has invested heavily in destination-grade recreational infrastructure, including Aquaport (a seasonal outdoor water park opened in 1998 and renovated in 2021 with the only FlowRider in the Bi-State area), the 92,000 square-foot Maryland Heights Community Center (opened 2017), and the Centene Community Ice Center (opened September 2019 as the official practice facility for the NHL St. Louis Blues). Additional service lines include Blue Birds Preschool, Safety Town, MH Cares crisis intervention, and the MH Alerts emergency mass notification system powered by Everbridge. Technology infrastructure is conventional for a mid-sized municipality, centered on a Revize-powered web portal for permits, payments, and service requests, with no disclosed proprietary AI/ML capabilities.

The business model is a hybrid municipal enterprise: tax/fee authority over residents and businesses provides a stable revenue floor, while Aquaport, the Community Center, and the Ice Center function as quasi-commercial recreational assets that draw regional visitors and anchor tenant relationships with the St. Louis Blues, Lindenwood University, Mercy Healthcare, and youth hockey organizations. Distribution combines in-person municipal offices, online self-service, direct membership/admission sales, and partnerships with the Maryland Heights Chamber of Commerce and Visit Maryland Heights tourism.

Name

City of Maryland Heights, Mo

Legal name

City of Maryland Heights

Website

https://marylandheights.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

The City of Maryland Heights, MO is a municipal government serving 28,284 residents and 1,800+ businesses in northwest St. Louis County, operating police, public works, and a portfolio of regional recreational facilities including Aquaport water park, a community center, and an NHL-grade ice center.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311), Fitness and Recreational Sports Centers (713940), Administration of Environmental Quality Programs (9241), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Electric, Gas & Sanitary Services (4900), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industries

Parks, Recreation & Protected Areas Administration (BPAIAMAH), Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Stormwater Management & MS4 Compliance Services (BPALAMAL), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL), Water Parks (THAAAAAB)

Keywords

• Municipal services
• Public safety
• Parks recreation
• Water park attractions
• Community development

Headquarters

HQ city

Maryland Heights

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Property and Utility Taxes: Primary municipal revenue from property taxes and utility taxes; note that city reports no city property tax on some residential properties
2. Parks and Recreation Memberships and Admissions: Revenue from Aquaport daily admissions and season passes, Community Center memberships, and program registrations
3. Permits and Licenses: Fees collected for business licenses, building permits, and hunting permits
4. Sewer Lateral Program Fee: Annual fee ($50/year after Prop S) funding sewer lateral repair program covering 100% of repairs up to $10,000 and 50% above
5. Fines and Fees: Municipal court fines, parking violations, and various service fees

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

The City of Maryland Heights operates as a municipal government delivering public safety, parks and recreation, infrastructure maintenance, and community development services to approximately 28,284 residents and 1,800+ businesses. The city's recreational portfolio includes Aquaport water park (with the only FlowRider in the Bi-State area), a 92,000 sq ft Community Center, and the Centene Community Ice Center serving as the official practice facility for the NHL's St. Louis Blues. Additional offerings include CALEA-accredited police services, MH Cares crisis intervention, the Sewer Lateral Repair Program, and early childhood education programs (Blue Birds Preschool, Safety Town).

Product overview

The City of Maryland Heights, MO operates a portfolio of municipal services and facilities. The core recreation infrastructure includes Aquaport (outdoor water park with FlowRider), the Maryland Heights Community Center (92,000 sq ft fitness/aquatic facility), and the Centene Community Ice Center (official practice facility for the NHL St. Louis Blues). The city provides public safety services through CALEA-accredited MHPD with programs like D.A.R.E., Neighborhood Watch, Home Safe, and MH Alerts emergency notification. Additional services include the Sewer Lateral Repair Program, MH Cares crisis intervention, and early childhood programs like Blue Birds Preschool and Safety Town. The city's technology infrastructure includes Revize-powered website and Everbridge-powered emergency notifications.

Differentiator

Problem solved

Functional benefit

Brands

• MH Alerts: Emergency mass notification system operated by the City of Maryland Heights Police Department and Communications Division to alert residents and businesses about emergencies.
• MH Cares

Products and services

• Aquaport Outdoor municipal water park featuring FlowRider surf simulation, multiple water slides, lazy river, family fun pool, and kids area. Located at 2344 McKelvey Road. Open seasonally (May-September). Offers daily admissions and season passes with resident/non-resident pricing tiers.
• Maryland Heights Community Center 92,000 square foot facility featuring fitness center, gymnasium, indoor aquatic center, play center, senior lounge, and rooms available for rental for parties, meetings, and events. Located at 2300 McKelvey Road.
• Centene Community Ice Center Ice arena serving as the official practice facility for the NHL's St. Louis Blues. Tenants include Lindenwood University, St. Louis AAA Blues, St. Louis Blues Alumni, and Mercy Healthcare. Offers facility rentals for hockey leagues, figure skating, and public sessions.
• MHPD Police Services Full-service CALEA-accredited police department offering D.A.R.E. program, Neighborhood Watch, Home Safe registry, Citizen's Police Academy, Youth Academy, Reserve Officers program, and 24/7 law enforcement services across 23 square miles.
• MH Alerts Emergency mass notification system powered by Everbridge that delivers voice, email, or text messages to residents and businesses about emergencies and critical information. Operated by the MHPD and Communications Division.
• Sewer Lateral Repair Program Residential program funding 100% of sewer lateral repair costs up to $10,000 and 50% above $10,000 for homeowners. Funded by annual fee of $50/year (increased from $28 after Prop S voter approval in April 2014). Has completed repairs for 700+ residents since 2000.
• MH Cares Cooperative crisis intervention program between the Maryland Heights Police Department and Social Services providing mental health support, connections to community resources, and assistance for individuals in crisis.
• Blue Birds Preschool Nurturing preschool program at the Community Center for children ages 3-5, focusing on social and academic growth, kindergarten readiness, with arts, crafts, storytelling, and outdoor play activities.
• Safety Town Preschool safety education program teaching basic safety practices including traffic signals, seat belts, poison prevention, animal safety, stranger awareness, and fire safety for children ages 4-5.

Quantifiable outcome

• Sewer lateral program has completed repairs for 700+ residents since 2000, covering 100% of costs up to $10,000
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Waste ConnectionscoreStrategic or Co-development Partner · 1 January 2024Partnership for Greenhouse, Garden and Sustainability Center project. Waste Connections provides property and co-funds the $850,000 grant project. Located on five-acre property next to Pattonville High School, includes Ceres Net Zero greenhouses, interpretive center with offices and meeting space, community garden, and educational programs on sustainability.
• Pattonville School DistrictcoreStrategic or Co-development PartnerD.A.R.E. program instruction in local schools, greenhouse educational programs, shared facilities. Three full-time MHPD officers dedicated to D.A.R.E. instruction at Pattonville schools including elementary schools, Pattonville Heights Middle School, and Academy of Innovations at Remington.
• St. Louis Blues (NHL)coreStrategic or Co-development PartnerNHL team uses Centene Community Ice Center as official practice facility. Opened September 2019, the center is a key asset in the city's recreational infrastructure.
• Pattonville Fire Protection DistrictminorStrategic or Co-development PartnerMHPD partners with Pattonville Fire Protection District for community events including Pop-up Splash Pad and Flicks with First Responders at Sustainability Campus.
• Project ChildSafe (National Shooting Sports Foundation)minorStrategic or Co-development PartnerSponsored program distributing free gun safety locks. MHPD provides facility and staff to distribute safety devices funded by firearms industry grants.
• Maryland Heights Chamber of CommerceminorChannel Partner/ Reseller/ DistributorChamber linked on city website as resource for businesses. Partnership supports local business community engagement and economic development.
• Lindenwood UniversityminorStrategic or Co-development PartnerTenant at Centene Community Ice Center for collegiate hockey programs.
• St. Louis AAA BluesminorStrategic or Co-development PartnerYouth hockey organization tenant at Centene Community Ice Center.
• Ameren MissouriminorStrategic or Co-development PartnerAmeren Missouri's Neighborhood Solar Program provides solar canopy parking at Aquaport generating clean energy for local grid.
• Visit Maryland HeightsminorChannel Partner/ Reseller/ DistributorTourism marketing website promoting Maryland Heights attractions, restaurants, and businesses to visitors.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• City of Wildwood, Missouri: St. Louis County municipality similar in profile, with comparable parks infrastructure, public safety operations, and community programming. Comparable in mix of amenity-driven and core municipal services.
• City of St. Charles, Missouri: Mid-sized St. Louis-area municipality operating extensive parks and recreation programming, community center, and family-oriented attractions. Comparable in delivering a broad recreational amenity portfolio as part of municipal services.
• City of Creve Coeur, Missouri: Adjacent inner-ring St. Louis County suburb of comparable population and demographic profile. Operates similar municipal services including parks and recreation, public works, and police, making it the most direct comparable peer for Maryland Heights' overall municipal operating model.
• City of Kirkwood, Missouri: St. Louis County municipality known for active community programming, recreational facilities (including the Kirkwood Ice Rink), and an engaged municipal government — closely analogous to Maryland Heights' Ice Center and Aquaport community recreation model.
• City of O'Fallon, Missouri: Large, fast-growing St. Louis-area municipality with a notable parks, recreation, and aquatics portfolio comparable to Maryland Heights' Community Center and Aquaport offerings. Similar reliance on recurring memberships and admissions.
• City of Chesterfield, Missouri: Nearby St. Louis County municipality with similar size, demographics, and recreational infrastructure (parks, aquatics, community center) supported by property tax-funded services. Comparable in scope of parks and recreation programming and public safety footprint.
• City of Bridgeton, Missouri: Neighboring St. Louis County municipality in close geographic proximity, with similar mix of municipal services, public works, and parks/recreation. Its adjacent location gives it overlapping service-area dynamics with Maryland Heights.

Broad incumbents

• St. Louis County Department of Parks & Recreation: Broader public-sector provider of parks and recreation services overlapping the Maryland Heights market. As a larger government entity, it competes with city-level facilities for residents and grant funding but does not match Maryland Heights' specialized amenities like the FlowRider.

Regional players

• Six Flags St. Louis: Major regional amusement operator in the St. Louis metro (Eureka, MO). Distinct from Maryland Heights as a private commercial operator vs. municipal provider, but competes for the same regional leisure and family entertainment spend across the Bi-State area.
• Raging Rivers Waterpark: Outdoor water park in the St. Louis metro (Grafton, IL) competing for the same seasonal water-park visitor dollars as Aquaport. Closest direct facility competitor in the region, though Maryland Heights benefits from in-city amenity positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CityofMH
• YouTubeyoutube.com/@cityofmarylandheights
• Facebookfacebook.com/cityofmarylandheights
• LinkedInlinkedin.com/company/city-of-maryland-heights
• Instagraminstagram.com/marylandheightsmo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Maryland Heights, Mo