Masarat Misr

What Masarat Misr does

Masarat Misr is a Cairo-headquartered engineering consultancy founded in 2018 that delivers integrated mobility, transportation, and smart city services across Egypt and the broader MENA region. Its core technology stack combines Intelligent Transportation Systems (ITS), macroscopic and microscopic transportation planning models, traffic micro-simulation, transportation demand forecasting, and smart city ICT systems, applied across an 11-service portfolio spanning transportation planning, security and risk management, technology and connected services, commercial/project management, smart cities and sustainable urban development, business and investment development, procurement consulting, highway and road engineering, and road safety. The firm has delivered 8+ landmark projects, including Cairo Festival City's urban mobility master plan, the Suez Canal Economic Zone transport assessment, Egyptian Highways ITS implementation, the Intercity Transport Master Plan, Al-Remaya Square urban regeneration for Giza Governorate, AUC's urban mobility plan, Nabta Town mobility planning, and the Hajj/Umrah Vision 2030 automation mandate for Saudi Arabia.

The company operates a project-based, quote-driven professional services model with no public pricing and three primary revenue streams: consultancy services (exploration through execution), engineering design (highway and urban infrastructure), and technology/systems integration (ITS and smart city technology). Distribution is direct enterprise and government field sales, with no channel partners disclosed; the marketing motion relies on a project portfolio website and detailed case studies rather than paid acquisition. The team of 33 is led by founder Professor Dr. Eng. Ahmed Mosa, with a bench that includes a PhD-level Smart Mobility Principal plus dedicated software, network, integration, and installation/testing leads, reflecting an explicit build-out toward technology-enabled delivery beyond pure advisory work.

Name

Masarat Misr

Legal name

Masarat Misr

Website

https://masarat-misr.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Masarat Misr is a Cairo-based consultancy delivering integrated transportation planning, ITS, smart city, security, and highway engineering services to government and large real estate clients across Egypt and the MENA region.

Ownership category

akta.pro rank

Headquarters

HQ city

New Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consultancy Services: Professional consultancy services for urban planning, mobility planning, transportation engineering, and infrastructure management. Engagements span from early-stage exploration and feasibility studies through detailed design, tender management, and project execution support.
2. Engineering Design Services: Highway design, road engineering, and urban infrastructure design services including feasibility studies, planning, design, and construction supervision.
3. Technology and Systems Integration: ITS implementation, smart city technology planning, security systems design and integration services for transportation and urban infrastructure projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Masarat Misr is a Cairo-based consultancy that delivers professional services across transportation planning, urban mobility, smart city development, highway engineering, security and risk management, and project management. Engagements span the full consultancy spectrum from exploration, data gathering, socio-economic forecasting, and feasibility through detailed design, tender management, and project execution support. The firm serves government authorities and large enterprise clients across Egypt and the MENA region with project-based delivery.

Product overview

Masarat Misr is an emerging consultancy firm offering a comprehensive portfolio of consulting services focused on urban mobility, transportation planning, and smart city development. The company operates across 11 interconnected service areas: Transportation/Connectivity/Mobility Planning, Security/Safety/Risk Management, Technology/Connected Services, Commercial/Project Management, Smart Cities/Urban Development, Business/Investment Development, Procurement Consulting, Highway/Road Engineering, and Road Safety. These services are delivered through an integrated approach covering the full consultancy spectrum from early-stage exploration, data gathering, case analysis, socio-economic impact forecasting, economic/financial analyses, cost-benefit studies, scheme and detailed design, tender management, through to project execution and closing. The firm also delivers project-specific solutions such as Intelligent Transport Systems for highways, urban mobility plans with bike-sharing and shuttle components, and specialized Hajj/Umrah transportation planning. The portfolio is unified by a focus on bringing intelligence and technology into mobility, spatial planning, urban planning, and infrastructure management across the EMEA region.

Differentiator

Problem solved

Functional benefit

Products and services

• Transportation, Connectivity and Mobility Planning Comprehensive transportation consulting covering transport demand studies and modeling, microscopic traffic analysis, pedestrian and bicycle access planning, traffic signal design, intelligent transportation systems (ITS), and parking demand and supply analysis, delivered to government authorities and urban developers.
• Security, Safety and Risk Management Integrated security program design including safety audits, security threat analysis, risk assessment, master planning, crime prevention, security technology and systems design, command and control centers, fire safety, emergency response planning, and staff training for infrastructure and facility operators.
• Technology and Connected Services Strategic technology planning for smart mobility including service strategy development, asset lifecycle management, data integration and analytics, infrastructure planning (data networks, servers, connectivity), and services center planning and design for smart city and mobility clients.
• Commercial and Project Management Services Project cost management, contract management, feasibility studies, budgeting, tender processing, change order negotiation, procurement management, scheduling, and progress reporting services for transportation and infrastructure projects.
• Smart Cities Planning and Sustainable Urban Development Smart cities planning including strategic technology planning, asset management, services automation, data analytics, and security planning, alongside urban regeneration, inclusive community design, and sustainable mobility solutions for cities and large developers.
• Business and Investment Development Business consulting including feasibility studies, business planning, valuation, due-diligence, restructuring, fundraising, government facilitation, and legal dispute resolution assistance for private sector investors in transportation and urban infrastructure.
• Procurement and Project Management Consulting Project management consulting covering monitoring procedures, site supervision, quality control, project performance monitoring, document management, consultant recruitment, and environmental impact assessment implementation.
• Highway Design and Road Engineering Highway and road engineering services including planning, design, construction supervision, feasibility studies, motorway connecting roads, innovative asphalt pavements, and airport engineering with terminal planning and capacity analysis.
• Road Safety Motorway engineering and safety services including in-crash safety, accident analysis, road safety monitoring, tunnel safety research, and application of innovative road safety assessment and management procedures.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jacobs: Global professional services firm with infrastructure, transportation, and advanced technology practices including ITS and smart city work. Comparable to Masarat Misr in transportation and urban mobility consulting, with broader scale and full lifecycle delivery.
• WSP: Global engineering professional services firm with a strong Middle East presence covering transportation, highways, and smart mobility. Comparable to Masarat Misr in core service line (transportation planning and engineering), though operating globally with much larger headcount.
• AECOM: Global infrastructure consulting firm with a major MENA practice spanning transportation, urban planning, and smart city programs. Comparable to Masarat Misr as a broader incumbent operating in the same transportation and urban mobility consultancy space, though at a vastly larger scale.
• Parsons Corporation: Global infrastructure and defense firm with established MENA intelligent transportation systems and smart city practice. Comparable to Masarat Misr specifically in ITS deployment, transportation planning, and security systems integration for government clients.
• Mott MacDonald: Global engineering consultancy with active MENA projects in transportation, urban planning, and infrastructure advisory. Comparable to Masarat Misr in transportation planning and smart city services, positioned as a higher-end global incumbent.
• AtkinsRéalis: Global engineering and project management consultancy with a strong Middle East presence in transportation, urban mobility, and smart infrastructure. Comparable to Masarat Misr as a competing consultancy serving similar government and enterprise clients on similar service lines.

Direct peers

• Hill International: Project management and construction consultancy with deep MENA exposure managing large infrastructure and urban development projects. Comparable to Masarat Misr through overlapping project management consulting, supervision, and infrastructure advisory services for government and developer clients.
• ACE Moharram-Bakhoum: Egyptian engineering consultancy with a long track record in transportation, urban planning, and infrastructure projects across Egypt. Closely comparable to Masarat Misr as a domestic peer offering similar transportation planning, highway design, and smart city services to Egyptian government clients.
• Dar Al-Handasah (Shair & Partners): Pan-Arab engineering and infrastructure consultancy headquartered in Beirut with deep MENA project portfolio. Comparable to Masarat Misr because both deliver transportation planning, urban development, and infrastructure design services to government and large enterprise clients across the Middle East and Africa.
• Egis Group: French-headquartered engineering consultancy with significant MENA operations in transportation, urban development, and ITS. Highly comparable to Masarat Misr because both compete for smart mobility and transportation planning engagements with government clients in the MENA region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/masarat-misr

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masarat Misr