Masayang Pamilya (MaPa) Organization, Inc.

What Masayang Pamilya (MaPa) Organization, Inc. does

Masayang Pamilya (MaPa) Organization, Inc. is a Philippine non-stock, non-profit NGO registered with the Securities and Exchange Commission in April 2024, headquartered at 114 Maginhawa Street, Teachers Village East, Quezon City. The organization delivers evidence-based, culturally adapted parenting programs to low-resource Filipino families, with a portfolio spanning MaPa Kids (ages 2-9), MaPa Teens (ages 10-17), the MaPa Teens Hybrid Program, MaPa Teen Parents with Babies, and the Parenting Children in Crisis (PCC) program. The program was originally launched in 2016 as part of the Parenting for Lifelong Health (PLH) Philippines initiative, co-developed with WHO, UNICEF, Oxford University, and Ateneo de Manila University, and validated by a 2017-2019 randomized controlled trial showing a 39% reduction in child maltreatment risk one month post-program and a 23% sustained reduction after one year.

The underlying delivery model is a hybrid of in-person facilitator-led sessions and digital components (chat, text, hybrid modes), executed through a trained network of Barangay Service Point Officers, Child Development Workers, teachers, health workers, and community volunteers. MaPa core technology includes culturally adapted session guides and the enhanced FDSTLP (Family Development Sessions Transformative Learning Path) co-created with DSWD stakeholders, alongside digital parenting intervention resources, policy briefs, and ASRH educational materials. The product is not a software platform; it is structured programmatic content delivered through human facilitators and partnerships.

MaPa's revenue model is entirely grant and partnership funded, with programs delivered free to beneficiaries. Key institutional partners include DSWD (for national 4Ps Family Development Sessions), UNICEF Philippines, ChildFund Philippines, Telus Digital Philippines, Joy~Nostalg Foundation, Rotary Club of Makati, and multiple local government units (Naga, Valenzuela, Dipolog, Sta. Maria Bulacan, Cagayan de Oro, Angeles City). The organization has 5 employees per firmographic data with 15-20 core team members, and no public revenue or budget disclosures.

Name

Masayang Pamilya (MaPa) Organization, Inc.

Legal name

Masayang Pamilya Organization, Inc.

Website

https://masayangpamilya.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Masayang Pamilya (MaPa) Organization, Inc. is a Philippine non-profit NGO that delivers evidence-based, culturally adapted parenting programs (MaPa Kids, MaPa Teens, Parenting Children in Crisis) to low-resource Filipino families through DSWD, local government, and international NGO partnerships.

Ownership category

akta.pro rank

Product category

Parenting and Family Support Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Educational Support Services (611710), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Family Advocacy, Parent Training & Support Services (EDAJAKAK), Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

Keywords

• Parenting program delivery
• Child protection services
• Family development programs
• Evidence-based parenting
• Community health training

Headquarters

HQ city

Quezon City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Non-profit/Grant Funding: As a registered non-profit NGO (Securities and Exchange Commission, April 2024), MaPa operates through grants, donations, and partnerships rather than commercial revenue generation. Programs are delivered free to beneficiaries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Masayang Pamilya (MaPa) Organization, Inc. is a Philippine non-profit NGO that designs, adapts, and delivers evidence-based parenting programs for low-resource Filipino families. Its core offerings include MaPa Kids (for families with children aged 2-9), MaPa Teens (for families with children aged 10-17, including Adolescent Sexual and Reproductive Health components), the MaPa Teens Hybrid Program, MaPa Teen Parents with Babies, and the Parenting Children in Crisis (PCC) program, delivered through trained facilitators in partnership with DSWD, local government units, and NGO partners.

Product overview

Masayang Pamilya Organization, Inc. (MaPa) is a non-profit NGO that delivers evidence-based parenting programs. The organization operates a unified product portfolio centered on the MaPa Program, which includes MaPa Kids (for children 2-9 years), MaPa Teens (for children 10-17 years), and the MaPa Teens Hybrid Program. Additional offerings include specialized projects such as the Playful Parenting for All Project, Global Parenting Initiative (GPI), Family Development Sessions Strengthening Project, Evidence-Based Parenting Programme for Teens and Teenage Parents, and the Parenting Children in Crisis (PCC) Program. Supporting resources include newsletters (MaPa Balita!), policy briefs, tipsheets, and ASRH educational materials. The organization was officially registered with the SEC in April 2024 and traces its origins to the Parenting for Lifelong Health (PLH) initiative launched in the Philippines in 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• MaPa Kids Program A culturally adapted, community-based parent support intervention for families with children aged 2-9 years old, designed for low-resource Filipino settings. The program focuses on improving parent-child relationships and preventing violence against children, delivered through trained facilitators at the community level.
• MaPa Teens Program An evidence-based parenting program for families with children aged 10-17 years old, focusing on adolescent development, positive parenting practices, and supporting families through the challenges of raising teenagers, including ASRH components such as consent, healthy relationships, and informed decision-making.
• MaPa Teens Hybrid Program A preventive initiative that combines in-person facilitation with digital components (chat, text, hybrid modes) to empower parents and teens with skills in open communication, problem-solving, and navigating difficult conversations, including essential components of ASRH such as consent, healthy relationships, and informed decision-making.
• MaPa Teen Parents with Babies Program A facilitator training program that equips Barangay Service Point Officers with the knowledge, skills, and facilitation techniques to deliver the MaPa program in support of teenage parents and their babies, focusing on parenting skills for adolescent parents, baby care, and life skills.
• Parenting Children in Crisis (PCC) Program A program designed to support families facing difficult circumstances such as displacement, disasters, and conflict by providing practical, evidence-based strategies to help children feel safe, loved, and emotionally secure, with a focus on stress management and maintaining parent-child bonds during crises.

Quantifiable outcome

• 39% reduction in child maltreatment risk one month post-program
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core.

• Rotary Club of MakaticoreStrategic or Co-development Partner · 27 May 2026Partnership through the 'Enhancing Comprehensive Prevention and Response Strategies for OSAEC' project to strengthen community efforts to prevent OSAEC (Online Sexual Abuse and Exploitation of Children) and support children and families.
• City Social Welfare and Development Office of Valenzuela CitycoreStrategic or Co-development Partner · 27 May 2026Collaborating in the OSAEC prevention project to create safer environments for children through coordinated community efforts.
• Joy~Nostalg FoundationcoreStrategic or Co-development Partner · 11 April 2026Partnership for Booster Training of facilitators in preparation for 4th batch of MaPa Teens Program Implementation in Sta. Maria, Bulacan.
• Telus Digital PhilippinescoreStrategic or Co-development Partner · 1 November 2025Corporate partner supporting the implementation of MaPa Teens Hybrid Program in Naga City, providing digital expertise for preventive initiatives.
• Local Government of Naga CitycoreStrategic or Co-development Partner · 1 November 2025MOA signed with Mayor Leni Robredo for implementation of MaPa Teens Hybrid Program; partnership with City Population and Nutrition Office (CPNO) led by Joy Macaraig.
• Department of Social Welfare and Development (DSWD)coreStrategic or Co-development PartnerNational government partner for Family Development Sessions strengthening and 4Ps beneficiary support; co-created enhanced FDSTLP session guides presented to DSWD Secretary Rex Gatchalian.
• UNICEF PhilippinescoreStrategic or Co-development PartnerPartnership for Evidence-Based Parenting Programme for Teens and Teenage Parents, implementing in Cagayan de Oro and Angeles City.
• ChildFund PhilippinescoreStrategic or Co-development PartnerPartnership for MaPa Kids Program Facilitator Training in Dipolog City, training Child Development Workers, Teachers, and community facilitators.
• Parenting for Lifelong Health (PLH) CharitycoreStrategic or Co-development PartnerInternational partner for 'Playful Parenting for All Project'; provides access to evidence-based parenting program development and scaling expertise.
• Oxford UniversitycoreStrategic or Co-development PartnerAcademic partner through Global Parenting Initiative (GPI); Professor Jamie Lachman serves as Principal Investigator and Professor of Child and Family Global Health.
• Ateneo de Manila UniversitycoreStrategic or Co-development PartnerCore academic partner; Dr. Liane Peña Alampay is Professor of Psychology and principal investigator; hosts faculty and research collaboration.
• USAID RenewHealthcoreStrategic or Co-development PartnerDr. Regina Hechanova Alampay serves as Chief of Party, bringing mental health services to communities in need.
• University of the Philippines VisayascoreStrategic or Co-development PartnerAcademic partner with Dr. Bernice Landoy-Mamauag as Associate Professor in Psychology; contributed to cultural adaptation and testing of MaPa program.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Plan International Philippines: International NGO focused on children's rights, gender equality, and youth empowerment in the Philippines. Operates comparable adolescent sexual and reproductive health and child protection programs that overlap with MaPa Teens.
• Save the Children Philippines: Large international NGO working on child welfare, parenting, and child protection in the Philippines. Comparable as a multi-program child-focused NGO with overlapping donor base and government partnerships, though Save the Children operates a broader portfolio beyond parenting education.
• World Vision Philippines: Large international NGO running sponsor-child and community-based programs on child protection, parenting, and family resilience in the Philippines. Comparable as a donor-funded, partnership-driven organization targeting similar low-resource family segments.
• UNICEF Philippines: Both an active MaPa partner and a peer in the Philippine child welfare and parenting space. UNICEF operates large-scale programs on child protection, adolescent health, and parenting that overlap with MaPa's portfolio.

Emerging players

• Ateneo de Manila University - Department of Psychology: MaPa's core academic home institution housing MaPa's chairperson Dr. Liane Peña Alampay and the principal investigators behind MaPa's cultural adaptation and RCT. Comparable as a research and program-development partner in evidence-based Filipino parenting interventions.

Others

• Philippine Legislators' Committee on Population and Development (PLCPD): Policy advocacy organization led by MaPa Board Member Romeo Dongeto. PLCPD is comparable as a policy advocacy partner advancing child rights, family welfare, and population policy in the Philippines, intersecting with MaPa's ASRH and child protection work.
• USAID RenewHealth: USAID-funded project on mental health and family well-being in the Philippines, where MaPa Board Member Dr. Regina Hechanova Alampay serves as Chief of Party. Comparable as a donor and ecosystem partner in community-based family and mental health services.
• Department of Social Welfare and Development (DSWD): National government agency and MaPa's primary government partner, co-creator of the enhanced FDSTLP. DSWD is the system MaPa is embedded within rather than a competitor, but operates comparable parenting and family development programming through its 4Ps and City/Municipal Link networks.

Direct peers

• ChildFund Philippines: Active MaPa partner for MaPa Kids facilitator training in Dipolog City. ChildFund Philippines operates comparable community-based child development, parenting, and child protection programs targeting low-resource Filipino families.
• Parenting for Lifelong Health (PLH): The originating global collaboration behind MaPa's evidence-based parenting programs. PLH and MaPa share program IP, research base, and principal investigator (Jamie Lachman), and operate as cross-implementation partners in evidence-based parenting in low-resource settings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100068558664107
• LinkedInlinkedin.com/company/masayang-pamilya-mapa-organization-inc
• Instagraminstagram.com/masayangpamilya_org_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Masayang Pamilya (MaPa) Organization, Inc.