Mathematical Association of South Australia

What Mathematical Association of South Australia does

The Mathematical Association of South Australia Inc (MASA) is a nonprofit professional association and the official SA Affiliate of the Australian Association of Mathematics Teachers (AAMT), serving mathematics educators from Reception through Year 12 in South Australia. The organization operates a WordPress-based e-commerce platform (masaonline.org.au) integrated with Stripe payment processing, through which it sells memberships, digital trial examination bundles aligned to SACE Stage 1 and Stage 2 curricula, teaching resources, competition papers, educational card games (Dualoh), and Year 12 revision guides distributed via a partnership with Haese Mathematics. Beyond the shop, MASA generates revenue and engagement through professional development workshops (Building Thinking Classrooms, Early Career Essentials, Teachers to Leaders), an annual conference, a Year 12 conference, the 2026 STEM Conference, student competitions (MathSearch, Hamann School Mathematics Competition, MASA Quiz Night), and Saturday morning problem-solving classes held at its Stepney office.

MASA's revenue model is hybrid and diversified across five streams: recurring annual membership subscriptions (individual, institutional, and pre-service tiers), one-time product sales, professional development workshop fees, conference registration fees, and student program fees. Pricing is transparent, GST-inclusive at checkout, with 15% member discounts on most products. The go-to-market motion is event-driven: annual conferences, STEM conferences, and student programs serve as primary acquisition vehicles, supplemented by a website, email newsletters, and organic social media on Facebook, LinkedIn, and Instagram. MASA holds a leadership team led by President Tim Budenberg (2025-2026 term) and is supported by 15 named 2026 Business Partners across publishing (Cambridge University Press, Pearson, Haese Mathematics), education technology (Texas Instruments, Abacus Calculators, SkyRocket Maths, SmartLab), recruitment (ANZUK Education), financial services (Credit Union SA, Teachers Health), and academic partners (CSER Group at Adelaide University), along with affiliations to AAMT and Educators SA.

Name

Mathematical Association of South Australia

Legal name

The Mathematical Association of South Australia Inc

Website

https://masaonline.org.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Mathematical Association of South Australia is a nonprofit professional association that supports mathematics teachers from Reception to Year 12 in South Australia through memberships, curriculum-aligned teaching resources, professional development workshops, annual conferences, and student competitions.

Ownership category

akta.pro rank

Product category

Mathematics Education Services

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Teacher Training for Math Enrichment & Competitions (EDAMAEAN)

akta.pro secondary industries

Math Enrichment Curriculum, Workbooks & Question Banks (EDAMAEAG), Contest Prep Bootcamps & Intensive Workshops (EDAMAEAE), Competition Coaching & Training Programs (AMC/AIME/USAMO/MathCounts) (EDAMAEAA)

Keywords

• Mathematics education
• Teacher professional development
• Educational resources
• Mathematics competitions
• Membership association

Headquarters

HQ city

Stepney, South Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership subscriptions for individual teachers and institutional school memberships, providing access to member discounts on products and events.
2. Product Sales: Sale of mathematics teaching resources including trial exams, teaching materials, competition papers, and educational games through the MASA Shop.
3. Professional Development Workshops: Fees from professional development workshops such as Building Thinking Classrooms, Early Career Essentials, and various teacher training programs.
4. Conference Registrations: Revenue from Annual Conference, Year 12 Conference, and other educational events with tiered pricing for members and non-members.
5. Student Programs: Fees for student activities including Saturday Morning Problem Solving classes and MathSearch competition.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Mathematical Association of South Australia (MASA) is a non-profit professional association that supports mathematics teachers from Reception to Year 12 through membership subscriptions, SACE-aligned teaching resources (trial exams, investigations, competition papers), professional development workshops (e.g. Building Thinking Classrooms, Early Career Essentials), annual conferences, and student enrichment programs including the Hamann Mathematics Competition, MathSearch, and the National Mathematics Summer School.

Product overview

The Mathematical Association of South Australia operates a comprehensive education platform consisting of the MASA Shop for purchasing digital and physical mathematics teaching resources, professional development programs through workshops and annual conferences, student competitions including the Hamann School Mathematics Competition and Maths Search, and the National Mathematics Summer School program. The product portfolio includes trial examination bundles for SACE Stage 2 mathematics subjects (Specialist Mathematics, Mathematical Methods, General Mathematics, Essential Mathematics), teaching resources for Stage 1 and Stage 2 courses, competition papers and resources, Dualoh mathematics card games for primary students, Year 12 revision guides through partnership with Haese Mathematics, and Saturday morning problem-solving classes. The membership program provides tiered access with discounts on all shop products and conference registrations. Professional development offerings include Building Thinking Classrooms workshops, Early Career Essentials, and Teachers to Leaders masterclasses.

Differentiator

Problem solved

Functional benefit

Products and services

• MASA Membership Annual membership program offering individual, institutional/school, pre-service teacher, and business tiers, providing 15% discount on shop products, discounted conference registrations, quarterly newsletters, and automatic affiliation with the Australian Association of Mathematics Teachers (AAMT).
• MASA Trial Exams Bundle Electronic resource bundles containing trial examination papers for Stage 2 SACE mathematics subjects (Specialist Mathematics, Mathematical Methods, General Mathematics, Essential Mathematics) with fully worked solutions and mark schemes, for secondary mathematics teachers.
• Year 12 Conference Resource Packs Videos, booklets and solutions from annual Year 12 conference sessions discussing Stage 2 mathematics examinations for all four subjects, providing professional development for teachers.
• Stage 2 Teaching Resources Assessment-style question resources with worked solutions for Stage 2 SACE Mathematical Methods and Specialist Mathematics, covering calculus, complex numbers, vectors, differential equations, and statistical analysis.
• Stage 1 Investigations Resources containing directed and mathematical investigations for Stage 1 SACE mathematics courses, produced by mathematics teachers across South Australia.
• Hamann School Mathematics Competition Papers Past competition papers with solutions for primary, junior, intermediate, and senior year levels, used for student practice and competition preparation.
• Dualoh Card Games Mathematics card games for practice including Subitising, Count Oh, Whole Numbers, Times Tables, Fractions, and Problemo, suitable for Foundation to Year 5+ students.
• Haese Mathematics Year 12 Revision Guides Year 12 mathematics revision guides available through partnership with Haese Mathematics, offered at discounted prices for MASA members.
• Professional Development Workshops Professional development programs including Building Thinking Classrooms (BTC) workshops, Early Career Essentials, and T2L (Teachers to Leaders) masterclasses for mathematics educators.
• MASA Annual Conference Annual conference event offering professional development, workshops, and networking opportunities for mathematics teachers with various ticket tiers for members and non-members.
• Maths Search Competition A competition for Year 11 and 12 students undertaking mathematics courses, offering problem-solving challenges and recognition.
• Saturday Morning Problem Solving Classes In-person mathematics problem-solving sessions held at the MASA office for students, providing enrichment activities outside regular school hours.
• National Mathematics Summer School (NMSS) A two-week residential program at the Australian National University for mathematically gifted senior high school students, co-sponsored by the Australian Association of Mathematics Teachers.
• Rich Tasks for 10 Mathematics Electronic resource containing rich mathematical investigation tasks aligned with Australian Curriculum for Year 10 mathematics students.
• MASA Quiz Night Team-based mathematics quiz competition event for schools with separate registration options for member and non-member schools.
• MASA Shop WordPress-based e-commerce storefront aggregating MASA's digital and physical mathematics teaching resources, professional development workshops, and event registrations with membership-based pricing discounts.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

18 partnerships are on record, tiered minor and core.

• Credit Union SAminorGTM or Marketing Partner · 1 January 2026Omega Business Partner for 2026. Sponsorship support for MASA programs and events.
• Shriro AustraliaminorGTM or Marketing Partner · 1 January 2026Omega Business Partner for 2026. Sponsorship support for MASA programs and events.
• Texas Instruments AustraliaminorGTM or Marketing Partner · 1 January 2026Omega Business Partner for 2026. Sponsorship support for MASA programs and events.
• Haese MathematicsminorGTM or Marketing Partner · 1 January 20262026 Business Partner. MASA offers Year 12 revision guides through partnership with Haese Mathematics in the MASA Shop.
• Cambridge University Press & AssessmentminorGTM or Marketing Partner · 1 January 20262026 Business Partner. Sponsorship support for MASA programs and events.
• Pearson MathematicsminorGTM or Marketing Partner · 1 January 20262026 Business Partner. Sponsorship support for MASA programs and events.
• Abacus CalculatorsminorGTM or Marketing Partner · 1 January 20262026 Business Partner. Sponsorship support for MASA programs and events.
• Acrux EducationminorGTM or Marketing Partner · 1 January 20262026 Business Partner. Sponsorship support for MASA programs and events.
• ANZUK EducationminorGTM or Marketing Partner · 1 January 20262026 Business Partner. Sponsorship support for MASA programs and events.
• Computer Science Education Research (CSER) Group, Adelaide UniversityminorGTM or Marketing Partner · 1 January 20262026 Business Partner. Sponsorship support for MASA programs and events.
• Modern Teaching AidsminorGTM or Marketing Partner · 1 January 20262026 Business Partner. Sponsorship support for MASA programs and events.
• SkyRocket MathsminorGTM or Marketing Partner · 1 January 20262026 Business Partner. Sponsorship support for MASA programs and events.
• SmartLabminorGTM or Marketing Partner · 1 January 20262026 Business Partner. Sponsorship support for MASA programs and events.
• Teachers HealthminorGTM or Marketing Partner · 1 January 20262026 Business Partner. Sponsorship support for MASA programs and events.
• Think SquareminorGTM or Marketing Partner · 1 January 20262026 Business Partner. Sponsorship support for MASA programs and events.
• Australian Association of Mathematics Teachers Inc. (AAMT)coreStrategic or Co-development PartnerMASA is the SA Affiliate of AAMT. Membership includes automatic affiliation with AAMT, providing access to additional discounts on publications and services, and connection to national mathematics education initiatives.
• Educators SAminorStrategic or Co-development PartnerMASA is affiliated with Educators SA, a network supporting South Australian educators.
• Australian National University (ANU)minorStrategic or Co-development PartnerPartner for National Mathematics Summer School (NMSS), a two-week residential program for mathematically gifted senior high school students held at ANU campus.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Australian Association of Mathematics Teachers (AAMT): National peak body of which MASA is the SA affiliate. Operates publications, conferences, and policy advocacy at the national level. Comparable as a higher-tier, broader-scope umbrella organization in the same math education space.
• National Council of Teachers of Mathematics (NCTM): US-based large-scale professional association for math educators offering memberships, publications, conferences, and standards. International analogue operating at much larger scale but with comparable mission and member services.
• Mathematical Association (UK): UK-based professional association for mathematics education providing memberships, journals, conferences, and resources. International counterpart operating at greater scale in a comparable member-association model.
• Australian Mathematics Trust (AMT): National organization running flagship math competitions (AMC, Mathematics Olympiad programs) referenced on MASA's site. Overlaps with MASA's student-competition offerings at a national scale.

Emerging players

• Haese Mathematics: Australian math publisher partnering with MASA to distribute Year 12 revision guides. Operates in adjacent curriculum-aligned resource space and could compete or partner depending on commercial dynamics.

Direct peers

• Mathematical Association of Queensland (MAQ): Queensland affiliate of AAMT providing PD, competitions, and resources for math teachers in QLD. Mirrors MASA's regional association structure and product mix.
• Mathematical Association of Western Australia (MAWA): WA affiliate of AAMT running memberships, conferences, teaching resources, and competitions for WA math teachers. Same AAMT-affiliate structure as MASA with curriculum-specific resources.
• Mathematical Association of New South Wales (MANSW): NSW affiliate of AAMT serving mathematics teachers with memberships, conferences, competitions, and curriculum-aligned resources. Directly comparable in mission and operating model to MASA.
• Mathematical Association of Victoria (MAV): Victorian counterpart and fellow AAMT state affiliate. Operates a similar model — memberships, conferences, professional development, teaching resources, and competitions aligned to the Victorian Curriculum. Closest peer in structure and scope to MASA.

Regional players

• Educators SA: Network of South Australian educator associations with which MASA is directly affiliated. Operates in the same geography and educator-association category, providing shared advocacy and community reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/mathsassociationsa
• LinkedInlinkedin.com/company/maths-sa
• Instagraminstagram.com/mathsassociationsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Mathematical Association of South Australia