Maschek Automobile GmbH & Co. KG

What Maschek Automobile GmbH & Co. KG does

Maschek Automobile GmbH & Co. KG is a family-owned multi-brand automotive dealership group headquartered in Wackersdorf, Bavaria, with a secondary site in Weiden i.d.Opf. Founded in 1986 by Ingo Maschek, the company operates under a GmbH & Co. KG limited-partnership structure and serves private consumers, commercial fleets, and driving schools in the Oberpfalz region. It holds authorized retail and service representation for six Volkswagen Group brands — Audi, Volkswagen (passenger cars), Volkswagen Nutzfahrzeuge (commercial vehicles), Škoda, SEAT, and CUPRA — under a single 120,000 m² roof at Wackersdorf, plus co-located brand facilities in Weiden.

The core product surface spans new-vehicle sales, certified pre-owned vehicles (including the Audi Gebrauchtwagen :plus program with 110-point inspection and warranty), a centralized Gebrauchtwagenzentrum with 1,000+ immediately available vehicles, Maschek PLUS vehicle customization (wrapping, detailing, paint protection), and full-service workshop operations. Ancillary revenue comes from private and commercial leasing, financing arranged through Volkswagen Financial Services (0.99% promotional rates, 1.99% Multivan offers), parts, and trade-in valuations (via AutoUncle integration). Distribution is hybrid: physical showrooms at two sites, complemented by an online storefront supporting configuration, leasing calculator, inquiry, test drive booking, service scheduling, and nationwide delivery. The infrastructure includes 8 EV fast-charging points and an on-site photovoltaic system, signaling positioning for the OEM's electrification roadmap.

The business model is a traditional automotive retail franchise: one-time revenue from new and used vehicle sales, recurring revenue from leasing arrangements and aftersales service, and commission/transaction-fee revenue from financing and insurance products routed through Volkswagen Financial Services. Marketing is multi-channel — own website, social media (Facebook, Instagram, YouTube), Google Ads/Remarketing, email, and physical launch events such as the CUPRA Raval Drive Days and Audi Q5/A6 e-tron launch. The firm employs 300+ qualified staff, operates under GDPR-compliant data practices, and is in the process of remediating BFSG accessibility gaps on its website by end of 2025.

Name

Maschek Automobile GmbH & Co. KG

Legal name

Maschek Automobile GmbH & Co. KG

Website

https://maschek-automobile.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned multi-brand automotive dealership in Bavaria, Germany, founded in 1986, representing six Volkswagen Group brands (Audi, VW, VW Nutzfahrzeuge, Škoda, SEAT, CUPRA) across Wackersdorf and Weiden with 300+ employees and 1,000+ vehicles in stock.

Ownership category

akta.pro rank

Headquarters

HQ city

Wackersdorf

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Inventory, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Sales of new vehicles from multiple brands (Audi, VW, VW Nutzfahrzeuge, SEAT, CUPRA, Škoda) and certified used vehicles. They operate a Gebrauchtwagenzentrum (used car center) with over 1000 vehicles immediately available.
2. Vehicle Leasing: Operating leases and financing leases through Volkswagen Financial Services and Škoda Leasing for both private and commercial customers. Various term lengths (36 months standard) with different mileage options.
3. Service and Maintenance: Workshop services including inspection, repair, and replacement parts for all brands. They offer a 'Teilerabatt ×2' service action providing up to 30% discount on parts based on vehicle age.
4. Vehicle Financing: Financing solutions through Volkswagen Financial Services, offering 0.99% financing rates and 1.99% special rates for selected models like the VW Multivan.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Maschek Automobile is a multi-brand automotive dealership that sells new vehicles (Audi, Volkswagen, Volkswagen Nutzfahrzeuge, Škoda, SEAT, CUPRA) and certified/used vehicles at two locations in Wackersdorf and Weiden i.d.Opf. The company also offers leasing and financing through Volkswagen Financial Services, a full service and parts workshop operation, the Maschek PLUS vehicle customization service (wrapping, paint protection, detailing), the Audi Gebrauchtwagen :plus certified pre-owned program, and dedicated commercial fleet and driving school programs.

Product overview

Maschek Automobile is a multi-brand car dealership operating from Wackersdorf and Weiden i.d.Opf. since 1986. The core offering is new and used vehicle sales across six brands — Audi, Volkswagen PKW, Volkswagen Nutzfahrzeuge (commercial vehicles), Škoda, and SEAT & CUPRA — with approximately 1,000 vehicles immediately available. The portfolio is structured around brand-specific sales and service outlets supplemented by a centralized Gebrauchtwagenzentrum (used car center), the Audi Gebrauchtwagen :plus certified pre-owned program (with 110-point inspection and warranty), Maschek PLUS vehicle customization services (wrapping, detailing, protection films), and a full workshop and service operation. Leasing and financing are facilitated through Volkswagen Financial Services, with promotional rates and E-auto subsidies incorporated into offers. The dealership also hosts events and community engagement activities. The company employs over 300 staff across both locations and operates 8 fast-charging points for electric vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Maschek Plus: Additional services including vehicle customization, protective films, and professional detailing
• Maschek Classics

Products and services

• Audi vehicles

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Volkswagen AGcoreTechnology or IntegrationVolkswagen AG commits to implementing EU Data Act solutions for connected vehicle data access. Maschek Automobile as VW Group dealer must comply with and facilitate these data access rights for customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jacobs Gruppe: Multi-brand automotive retailer in Germany with multiple VW Group brand authorizations. Comparable to Maschek in operating model: showrooms, workshops, used car, and fleet/commercial services under one group.
• Senger Gruppe: One of Germany's largest VW Group multi-brand dealer groups, operating dozens of authorized locations across Audi, VW, Porsche, Škoda, and SEAT/CUPRA. Closest comparable to Maschek by virtue of multi-brand VW Group authorization, similar scale, and similar geographic footprint in regional Germany.
• AVAG Holding SE: Augsburg-based multi-brand automotive retail group with extensive VW Group brand representation in southern Germany. Closely comparable to Maschek by geography (Bavaria), brand mix, and integrated dealership/service/fleet operation.
• Rosier Gruppe: Multi-brand automotive retailer in Germany with VW Group brand authorizations. Comparable in operational scope (new/used, service, commercial) and brand mix to Maschek.
• Gottfried Schultz Gruppe: Major multi-brand dealer group headquartered in NRW, representing VW Group brands (VW, Audi, Škoda, SEAT) plus other OEMs. Comparable business model: large multi-brand showrooms, workshop operations, fleet services, and similar revenue mix to Maschek.
• Krüll Gruppe: Hamburg/Berlin-based VW Group multi-brand dealer with full service, leasing, and fleet operations. Comparable to Maschek in offering breadth and brand mix, though operating in northern rather than southern Germany.
• Hahn Gruppe: Multi-brand dealer group in Germany with VW Group brand representation across multiple locations. Directly comparable to Maschek in scale, brand portfolio, and dealership-plus-workshop service model.
• Auto Eder GmbH: Bavaria-based multi-brand VW Group dealer (VW, Audi, Škoda, SEAT). Direct geographic and brand-portfolio peer to Maschek, with similar mid-sized multi-location retail model in southern Germany.

Broad incumbents

• Mobile.de: Germany's leading online vehicle marketplace, owned by Adevinta. Functions as a parallel channel where Maschek's used car inventory is listed alongside private sellers and other dealers — a competitor for buyer attention that pressures dealer margins on lead generation.
• AutoScout24: Europe's largest online vehicle marketplace, headquartered in Munich. Not a direct competitor to Maschek's dealership but shapes how consumers discover, compare, and initiate vehicle purchases — a structural channel that competes with traditional dealer front-end traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maschek-automobile

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maschek Automobile GmbH & Co. KG